Background: #fff
Foreground: #000
PrimaryPale: #8cf
PrimaryLight: #18f
PrimaryMid: #04b
PrimaryDark: #014
SecondaryPale: #ffc
SecondaryLight: #fe8
SecondaryMid: #db4
SecondaryDark: #841
TertiaryPale: #eee
TertiaryLight: #ccc
TertiaryMid: #999
TertiaryDark: #666
Error: #f88
<!--{{{-->
<div class='toolbar' macro='toolbar [[ToolbarCommands::EditToolbar]]'></div>
<div class='title' macro='view title'></div>
<div class='editor' macro='edit title'></div>
<div macro='annotations'></div>
<div class='editor' macro='edit text'></div>
<div class='editor' macro='edit tags'></div><div class='editorFooter'><span macro='message views.editor.tagPrompt'></span><span macro='tagChooser excludeLists'></span></div>
<!--}}}-->
To get started with this blank [[TiddlyWiki]], you'll need to modify the following tiddlers:
* [[SiteTitle]] & [[SiteSubtitle]]: The title and subtitle of the site, as shown above (after saving, they will also appear in the browser title bar)
* [[MainMenu]]: The menu (usually on the left)
* [[DefaultTiddlers]]: Contains the names of the tiddlers that you want to appear when the TiddlyWiki is opened
You'll also need to enter your username for signing your edits: <<option txtUserName>>
<<importTiddlers>>
<!--{{{-->
<link rel='alternate' type='application/rss+xml' title='RSS' href='index.xml' />
<!--}}}-->
These [[InterfaceOptions]] for customising [[TiddlyWiki]] are saved in your browser

Your username for signing your edits. Write it as a [[WikiWord]] (eg [[JoeBloggs]])

<<option txtUserName>>
<<option chkSaveBackups>> [[SaveBackups]]
<<option chkAutoSave>> [[AutoSave]]
<<option chkRegExpSearch>> [[RegExpSearch]]
<<option chkCaseSensitiveSearch>> [[CaseSensitiveSearch]]
<<option chkAnimate>> [[EnableAnimations]]

----
Also see [[AdvancedOptions]]
<!--{{{-->
<div class='header' role='banner' macro='gradient vert [[ColorPalette::PrimaryLight]] [[ColorPalette::PrimaryMid]]'>
<div class='headerShadow'>
<span class='siteTitle' refresh='content' tiddler='SiteTitle'></span>&nbsp;
<span class='siteSubtitle' refresh='content' tiddler='SiteSubtitle'></span>
</div>
<div class='headerForeground'>
<span class='siteTitle' refresh='content' tiddler='SiteTitle'></span>&nbsp;
<span class='siteSubtitle' refresh='content' tiddler='SiteSubtitle'></span>
</div>
</div>
<div id='mainMenu' role='navigation' refresh='content' tiddler='MainMenu'></div>
<div id='sidebar'>
<div id='sidebarOptions' role='navigation' refresh='content' tiddler='SideBarOptions'></div>
<div id='sidebarTabs' role='complementary' refresh='content' force='true' tiddler='SideBarTabs'></div>
</div>
<div id='displayArea' role='main'>
<div id='messageArea'></div>
<div id='tiddlerDisplay'></div>
</div>
<!--}}}-->
/*{{{*/
body {background:[[ColorPalette::Background]]; color:[[ColorPalette::Foreground]];}

a {color:[[ColorPalette::PrimaryMid]];}
a:hover {background-color:[[ColorPalette::PrimaryMid]]; color:[[ColorPalette::Background]];}
a img {border:0;}

h1,h2,h3,h4,h5,h6 {color:[[ColorPalette::SecondaryDark]]; background:transparent;}
h1 {border-bottom:2px solid [[ColorPalette::TertiaryLight]];}
h2,h3 {border-bottom:1px solid [[ColorPalette::TertiaryLight]];}

.button {color:[[ColorPalette::PrimaryDark]]; border:1px solid [[ColorPalette::Background]];}
.button:hover {color:[[ColorPalette::PrimaryDark]]; background:[[ColorPalette::SecondaryLight]]; border-color:[[ColorPalette::SecondaryMid]];}
.button:active {color:[[ColorPalette::Background]]; background:[[ColorPalette::SecondaryMid]]; border:1px solid [[ColorPalette::SecondaryDark]];}

.header {background:[[ColorPalette::PrimaryMid]];}
.headerShadow {color:[[ColorPalette::Foreground]];}
.headerShadow a {font-weight:normal; color:[[ColorPalette::Foreground]];}
.headerForeground {color:[[ColorPalette::Background]];}
.headerForeground a {font-weight:normal; color:[[ColorPalette::PrimaryPale]];}

.tabSelected {color:[[ColorPalette::PrimaryDark]];
	background:[[ColorPalette::TertiaryPale]];
	border-left:1px solid [[ColorPalette::TertiaryLight]];
	border-top:1px solid [[ColorPalette::TertiaryLight]];
	border-right:1px solid [[ColorPalette::TertiaryLight]];
}
.tabUnselected {color:[[ColorPalette::Background]]; background:[[ColorPalette::TertiaryMid]];}
.tabContents {color:[[ColorPalette::PrimaryDark]]; background:[[ColorPalette::TertiaryPale]]; border:1px solid [[ColorPalette::TertiaryLight]];}
.tabContents .button {border:0;}

#sidebar {}
#sidebarOptions input {border:1px solid [[ColorPalette::PrimaryMid]];}
#sidebarOptions .sliderPanel {background:[[ColorPalette::PrimaryPale]];}
#sidebarOptions .sliderPanel a {border:none;color:[[ColorPalette::PrimaryMid]];}
#sidebarOptions .sliderPanel a:hover {color:[[ColorPalette::Background]]; background:[[ColorPalette::PrimaryMid]];}
#sidebarOptions .sliderPanel a:active {color:[[ColorPalette::PrimaryMid]]; background:[[ColorPalette::Background]];}

.wizard {background:[[ColorPalette::PrimaryPale]]; border:1px solid [[ColorPalette::PrimaryMid]];}
.wizard h1 {color:[[ColorPalette::PrimaryDark]]; border:none;}
.wizard h2 {color:[[ColorPalette::Foreground]]; border:none;}
.wizardStep {background:[[ColorPalette::Background]]; color:[[ColorPalette::Foreground]];
	border:1px solid [[ColorPalette::PrimaryMid]];}
.wizardStep.wizardStepDone {background:[[ColorPalette::TertiaryLight]];}
.wizardFooter {background:[[ColorPalette::PrimaryPale]];}
.wizardFooter .status {background:[[ColorPalette::PrimaryDark]]; color:[[ColorPalette::Background]];}
.wizard .button {color:[[ColorPalette::Foreground]]; background:[[ColorPalette::SecondaryLight]]; border: 1px solid;
	border-color:[[ColorPalette::SecondaryPale]] [[ColorPalette::SecondaryDark]] [[ColorPalette::SecondaryDark]] [[ColorPalette::SecondaryPale]];}
.wizard .button:hover {color:[[ColorPalette::Foreground]]; background:[[ColorPalette::Background]];}
.wizard .button:active {color:[[ColorPalette::Background]]; background:[[ColorPalette::Foreground]]; border: 1px solid;
	border-color:[[ColorPalette::PrimaryDark]] [[ColorPalette::PrimaryPale]] [[ColorPalette::PrimaryPale]] [[ColorPalette::PrimaryDark]];}

.wizard .notChanged {background:transparent;}
.wizard .changedLocally {background:#80ff80;}
.wizard .changedServer {background:#8080ff;}
.wizard .changedBoth {background:#ff8080;}
.wizard .notFound {background:#ffff80;}
.wizard .putToServer {background:#ff80ff;}
.wizard .gotFromServer {background:#80ffff;}

#messageArea {border:1px solid [[ColorPalette::SecondaryMid]]; background:[[ColorPalette::SecondaryLight]]; color:[[ColorPalette::Foreground]];}
#messageArea .button {color:[[ColorPalette::PrimaryMid]]; background:[[ColorPalette::SecondaryPale]]; border:none;}

.popupTiddler {background:[[ColorPalette::TertiaryPale]]; border:2px solid [[ColorPalette::TertiaryMid]];}

.popup {background:[[ColorPalette::TertiaryPale]]; color:[[ColorPalette::TertiaryDark]]; border-left:1px solid [[ColorPalette::TertiaryMid]]; border-top:1px solid [[ColorPalette::TertiaryMid]]; border-right:2px solid [[ColorPalette::TertiaryDark]]; border-bottom:2px solid [[ColorPalette::TertiaryDark]];}
.popup hr {color:[[ColorPalette::PrimaryDark]]; background:[[ColorPalette::PrimaryDark]]; border-bottom:1px;}
.popup li.disabled {color:[[ColorPalette::TertiaryMid]];}
.popup li a, .popup li a:visited {color:[[ColorPalette::Foreground]]; border: none;}
.popup li a:hover {background:[[ColorPalette::SecondaryLight]]; color:[[ColorPalette::Foreground]]; border: none;}
.popup li a:active {background:[[ColorPalette::SecondaryPale]]; color:[[ColorPalette::Foreground]]; border: none;}
.popupHighlight {background:[[ColorPalette::Background]]; color:[[ColorPalette::Foreground]];}
.listBreak div {border-bottom:1px solid [[ColorPalette::TertiaryDark]];}

.tiddler .defaultCommand {font-weight:bold;}

.shadow .title {color:[[ColorPalette::TertiaryDark]];}

.title {color:[[ColorPalette::SecondaryDark]];}
.subtitle {color:[[ColorPalette::TertiaryDark]];}

.toolbar {color:[[ColorPalette::PrimaryMid]];}
.toolbar a {color:[[ColorPalette::TertiaryLight]];}
.selected .toolbar a {color:[[ColorPalette::TertiaryMid]];}
.selected .toolbar a:hover {color:[[ColorPalette::Foreground]];}

.tagging, .tagged {border:1px solid [[ColorPalette::TertiaryPale]]; background-color:[[ColorPalette::TertiaryPale]];}
.selected .tagging, .selected .tagged {background-color:[[ColorPalette::TertiaryLight]]; border:1px solid [[ColorPalette::TertiaryMid]];}
.tagging .listTitle, .tagged .listTitle {color:[[ColorPalette::PrimaryDark]];}
.tagging .button, .tagged .button {border:none;}

.footer {color:[[ColorPalette::TertiaryLight]];}
.selected .footer {color:[[ColorPalette::TertiaryMid]];}

.error, .errorButton {color:[[ColorPalette::Foreground]]; background:[[ColorPalette::Error]];}
.warning {color:[[ColorPalette::Foreground]]; background:[[ColorPalette::SecondaryPale]];}
.lowlight {background:[[ColorPalette::TertiaryLight]];}

.zoomer {background:none; color:[[ColorPalette::TertiaryMid]]; border:3px solid [[ColorPalette::TertiaryMid]];}

.imageLink, #displayArea .imageLink {background:transparent;}

.annotation {background:[[ColorPalette::SecondaryLight]]; color:[[ColorPalette::Foreground]]; border:2px solid [[ColorPalette::SecondaryMid]];}

.viewer .listTitle {list-style-type:none; margin-left:-2em;}
.viewer .button {border:1px solid [[ColorPalette::SecondaryMid]];}
.viewer blockquote {border-left:3px solid [[ColorPalette::TertiaryDark]];}

.viewer table, table.twtable {border:2px solid [[ColorPalette::TertiaryDark]];}
.viewer th, .viewer thead td, .twtable th, .twtable thead td {background:[[ColorPalette::SecondaryMid]]; border:1px solid [[ColorPalette::TertiaryDark]]; color:[[ColorPalette::Background]];}
.viewer td, .viewer tr, .twtable td, .twtable tr {border:1px solid [[ColorPalette::TertiaryDark]];}

.viewer pre {border:1px solid [[ColorPalette::SecondaryLight]]; background:[[ColorPalette::SecondaryPale]];}
.viewer code {color:[[ColorPalette::SecondaryDark]];}
.viewer hr {border:0; border-top:dashed 1px [[ColorPalette::TertiaryDark]]; color:[[ColorPalette::TertiaryDark]];}

.highlight, .marked {background:[[ColorPalette::SecondaryLight]];}

.editor input {border:1px solid [[ColorPalette::PrimaryMid]];}
.editor textarea {border:1px solid [[ColorPalette::PrimaryMid]]; width:100%;}
.editorFooter {color:[[ColorPalette::TertiaryMid]];}
.readOnly {background:[[ColorPalette::TertiaryPale]];}

#backstageArea {background:[[ColorPalette::Foreground]]; color:[[ColorPalette::TertiaryMid]];}
#backstageArea a {background:[[ColorPalette::Foreground]]; color:[[ColorPalette::Background]]; border:none;}
#backstageArea a:hover {background:[[ColorPalette::SecondaryLight]]; color:[[ColorPalette::Foreground]]; }
#backstageArea a.backstageSelTab {background:[[ColorPalette::Background]]; color:[[ColorPalette::Foreground]];}
#backstageButton a {background:none; color:[[ColorPalette::Background]]; border:none;}
#backstageButton a:hover {background:[[ColorPalette::Foreground]]; color:[[ColorPalette::Background]]; border:none;}
#backstagePanel {background:[[ColorPalette::Background]]; border-color: [[ColorPalette::Background]] [[ColorPalette::TertiaryDark]] [[ColorPalette::TertiaryDark]] [[ColorPalette::TertiaryDark]];}
.backstagePanelFooter .button {border:none; color:[[ColorPalette::Background]];}
.backstagePanelFooter .button:hover {color:[[ColorPalette::Foreground]];}
#backstageCloak {background:[[ColorPalette::Foreground]]; opacity:0.6; filter:alpha(opacity=60);}
/*}}}*/
/*{{{*/
* html .tiddler {height:1%;}

body {font-size:.75em; font-family:arial,helvetica; margin:0; padding:0;}

h1,h2,h3,h4,h5,h6 {font-weight:bold; text-decoration:none;}
h1,h2,h3 {padding-bottom:1px; margin-top:1.2em;margin-bottom:0.3em;}
h4,h5,h6 {margin-top:1em;}
h1 {font-size:1.35em;}
h2 {font-size:1.25em;}
h3 {font-size:1.1em;}
h4 {font-size:1em;}
h5 {font-size:.9em;}

hr {height:1px;}

a {text-decoration:none;}

dt {font-weight:bold;}

ol {list-style-type:decimal;}
ol ol {list-style-type:lower-alpha;}
ol ol ol {list-style-type:lower-roman;}
ol ol ol ol {list-style-type:decimal;}
ol ol ol ol ol {list-style-type:lower-alpha;}
ol ol ol ol ol ol {list-style-type:lower-roman;}
ol ol ol ol ol ol ol {list-style-type:decimal;}

.txtOptionInput {width:11em;}

#contentWrapper .chkOptionInput {border:0;}

.externalLink {text-decoration:underline;}

.indent {margin-left:3em;}
.outdent {margin-left:3em; text-indent:-3em;}
code.escaped {white-space:nowrap;}

.tiddlyLinkExisting {font-weight:bold;}
.tiddlyLinkNonExisting {font-style:italic;}

/* the 'a' is required for IE, otherwise it renders the whole tiddler in bold */
a.tiddlyLinkNonExisting.shadow {font-weight:bold;}

#mainMenu .tiddlyLinkExisting,
	#mainMenu .tiddlyLinkNonExisting,
	#sidebarTabs .tiddlyLinkNonExisting {font-weight:normal; font-style:normal;}
#sidebarTabs .tiddlyLinkExisting {font-weight:bold; font-style:normal;}

.header {position:relative;}
.header a:hover {background:transparent;}
.headerShadow {position:relative; padding:4.5em 0 1em 1em; left:-1px; top:-1px;}
.headerForeground {position:absolute; padding:4.5em 0 1em 1em; left:0; top:0;}

.siteTitle {font-size:3em;}
.siteSubtitle {font-size:1.2em;}

#mainMenu {position:absolute; left:0; width:10em; text-align:right; line-height:1.6em; padding:1.5em 0.5em 0.5em 0.5em; font-size:1.1em;}

#sidebar {position:absolute; right:3px; width:16em; font-size:.9em;}
#sidebarOptions {padding-top:0.3em;}
#sidebarOptions a {margin:0 0.2em; padding:0.2em 0.3em; display:block;}
#sidebarOptions input {margin:0.4em 0.5em;}
#sidebarOptions .sliderPanel {margin-left:1em; padding:0.5em; font-size:.85em;}
#sidebarOptions .sliderPanel a {font-weight:bold; display:inline; padding:0;}
#sidebarOptions .sliderPanel input {margin:0 0 0.3em 0;}
#sidebarTabs .tabContents {width:15em; overflow:hidden;}

.wizard {padding:0.1em 1em 0 2em;}
.wizard h1 {font-size:2em; font-weight:bold; background:none; padding:0; margin:0.4em 0 0.2em;}
.wizard h2 {font-size:1.2em; font-weight:bold; background:none; padding:0; margin:0.4em 0 0.2em;}
.wizardStep {padding:1em 1em 1em 1em;}
.wizard .button {margin:0.5em 0 0; font-size:1.2em;}
.wizardFooter {padding:0.8em 0.4em 0.8em 0;}
.wizardFooter .status {padding:0 0.4em; margin-left:1em;}
.wizard .button {padding:0.1em 0.2em;}

#messageArea {position:fixed; top:2em; right:0; margin:0.5em; padding:0.5em; z-index:2000; _position:absolute;}
.messageToolbar {display:block; text-align:right; padding:0.2em;}
#messageArea a {text-decoration:underline;}

.tiddlerPopupButton {padding:0.2em;}
.popupTiddler {position: absolute; z-index:300; padding:1em; margin:0;}

.popup {position:absolute; z-index:300; font-size:.9em; padding:0; list-style:none; margin:0;}
.popup .popupMessage {padding:0.4em;}
.popup hr {display:block; height:1px; width:auto; padding:0; margin:0.2em 0;}
.popup li.disabled {padding:0.4em;}
.popup li a {display:block; padding:0.4em; font-weight:normal; cursor:pointer;}
.listBreak {font-size:1px; line-height:1px;}
.listBreak div {margin:2px 0;}

.tabset {padding:1em 0 0 0.5em;}
.tab {margin:0 0 0 0.25em; padding:2px;}
.tabContents {padding:0.5em;}
.tabContents ul, .tabContents ol {margin:0; padding:0;}
.txtMainTab .tabContents li {list-style:none;}
.tabContents li.listLink { margin-left:.75em;}

#contentWrapper {display:block;}
#splashScreen {display:none;}

#displayArea {margin:1em 17em 0 14em;}

.toolbar {text-align:right; font-size:.9em;}

.tiddler {padding:1em 1em 0;}

.missing .viewer,.missing .title {font-style:italic;}

.title {font-size:1.6em; font-weight:bold;}

.missing .subtitle {display:none;}
.subtitle {font-size:1.1em;}

.tiddler .button {padding:0.2em 0.4em;}

.tagging {margin:0.5em 0.5em 0.5em 0; float:left; display:none;}
.isTag .tagging {display:block;}
.tagged {margin:0.5em; float:right;}
.tagging, .tagged {font-size:0.9em; padding:0.25em;}
.tagging ul, .tagged ul {list-style:none; margin:0.25em; padding:0;}
.tagClear {clear:both;}

.footer {font-size:.9em;}
.footer li {display:inline;}

.annotation {padding:0.5em; margin:0.5em;}

* html .viewer pre {width:99%; padding:0 0 1em 0;}
.viewer {line-height:1.4em; padding-top:0.5em;}
.viewer .button {margin:0 0.25em; padding:0 0.25em;}
.viewer blockquote {line-height:1.5em; padding-left:0.8em;margin-left:2.5em;}
.viewer ul, .viewer ol {margin-left:0.5em; padding-left:1.5em;}

.viewer table, table.twtable {border-collapse:collapse; margin:0.8em 1.0em;}
.viewer th, .viewer td, .viewer tr,.viewer caption,.twtable th, .twtable td, .twtable tr,.twtable caption {padding:3px;}
table.listView {font-size:0.85em; margin:0.8em 1.0em;}
table.listView th, table.listView td, table.listView tr {padding:0 3px 0 3px;}

.viewer pre {padding:0.5em; margin-left:0.5em; font-size:1.2em; line-height:1.4em; overflow:auto;}
.viewer code {font-size:1.2em; line-height:1.4em;}

.editor {font-size:1.1em;}
.editor input, .editor textarea {display:block; width:100%; font:inherit;}
.editorFooter {padding:0.25em 0; font-size:.9em;}
.editorFooter .button {padding-top:0; padding-bottom:0;}

.fieldsetFix {border:0; padding:0; margin:1px 0px;}

.zoomer {font-size:1.1em; position:absolute; overflow:hidden;}
.zoomer div {padding:1em;}

* html #backstage {width:99%;}
* html #backstageArea {width:99%;}
#backstageArea {display:none; position:relative; overflow: hidden; z-index:150; padding:0.3em 0.5em;}
#backstageToolbar {position:relative;}
#backstageArea a {font-weight:bold; margin-left:0.5em; padding:0.3em 0.5em;}
#backstageButton {display:none; position:absolute; z-index:175; top:0; right:0;}
#backstageButton a {padding:0.1em 0.4em; margin:0.1em;}
#backstage {position:relative; width:100%; z-index:50;}
#backstagePanel {display:none; z-index:100; position:absolute; width:90%; margin-left:3em; padding:1em;}
.backstagePanelFooter {padding-top:0.2em; float:right;}
.backstagePanelFooter a {padding:0.2em 0.4em;}
#backstageCloak {display:none; z-index:20; position:absolute; width:100%; height:100px;}

.whenBackstage {display:none;}
.backstageVisible .whenBackstage {display:block;}
/*}}}*/
/***
StyleSheet for use when a translation requires any css style changes.
This StyleSheet can be used directly by languages such as Chinese, Japanese and Korean which need larger font sizes.
***/
/*{{{*/
body {font-size:0.8em;}
#sidebarOptions {font-size:1.05em;}
#sidebarOptions a {font-style:normal;}
#sidebarOptions .sliderPanel {font-size:0.95em;}
.subtitle {font-size:0.8em;}
.viewer table.listView {font-size:0.95em;}
/*}}}*/
/*{{{*/
@media print {
#mainMenu, #sidebar, #messageArea, .toolbar, #backstageButton, #backstageArea {display: none !important;}
#displayArea {margin: 1em 1em 0em;}
noscript {display:none;} /* Fixes a feature in Firefox 1.5.0.2 where print preview displays the noscript content */
}
/*}}}*/
<!--{{{-->
<div class='toolbar' role='navigation' macro='toolbar [[ToolbarCommands::ViewToolbar]]'></div>
<div class='title' macro='view title'></div>
<div class='subtitle'><span macro='view modifier link'></span>, <span macro='view modified date'></span> (<span macro='message views.wikified.createdPrompt'></span> <span macro='view created date'></span>)</div>
<div class='tagging' macro='tagging'></div>
<div class='tagged' macro='tags'></div>
<div class='viewer' macro='view text wikified'></div>
<div class='tagClear'></div>
<!--}}}-->
/***
|''Name''|RefreshTiddlerCommand|
|''Version''|0.3.0|
***/
//{{{
(function($) {

var cmd = config.commands.refreshTiddler = {
	text: "refresh",
	locale: {
		refreshing: "Refreshing tiddler..."
	},
	tooltip: "refresh this tiddler to be the one on the server",
	handler: function(ev, src, title) {
		var tiddler = store.getTiddler(title);
		if(!tiddler) {
			tiddler = new Tiddler(title);
			merge(tiddler.fields, config.defaultCustomFields);
		}
		$(story.getTiddler(title)).find(".viewer").
			empty().text(cmd.locale.refreshing);
		var dirtyStatus = store.isDirty();
		story.loadMissingTiddler(title, {
			"server.workspace": tiddler.fields["server.recipe"]  ? "recipes/" + tiddler.fields["server.recipe"] :
				tiddler.fields["server.workspace"] || "bags/"+tiddler.fields["server.bag"],
			"server.host": tiddler.fields["server.host"],
			"server.type": tiddler.fields["server.type"]
		}, function() {
			store.setDirty(dirtyStatus);
		});
	}
};

})(jQuery);
//}}}
A distinctive competence is how some people refer to the advantage that is the source of the [[Sustainable Competitive Advantage]]. If the advantage is sustainable then your venture has something that is difficult for your competition to emulate. Source of distinctive competences are:

* Technology
** Patents and trade secrets
** Source code for SW companies
* Excellent design
* High Quality
* Continuous innovation
* Excellent customer service
* Reputations and other differences in customer perception of products and services

Part of [[M6-S7 - Reading - Lodish - Positioning, Targeting and Segmentation]]
Full article [[Halalati case|/static/files/MBI/Module%205/Halalati%20Case.pdf]]

The primary goal for halalati was to enable firms to “crowdsource” specific tasks in their value chain through contests.

Two other companies made the founder, Thomas Langenberg, convinces this was great business:
* The Massachusetts-based company InnoCentive offered large multi-national corporations access to a global network of scientists who solved corporate R&D time- and budget-efficient.
** The value proposition was clear: the multi-nationals, so called challenge providers, saved large investments into R&D, while the so called challenge solvers were awarded attractive prizes.
* iStockphoto provided a new solution. The web-based repository allowed hobbyists and professionals to upload their photos and sell them as stockphotographs to both professional and private internet users at a reasonable price.

Possible business models:
* A ''high volume/low price'' strategy with feature-based subscription options
** Halalati.com would offer a standardized toolbox that was
*** free of charge for anybody who wanted to either challenge somebody else or be challenged by him- or herself.
*** With this toolbox internet based contests could be built easily without any proficiency in programming.
**  Revenue would be generated via premium features, Value added modules and services, such as
*** entry fees to participate in the contests
*** the ability to give away prize money
*** using extended server capacity.
** In addition, halalati.com could generate revenue from online advertisements and third party sales programs on the individual contest websites.
* A ''low volume/high prize strategy'' via custom-tailored solutions
** Halalati would attract firms that were looking for individuals that would be interested in participating in specific contests or trying to win specific prizes (e.g., the Trollinger cocktail challenge).
*** The firms would be charged a fee for a custom-tailored contest solution and its seamless integration in their existing internet presence (white-labeling).
*** Halalati.com would act as a creative agency, providing additional consulting around the contest and also assuring its targeted marketing through various web channels.
* A ''Software package / implement software solutions for businesses '' to be integrated in a firm’s infrastructure
** In this model, halalati would implement software solutions for businesses to run both internal and external contests by themselves.
** Potential customers could be sports organizations to manage their contests, but also businesses that were seeking to exploit contests internally as a new source of creativity.
** Halalati would offer a basic software package that could be custom-tailored to the needs of a particular IT-infrastructure. The eventual use and any type of marketing efforts were exclusively with the customer.

Possible deal breakers:
# Were individual internet users willing to dedicate their time to firms?
# Would firms continuously rely on sourcing knowledge, ideas, and services from random people on the internet, and would they pay for a service like halalati to help them do so?
# Would the idea of running contests wear out over time?

Which of the outlined options for a business model was the most attractive one? Or were there even more promising options the halalati team should consider?
<svg xmlns="http://www.w3.org/2000/svg" xmlns:xl="http://www.w3.org/1999/xlink" version="1.1" viewBox="72 648 70 70" 
width="30" height="30">
<g stroke="none" stroke-opacity="1" stroke-dasharray="none" fill="none" fill-opacity="1">
	<g>
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A [[SiteIcon|SiteIcon tiddler]]@glossary helps provide some identity to your space.  Ideally it'd be a square and a minimum of 48*48 pixels size.  You can upload your site icon using the uploader below.

<<binaryUploadPublic title:SiteIcon>>
[[Module overview|/static/files/MBI/Module%2011/Module%2011%20overview.pdf]]
!Preparation
Read the book [[Marketing Strategy and Organization: Building Sustainable Business]], summary:
[[M11-S1 - Reading - Marketing Strategy and Organization - Chapter 2 - Defining the business]]
[[M11-S1 - Reading - Marketing Strategy and Organization - Chapter 4 - Strategic Ambition]]
[[M11-S1 - Reading - Marketing Strategy and Organization - Chapter 5 - A Concept of the future]]
[[M11-S1 - Reading - Marketing Strategy and Organization - Chapter 6 - Shaping the future]]
!Session Notes
[[M11-S1 - Session - Introduction to Marketing]]
[[M11-S2 - Session - Defining the business]]
[[M11-S3 - Session - Summary day 1]]
[[M11-S4 - Session - Create a newspaper]]
[[M11-S5 - Session - Life cycle value]]
[[M11-S6 - Session - Pricing Strategy]]
[[M11-S7 - Closing remarks]]

Terms introduced in this block:
<<forEachTiddler
 where
 'tiddler.tags.contains("Term") &&  tiddler.tags.contains ("M11")'
 sortBy 
        'tiddler.title.toUpperCase()'
 script
 '
 function getFirstLine(s) {
 var m = s.match(/\s*(.*)/);
 return m != null && m.length >= 1 ? m[1] : "";
 }
 '
 write
 '"* [["+tiddler.title+"]]"+", "+ getFirstLine(tiddler.text)+"\n"' 
>>

<<snapshot print label:print  id:all>>
The competitive match pricing rules have the manager planning on pricing just a bit lower than competition, or matching their prices.

Part of [[M6-S8 - Reading - Lodish - Entrepreneurial pricing- an often misused way to garner extraordinary profits]]
<<tiddler [[M11-S5 - Audio - Life cycle value]]>>
We talked about [[The Commodity Magnet]]. In this model different strategies are important at different moments in the cycle of the magnet.
* An innovation should start with a [[Product leadership strategy]]
* A [[Customer intimacy strategy]] is important when competition kicks in
* An [[Operational efficiency strategy]] is going to be important when customers become more knowledgeable.
And some fun on cooperation:
<<tiddler [[The Loo - Cooperation]]>>
Complementary assets:
* Complementary assets are not complementary goods
* Complementary goods stimulate sales of the original product and vice versa
Operational Efficiency is about doings right, minimizing the resources input requirements for a given output. Four drivers can be identified:
# ''[[Economies of scale]]'' and learning
# ''[[Optimization of product design]]''
## Business process re-engineering and smart product design enables companies to reap efficiency benefgits.
# These efficiencies may be complemented by ''Lowering of input costs''
# ''[[Culture and norms]]'' may also increase operational efficiency. In the eyes of some employees, low cost curve is not particular attractive way to spend a working day. As a result they create organizational slack.
<<image /static/files/MBI/Module%2011/operationalefficiencies.PNG width:600>>
!Ideation of strategy options
There are several ways to generate new strategic market options:
* [[Trend spotting]]
* [[Weakness audit]]
* A strength analysis based on the companies history:
** What are we good at?
** Can we successfully use our heritage as leverage for further expansion of our company?
* [[Value Innovation]]
* [[Customer Process Mapping]]
* Other sources of inspiration:
** Mapping the competition on the four dimensions of [[The CODA framework]]
** Examine 'lead companies'
** Exploiting the [[Value network]]:
*** Innovative strategic market options may be found for searching for [[Complementors]]. It is important to realize though that complementors have equal interest in creating economic value but opposite interest in distributing this value.
** The [[Kano]] method
** The destroy your own business exercise from Jack Welchh
** The market busing approach from McGrath and MacMillan
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
Market hunting is about increasing the market share in the targeted markets. The sales function is crucial to this. Quote from [[Sales force design for strategic advantage]] on this:
>//The sales force typically is the most empowered organization in a company. Usually working alone and unsupervised, salespeople are trusted with the company's most important asset - it's customers. The most important connection the customer has with a company could be the salesperson; for many customers, the sales person *is* the company. A sales force is a powerful force. There is not a single sales force anywhere that could not seriously hurt its company's performance. Likewise, there is not a sales force anywhere that could not significantly improve its company's position.//
Five elements determine the success of a sales force:
# What is the quality of the information the sales force has at its disposal?
# What is the competitive strategy deployed by the company within the market?
# How well is the company equipped to recruit good sales representatives and how does the company train its sales force?
# What are the motivation and compensation systems used by the company?
# How does the company monitor the performance of its sales representatives?
In making business plans it is important to calculate how much sales capacity is required. For this it is important to keep metrics such as: the expected # sales calls to acquire a new customer and the success rates of sales effort.
In determining the plan on ho to approach the customers , a so called //go-to-market// strategy it is important to meet the customers where they do want to do do business. A [[Go-To-Market map]] helps revealing major issues for a company. Companies could consider [[Channel partnering]] to go to market and remain conservative with respect to [[Overestimating impact of online channels]].
/***
|''Name''|TiddlyFileImporter|
|''Version''|0.3.8|
|''Author''|Ben Gillies|
|''Type''|plugin|
|''Description''|Upload a TiddlyWiki file to TiddlyWeb, and import the tiddlers.|
!Usage
Upload a TiddlyWiki file to TiddlyWeb, and import the tiddlers.
!Requires
tiddlyweb
tiddlywebplugins.reflector
!Code
***/
//{{{
(function($){
if(!version.extensions.TiddlyFileImporter)
{ //# ensure that the plugin is only installed once
	version.extensions.TiddlyFileImporter = { installed: true };
}

config.macros.fileImport = {
	reflectorURI: '/reflector?csrf_token=%0',
	incorrectTypeError: 'Incorrect File Type. You must upload a TiddlyWiki',
	uploadLabel: 'Upload',
	uploadLabelPrompt: 'Import tiddlers from this TiddlyWiki',
	step1FileText: 'File:',
	step1PostText: 'In the next screen you will select the tiddlers to import.',
	step1Title: 'Step 1: Pick a TiddlyWiki to import',
	step1TypeChooser: 'Import From:',
	step3Html: ['<input type="hidden" name="markList" />',
		'<input type="hidden" checked="true" name="chkSync" />',
		'<input type="hidden" name="chkSave" />',
		'<input type="hidden" name="txtSaveTiddler" />'].join(),

	handler: function(place, macroName, params, wikifier, paramString) {
		var wizard = new Wizard();
		wizard.createWizard(place, 'Import a TiddlyWiki');
		this.restart(wizard);
	},

	restart: function(wizard) {
		var me = config.macros.fileImport;
		wizard.addStep(me.step1Title, ['<input type="hidden" ',
			'name="markList" />'].join(""));
		var markList = wizard.getElement('markList');
		var uploadWrapper = document.createElement('div');
		markList.parentNode.insertBefore(uploadWrapper, markList);
		uploadWrapper.setAttribute('refresh', 'macro');
		uploadWrapper.getAttribute('macroName', 'fileImport');
		var iframeName = 'reflectorImporter' + Math.random().toString();
		me.createForm(uploadWrapper, wizard, iframeName);
		$(uploadWrapper).append('<p>' + me.step1PostText + '</p>');
		wizard.setValue('serverType', 'tiddlyweb');
		wizard.setValue('adaptor', new config.adaptors.file());
		wizard.setValue('host', config.defaultCustomFields['server.host']);
		wizard.setValue('context', {});
		var iframe = $(['<iframe name="' + iframeName + '" ',
			'style="display: none" />'].join("")).appendTo(uploadWrapper);
		var onSubmit = function(ev) {
			var uploadType = $('select[name=uploadtype]', wizard.formElem).val();
			if (uploadType == "file") {
				// set an onload ready to hijack the form
				me.setOnLoad(uploadWrapper, wizard, iframe[0]);
				wizard.importType = 'file';
				wizard.formElem.submit();
			} else {
				var csrf_token = config.extensions.tiddlyspace.getCSRFToken();
				$.ajax({
					url: "%0/reflector?csrf_token=%1".format(
						config.defaultCustomFields["server.host"], csrf_token),
					type: "POST",
					dataType: "text",
					data: {
						uri: $("input", ".importFrom", wizard.formElem).val()
					},
					success: function(data, txtStatus, xhr) {
						wizard.POSTResponse = data;
						me.importTiddlers(uploadWrapper, wizard);
					},
					error: function(xhr, txtStatus, error) {
						displayMessage(["There was an error fetching the ",
							'url: ', txtStatus].join(""));
						me.restart(wizard);
					}
				});
				return false;
			}
		};
		wizard.setButtons([{
			caption: me.uploadLabel,
			tooltip: me.uploadLabelPrompt,
			onClick: onSubmit
		}]);
		$(wizard.formElem).submit(function(ev) {
			onSubmit(ev);
			ev.preventDefault();
		});
	},

	createForm: function(place, wizard, iframeName) {
		var form = wizard.formElem;
		var me = config.macros.fileImport;
		form.action = me.reflectorURI.format(
			config.extensions.tiddlyspace.getCSRFToken());
		form.enctype = 'multipart/form-data';
		form.encoding = 'multipart/form-data';
		form.method = 'POST';
		form.target = iframeName;
		onSelectChange = function(e) {
			var changeTo = $(this).val();
			if (changeTo == "file") {
				$(".importFrom").html('%0 <input type="file" name="file" />'.
					format(me.step1FileText));
			} else {
				$(".importFrom").html('URL: <input type="text" name="uri" />'
					+ ' Do you want <a target="_blank" href="http://faq.tiddlyspace.com/How%20do%20I%20include%2Fexclude%20spaces%3F">inclusion</a> instead?');
			}
		};
		$(place).append('<span>%0</span>'.format(me.step1TypeChooser)).
			append($(['<select name="uploadtype"><option value="file" selected="selected">file',
				'<option value="uri">url</select>'].join("")).change(onSelectChange)).
			append('<div class="importFrom">%0<input type="file" name="file" /></div>'.
					format(me.step1FileText));
	},

	setOnLoad: function(place, wizard, iframe) {
		var me = config.macros.fileImport;
		var loadHandler = function() {
			me.importTiddlers.apply(this, [place, wizard, iframe]);
		};
		iframe.onload = loadHandler;
		completeReadyStateChanges = 0;
		iframe.onreadystatechange = function() {
			if (++(completeReadyStateChanges) == 5) {
				loadHandler();
			}
		};
	},

	importTiddlers: function(place, wizard, iframe) {
		var tmpStore = new TiddlyWiki();
		var POSTedWiki = "";
		if (wizard.importType == "file") {
			try {
				POSTedWiki= iframe.contentWindow
					.document.documentElement.innerHTML;
			} catch(e) {
				displayMessage(config.macros.fileImport.incorrectTypeError);
				config.macros.fileImport.restart(wizard);
				return;
			}
			// now we are done, so remove the iframe
			$(iframe).remove();
		} else {
			POSTedWiki = wizard.POSTResponse;
		}

		tmpStore.importTiddlyWiki(POSTedWiki);
		var newTiddlers = tmpStore.getTiddlers();
		var workspace = config.defaultCustomFields['server.workspace'];
		var context = {
			status: true,
			statusText: 'OK',
			httpStatus: 200,
			adaptor: wizard.getValue('adaptor'),
			tiddlers: newTiddlers
		};
		context.adaptor.store = tmpStore;
		wizard.setValue('context', context);
		wizard.setValue('workspace', workspace);
		wizard.setValue('inFileImport', true);
		config.macros.importTiddlers.onGetTiddlerList(context, wizard);
	}
};

var _onGetTiddler = config.macros.importTiddlers.onGetTiddler;
config.macros.importTiddlers.onGetTiddler = function(context, wizard) {
	if (wizard.getValue('inFileImport')) {
		var me = config.macros.importTiddlers;
		if(!context.status)
			displayMessage("Error in importTiddlers.onGetTiddler: " + context.statusText);
		var tiddler = context.tiddler;
		var fields = tiddler.fields;
		merge(fields, config.defaultCustomFields);
		fields["server.workspace"] = wizard.getValue('workspace');
		delete fields['server.permissions'];
		delete fields['server.bag'];
		fields['server.page.revision'] = 'false';
		delete fields['server.recipe'];
		fields.changecount = 1;
		store.suspendNotifications();
		store.saveTiddler(tiddler.title, tiddler.title, tiddler.text,
			tiddler.modifier, tiddler.modified, tiddler.tags, tiddler.fields,
			false, tiddler.created);
		store.resumeNotifications();
		var remainingImports = wizard.getValue("remainingImports")-1;
		wizard.setValue("remainingImports",remainingImports);
		if(remainingImports === 0) {
			if(context.isSynchronous) {
				store.notifyAll();
				refreshDisplay();
			}
			wizard.setButtons([
					{caption: me.doneLabel, tooltip: me.donePrompt, onClick: me.onClose}
				],me.statusDoneImport);
			autoSaveChanges();
		}
	} else {
		_onGetTiddler.apply(this, arguments);
	}
};

var _onCancel = config.macros.importTiddlers.onCancel;
config.macros.importTiddlers.onCancel = function(e)
{
	var wizard = new Wizard(this);
	if (!wizard.getValue('inFileImport')) {
		return _onCancel.apply(this, arguments);
	}
	var place = wizard.clear();
	config.macros.fileImport.restart(wizard);
	return false;
};

var _step3Html = config.macros.importTiddlers.step3Html;
var _onGetTiddlerList = config.macros.importTiddlers.onGetTiddlerList;
config.macros.importTiddlers.onGetTiddlerList = function(context, wizard) {
	var fileImport = config.macros.fileImport;
	var importTiddlers = config.macros.importTiddlers;
	if (wizard.getValue('inFileImport')) {
		importTiddlers.step3Html = fileImport.step3Html;
	} else {
		importTiddlers.step3Html = _step3Html;
	}
	_onGetTiddlerList.apply(this, arguments);
};
})(jQuery);
//}}}
The desired outcome of Competency #1 is to describe your intended customers with sufficient clarity to enable sound decisions, the development of purposeful innovation, value creation to address their highest priority needs, and messaging that establishes clear differentiation.
The most visible manifestation of this ability takes the form of customer-centric, market segmentation. The ability to segment customers enables the purposeful selection of customer groupings that provide necessary growth, while avoiding dead-end alternatives.
Market segmentation is not based on your product lines or product types. Your segmentation must be centered on your customers — current and future. While many companies profess to have the skills to develop, validate, and utilize segmentation, our experience indicates that this
area requires considerable improvement. Your segmentation must clearly:
* Define the targeted customer
* Their area of application
* Their desired outcome
* The environment where they perform their activities
Note that in the above criteria, your products are not mentioned, it’s all about your customers.

The ability to develop and use market segmentation enables better business decisions in a shorter time frame. Market segmentation enables better deployment of limited resources and the creation of defensible market positions. As a side benefit, market segmentation allows you to
prioritize product development programs because everyone in your organization shares a common view of the “playing field” enabled by segmentation.
Further, clear segmentation is critical to directing your distribution channels3 to focus on the right customers and avoid “force fitting” products in segments for which it was not designed.

!!Fundamental Questions
* Is your current market segmentation based on customers, their applications, and the results they wish
to achieve?
* Do you require every product proposals to make the business case based on consistent market
segmentation?
* Do you make all decisions about growing profits based on a valid, customer-centric market segmentation?
!!Starting Points
* Require every product manager to present the latest market segmentation, assess against a clear criteria, and develop an improvement plan with deliverables within three months ― or sooner.
* Ensure that your marketing team acquires the right knowledge, skills, and motivation to deliver customer centric segmentation schemes that enable solid business decisions.
|Model|Stage 1|Stage 2|Stage 3|Stage 4|h
|Tyebjee/Bruno/McIntyre(1983)|Entrepreneurial marketing|Opportunistic marketing|Responsive marketing|Diversified marketing|
|Carson(1985)|Initial marketing|Reactive selling|DIY marketing approach|Integrated pro-active marketing|
|Boag(1987)|Seeking some sales|Making good sales|Seeking profitable sales|Making profitable sales|

Entrepreneurial marketing must address tasks associated with
* The formation of a new organizational entity (e.g., establishing a marketing function, developing a market-oriented firm culture)
* Tasks associated with the process of new product development and -launch.

Part of [[M6-S1 - Reading - Gruber, M. 2004. Marketing in new ventures: theory & empirical evidence]]
/***
!Description
due to bug in nodejs tags within a pre tag are interpretted as html rather than text. This fixes that with one line of code.
***/
$(document).ready(function() {
//$("#text-html pre").each(function(i, el) { var html = $(el).html(); $(el).text(html) });
});
<!DOCTYPE html>
<html lang="en">
<head>
	<meta charset="UTF-8">
	<meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1">
	<title>Reply</title>
	<link rel="stylesheet" href="//tiddlyspace.com/bags/benspa_public/tiddlers/bootvelcro.css">
	<style>
		html,
		body {
			overflow: hidden;
			background-color: transparent;
		}

		#container {
			/* prevent a fouc if no images present */
			display: none;
		}

		.modal-header {
			border-bottom: none;
			padding: 5px 0 0;
			position: absolute;
			width: 100%;
			background-color: #e0e0e0;
			-webkit-border-radius: 6px 6px 0 0;
			-moz-border-radius: 6px 6px 0 0;
			border-radius: 6px 6px 0 0;
			cursor: move;
		}

		.form-actions {
			position: absolute;
			bottom: 0;
			box-sizing: border-box;
			-moz-box-sizing: border-box;
			width: 100%;
			margin: 0;
			border-radius: 0 0 6px 6px;
			background-color: #e0e0e0;
			border-top: 1px solid gray;
		}

		.form-actions input.btn {
			width: auto;
			float: right;
			margin: 0 0.2em;
		}

		.closeBtn {
			background-color: #DCE7F1 !important;
		}

		.primary {
			background-color: #09F !important;
		}

		h1 {
			margin-bottom: 9px;
			margin-top: 9px;
		}

		body {
			width: 100%;
			height: 100%;
			position: absolute;
		}

		.modal {
			margin: 10px;
			top: 0;
			left: 0;
			bottom: 0;
			width: 510px;
			position: absolute;
			box-shadow: #444 0px 0px 10px 2px;
			border-radius: 6px;
			background-color: white;
			border: 1px solid gray;
			background-color: #F0F4F8;
		}

		label em {
			cursor: pointer;
		}

		.modal-body {
			overflow: auto;
			position: absolute;
			top: 0;
			bottom: 0;
			left: 0;
			right: 0;
			margin: 65px 20px 67px;
			background-color: transparent;
		}

		.nav-tabs {
			padding-left: 1%;
			margin: 0;
			width: 99%;
			border-color: gray;
		}

		.nav-tabs > li {
			cursor: pointer;
		}

		.nav-tabs > li > a {
			line-height: 2.4em;
			font-weight: bold;
			font-size: 100%;
		}

		.nav-tabs > li.active > a{
			background-color: #F0F4F8;
			border-color: gray;
			border-bottom-color: #F0F4F8;
		}

		.active {
			display: block;
		}

		input,
		textarea,
		select,
		.uneditable-input {
			color: #606060;
		}

		.imagePicker {
			-moz-box-shadow: inset 0 1px 3px rgba(0, 0, 0, 0.1);
			-webkit-box-shadow: inset 0 1px 3px rgba(0, 0, 0, 0.1);
			box-shadow: inset 0 1px 3px rgba(0, 0, 0, 0.1);
			border: 1px solid #CCC;
			height: 110px;
			overflow: auto;
			-webkit-border-radius: 3px;
			-moz-border-radius: 3px;
			border-radius: 3px;
			margin-left: 0;
		}

		.imagePicker img {
			margin: 5px;
			border: 2px solid transparent;
		}

		.imagePicker .current {
			border: 2px dotted #555;
		}

		label {
			font-weight: bold;
		}

		.form-actions label {
			float: left;
			margin-top: 0.75em;
		}

		fieldset input,
		fieldset textarea {
			width: 90%;
			border-color: gray;
		}

		@media all and (max-width: 550px) {
			.modal {
				width: 95%;
			}
		}

		#help {
			position: absolute;
			border: 0;
			right: 4px;
			top: 5px;
			text-indent: -9999px;
			color: transparent;
			height: 16px;
			width: 16px;
			background: none;
			background-image: url(/bags/common/tiddlers/help.png);
			background-repeat: no-repeat;
			background-color: white;
			z-index: 2;
			border-radius: 10px;
		}

		#help-info {
			padding: 0;
			border: 1px solid gray;
			width: 60%;
			height: 50px;
			color: #404040;
			background-color: white;
			position: absolute;
			top: 5px;
			right: 5px;
			z-index: 1;
			cursor: auto;
			border-radius: 5px;

		}

		#help-info p {
			padding: 10px 25px;
			margin-bottom: 0;
		}
	</style>
</head>
<body>
	<div id="container">
		<form action="#" class="modal">
			<div class="modal-header">
				<button id="help">help</button>
				<div id="help-info" style="display:none;"><p>
				Found something interesting? Write about it in your own space. <a href="//docs.tiddlyspace.com/Reply to this Tiddler" target="_blank">Find out more</a>
				</p></div>
				<ul class="nav nav-tabs" data-tabs="tabs">
					<li class="active" data-tab-name="post"><a href="#postForm">Reply</a></li>
				</ul>
			</div>


			<fieldset id="postForm" class="modal-body">
				<label>Title
					<input type="text" name="title">
				</label>
				<input type="hidden" name="url">
				<label>Post
					<textarea name="text" rows="8"></textarea>
				</label>
				<label>Tags
					<input type="text" name="tags" value="">
				</label>
			</fieldset>


			<div class="form-actions">
				<label class="checkbox">
					<input type="checkbox" name="private" val="private">
					keep private
				</label>
				<input type="submit" class="btn primary btn-large" value="Done">
				<input type="button" class="btn btn-large closeBtn" value="Cancel">
			</div>
		</form>
	</div>

	<script type="text/javascript"
            src="/bags/common/tiddlers/jquery.js"></script>
	<script type="text/javascript" src="/bags/tiddlyspace/tiddlers/chrjs"></script>
	<script type="text/javascript" src="/bags/common/tiddlers/_reply.js"></script>
</body>
</html>
<!DOCTYPE html>
<html>
<head>
	<meta http-equiv="Content-Type" content="text/html;charset=utf-8">
	<title>Account</title>
	<link href="/bags/common/tiddlers/profile.css" type='text/css' rel='stylesheet' >
	<link href="/bags/common/tiddlers/admin.css" type='text/css' rel='stylesheet' >
	<link href="/bags/common/tiddlers/jquery-ui.custom.css" type='text/css' rel='stylesheet' >
</head>
<body>

<div id="container">
	<div class="main section">
		<a class="app" href="/">home</a>
		<div class="left">
		<div id="siteiconArea">
		<h2>User Icon</h2>
		<div>
			<img id="siteicon" class="siteicon">
			<form id="upload" method="POST" enctype="multipart/form-data">
				<input type="hidden" name="title" value="SiteIcon" />
				<input type="hidden" name="tags" value="excludeLists">
				<input type="hidden" name="csrf_token" class="csrf" />
				<input type="file" name="file" accept="image/*" />
				<input type="submit" value="upload" />
			</form>
			<div id="dropzone">Drop file here
				<img class="notloading" src="/bags/common/tiddlers/ajax-loader.gif" alt="submitting SiteIcon" />
			</div>
		</div>
		</div>
		<h2>Find Space</h2>
		<form class="spaceSearch">
			<input class="inputBox" type="text" placeholder="find space" />
			<a href="http://docs.tiddlyspace.com/What%20is%20a%20Space%3F" class="help"
				title="What is a space?">What is a space?</a>
			<button>view all</button>
		</form>
		<div class='list-container'>
			You are a member of the following spaces:
			<ul class='ts-space-search'>
			</ul>
		</div>
		<h2>Create New Space</h2>
		<form class="ts-spaces">
			<input class="inputBox" type="text" name="spacename" placeholder="space name"><span class="hostSuffix">.tiddlyspace.com</span>
			<input type="submit" value="Create Space" />
		</form>
		</div>
		<div class="right">
		<h2>Change Password</h2>
		<form class="ts-password">
			<input class="inputBox" placeholder="existing password" type="password" name="password">
			<input class="inputBox" placeholder="new password" type="password" name="new_password">
			<input class="inputBox" placeholder="new password"	type="password" name="new_password_confirm">
			<input type="submit" value="Change password">
		</form>
		<h2>OpenID</h2>
		<h3>Why OpenID?</h3>
		<a href="http://openid.net/"><img src="/bags/common/tiddlers/openid.png" alt="openid" ></a><br />
		Use just one username and password across hundreds of OpenID-enabled sites.<br />
		It's an open standard.<br />
		<a href="http://openid.net/what/">learn more</a>
		<ul class="ts-identities"></ul>
		<form class="ts-openid" target="_top">
			<div>
				Add an openid:
			</div>
			<input class="inputBox" type="text" name="openid" placeholder="your openid" />
			<input type="submit" value="Register" />
			<a href="http://openid.net/get-an-openid/" class="help"
			title="What is an open id?">What is an open id?</a>
		</form>
		</div>
		<div class="clear"></div>
	</div>
</div>
<script src="/bags/common/tiddlers/backstage.js"></script>
<script src='/bags/common/tiddlers/jquery.js'></script>
<script src='/bags/tiddlyspace/tiddlers/chrjs'></script>
<script src='/bags/common/tiddlers/chrjs.space'></script>
<script src='/bags/common/tiddlers/chrjs.users'></script>
<script src='/bags/common/tiddlers/chrjs.identities'></script>
<script src="/bags/common/tiddlers/jquery-ui.custom.js"></script>
<script src='/bags/common/tiddlers/jquery-form.js'></script>
<script src="/bags/common/tiddlers/siteiconupload.js"></script>
<script src='/bags/common/tiddlers/ts.js'></script>
<script src="/status.js"></script>
<script type="text/javascript">
/*
 * jQuery UI Autocomplete HTML Extension
 *
 * Copyright 2010, Scott González (http://scottgonzalez.com)
 * Dual licensed under the MIT or GPL Version 2 licenses.
 *
 * http://github.com/scottgonzalez/jquery-ui-extensions
 */
(function( $ ) {

var proto = $.ui.autocomplete.prototype,
	initSource = proto._initSource;

function filter( array, term ) {
	var matcher = new RegExp( $.ui.autocomplete.escapeRegex(term), "i" );
	return $.grep( array, function(value) {
		return matcher.test( $( "<div>" ).html( value.label || value.value || value ).text() );
	});
}

$.extend( proto, {
	_initSource: function() {
		if ( this.options.html && $.isArray(this.options.source) ) {
			this.source = function( request, response ) {
				response( filter( this.options.source, request.term ) );
			};
		} else {
			initSource.call( this );
		}
	},

	_renderItem: function( ul, item) {
		return $( "<li></li>" )
			.data( "item.autocomplete", item )
			.append( $( "<a></a>" )[ this.options.html ? "html" : "text" ]( item.label ) )
			.appendTo( ul );
	}
});

})( jQuery );

/***
_accounts application specific javascript
***/
var link;
ts.init(function(ts) {
	if(ts.user.anon) { // redirect to homepage when user not logged in
		window.location = ts.getHost();
	} else if(ts.user.name === ts.currentSpace){
		initSiteIconUpload(ts.user.name);
	} else {
		link = $("<a />").attr("href", ts.getHost(ts.user.name) + "/_account").text("Change User Icon");
		$("#siteiconArea div").empty().append(link);
	}
	$(".hostSuffix").text("." + ts.getHost("").split("//")[1]);
	ts.getSpaces(function(spaces) {
		$("<div class='info' />").text("You have " + spaces.length + " spaces.").insertBefore($(".spaceSearch")[0]);
		$("form.spaceSearch input").autocomplete({
			html: true,
			source: function(req, response) {
				ts.getSpaces(function(spaces) {
					var selected = [];
					for(var i = 0; i < spaces.length; i++) {
						var space = spaces[i];
						if(space.name.indexOf(req.term) > -1) {
							var host = ts.getHost(space.name) ;
							var img = host + "/SiteIcon";
							selected.push({
								value: space.name,
								label: '<a href="' + host + '" target="_parent" class="autocompleteLink"><img src="' + img + '" style="height:24px;width:auto;max-height:24px;max-width:24px;"/>' + space.name + '</a>'
							});
						}
					}
					response(selected);
				});
			},
			select: function(event, ui) {
				window.top.location = ts.getHost(ui.item.value);
			}
		});

		var $ul = $('.ts-space-search');
		$.each(spaces, function(i, space) {
			$ul.append($('<li/>').html($('<a/>').attr('href', space.uri)
				.text(space.name)));
		});

		$('form.spaceSearch button').click(function(ev) {
			$('.list-container').slideToggle('fast');
			ev.preventDefault();
			return false;
		});
	});
});

if(window != window.top) {
	$("html").addClass("iframeMode");
	$("a").live("click",function(ev) {
		$(ev.target).attr("target", "_parent");
	});
}
</script>
<!--[if lt IE 8]>
<script type="text/javascript" src="/bags/common/tiddlers/json2.js"></script>
<![endif]-->
</body>
</html>
version.extensions.ta = {
	//VERSION
	major: 0, 
	minor: 1, 
	revision: 0, 
	date: new Date(2006,5,24),
	name:"TableAggregate",
	author:"MarceloAdamatti",
	source:"http://adamatti.tiddlyspot.com/#TableAggregatePlugin"	
}
config.macros.ta = {
	counter:0,
	//PROCESS ROW
	processR:function(funcao,idDiv){
		var div = document.getElementById("div" + idDiv);
		var td = div.parentNode;
		while(td.tagName!="TD" && td.tagName!="TH"){
			td=td.parentNode;	
		}
		var tr = td.parentNode;
		for (var i=0;i<tr.childNodes.length;i++){
			var aux = tr.childNodes[i];
			if (aux.tagName=="TD" || aux.tagName=="TH") {	
				try{	
					var x=0;
					if(document.all){
						x = parseFloat(aux.innerText);			
					}else{
						x = parseFloat(aux.textContent);			
					}
					if (!isNaN(x))
						funcao.process(x);
				}catch(e){}
			}
		}
		div.innerHTML=funcao.resultado.toFixed(2);
	},
	//PROCESS COL
	processC:function(funcao,idDiv){
		var div = document.getElementById("div" + idDiv);
		var td = div.parentNode;
		while(td.tagName!="TD" && td.tagName!="TH")
			td=td.parentNode;		
		var coluna = td.cellIndex;
		var tbody = td.parentNode.parentNode;
		for (var i=0;i<tbody.childNodes.length;i++){	
			var tr = tbody.childNodes[i];
			var aux = tr.childNodes[coluna];
			if (aux.tagName=="TD" || aux.tagName=="TH") {	
				try{	
					var x=0;
					if(document.all){
						x = parseFloat(aux.innerText);			
					}else{
						x = parseFloat(aux.textContent);			
					}
					if (!isNaN(x))
						funcao.process(x);
				}catch(e){}
			}
		}
		div.innerHTML=funcao.resultado.toFixed(2);
	},
	//FUNCTIONS
	funcs:{
		avg:function() {
			this.qtd=0;
			this.somador=0;
			this.resultado=0;
			this.process=function (valor){
				this.somador+=parseFloat(valor);
				this.qtd++;
				this.resultado=(this.somador/this.qtd);
			}				
		},
		sum:function (){
			this.resultado=0;	
			this.process=function (valor){
				this.resultado+=valor;
			}	
		},
		mul:function (){
			this.resultado=0;	
			this.process=function (valor){
				if (this.resultado > 0 )
					this.resultado=this.resultado * valor;
				if (this.resultado==0)
					this.resultado=valor;
			}	
		},
		min: function(){
			this.resultado="";
			this.process=function (valor){
				if (this.resultado=="")
					this.resultado=valor;
				if (valor<=this.resultado)
					this.resultado=valor;
			}
		},
		max:function(){
			this.resultado="";
			this.process=function (valor){
				if (this.resultado=="")
					this.resultado=valor;
				if (valor>=this.resultado)
					this.resultado=valor;
			}
		},
		count: function(){
			this.resultado=0;
			this.process=function (valor){
				this.resultado+=1;
			}
		}
	},
	handler:function(place,macroName,params) {
		var rowCol = params[0].toUpperCase();
		var func = params[1].toLowerCase();
		var counter=++config.macros.ta.counter;
		place.innerHTML="<div id=div" + counter + "></div><iframe "
					  + "onload='{var o=new config.macros.ta.funcs." + func + "();"
					  + "config.macros.ta.process" + rowCol + "(o," + counter + ");}' "
					  + "style='display:none'>"
					  "<\/iframe>";
	}
};
!Upload an icon
<<tiddler spaceIcon>>
!Describe your space
If you haven't already done so, you should provide a brief decscription of yourself and what you're using this space for. To do this, just edit the [[SiteInfo]] tiddler (keeping the title the same of course).

!Change the title
<<tiddler spaceTitle>>
!Change the theme
<<tiddler colorScheme>>
!Change the menu
If you'd like to change the menu items along the top, you can edit the [[MainMenu]] tiddler.

!Change the default tiddlers
<<tiddler setDefaultTiddlers>>
!More Advanced customisations
If you know HTML and CSS, you can edit some or all of the following tiddlers to customise your space further:
* PageTemplate
* EditTemplate
* ViewTemplate
* StyleSheet
A regime of [[Appropriability]] refers to the environmental factors, excluding firm and market structure, that govern an innovator’s ability to capture the profits generated by an innovation. See [[M5-Strategy-S6 - Summary Teece - Appropriability regime]]
[[StyleSheetTiddlySpace]]
[[StyleSheetTiddler]]
In [[Marketing Strategy and Organization: Building Sustainable Business]] the CODA (Customers Outlook on Diffentiating Advantages) framework contains four types of [[Sustainable Competitive Advantage]]:
# The ''//Product/Service//'' refers tothe functional core benefit which the prodicut or service offers to the customers. //What do you offer?//
# ''//Customer Processes//'' are the interactions between the organisation and its customers. //How and where do you offer it?//
# ''//Price//'' is the sum of financial and non-financial costs a customer incures when buying. //What are the costs to the customer?//
# ''//Image//'' refers to the awareness, the beliefs, the ideas or the impression which customers hold about an organisation. //What do you represent?//

<<image /static/files/MBI/Module%2011/CODA.png width:500>>

Possible customer benefits include:
''Products and services''
* Reliability and consistency
* Environmental safety
* Functional performance
* Styling and design
* Compatibility
* User convenience
''Customer Processes''
* Serviceability
* Pre-transaction process
* Transaction processes
* Post-transaction processes
* Professionalism
''Image benefits''
* Empathy
* Availability in the channels
* Product image
* Brand image
* Corporate reputation
* User community
''Price Benefits''
* Switching costs
* Disposal costs
* Acquisition costs
* Operating costs
* Bundling and complementaries
/***
|''Name''|TiddlySpaceConfig|
|''Version''|0.7.7|
|''Description''|TiddlySpace configuration|
|''Status''|stable|
|''Source''|http://github.com/TiddlySpace/tiddlyspace/raw/master/src/plugins/TiddlySpaceConfig.js|
|''CoreVersion''|2.6.1|
|''Requires''|TiddlyWebConfig ServerSideSavingPlugin TiddlyFileImporter|
!Code
***/
//{{{
(function($) {

var tweb = config.extensions.tiddlyweb;

var recipe = config.defaultCustomFields["server.workspace"].split("recipes/")[1];
var currentSpace; // assigned later

var disabledTabs = [];

var coreBags = ["system", "tiddlyspace"];
var systemSpaces = ["plugins", "info", "images", "theme"];
systemSpaces = $.map(systemSpaces, function(item, i) {
	return "system-%0_public".format(item);
});

// hijack search macro to add custom attributes for mobile devices
var _search = config.macros.search.handler;
config.macros.search.handler = function(place, macroName, params) {
	_search.apply(this, arguments);
	$(".searchField:input", place).
		attr({ autocapitalize: "off", autocorrect: "off" });
};

// arg is either a container name or a tiddler object
// if fuzzy is truthy, space may be inferred from workspace (for new tiddlers)
// returns space object or false
var determineSpace = function(arg, fuzzy) {
	if(typeof arg == "string") { // container name
		var space = split(arg, "_", "r");
		return ["public", "private"].contains(space.type) ? space : false;
	} else if(arg) { // tiddler
		var container = determineContainer(arg, fuzzy);
		return container ? determineSpace(container.name, fuzzy) : false;
	} else {
		return false;
	}
};

// if fuzzy is truthy, container may be inferred from workspace for new tiddlers
// returns container object or false
var determineContainer = function(tiddler, fuzzy) { // TODO: expose?
	var bag = tiddler.fields["server.bag"];
	var recipe = tiddler.fields["server.recipe"]; // XXX: unused/irrelevant/redundant!?
	if(bag) {
		return { type: "bag", name: bag };
	} else if(recipe) {
		return { type: "recipe", name: recipe };
	} else if(fuzzy) { // new tiddler
		var workspace = tiddler.fields["server.workspace"];
		if(workspace) {
			var container = split(workspace, "/", "l");
			return ["bags", "recipes"].contains(container.type) ? container : false;
		} else {
			return false;
		}
	} else {
		return false;
	}
};

// hijack removeTiddlerCallback to restore tiddler from recipe cascade -- TODO: move into TiddlyWebWiki?
var sssp = config.extensions.ServerSideSavingPlugin;
var _removeTiddlerCallback = sssp.removeTiddlerCallback;
sssp.removeTiddlerCallback = function(context, userParams) {
	var title = context.tiddler.title;
	var recipe = context.tiddler.fields["server.recipe"];
	_removeTiddlerCallback.apply(this, arguments);
	if(recipe) {
		context.workspace = "recipes/" + recipe;
		var callback = function(context, userParams) {
			if(context.status) {
				var dirty = store.isDirty();
				store.saveTiddler(context.tiddler).clearChangeCount();
				store.setDirty(dirty);
			} else {
				store.notify(title, true);
			}
		};
		context.adaptor.getTiddler(title, context, null, callback);
	}
};

// splits a string once using delimiter
// mode "l" splits at the first, "r" at the last occurrence
// returns an object with members type and name
var split = function(str, sep, mode) {
	mode = mode == "r" ? "pop" : "shift"; // TODO: use +/-1 instead of "l"/"r"?
	var arr = str.split(sep);
	var type = arr.length > 1 ? arr[mode]() : null;
	return { type: type, name: arr.join(sep) };
};

var plugin = config.extensions.tiddlyspace = {
	currentSpace: determineSpace(recipe),
	coreBags: coreBags.concat(systemSpaces),

	determineSpace: determineSpace,
	isValidSpaceName: function(name) {
		return name.match(/^[a-z][0-9a-z\-]*[0-9a-z]$/) ? true : false;
	},
	getCurrentBag: function(type) {
		return "%0_%1".format(currentSpace, type);
	},
	getCurrentWorkspace: function(type) {
		return "bags/" + this.getCurrentBag(type);
	},
	// returns the URL for a space's avatar (SiteIcon) based on a server_host
	// object and an optional space name
	// optional nocors argument prevents cross-domain URLs from being generated
	getAvatar: function(host, space, nocors) {
		if(space && typeof space != "string") { // backwards compatibility -- XXX: deprecated
			space = space.name;
		}
		var subdomain = nocors ? currentSpace : space;
		host = host ? this.getHost(host, subdomain) : "";
		var bag = space ? "%0_public".format(space) : "tiddlyspace";
		return "%0/bags/%1/tiddlers/SiteIcon".format(host, bag);
	},
	// returns the URL based on a server_host object (scheme, host, port) and an
	// optional subdomain
	getHost: function(host, subdomain) {
		if(host === undefined) { // offline
			tweb.status.server_host = {}; // prevents exceptions further down the stack -- XXX: hacky workaround, breaks encapsulation
			return null;
		}
		subdomain = subdomain ? subdomain + "." : "";
		var url = "%0://%1%2".format(host.scheme, subdomain, host.host);
		var port = host.port;
		if(port && !["80", "443"].contains(port)) {
			url += ":" + port;
		}
		return url;
	},
	disableTab: function(tabTiddler) {
		if(typeof(tabTiddler) == "string") {
			disabledTabs.push(tabTiddler);
		} else {
			for(var i = 0; i < tabTiddler.length; i++) {
				plugin.disableTab(tabTiddler[i]);
			}
		}
	},
    checkSyncStatus: function(tiddler) {
		if(tiddler) {
			var title = typeof(tiddler) === "string" ? tiddler : tiddler.title;
			var el = story.getTiddler(title) || false;
			if(el) {
				refreshElements(el);
			}
		}
	},
	isDisabledTab: function(tabTitle) {
		var match = new RegExp("(?:\\[\\[([^\\]]+)\\]\\])", "mg").exec(tabTitle);
		var tabIdentifier = match ? match[1] : tabTitle;
		return disabledTabs.contains(tabIdentifier);
	},
	getCSRFToken: window.getCSRFToken || null // this may not have been processed yet
};

currentSpace = plugin.currentSpace.name;

tweb.serverPrefix = tweb.host.split("/")[3] || ""; // XXX: assumes root handler
tweb.getStatus(function(status) {
	var url = plugin.getHost(status.server_host);
	tweb.status.server_host.url = url;
	config.messages.tsVersion = status.version;
});

if(window.location.protocol == "file:") {
	// enable AutoSave by default
	config.options.chkAutoSave = config.options.chkAutoSave === undefined ?
		true : config.options.chkAutoSave;
} else {
	// set global read-only mode based on membership heuristics
	var indicator = store.getTiddler("SiteTitle") || tiddler;
	readOnly = !(recipe.split("_").pop() == "private" ||
		tweb.hasPermission("write", indicator));
	// replace TiddlyWiki's ImportTiddlers due to cross-domain restrictions
	if(config.macros.fileImport) {
		$.extend(config.macros.importTiddlers, config.macros.fileImport);
	}
}

// hijack saveChanges to ensure SystemSettings is private by default
var _saveChanges = saveChanges;
saveChanges = function(onlyIfDirty, tiddlers) {
	if(tiddlers && tiddlers.length == 1 &&
			tiddlers[0] && tiddlers[0].title == "SystemSettings") {
		var fields = tiddlers[0].fields;
		delete fields["server.recipe"];
		fields["server.bag"] = plugin.getCurrentBag("private");
		fields["server.workspace"] = plugin.getCurrentWorkspace("private");
	}
	return _saveChanges.apply(this, arguments);
};

// ensure backstage is always initialized
// required to circumvent TiddlyWiki's read-only based handling
config.macros.backstageInit = {
	init: function() {
		showBackstage = true;
	}
};

// disable evaluated macro parameters for security reasons
config.evaluateMacroParameters = "none";
var _parseParams = String.prototype.parseParams;
String.prototype.parseParams = function(defaultName, defaultValue, allowEval,
		noNames, cascadeDefaults) {
	if(config.evaluateMacroParameters == "none") {
		arguments[2] = false;
	}
	return _parseParams.apply(this, arguments);
};

var _tabsMacro = config.macros.tabs.handler;
config.macros.tabs.handler = function(place, macroName, params) {
	var newParams = [params[0]]; // keep cookie name
	for(var i = 1; i < params.length; i += 3) {
		var tabTitle = params[i + 2];
		if(!plugin.isDisabledTab(tabTitle)){
			newParams = newParams.concat(params[i], params[i + 1], tabTitle);
		}
	}
	_tabsMacro.apply(this, [place, macroName, newParams]);
};

// disable ControlView for XHRs by default
$.ajaxSetup({
	beforeSend: function(xhr) {
		xhr.setRequestHeader("X-ControlView", "false");
	}
});
// TiddlyWeb adaptor currently still uses httpReq, which needs extra magic -- XXX: obsolete this!
var _httpReq = httpReq;
httpReq = function(type, url, callback, params, headers, data, contentType,
		username, password, allowCache) {
	headers = headers || {};
	headers["X-ControlView"] = "false";
	_httpReq.apply(this, arguments);
};

// register style sheet for backstage separately (important)
store.addNotification("StyleSheetBackstage", refreshStyles);

// option for default privacy setting
config.optionsDesc.chkPrivateMode = "Set your default privacy mode to private";
config.optionsSource.chkPrivateMode = "setting";
config.options.chkPrivateMode = config.options.chkPrivateMode || false;
saveSystemSetting("chkPrivateMode", true);
config.defaultCustomFields["server.workspace"] = plugin.
	getCurrentWorkspace(config.options.chkPrivateMode ? "private" : "public");

config.paramifiers.follow = {
	onstart: function(v) {
		if(!readOnly) {
			var bag = "%0_public".format(currentSpace);
			story.displayTiddler(null, v, DEFAULT_EDIT_TEMPLATE, null, null,
				"server.bag:%0 server.workspace:bags/%0".format(bag));
			story.setTiddlerTag(v, "follow", 1);
			story.focusTiddler(v, "text");
		}
	}
};

var fImport = config.macros.fileImport;
if(fImport) {
	fImport.uploadTo = "Upload to: ";
	var _createForm = config.macros.fileImport.createForm;
	config.macros.fileImport.createForm = function(place, wizard, iframeName) {
		var container = $("<div />").text(fImport.uploadTo).appendTo(place);
		var select = $('<select name="mode" />').appendTo(container)[0];
		$('<option value="private" selected>private</a>').appendTo(select);
		$('<option value="public">public</a>').appendTo(select);
		wizard.setValue("importmode", select);
		_createForm.apply(this, [place, wizard, iframeName]);
	};

	var _onGet = config.macros.importTiddlers.onGetTiddler;
	config.macros.importTiddlers.onGetTiddler = function(context, wizard) {
		var type = $(wizard.getValue("importmode")).val();
		var ws =  plugin.getCurrentWorkspace(type);
		wizard.setValue("workspace", ws);
		_onGet.apply(this, [context, wizard]);
	};
}

config.extensions.ServerSideSavingPlugin.reportSuccess = function(msg, tiddler) {
	plugin.checkSyncStatus(tiddler);
	msg = config.extensions.ServerSideSavingPlugin.locale[msg];
	var link = "/" + encodeURIComponent(tiddler.title);
	displayMessage(msg.format([tiddler.title]), link);
};


})(jQuery);
//}}}
!URL
http://thestartuptoolkit.com/blog/2011/12/how-i-come-up-with-new-startup-ideas-in-4-steps/

!Description
The approach I follow is a combination of customer discovery and effectuation, constrained by lifestyle goals
/***
|''Name''|TiddlyWebAdaptor|
|''Description''|adaptor for interacting with TiddlyWeb|
|''Author:''|FND|
|''Contributors''|Chris Dent, Martin Budden|
|''Version''|1.4.10|
|''Status''|stable|
|''Source''|http://svn.tiddlywiki.org/Trunk/association/adaptors/TiddlyWebAdaptor.js|
|''CodeRepository''|http://svn.tiddlywiki.org/Trunk/association/|
|''License''|[[BSD|http://www.opensource.org/licenses/bsd-license.php]]|
|''CoreVersion''|2.5|
|''Keywords''|serverSide TiddlyWeb|
!Notes
This plugin includes [[jQuery JSON|http://code.google.com/p/jquery-json/]].
!To Do
* createWorkspace
* document custom/optional context attributes (e.g. filters, query, revision) and tiddler fields (e.g. server.title, origin)
!Code
***/
//{{{
(function($) {

var adaptor = config.adaptors.tiddlyweb = function() {};

adaptor.prototype = new AdaptorBase();
adaptor.serverType = "tiddlyweb";
adaptor.serverLabel = "TiddlyWeb";
adaptor.mimeType = "application/json";

adaptor.parsingErrorMessage = "Error parsing result from server";
adaptor.noBagErrorMessage = "no bag specified for tiddler";
adaptor.locationIDErrorMessage = "no bag or recipe specified for tiddler"; // TODO: rename

// retrieve current status (requires TiddlyWeb status plugin)
adaptor.prototype.getStatus = function(context, userParams, callback) {
	context = this.setContext(context, userParams, callback);
	var uriTemplate = "%0/status";
	var uri = uriTemplate.format([context.host]);
	var req = httpReq("GET", uri, adaptor.getStatusCallback, context,
		null, null, null, null, null, true);
	return typeof req == "string" ? req : true;
};

adaptor.getStatusCallback = function(status, context, responseText, uri, xhr) {
	context.status = responseText ? status : false;
	try {
		context.statusText = xhr.statusText;
	} catch(exc) { // offline (Firefox)
		context.status = false;
		context.statusText = null;
	}
	context.httpStatus = xhr.status;
	if(context.status) {
		context.serverStatus = $.evalJSON(responseText); // XXX: error handling!?
	}
	if(context.callback) {
		context.callback(context, context.userParams);
	}
};

// retrieve a list of workspaces
adaptor.prototype.getWorkspaceList = function(context, userParams, callback) {
	context = this.setContext(context, userParams, callback);
	context.workspaces = [];
	var uriTemplate = "%0/recipes"; // XXX: bags?
	var uri = uriTemplate.format([context.host]);
	var req = httpReq("GET", uri, adaptor.getWorkspaceListCallback,
		context, { accept: adaptor.mimeType }, null, null, null, null, true);
	return typeof req == "string" ? req : true;
};

adaptor.getWorkspaceListCallback = function(status, context, responseText, uri, xhr) {
	context.status = status;
	context.statusText = xhr.statusText;
	context.httpStatus = xhr.status;
	if(status) {
		try {
			var workspaces = $.evalJSON(responseText);
		} catch(ex) {
			context.status = false; // XXX: correct?
			context.statusText = exceptionText(ex, adaptor.parsingErrorMessage);
			if(context.callback) {
				context.callback(context, context.userParams);
			}
			return;
		}
		context.workspaces = workspaces.map(function(itm) { return { title: itm }; });
	}
	if(context.callback) {
		context.callback(context, context.userParams);
	}
};

// retrieve a list of tiddlers
adaptor.prototype.getTiddlerList = function(context, userParams, callback) {
	context = this.setContext(context, userParams, callback);
	var uriTemplate = "%0/%1/%2/tiddlers%3";
	var params = context.filters ? "?" + context.filters : "";
	if(context.format) {
		params = context.format + params;
	}
	var workspace = adaptor.resolveWorkspace(context.workspace);
	var uri = uriTemplate.format([context.host, workspace.type + "s",
		adaptor.normalizeTitle(workspace.name), params]);
	var req = httpReq("GET", uri, adaptor.getTiddlerListCallback,
		context, merge({ accept: adaptor.mimeType }, context.headers), null, null, null, null, true);
	return typeof req == "string" ? req : true;
};

adaptor.getTiddlerListCallback = function(status, context, responseText, uri, xhr) {
	context.status = status;
	context.statusText = xhr.statusText;
	context.httpStatus = xhr.status;
	if(status) {
		context.tiddlers = [];
		try {
			var tiddlers = $.evalJSON(responseText); //# NB: not actual tiddler instances
		} catch(ex) {
			context.status = false; // XXX: correct?
			context.statusText = exceptionText(ex, adaptor.parsingErrorMessage);
			if(context.callback) {
				context.callback(context, context.userParams);
			}
			return;
		}
		for(var i = 0; i < tiddlers.length; i++) {
			var tiddler = adaptor.toTiddler(tiddlers[i], context.host);
			context.tiddlers.push(tiddler);
		}
	}
	if(context.callback) {
		context.callback(context, context.userParams);
	}
};

// perform global search
adaptor.prototype.getSearchResults = function(context, userParams, callback) {
	context = this.setContext(context, userParams, callback);
	var uriTemplate = "%0/search?q=%1%2";
	var filterString = context.filters ? ";" + context.filters : "";
	var uri = uriTemplate.format([context.host, context.query, filterString]); // XXX: parameters need escaping?
	var req = httpReq("GET", uri, adaptor.getSearchResultsCallback,
		context, { accept: adaptor.mimeType }, null, null, null, null, true);
	return typeof req == "string" ? req : true;
};

adaptor.getSearchResultsCallback = function(status, context, responseText, uri, xhr) {
	adaptor.getTiddlerListCallback(status, context, responseText, uri, xhr); // XXX: use apply?
};

// retrieve a particular tiddler's revisions
adaptor.prototype.getTiddlerRevisionList = function(title, limit, context, userParams, callback) {
	context = this.setContext(context, userParams, callback);
	var uriTemplate = "%0/%1/%2/tiddlers/%3/revisions";
	var workspace = adaptor.resolveWorkspace(context.workspace);
	var uri = uriTemplate.format([context.host, workspace.type + "s",
		adaptor.normalizeTitle(workspace.name), adaptor.normalizeTitle(title)]);
	var req = httpReq("GET", uri, adaptor.getTiddlerRevisionListCallback,
		context, merge({ accept: adaptor.mimeType }, context.headers), null, null, null, null, true);
	return typeof req == "string" ? req : true;
};

adaptor.getTiddlerRevisionListCallback = function(status, context, responseText, uri, xhr) {
	context.status = status;
	context.statusText = xhr.statusText;
	context.httpStatus = xhr.status;
	if(status) {
		context.revisions = [];
		try {
			var tiddlers = $.evalJSON(responseText); //# NB: not actual tiddler instances
		} catch(ex) {
			context.status = false; // XXX: correct?
			context.statusText = exceptionText(ex, adaptor.parsingErrorMessage);
			if(context.callback) {
				context.callback(context, context.userParams);
			}
			return;
		}
		for(var i = 0; i < tiddlers.length; i++) {
			var tiddler = adaptor.toTiddler(tiddlers[i], context.host);
			context.revisions.push(tiddler);
		}
		var sortField = "server.page.revision";
		context.revisions.sort(function(a, b) {
			return a.fields[sortField] < b.fields[sortField] ? 1 :
				(a.fields[sortField] == b.fields[sortField] ? 0 : -1);
		});
	}
	if(context.callback) {
		context.callback(context, context.userParams);
	}
};

// retrieve an individual tiddler revision -- XXX: breaks with standard arguments list -- XXX: convenience function; simply use getTiddler?
adaptor.prototype.getTiddlerRevision = function(title, revision, context, userParams, callback) {
	context = this.setContext(context, userParams, callback);
	context.revision = revision;
	return this.getTiddler(title, context, userParams, callback);
};

// retrieve an individual tiddler
//# context is an object with members host and workspace
//# callback is passed the new context and userParams
adaptor.prototype.getTiddler = function(title, context, userParams, callback) {
	context = this.setContext(context, userParams, callback);
	context.title = title;
	if(context.revision) {
		var uriTemplate = "%0/%1/%2/tiddlers/%3/revisions/%4";
	} else {
		uriTemplate = "%0/%1/%2/tiddlers/%3";
	}
	if(!context.tiddler) {
		context.tiddler = new Tiddler(title);
	}
	context.tiddler.fields["server.type"] = adaptor.serverType;
	context.tiddler.fields["server.host"] = AdaptorBase.minHostName(context.host);
	context.tiddler.fields["server.workspace"] = context.workspace;
	var workspace = adaptor.resolveWorkspace(context.workspace);
	var uri = uriTemplate.format([context.host, workspace.type + "s",
		adaptor.normalizeTitle(workspace.name), adaptor.normalizeTitle(title),
		context.revision]);
	var req = httpReq("GET", uri, adaptor.getTiddlerCallback, context,
		merge({ accept: adaptor.mimeType }, context.headers), null, null, null, null, true);
	return typeof req == "string" ? req : true;
};

adaptor.getTiddlerCallback = function(status, context, responseText, uri, xhr) {
	context.status = status;
	context.statusText = xhr.statusText;
	context.httpStatus = xhr.status;
	if(status) {
		try {
			var tid = $.evalJSON(responseText);
		} catch(ex) {
			context.status = false;
			context.statusText = exceptionText(ex, adaptor.parsingErrorMessage);
			if(context.callback) {
				context.callback(context, context.userParams);
			}
			return;
		}
		var tiddler = adaptor.toTiddler(tid, context.host);
		tiddler.title = context.tiddler.title;
		tiddler.fields["server.etag"] = xhr.getResponseHeader("Etag");
		// normally we'd assign context.tiddler = tiddler here - but we can't do
		// that because of IE, which triggers getTiddler in putTiddlerCallback,
		// and since ServerSideSavingPlugin foolishly relies on persistent
		// object references, we need to merge the data into the existing object
		$.extend(context.tiddler, tiddler);
	}
	if(context.callback) {
		context.callback(context, context.userParams);
	}
};

// retrieve tiddler chronicle (all revisions)
adaptor.prototype.getTiddlerChronicle = function(title, context, userParams, callback) {
	context = this.setContext(context, userParams, callback);
	context.title = title;
	var uriTemplate = "%0/%1/%2/tiddlers/%3/revisions?fat=1";
	var workspace = adaptor.resolveWorkspace(context.workspace);
	var uri = uriTemplate.format([context.host, workspace.type + "s",
		adaptor.normalizeTitle(workspace.name), adaptor.normalizeTitle(title)]);
	var req = httpReq("GET", uri, adaptor.getTiddlerChronicleCallback,
		context, { accept: adaptor.mimeType }, null, null, null, null, true);
	return typeof req == "string" ? req : true;
};

adaptor.getTiddlerChronicleCallback = function(status, context, responseText, uri, xhr) {
	context.status = status;
	context.statusText = xhr.statusText;
	context.httpStatus = xhr.status;
	if(status) {
		context.responseText = responseText;
	}
	if(context.callback) {
		context.callback(context, context.userParams);
	}
};

// store an individual tiddler
adaptor.prototype.putTiddler = function(tiddler, context, userParams, callback) {
	context = this.setContext(context, userParams, callback);
	context.title = tiddler.title;
	context.tiddler = tiddler;
	context.host = context.host || this.fullHostName(tiddler.fields["server.host"]);
	var uriTemplate = "%0/%1/%2/tiddlers/%3";
	try {
		context.workspace = context.workspace || tiddler.fields["server.workspace"];
		var workspace = adaptor.resolveWorkspace(context.workspace);
	} catch(ex) {
		return adaptor.locationIDErrorMessage;
	}
	var uri = uriTemplate.format([context.host, workspace.type + "s",
		adaptor.normalizeTitle(workspace.name),
		adaptor.normalizeTitle(tiddler.title)]);
	var etag = adaptor.generateETag(workspace, tiddler);
	var headers = etag ? { "If-Match": etag } : null;
	var payload = {
		type: tiddler.fields["server.content-type"] || null,
		text: tiddler.text,
		tags: tiddler.tags,
		fields: $.extend({}, tiddler.fields)
	};
	delete payload.fields.changecount;
	$.each(payload.fields, function(key, value) {
		if(key.indexOf("server.") == 0) {
			delete payload.fields[key];
		}
	});
	payload = $.toJSON(payload);
	var req = httpReq("PUT", uri, adaptor.putTiddlerCallback,
		context, headers, payload, adaptor.mimeType, null, null, true);
	return typeof req == "string" ? req : true;
};

adaptor.putTiddlerCallback = function(status, context, responseText, uri, xhr) {
	context.status = [204, 1223].contains(xhr.status);
	context.statusText = xhr.statusText;
	context.httpStatus = xhr.status;
	if(context.status) {
		var loc = xhr.getResponseHeader("Location");
		var etag = xhr.getResponseHeader("Etag");
		if(loc && etag) {
			var bag = loc.split("/bags/").pop().split("/")[0];
			context.tiddler.fields["server.bag"] = bag;
			context.tiddler.fields["server.workspace"] = "bags/" + bag;
			var rev = etag.split("/").pop().split(/;|:/)[0];
			context.tiddler.fields["server.page.revision"] = rev;
			context.tiddler.fields["server.etag"] = etag;
			if(context.callback) {
				context.callback(context, context.userParams);
			}
		} else { // IE
			context.adaptor.getTiddler(context.tiddler.title, context,
				context.userParams, context.callback);
		}
	} else if(context.callback) {
		context.callback(context, context.userParams);
	}
};

// store a tiddler chronicle
adaptor.prototype.putTiddlerChronicle = function(revisions, context, userParams, callback) {
	context = this.setContext(context, userParams, callback);
	context.title = revisions[0].title;
	var headers = null;
	var uriTemplate = "%0/%1/%2/tiddlers/%3/revisions";
	var host = context.host || this.fullHostName(tiddler.fields["server.host"]);
	var workspace = adaptor.resolveWorkspace(context.workspace);
	var uri = uriTemplate.format([host, workspace.type + "s",
		adaptor.normalizeTitle(workspace.name),
		adaptor.normalizeTitle(context.title)]);
	if(workspace.type == "bag") { // generate ETag
		var etag = [adaptor.normalizeTitle(workspace.name),
			adaptor.normalizeTitle(context.title), 0].join("/"); //# zero-revision prevents overwriting existing contents
		headers = { "If-Match": '"' + etag + '"' };
	}
	var payload = $.toJSON(revisions);
	var req = httpReq("POST", uri, adaptor.putTiddlerChronicleCallback,
		context, headers, payload, adaptor.mimeType, null, null, true);
	return typeof req == "string" ? req : true;
};

adaptor.putTiddlerChronicleCallback = function(status, context, responseText, uri, xhr) {
	context.status = [204, 1223].contains(xhr.status);
	context.statusText = xhr.statusText;
	context.httpStatus = xhr.status;
	if(context.callback) {
		context.callback(context, context.userParams);
	}
};

// store a collection of tiddlers (import TiddlyWiki HTML store)
adaptor.prototype.putTiddlerStore = function(store, context, userParams, callback) {
	context = this.setContext(context, userParams, callback);
	var uriTemplate = "%0/%1/%2/tiddlers";
	var host = context.host;
	var workspace = adaptor.resolveWorkspace(context.workspace);
	var uri = uriTemplate.format([host, workspace.type + "s",
		adaptor.normalizeTitle(workspace.name)]);
	var req = httpReq("POST", uri, adaptor.putTiddlerStoreCallback,
		context, null, store, "text/x-tiddlywiki", null, null, true);
	return typeof req == "string" ? req : true;
};

adaptor.putTiddlerStoreCallback = function(status, context, responseText, uri, xhr) {
	context.status = [204, 1223].contains(xhr.status);
	context.statusText = xhr.statusText;
	context.httpStatus = xhr.status;
	if(context.callback) {
		context.callback(context, context.userParams);
	}
};

// rename an individual tiddler or move it to a different workspace -- TODO: make {from|to}.title optional
//# from and to are objects with members title and workspace (bag; optional),
//# representing source and target tiddler, respectively
adaptor.prototype.moveTiddler = function(from, to, context, userParams, callback) { // XXX: rename parameters (old/new)?
	var self = this;
	var newTiddler = store.getTiddler(from.title) || store.getTiddler(to.title); //# local rename might already have occurred
	var oldTiddler = $.extend(true, {}, newTiddler); //# required for eventual deletion
	oldTiddler.title = from.title; //# required for original tiddler's ETag
	var _getTiddlerChronicle = function(title, context, userParams, callback) {
		return self.getTiddlerChronicle(title, context, userParams, callback);
	};
	var _putTiddlerChronicle = function(context, userParams) {
		if(!context.status) {
			return callback(context, userParams);
		}
		var revisions = $.evalJSON(context.responseText); // XXX: error handling?
		// change current title while retaining previous location
		for(var i = 0; i < revisions.length; i++) {
			delete revisions[i].revision;
			if(!revisions[i].fields.origin) { // NB: origin = "<workspace>/<title>"
				revisions[i].fields.origin = ["bags", revisions[i].bag, revisions[i].title].join("/");
			}
			revisions[i].title = to.title;
		}
		// add new revision
		var rev = $.extend({}, revisions[0]);
		$.each(newTiddler, function(i, item) {
			if(!$.isFunction(item)) {
				rev[i] = item;
			}
		});
		rev.title = to.title;
		rev.created = rev.created.convertToYYYYMMDDHHMM();
		rev.modified = new Date().convertToYYYYMMDDHHMM();
		delete rev.fields.changecount;
		revisions.unshift(rev);
		if(to.workspace) {
			context.workspace = to.workspace;
		} else if(context.workspace.substring(0, 4) != "bags") { // NB: target workspace must be a bag
			context.workspace = "bags/" + rev.bag;
		}
		var subCallback = function(context, userParams) {
			if(!context.status) {
				return callback(context, userParams);
			}
			context.adaptor.getTiddler(newTiddler.title, context, userParams, _deleteTiddler);
		};
		return self.putTiddlerChronicle(revisions, context, context.userParams, subCallback);
	};
	var _deleteTiddler = function(context, userParams) {
		if(!context.status) {
			return callback(context, userParams);
		}
		$.extend(true, newTiddler, context.tiddler);
		context.callback = null;
		return self.deleteTiddler(oldTiddler, context, context.userParams, callback);
	};
	callback = callback || function() {};
	context = this.setContext(context, userParams);
	context.host = context.host || oldTiddler.fields["server.host"];
	context.workspace = from.workspace || oldTiddler.fields["server.workspace"];
	return _getTiddlerChronicle(from.title, context, userParams, _putTiddlerChronicle);
};

// delete an individual tiddler
adaptor.prototype.deleteTiddler = function(tiddler, context, userParams, callback) {
	context = this.setContext(context, userParams, callback);
	context.title = tiddler.title; // XXX: not required!?
	var uriTemplate = "%0/bags/%1/tiddlers/%2";
	var host = context.host || this.fullHostName(tiddler.fields["server.host"]);
	var bag = tiddler.fields["server.bag"];
	if(!bag) {
		return adaptor.noBagErrorMessage;
	}
	var uri = uriTemplate.format([host, adaptor.normalizeTitle(bag),
		adaptor.normalizeTitle(tiddler.title)]);
	var etag = adaptor.generateETag({ type: "bag", name: bag }, tiddler);
	var headers = etag ? { "If-Match": etag } : null;
	var req = httpReq("DELETE", uri, adaptor.deleteTiddlerCallback, context, headers,
		null, null, null, null, true);
	return typeof req == "string" ? req : true;
};

adaptor.deleteTiddlerCallback = function(status, context, responseText, uri, xhr) {
	context.status = [204, 1223].contains(xhr.status);
	context.statusText = xhr.statusText;
	context.httpStatus = xhr.status;
	if(context.callback) {
		context.callback(context, context.userParams);
	}
};

// compare two revisions of a tiddler (requires TiddlyWeb differ plugin)
//# if context.rev1 is not specified, the latest revision will be used for comparison
//# if context.rev2 is not specified, the local revision will be sent for comparison
//# context.format is a string as determined by the TiddlyWeb differ plugin
adaptor.prototype.getTiddlerDiff = function(title, context, userParams, callback) {
	context = this.setContext(context, userParams, callback);
	context.title = title;

	var tiddler = store.getTiddler(title);
	try {
		var workspace = adaptor.resolveWorkspace(tiddler.fields["server.workspace"]);
	} catch(ex) {
		return adaptor.locationIDErrorMessage;
	}
	var tiddlerRef = [workspace.type + "s", workspace.name, tiddler.title].join("/");

	var rev1 = context.rev1 ? [tiddlerRef, context.rev1].join("/") : tiddlerRef;
	var rev2 = context.rev2 ? [tiddlerRef, context.rev2].join("/") : null;

	var uriTemplate = "%0/diff?rev1=%1";
	if(rev2) {
		uriTemplate += "&rev2=%2";
	}
	if(context.format) {
		uriTemplate += "&format=%3";
	}
	var host = context.host || this.fullHostName(tiddler.fields["server.host"]);
	var uri = uriTemplate.format([host, adaptor.normalizeTitle(rev1),
		adaptor.normalizeTitle(rev2), context.format]);

	if(rev2) {
		var req = httpReq("GET", uri, adaptor.getTiddlerDiffCallback, context, null,
			null, null, null, null, true);
	} else {
		var payload = {
			title: tiddler.title,
			text: tiddler.text,
			modifier: tiddler.modifier,
			tags: tiddler.tags,
			fields: $.extend({}, tiddler.fields)
		}; // XXX: missing attributes!?
		payload = $.toJSON(payload);
		req = httpReq("POST", uri, adaptor.getTiddlerDiffCallback, context,
			null, payload, adaptor.mimeType, null, null, true);
	}
	return typeof req == "string" ? req : true;
};

adaptor.getTiddlerDiffCallback = function(status, context, responseText, uri, xhr) {
	context.status = status;
	context.statusText = xhr.statusText;
	context.httpStatus = xhr.status;
	context.uri = uri;
	if(status) {
		context.diff = responseText;
	}
	if(context.callback) {
		context.callback(context, context.userParams);
	}
};

// generate tiddler information
adaptor.prototype.generateTiddlerInfo = function(tiddler) {
	var info = {};
	var uriTemplate = "%0/%1/%2/tiddlers/%3";
	var host = this.host || tiddler.fields["server.host"]; // XXX: this.host obsolete?
	host = this.fullHostName(host);
	var workspace = adaptor.resolveWorkspace(tiddler.fields["server.workspace"]);
	info.uri = uriTemplate.format([host, workspace.type + "s",
		adaptor.normalizeTitle(workspace.name),
		adaptor.normalizeTitle(tiddler.title)]);
	return info;
};

// create Tiddler instance from TiddlyWeb tiddler JSON
adaptor.toTiddler = function(json, host) {
	var created = Date.convertFromYYYYMMDDHHMM(json.created);
	var modified = Date.convertFromYYYYMMDDHHMM(json.modified);
	var fields = json.fields;
	fields["server.type"] = adaptor.serverType;
	fields["server.host"] = AdaptorBase.minHostName(host);
	fields["server.bag"] = json.bag;
	fields["server.title"] = json.title;
	if(json.recipe) {
		fields["server.recipe"] = json.recipe;
	}
	if(json.type && json.type != "None") {
		fields["server.content-type"] = json.type;
	}
	fields["server.permissions"] = json.permissions.join(", ");
	fields["server.page.revision"] = json.revision;
	fields["server.workspace"] = "bags/" + json.bag;
	var tiddler = new Tiddler(json.title);
	tiddler.assign(tiddler.title, json.text, json.modifier, modified, json.tags,
		created, json.fields, json.creator);
	return tiddler;
};

adaptor.resolveWorkspace = function(workspace) {
	var components = workspace.split("/");
	return {
		type: components[0] == "bags" ? "bag" : "recipe",
		name: components[1] || components[0]
	};
};

adaptor.generateETag = function(workspace, tiddler) {
	var revision = tiddler.fields["server.page.revision"];
	var etag = revision == "false" ? null : tiddler.fields["server.etag"];
	if(!etag && workspace.type == "bag") {
		if(typeof revision == "undefined") {
			revision = "0";
		} else if(revision == "false") {
			return null;
		}
		etag = [adaptor.normalizeTitle(workspace.name),
			adaptor.normalizeTitle(tiddler.title), revision].join("/");
		etag = '"' + etag + '"';
	}
	return etag;
};

adaptor.normalizeTitle = function(title) {
	return encodeURIComponent(title);
};

})(jQuery);


/*
 * jQuery JSON Plugin
 * version: 1.3
 * source: http://code.google.com/p/jquery-json/
 * license: MIT (http://www.opensource.org/licenses/mit-license.php)
 */
(function($){function toIntegersAtLease(n)
{return n<10?'0'+n:n;}
Date.prototype.toJSON=function(date)
{return this.getUTCFullYear()+'-'+
toIntegersAtLease(this.getUTCMonth())+'-'+
toIntegersAtLease(this.getUTCDate());};var escapeable=/["\\\x00-\x1f\x7f-\x9f]/g;var meta={'\b':'\\b','\t':'\\t','\n':'\\n','\f':'\\f','\r':'\\r','"':'\\"','\\':'\\\\'};$.quoteString=function(string)
{if(escapeable.test(string))
{return'"'+string.replace(escapeable,function(a)
{var c=meta[a];if(typeof c==='string'){return c;}
c=a.charCodeAt();return'\\u00'+Math.floor(c/16).toString(16)+(c%16).toString(16);})+'"';}
return'"'+string+'"';};$.toJSON=function(o,compact)
{var type=typeof(o);if(type=="undefined")
return"undefined";else if(type=="number"||type=="boolean")
return o+"";else if(o===null)
return"null";if(type=="string")
{return $.quoteString(o);}
if(type=="object"&&typeof o.toJSON=="function")
return o.toJSON(compact);if(type!="function"&&typeof(o.length)=="number")
{var ret=[];for(var i=0;i<o.length;i++){ret.push($.toJSON(o[i],compact));}
if(compact)
return"["+ret.join(",")+"]";else
return"["+ret.join(", ")+"]";}
if(type=="function"){throw new TypeError("Unable to convert object of type 'function' to json.");}
var ret=[];for(var k in o){var name;type=typeof(k);if(type=="number")
name='"'+k+'"';else if(type=="string")
name=$.quoteString(k);else
continue;var val=$.toJSON(o[k],compact);if(typeof(val)!="string"){continue;}
if(compact)
ret.push(name+":"+val);else
ret.push(name+": "+val);}
return"{"+ret.join(", ")+"}";};$.compactJSON=function(o)
{return $.toJSON(o,true);};$.evalJSON=function(src)
{return eval("("+src+")");};$.secureEvalJSON=function(src)
{var filtered=src;filtered=filtered.replace(/\\["\\\/bfnrtu]/g,'@');filtered=filtered.replace(/"[^"\\\n\r]*"|true|false|null|-?\d+(?:\.\d*)?(?:[eE][+\-]?\d+)?/g,']');filtered=filtered.replace(/(?:^|:|,)(?:\s*\[)+/g,'');if(/^[\],:{}\s]*$/.test(filtered))
return eval("("+src+")");else
throw new SyntaxError("Error parsing JSON, source is not valid.");};})(jQuery);
//}}}
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{{{
config.macros.FlvFragment = {
  handler: function (place, macroName, params, wikifier, paramString, tiddler)
  {
     var movie;

     if (params[0] != null)
     {
           movie = params[0];
     }

     resultString = '<html>';
     resultString += '<embed ';
     resultString += 'src="/static/mediaplayer/player.swf"'
     resultString += 'width="640"';
     resultString += 'height="390"';
     resultString += 'allowscriptaccess="always"';
     resultString += 'allowfullscreen="true"';
     resultString += 'id="player1"';
     resultString += 'name="player1"';
     resultString += 'flashvars="file=';
     resultString += movie;
     resultString += '"&dock=true&menu=false"';
     resultString += '/>';
     resultString += '</html>';

     wikify(resultString,place);
   }
 }
}}}
/***
|Name|TagCloudPlugin|
|Source|http://www.TiddlyTools.com/#TagCloudPlugin|
|Version|1.7.0|
|Author|Eric Shulman|
|Original Author|Clint Checketts|
|License|http://www.TiddlyTools.com/#LegalStatements|
|~CoreVersion|2.1|
|Type|plugin|
|Description|present a 'cloud' of tags (or links) using proportional font display|
!Usage
<<<
{{{
<<cloud type action:... limit:... tag tag tag ...>>
<<cloud type action:... limit:... +TiddlerName>>
<<cloud type action:... limit:... -TiddlerName>>
<<cloud type action:... limit:... =tagvalue>>
}}}
where:
* //type// is a keyword, one of:
** ''tags'' (default) - displays a cloud of tags, based on frequency of use
** ''links'' - displays a cloud of tiddlers, based on number of links //from// each tiddler
** ''references'' - displays a cloud of tiddlers, based on number of links //to// each tiddler
* ''action:popup'' (default) - clicking a cloud item shows a popup with links to related tiddlers<br>//or//<br> ''action:goto'' - clicking a cloud item immediately opens the tiddler corresponding to that item
* ''limit:N'' (optional) - restricts the cloud display to only show the N most popular tags/links
* ''tag tag tag...'' (or ''title title title'' if ''links''/''references'' is used)<br>shows all tags/links in the document //except// for those listed as macro parameters
* ''+TiddlerName''<br>show only tags/links read from a space-separated, bracketed list stored in a separate tiddler.
* ''-TiddlerName''<br>show all tags/links //except// those read from a space-separated, bracketed list stored in a separate tiddler.
* ''=tagvalue'' (//only if type=''tags''//)<br>shows only tags that are themselves tagged with the indicated tag value (i.e., ~TagglyTagging usage)
//note: for backward-compatibility, you can also use the macro {{{<<tagCloud ...>>}}} in place of {{{<<cloud ...>>}}}//
<<<
!Examples
<<<
//all tags excluding<<tag systemConfig>>, <<tag excludeMissing>> and <<tag script>>//
{{{<<cloud systemConfig excludeMissing script>>}}}
{{groupbox{<<cloud systemConfig excludeMissing script>>}}}
//top 10 tags excluding<<tag systemConfig>>, <<tag excludeMissing>> and <<tag script>>//
{{{<<cloud limit:10 systemConfig excludeMissing script>>}}}
{{groupbox{<<cloud limit:10 systemConfig excludeMissing script>>}}}
//tags listed in// [[FavoriteTags]]
{{{<<cloud +FavoriteTags>>}}}
{{groupbox{<<cloud +FavoriteTags>>}}}
//tags NOT listed in// [[FavoriteTags]]
{{{<<cloud -FavoriteTags>>}}}
{{groupbox{<<cloud -FavoriteTags>>}}}
//links to tiddlers tagged with 'package'//
{{{<<cloud action:goto =package>>}}}
{{groupbox{<<cloud action:goto =package>>}}}
//top 20 most referenced tiddlers//
{{{<<cloud references limit:20>>}}}
{{groupbox{<<cloud references limit:20>>}}}
//top 20 tiddlers that contain the most links//
{{{<<cloud links limit:20>>}}}
{{groupbox{<<cloud links limit:20>>}}}
<<<
!Revisions
<<<
2009.07.17 [1.7.0] added {{{-TiddlerName}}} parameter to exclude tags that are listed in the indicated tiddler
2009.02.26 [1.6.0] added {{{action:...}}} parameter to apply popup vs. goto action when clicking cloud items
2009.02.05 [1.5.0] added ability to show links or back-links (references) instead of tags and renamed macro to {{{<<cloud>>}}} to reflect more generalized usage.
2008.12.16 [1.4.2] corrected group calculation to prevent 'group=0' error
2008.12.16 [1.4.1] revised tag filtering so excluded tags don't affect calculations
2008.12.15 [1.4.0] added {{{limit:...}}} parameter to restrict the number of tags displayed to the top N most popular
2008.11.15 [1.3.0] added {{{+TiddlerName}}} parameter to include only tags that are listed in the indicated tiddler
2008.09.05 [1.2.0] added '=tagname' parameter to include only tags that are themselves tagged with the specified value (i.e., ~TagglyTagging usage)
2008.07.03 [1.1.0] added 'segments' property to macro object.  Extensive code cleanup
<<<
!Code
***/
//{{{
version.extensions.TagCloudPlugin= {major: 1, minor: 7 , revision: 0, date: new Date(2009,7,17)};
//Originally created by Clint Checketts, contributions by Jonny Leroy and Eric Shulman
//Currently maintained and enhanced by Eric Shulman
//}}}
//{{{
config.macros.cloud = {
	tagstip: "%1 tiddlers tagged with '%0'",
	refslabel: " (%0 references)",
	refstip: "%1 tiddlers have links to '%0'",
	linkslabel: " (%0 links)",
	linkstip: "'%0' has links to %1 other tiddlers",
	groups: 9,
	init: function() {
		config.macros.tagCloud=config.macros.cloud; // for backward-compatibility
		config.shadowTiddlers.TagCloud='<<cloud>>';
		config.shadowTiddlers.StyleSheetTagCloud=
			'/*{{{*/\n'
			+'.tagCloud span {line-height: 3.5em; margin:3px;}\n'
			+'.tagCloud1{font-size: 80%;}\n'
			+'.tagCloud2{font-size: 100%;}\n'
			+'.tagCloud3{font-size: 120%;}\n'
			+'.tagCloud4{font-size: 140%;}\n'
			+'.tagCloud5{font-size: 160%;}\n'
			+'.tagCloud6{font-size: 180%;}\n'
			+'.tagCloud7{font-size: 200%;}\n'
			+'.tagCloud8{font-size: 220%;}\n'
			+'.tagCloud9{font-size: 240%;}\n'
			+'/*}}}*/\n';
		setStylesheet(store.getTiddlerText('StyleSheetTagCloud'),'tagCloudsStyles');
	},
	getLinks: function(tiddler) { // get list of links to existing tiddlers and shadows
		if (!tiddler.linksUpdated) tiddler.changed();
		var list=[]; for (var i=0; i<tiddler.links.length; i++) {
			var title=tiddler.links[i];
			if (store.isShadowTiddler(title)||store.tiddlerExists(title))
				list.push(title);
		}
		return list;
	},
	handler: function(place,macroName,params) {
		// unpack params
		var inc=[]; var ex=[]; var limit=0; var action='popup';
		var links=(params[0]&&params[0].toLowerCase()=='links'); if (links) params.shift();
		var refs=(params[0]&&params[0].toLowerCase()=='references'); if (refs) params.shift();
		if (params[0]&&params[0].substr(0,7).toLowerCase()=='action:')
			action=params.shift().substr(7).toLowerCase();
		if (params[0]&&params[0].substr(0,6).toLowerCase()=='limit:')
			limit=parseInt(params.shift().substr(6));
		while (params.length) {
			if (params[0].substr(0,1)=='+') { // read taglist from tiddler
				inc=inc.concat(store.getTiddlerText(params[0].substr(1),'').readBracketedList());
			} else if (params[0].substr(0,1)=='-') { // exclude taglist from tiddler
				ex=ex.concat(store.getTiddlerText(params[0].substr(1),'').readBracketedList());
			} else if (params[0].substr(0,1)=='=') { // get tag list using tagged tags
				var tagged=store.getTaggedTiddlers(params[0].substr(1));
				for (var t=0; t<tagged.length; t++) inc.push(tagged[t].title);
			} else ex.push(params[0]); // exclude params
			params.shift();
		}
		// get all items, include/exclude specific items
		var items=[];
		var list=(links||refs)?store.getTiddlers('title','excludeLists'):store.getTags();
		for (var t=0; t<list.length; t++) {
			var title=(links||refs)?list[t].title:list[t][0];
			if (links)	var count=this.getLinks(list[t]).length;
			else if (refs)	var count=store.getReferringTiddlers(title).length;
			else 		var count=list[t][1];
			if ((!inc.length||inc.contains(title))&&(!ex.length||!ex.contains(title)))
				items.push({ title:title, count:count });
		}
		if(!items.length) return;
		// sort by decending count, limit results (optional)
		items=items.sort(function(a,b){return(a.count==b.count)?0:(a.count>b.count?-1:1);});
		while (limit && items.length>limit) items.pop();
		// find min/max and group size
		var most=items[0].count;
		var least=items[items.length-1].count;
		var groupSize=(most-least+1)/this.groups;
		// sort by title and draw the cloud of items
		items=items.sort(function(a,b){return(a.title==b.title)?0:(a.title>b.title?1:-1);});
		var cloudWrapper = createTiddlyElement(place,'div',null,'tagCloud',null);
		for (var t=0; t<items.length; t++) {
			cloudWrapper.appendChild(document.createTextNode(' '));
			var group=Math.ceil((items[t].count-least)/groupSize)||1;
			var className='tagCloudtag tagCloud'+group;
			var tip=refs?this.refstip:links?this.linkstip:this.tagstip;
			tip=tip.format([items[t].title,items[t].count]);
			if (action=='goto') { // TAG/LINK/REFERENCES GOTO
				var btn=createTiddlyLink(cloudWrapper,items[t].title,true,className);
				btn.title=tip;
				btn.style.fontWeight='normal';
			} else if (!links&&!refs) { // TAG POPUP
				var btn=createTiddlyButton(cloudWrapper,items[t].title,tip,onClickTag,className);
				btn.setAttribute('tag',items[t].title);
			} else { // LINK/REFERENCES POPUP
				var btn=createTiddlyButton(cloudWrapper,items[t].title,tip,
					function(ev) { var e=ev||window.event; var cmt=config.macros.cloud;
						var popup = Popup.create(this);
						var title = this.getAttribute('tiddler');
						var count = this.getAttribute('count');
						var refs  = this.getAttribute('refs')=='T';
						var links = this.getAttribute('links')=='T';
						var label = (refs?cmt.refslabel:cmt.linkslabel).format([count]);
						createTiddlyLink(popup,title,true);
						createTiddlyText(popup,label);
						createTiddlyElement(popup,'hr');
						if (refs) {
							popup.setAttribute('tiddler',title);
							config.commands.references.handlePopup(popup,title);
						}
						if (links) {
							var tiddler = store.fetchTiddler(title);
							var links=config.macros.cloud.getLinks(tiddler);
							for(var i=0;i<links.length;i++)
								createTiddlyLink(createTiddlyElement(popup,'li'),
									links[i],true);
						}
						Popup.show();
						e.cancelBubble=true; if(e.stopPropagation) e.stopPropagation();
						return false;
					}, className);
				btn.setAttribute('tiddler',items[t].title);
				btn.setAttribute('count',items[t].count);
				btn.setAttribute('refs',refs?'T':'F');
				btn.setAttribute('links',links?'T':'F');
				btn.title=tip;
			}
		}
	}
};
//}}}
Part of [[M6-S2 - Reading - Crossing the chasm: marketing and selling high-tech products to mainstream customers]]

<html>
<img src="/static/files/MBI/Module%206/Technology-Adoption-Lifecycle.png" width="600" /> 
</html>

Innovators pursue new technology agressively. Even seek them out before any formal marketing program has started. Technology is a central interest in their lives. They are intriged with any advances and enjoy exploring a new technologies properties and possibilities. There are not many innovators in the any market but in any market one needs to win them over.
/*{{{*/
.tiddler .originButton div {
	display: inline-block;
}

.tiddler .spaceSiteIcon .siteIcon {
	_display: inline; /* IE doesn't like inline-block */
}

.tiddler .originButton {
	display: block;
}

.selected .tagging,
.selected .tagged,
.selected .tagging:hover,
.selected .tagged:hover {
	border: none;
	background: none;
}

.tagged {
	float: right;
	position: relative;
	right: -2.4em;
}

.tiddler .tagged ul {
	margin: 0;
}

.tagging {
	float: none;
}

.tagging, .tagged {
	background: none;
	border: none;
}

.tagging li.listTitle {
	margin-left: 0px;
}
.tagging li {
	display: block;
	margin-right: 8px;
	clear: both;
	margin-left: 8px;
}

.tagging .tiddlyLink {
	-webkit-border-radius: 3px;
	-moz-border-radius: 3px;
	-o-border-radius: 3px;
	border-radius: 3px;
	margin: 0;
	padding: 1px 2px;
	line-height: 1.2em;
}

.tagged .button {
	-webkit-border-radius: 15px 0px 0px 15px;
	-moz-border-radius: 15px 0px 0px 15px;
	-o-border-radius: 15px 0px 0px 15px;
	border-radius: 15px 0px 0px 15px;
	background-color: white;
	border-bottom: 2px solid #ccc;
	border-left: 2px solid #ccc;
	border-top: 2px solid #ccc;
	display: block;
	margin: 0 0 0.3em -1.1em;
	padding: 0.4em;
	font-size: 0.9em;
	width: 8em;
	word-wrap: break-word;
	color: [[ColorPalette::Background]];
	background: [[ColorPalette::TertiaryMid]];
}

/* for following */
#popup .siteIcon {
	float: left;
	height: 25px;
}

.content {
	position: relative;
	top: 0;
	left: 0;
	width: 100%; /* IE */
	font-size: 0.9em;
}

.content .info {
	float: right;
	position: relative;
	right: 1em;
	top: 0;
	width: 9em;
	z-index: 2;
}

.editorHeading {
	height: 48px;
}

.heading {
	left: 0;
	margin-bottom: 40px;
	position: relative;
	top: 32px;
}

.followButton a {
	display: block;
	margin-top: -20px;
}

.tiddler .followPlaceHolder {
	display: block;
	position: absolute;
	top: 16px;
	right: 64px;
	_right: 138px; // add width of modifierIcon
}

.tiddler .followButton {
	position: relative;
	height: 24px;
	text-align: left;
	color: #fff;
	background: [[ColorPalette::PrimaryMid]];
	padding: 10px 0px 0px 10px;
	width: 38px;
	margin: -16px -8px 24px 0;
}

/* creates the larger triangle */
.followButton:before {
	content: "\00a0";
	display: block; /* reduce the damage in FF3.0 */
	position: relative;
	bottom: -20px;
	right: 0;
	width: 0;
	height: 0;
	border-width: 0 0 20px 20px;
	border-style: solid;
	border-color: transparent [[ColorPalette::PrimaryMid]];
}

.toolbar svg {
	height: 16px;
	width: 16px;
}

.toolbar svg .glyph {
	fill: #ccc;
}

.toolbar a:hover .glyph {
	fill: black;
}

.toolbar a:active .glyph {
	fill: [[ColorPalette::Background]];
}

.originButton,
.followPlaceHolder,
.tiddler .subtitle {
	cursor: pointer;
}

.editSpaceSiteIcon .originButton {
	cursor: auto;
}

.tiddler .subtitle:hover {
	font-weight: bold;
	background: none;
}

a.originButton:hover {
	color: [[ColorPalette::PrimaryMid]];
}

.originButton img,
.originButton svg {
	margin-left: 0px;
}

.modifierIcon {
	margin-right: 0px;
	position: absolute;
	width: 74px;
	top: 0px;
	right: 0px;
	_right: 74px; /* in IE6 positioning works incorrectly so use -width instead */
	text-align: right;
}

.modifierIcon .siteIcon div {
	height: 52px; /* include border */
}

.modifierIcon img,
.modifierIcon svg {
	margin-right: 8px;
}

.tiddler .viewer {
	padding-bottom: 16px;
	margin: 0 0 0 56px;
	line-height: 1.4em;
}

.viewer pre {
	margin-left: 0;
}

.spaceIcon img {
	height: 40px;
}

.siteIcon .label {
	color: [[ColorPalette::TertiaryDark]];
}

.tiddler .spaceSiteIcon {
	float: left;
	margin-right: 0;
	margin-top: 0;
	position: relative;
	display: block;
}

.tiddler .titleBar {
	display: block;
	margin-right: 136px;
	margin-left: 56px;
}

.followButton a {
	color: [[ColorPalette::Background]];
}

.tiddler {
	position: relative;
	padding: 0;
	margin-bottom: 3em;
	border-top: 3px solid [[ColorPalette::PrimaryMid]];
	background: #fff;
}

.tiddler .editor {
	padding-left: 8px;
	padding-right: 8px;
}

.tiddler .heading .title {
	position: relative;
	display: block;
	word-wrap: break-word;
	font-size: 24px;
	line-height: 24px;
}
.tiddler .heading .editor.title {
	font-size: 1.7em;
	line-height: normal;
}

.tiddler .title a {
	color: [[ColorPalette::Foreground]];
	text-decoration: none;
}
.tiddler .title a:hover {
	background: none;
	color: [[ColorPalette::Foreground]];
	text-decoration: none;
}

.tiddler .headingClear {
	clear: both;
}

.tiddler .subtitle {
	font-style: italic;
	font-size: 0.9em;
	color: #a6a59e;
	margin-top: 0;
}

.toolbar {
	position: absolute;
	padding: 0;
	top: 8px;
	right: -8px;
}

.toolbar .moreCommand.highlight {
	background: none;
}

.tiddler .toolbar .button {
	border: none;
	display: inline;
	padding: 0px;
	margin-right: 16px;
}

.tiddler .toolbar a:hover {
	background: none;
}

.tiddler .tags {
	float: right;
}

.tiddler .tags .listTitle {
	display: none;
}

.tiddler .tags li {
	font-size: 0.9em;
	list-style: none;
	margin-bottom: 8px;
	overflow: hidden;
	margin-right: 8px;
	text-align: right;
	border-bottom: solid 2px [[ColorPalette::PrimaryPale]];
}

.tiddler .tags li .button {
	padding: 0px;
}

.tiddler .tagged .listTitle {
	display: none;
}

.revButton {
	float: right;
}

/*! EditTemplate specific*/
.tiddler .privacySettings {
	text-align: center;
}
.tiddler .privacySettings .originButton {
	display: inline;
}

.editSpaceSiteIcon, .privacyEdit {
	float: left;
}

.editSpaceSiteIcon svg,
.editSpaceSiteIcon img,
.editSpaceSiteIcon .roundelLabel {
	float: left;
}

.tagTitle {
	position: absolute;
	text-align: center;
	width: 48px;
	top: 0px;
	left: -56px;
}

.editSpaceSiteIcon .originButton img,
.editSpaceSiteIcon .originButton svg {
	height: 16px;
	margin-left: 24px;
	margin-right: 32px;
	width: 16px;
}

.tagAnnotation {
	margin-top: 8px;
	padding-bottom: 8px;
}
.annotationsBox {
	margin-top: 8px;
}

.editorFooter {
	position: relative;
	padding: 0;
	margin-top: 16px;
	margin-left: 64px;
}

.tiddler .editorFooter .editor {
	padding-left: 0px;
}

.heading .editor input {
	width: 100%;
	font-size: 1.5em;
}

.spaceSiteIcon .externalImage .image a:hover,
.modifierIcon .externalImage .image a:hover {
	background: none;
}

div.toolbar {
	visibility:hidden;
	right:-16px;
}

.selected div.toolbar {
	visibility: visible;
}

.followButton a:hover {
	background: [[ColorPalette::PrimaryMid]];
	text-decoration: underline;
}

@media all and (max-device-width: 480px) {
	div.toolbar {
		visibility:visible;
	}
}
@media only screen and (device-width: 768px) {
	div.toolbar {
		visibility:visible;
	}
}
@media all and (max-width: 960px) {
	.tiddler .titleBar {
		margin-left: 36px;
		margin-right: 80px;
	}

	.tiddler .heading {
		margin-bottom: 48px;
	}

	.tiddler .heading .title {
		font-size: 32px;
		line-height: 32px;
	}

	.tiddler .modifierIcon img,
	.tiddler .modifierIcon svg,
	.tiddler .spaceSiteIcon .originButton img,
	.originButton svg {
		width: 32px;
		height: 32px;
		margin-left: 0px;
		margin-right: 0px;
	}

	.tiddler .followPlaceHolder {
		right: 48px;
	}

	.tiddler .followButton {
		width: 24px;
	}

	.tiddler .viewer {
		margin: 0px 0px 0px 36px;
		padding-top: 0;
	}

	br {
		line-height: 0.5em;
	}
}
/*}}}*/
ColorPalette
StyleSheet
SiteSubtitle
GettingStarted
SiteTitle
MainMenu
SiteIcon
DefaultTiddlers
ViewTemplate
PageTemplate
SideBarOptions
EditTemplate
SiteInfo
SideBarTabs
ToolbarCommands
/***
|Name|SnapshotPlugin|
|Source|http://www.TiddlyTools.com/#SnapshotPlugin|
|Documentation|http://www.TiddlyTools.com/#SnapshotPluginInfo|
|Version|1.3.0|
|Author|Eric Shulman|
|License|http://www.TiddlyTools.com/#LegalStatements|
|~CoreVersion|2.1|
|Type|plugin|
|Description|save or print HTML+CSS image of rendered document content|
This plugin provides a macro as well as tiddler toolbar commands to create a file or browser window containing the //rendered// CSS-and-HTML that is currently being displayed for selected elements of the current document.
!!!!!Documentation
>see [[SnapshotPluginInfo]]
!!!!!Configuration
<<<
<<option chkSnapshotHTMLOnly>> output HTML only (omit CSS)
<<<
!!!!!Revisions
<<<
2009.10.12 1.3.0 added multi-file story snapshot
|please see [[SnapshotPluginInfo]] for additional revision details|
2008.04.21 1.0.0 initial release - derived from [[NewDocumentPlugin]] with many improvements...
<<<
!!!!!Code
***/
//{{{
version.extensions.SnapshotPlugin= {major: 1, minor: 3, revision: 0, date: new Date(2009,10,12)};

if (config.options.chkSnapshotHTMLOnly===undefined)
	config.options.chkSnapshotHTMLOnly=false;

config.macros.snapshot = {
	snapLabel: "save a snapshot",
	printLabel: "print a snapshot",
	snapPrompt: "save an HTML image",
	printPrompt: "print an HTML image",
	hereID: "here",
	viewerID: "viewer",
	storyID: "story",
	allID: "all",
	askID: "ask",
	askTiddlerID: "askTiddler",
	askDOMID: "askDOM",
	askMsg: "select an element...",
	hereItem: "tiddler: '%0'",
	viewerItem: "tiddler: '%0' (content only)",
	storyItem: "story column (one file)",
	storyFilesItem: "story column (multiple files)",
	allItem: "entire document",
	tiddlerItem: "select a tiddler...",
	IDItem: "select a DOM element by ID...",
	HTMLItem: "[%0] output HTML only (omit CSS)",
	fileMsg: "select or enter a target path/filename",
	defaultFilename: "snapshot.html",
	okmsg: "snapshot written to %0",
	failmsg: "An error occurred while creating %0",
	handler: function(place,macroName,params,wikifier,paramString,tiddler) {
		var printing=params[0]&&params[0]=="print"; if (printing) params.shift();
		params = paramString.parseParams("anon",null,true,false,false);
		var id=getParam(params,"id","here");
		var label=getParam(params,"label",printing?this.printLabel:this.snapLabel);
		var prompt=getParam(params,"prompt",printing?this.printPrompt:this.snapPrompt);
		var btn=createTiddlyButton(place,label,prompt, function(ev){
			this.setAttribute("snapID",this.getAttribute("startID"));
			config.macros.snapshot.go(this,ev)
		});
		btn.setAttribute("startID",id);
		btn.setAttribute("snapID",id);
		btn.setAttribute("printing",printing?"true":"false");
		btn.setAttribute("HTMLOnly",config.options.chkSnapshotHTMLOnly?"true":"false");
	},
	go: function(here,ev) {
		var cms=config.macros.snapshot; // abbreviation
		var id=here.getAttribute("snapID");
		var printing=here.getAttribute("printing")=="true";
		var HTMLOnly=here.getAttribute("HTMLOnly")=="true";

		if (id==cms.askID||id==cms.askTiddlerID||id==cms.askDOMID) {
			cms.askForID(here,ev);
		} else if (id==cms.storyID) {
			story.forEachTiddler(function(t,e) {
				var out=cms.getsnap(e,e.id,printing,HTMLOnly);
				if (printing) cms.printsnap(out);
				else cms.savesnap(out,e.getAttribute('tiddler')+'.html');
			});
		} else {
			if (id==cms.allID) id="contentWrapper";
			var snapElem=document.getElementById(id);
			if (id==cms.hereID || id==cms.viewerID)
				var snapElem=story.findContainingTiddler(here);
			if (snapElem && hasClass(snapElem,"tiddler") && (id==cms.viewerID || HTMLOnly)) {
				// find viewer class element within tiddler element
				var nodes=snapElem.getElementsByTagName("*");
				for (var i=0; i<nodes.length; i++)
					if (hasClass(nodes[i],"viewer")) { snapElem=nodes[i]; break; }
			}
			if (!snapElem) // not in a tiddler or no viewer element or unknown ID
				{ e.cancelBubble=true; if(e.stopPropagation)e.stopPropagation(); return(false); }
			// write or print snapshot
			var out=cms.getsnap(snapElem,id,printing,HTMLOnly);
			if (printing) cms.printsnap(out); else cms.savesnap(out);
		}
		return false;
	},
	askForID: function(here,ev) {
		var ev = ev ? ev : window.event; 
		var cms=config.macros.snapshot; // abbreviation
		var id=here.getAttribute("snapID");
		var indent='\xa0\xa0\xa0\xa0';
		var p=Popup.create(here); if (!p) return false; p.className+=' sticky smallform';
		var s=createTiddlyElement(p,'select'); s.button=here;
		if (id==cms.askID) {
			s.options[s.length]=new Option(cms.askMsg,cms.askID);
			var tid=story.findContainingTiddler(here);
			if(tid) { 
				var title=tid.getAttribute("tiddler");
				if (here.getAttribute("HTMLOnly")!="true")
					s.options[s.length]=new Option(indent+cms.hereItem.format([title]),cms.hereID);
				s.options[s.length]=new Option(indent+cms.viewerItem.format([title]),cms.viewerID);
			}
			s.options[s.length]=new Option(indent+cms.tiddlerItem,cms.askTiddlerID);
			s.options[s.length]=new Option(indent+cms.IDItem,cms.askDOMID);
			s.options[s.length]=new Option(indent+cms.storyItem,"tiddlerDisplay");
			s.options[s.length]=new Option(indent+cms.storyFilesItem,cms.storyID);
			s.options[s.length]=new Option(indent+cms.allItem,"contentWrapper");
		}
		if (id==cms.askDOMID) {
			s.options[s.length]=new Option(cms.IDItem,cms.askDOMID);
			var elems=document.getElementsByTagName("*");
			var ids=[];
			for (var i=0;i<elems.length;i++)
				if (elems[i].id.length && elems[i].className!="animationContainer")
					ids.push(elems[i].id);
			ids.sort();
			for (var i=0;i<ids.length;i++) s.options[s.length]=new Option(indent+ids[i],ids[i]);
		}
		if (id==cms.askTiddlerID) {
			s.options[s.length]=new Option(cms.tiddlerItem,cms.askTiddlerID);
			var elems=document.getElementsByTagName("div");
			var ids=[];
			for (var i=0;i<elems.length;i++) { var id=elems[i].id;
				if (id.length && id.substr(0,story.idPrefix.length)==story.idPrefix && id!="tiddlerDisplay")
					ids.push(id);
			}
			ids.sort();
			for (var i=0;i<ids.length;i++) s.options[s.length]=new Option(indent+ids[i].substr(story.idPrefix.length),ids[i]);
		}
		s.options[s.length]=new Option(cms.HTMLItem.format([here.getAttribute("HTMLOnly")=="true"?"\u221a":"_"]),cms.HTMLItem);
		s.onchange=function(ev){
			var ev = ev ? ev : window.event; 
			var cms=config.macros.snapshot; // abbreviation
			var here=this.button;
			if (this.value==cms.HTMLItem) {
				config.options.chkSnapshotHTMLOnly=!config.options.chkSnapshotHTMLOnly;
				here.setAttribute("HTMLOnly",config.options.chkSnapshotHTMLOnly?"true":"false");
				config.macros.option.propagateOption("chkSnapshotHTMLOnly","checked",
					config.options.chkSnapshotHTMLOnly,"input");
			} else
				here.setAttribute("snapID",this.value);
			config.macros.snapshot.go(here,ev);
			return false;
		};
		Popup.show();
		ev.cancelBubble=true;
		if(ev.stopPropagation)ev.stopPropagation();
		return false;
	},
	getpath: function() {
		// get current path
		var path=getLocalPath(window.location.href);
		var slashpos=path.lastIndexOf("/");
		if (slashpos==-1) slashpos=path.lastIndexOf("\\"); 
		if (slashpos!=-1) path=path.substr(0,slashpos+1); // trim filename
		return path;
	},
	getsnap: function(snapElem,id,printing,HTMLOnly) {
		var cms=config.macros.snapshot; // abbreviation
		var out='<head><meta http-equiv="Content-Type" content="text/html;charset=utf-8" />';
		if (printing)
			out+='<base href="file:///'+cms.getpath().replace(/\\/g,'/')+'"></base>\n';
		if (!HTMLOnly) {
			var styles=document.getElementsByTagName('style');
			var fmt='<style>\n/* stylesheet=%0 */\n%1\n\n</style>\n';
			for(var i=0; i < styles.length; i++)
				out+=fmt.format([styles[i].getAttribute('id'),styles[i].innerHTML]);
		}
		out+='</head>\n';

		var elems=snapElem.getElementsByTagName('input');
		for (var i=0; i<elems.length; i++) { var e=elems[i];
			if (e.type=='text')		e.defaultValue=e.value;
			if (e.type=='checkbox')	 	e.defaultChecked=e.checked;
			if (e.type=='radiobutton')	e.defaultChecked=e.checked;
		}
		var elems=snapElem.getElementsByTagName('textarea');
		for (var i=0; i<elems.length; i++)	elems[i].defaultValue=elems[i].value;

		var fmt='<body>\n\n<div class="%0">%1</div>\n\n</body>\n';
		out+=fmt.format([(id==cms.viewerID?'tiddler viewer':''),snapElem.innerHTML]);

		return '<html>\n'+out+'</html>';
	},
	printsnap: function(out) {
		var win=window.open("","_blank","");
		win.document.open();
		win.document.writeln(out);
		win.document.close();
		win.focus(); // bring to front
		win.print(); // trigger print dialog
	},
	savesnap: function(out,target) {
		var cms=config.macros.snapshot; // abbreviation
		// make sure we are local
		if (window.location.protocol!="file:")
			{ alert(config.messages.notFileUrlError); return; }
		var target=target||cms.askForFilename(cms.fileMsg,cms.getpath(),cms.defaultFilename);
		if (!target) return; // cancelled by user
		// if specified file does not include a path, assemble fully qualified path and filename
		var slashpos=target.lastIndexOf("/"); if (slashpos==-1) slashpos=target.lastIndexOf("\\");
		if (slashpos==-1) {
			var h=document.location.href;
			var cwd=getLocalPath(decodeURIComponent(h.substr(0,h.lastIndexOf('/')+1)));
			target=cwd+target;
		}
		var link="file:///"+target.replace(/\\/g,'/'); // link for message text
		var ok=saveFile(target,convertUnicodeToUTF8(out));
		var msg=ok?cms.okmsg.format([target]):cms.failmsg.format([target]);
		displayMessage(msg,link);
	},
	askForFilename: function(msg,path,file) {
		if(window.Components) { // moz
			try {
				netscape.security.PrivilegeManager.enablePrivilege('UniversalXPConnect');
				var nsIFilePicker = window.Components.interfaces.nsIFilePicker;
				var picker = Components.classes['@mozilla.org/filepicker;1'].createInstance(nsIFilePicker);
				picker.init(window, msg, nsIFilePicker.modeSave);
				var thispath = Components.classes['@mozilla.org/file/local;1'].createInstance(Components.interfaces.nsILocalFile);
				thispath.initWithPath(path);
				picker.displayDirectory=thispath;
				picker.defaultExtension='html';
				picker.defaultString=file;
				picker.appendFilters(nsIFilePicker.filterAll|nsIFilePicker.filterText|nsIFilePicker.filterHTML);
				if (picker.show()!=nsIFilePicker.returnCancel) var result=picker.file.persistentDescriptor;
			}
			catch(e) { alert('error during local file access: '+e.toString()) }
		}
		else { // IE
			try { // XP/Vista only
				var s = new ActiveXObject('UserAccounts.CommonDialog');
				s.Filter='All files|*.*|Text files|*.txt|HTML files|*.htm;*.html|';
				s.FilterIndex=3; // default to HTML files;
				s.InitialDir=path;
				s.FileName=file;
				if (s.showOpen()) var result=s.FileName;
			}
			catch(e) { var result=prompt(msg,path+file); } // fallback for non-XP IE
		}
		return result;
	}
};
//}}}

// // TOOLBAR DEFINITIONS
//{{{
config.commands.snapshotSave = {
	text: "snap",
	tooltip: config.macros.snapshot.snapPrompt,
	handler: function(ev,src,title) {
		src.setAttribute("snapID","ask");
		src.setAttribute("printing","false");
		src.setAttribute("HTMLOnly",config.options.chkSnapshotHTMLOnly?"true":"false");
		config.macros.snapshot.go(src,ev);
		return false;
	}
};
config.commands.snapshotPrint = {
	text: "print",
	tooltip: config.macros.snapshot.printPrompt,
	handler: function(ev,src,title) {
		src.setAttribute("snapID","ask");
		src.setAttribute("printing","true");
		src.setAttribute("HTMLOnly",config.options.chkSnapshotHTMLOnly?"true":"false");
		config.macros.snapshot.go(src,ev);
		return false;
	}
};
//}}}

// // COPIED FROM [[StickyPopupPlugin]] TO ELIMINATE PLUGIN DEPENDENCY
//{{{
if (config.options.chkStickyPopups==undefined) config.options.chkStickyPopups=false;
Popup.stickyPopup_onDocumentClick = function(ev)
{
	// if click is in a sticky popup, ignore it so popup will remain visible
	var e = ev ? ev : window.event; var target = resolveTarget(e);
	var p=target; while (p) {
		if (hasClass(p,"popup") && (hasClass(p,"sticky")||config.options.chkStickyPopups)) break;
		else p=p.parentNode;
	}
	if (!p) // not in sticky popup (or sticky popups disabled)... use normal click handling
		Popup.onDocumentClick(ev);
	return true;
};
try{removeEvent(document,"click",Popup.onDocumentClick);}catch(e){};
try{addEvent(document,"click",Popup.stickyPopup_onDocumentClick);}catch(e){};
//}}}
!URL
http://mootee.typepad.com/innovation_playground/2010/03/can-you-tell-the-differences-between-customer-archetype-customer-personas-and-customer-segmentation.html

!Description
Customer archetype is created from a body of anecdotal material either through direct or indirect data and it is based on cultural constructs. Customer archetypes are constructs of shared meanings that encapsulate and articulate social understandings. They are used to organize narrative that comes out from hard and soft data so we can find meaningful analogies to a situation or bringing a customer story to life.
Set of resources necessary to address customers for alternative technology applications

Part of: [[M6-S5 - Reading - Danneels - The process of technological competence leveraging]]
The customer value life cycle looks at the complete lifetime of the first contact with a customer to the last. Sales management focuses on making ''//the first sale//''. Account management looks at the whole.

<<image /static/files/MBI/Module%2011/salecycle.PNG width:300>>
The title and subtitle of your space are visible to visitors and are also displayed in your browser's tabs. Click on the SiteTitle and SiteSubtitle tiddler links below to make changes.
* [[SiteTitle]]
* [[SiteSubtitle]]
Early adopters, like [[Innovator]]s, like to buy into new product concepts but unlike innovators they are not technologists. They are the people who find it easy to imagine and understand the benefits of new technology. They are willing to base their buying decissions upon it. They do not rely on their own references in these buying decisions but rely on their intuition and vision. Therefore they are key to opening up any high tech market.

<html>
<img src="/static/files/MBI/Module%206/Technology-Adoption-Lifecycle.png" width="600" /> 
</html>

Part of [[M6-S2 - Reading - Crossing the chasm: marketing and selling high-tech products to mainstream customers]]
Entrepreneurial marketing is defined to be marketing of new products or services, possibly in new markets, possibly using innovative [[Business Model]]s. The core idea of entrepreneurial marketing is that marketing in early stages of a firm is different than in later phases. The key aspects which make 'entrepreneurial marketing' different than 'marketing' are:

# Newness
## Unknown
## Product quality not proven
## Interaction among strangers
## No established exchange relationships
## No structure / processes in marketing
# Smallness
## Limited resources
### Financial
### Personnel
### Skills
### Time
## Weak negotation position
## Limitted marketing power
# New markets


See also [[M6-S1 - Marketing in new ventures: theory empirical evidence - Stage models]]
Space marketing
/***
|''Name:''|FieldsEditorPlugin|
|''Description:''|//create//, //edit//, //view// and //delete// commands in toolbar <<toolbar fields>>.|
|''Version:''|1.0.2|
|''Date:''|Dec 21,2007|
|''Source:''|http://visualtw.ouvaton.org/VisualTW.html|
|''Author:''|Pascal Collin|
|''License:''|[[BSD open source license|License]]|
|''~CoreVersion:''|2.2.0|
|''Browser:''|Firefox 2.0; InternetExplorer 6.0, others|
!Demo:
On [[homepage|http://visualtw.ouvaton.org/VisualTW.html]], see [[FieldEditor example]]
!Installation:
*import this tiddler from [[homepage|http://visualtw.ouvaton.org/VisualTW.html]] (tagged as systemConfig)
*save and reload
*optionnaly : add the following css text in your StyleSheet : {{{#popup tr.fieldTableRow td {padding:1px 3px 1px 3px;}}}}
!Code
***/

//{{{

config.commands.fields.handlePopup = function(popup,title) {
	var tiddler = store.fetchTiddler(title);
	if(!tiddler)
		return;
	var fields = {};
	store.forEachField(tiddler,function(tiddler,fieldName,value) {fields[fieldName] = value;},true);
	var items = [];
	for(var t in fields) {
		var editCommand = "<<untiddledCall editFieldDialog "+escape(title)+" "+escape(t)+">>";
		var deleteCommand = "<<untiddledCall deleteField "+escape(title)+" "+escape(t)+">>";
		var renameCommand = "<<untiddledCall renameField "+escape(title)+" "+escape(t)+">>";
		items.push({field: t,value: fields[t], actions: editCommand+renameCommand+deleteCommand});
	}
	items.sort(function(a,b) {return a.field < b.field ? -1 : (a.field == b.field ? 0 : +1);});
	var createNewCommand = "<<untiddledCall createField "+escape(title)+">>";
	items.push({field : "", value : "", actions:createNewCommand });
	if(items.length > 0)
		ListView.create(popup,items,this.listViewTemplate);
	else
		createTiddlyElement(popup,"div",null,null,this.emptyText);
}

config.commands.fields.listViewTemplate = {
	columns: [
		{name: 'Field', field: 'field', title: "Field", type: 'String'},
		{name: 'Actions', field: 'actions', title: "Actions", type: 'WikiText'},
		{name: 'Value', field: 'value', title: "Value", type: 'WikiText'}
	],
	rowClasses: [
			{className: 'fieldTableRow', field: 'actions'}
	],
	buttons: [	//can't use button for selected then delete, because click on checkbox will hide the popup
	]
}

config.macros.untiddledCall = {  // when called from listview, tiddler is unset, so we need to pass tiddler as parameter
	handler : function(place,macroName,params,wikifier,paramString) {
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		if (macroName) var macro = config.macros[macroName];
		var title = params.shift();
		if (title) var tiddler = store.getTiddler(unescape(title));
		if (macro) macro.handler(place,macroName,params,wikifier,paramString,tiddler);		
	}
}

config.macros.deleteField = {
	handler : function(place,macroName,params,wikifier,paramString,tiddler) {
		if(!readOnly && params[0]) {
			fieldName = unescape(params[0]);
			var btn = createTiddlyButton(place,"delete", "delete "+fieldName,this.onClickDeleteField);
			btn.setAttribute("title",tiddler.title);
			btn.setAttribute("fieldName", fieldName);
		}
	},
	onClickDeleteField : function() {
		var title=this.getAttribute("title");
		var fieldName=this.getAttribute("fieldName");
		var tiddler = store.getTiddler(title);
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			delete tiddler.fields[fieldName];
			store.saveTiddler(tiddler.title,tiddler.title,tiddler.text,tiddler.modifier,tiddler.modified,tiddler.tags,tiddler.fields);
			story.refreshTiddler(title,"ViewTemplate",true);
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}

config.macros.createField = {
	handler : function(place,macroName,params,wikifier,paramString,tiddler) {
		if(!readOnly) {
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			btn.setAttribute("title",tiddler.title);
		}
	},
	onClickCreateField : function() {
		var title=this.getAttribute("title");
		var tiddler = store.getTiddler(title);
		if (tiddler) {
			var fieldName = prompt("Field name","");
			if (store.getValue(tiddler,fieldName)) {
				window.alert("This field already exists.");
			}
			else if (fieldName) {
				var v = prompt("Field value","");
				tiddler.fields[fieldName]=v;
				store.saveTiddler(tiddler.title,tiddler.title,tiddler.text,tiddler.modifier,tiddler.modified,tiddler.tags,tiddler.fields);
				story.refreshTiddler(title,"ViewTemplate",true);
			}
		}
		return false;
	}
}

config.macros.editFieldDialog = {
	handler : function(place,macroName,params,wikifier,paramString,tiddler) {
		if(!readOnly && params[0]) {
			fieldName = unescape(params[0]);
			var btn = createTiddlyButton(place,"edit", "edit this field",this.onClickEditFieldDialog);
			btn.setAttribute("title",tiddler.title);
			btn.setAttribute("fieldName", fieldName);
		}
	},
	onClickEditFieldDialog : function() {
		var title=this.getAttribute("title");
		var tiddler = store.getTiddler(title);
		var fieldName=this.getAttribute("fieldName");
		if (tiddler && fieldName) {
			var value = tiddler.fields[fieldName];
			value = value ? value : "";
			var lines = value.match(/\n/mg);
			lines = lines ? true : false;
			if (!lines || confirm("This field contains more than one line. Only the first line will be kept if you edit it here. Proceed ?")) {
				var v = prompt("Field value",value);
				tiddler.fields[fieldName]=v;
				store.saveTiddler(tiddler.title,tiddler.title,tiddler.text,tiddler.modifier,tiddler.modified,tiddler.tags,tiddler.fields);
				story.refreshTiddler(title,"ViewTemplate",true);
			}
		}
		return false;
	}
}

config.macros.renameField = {
	handler : function(place,macroName,params,wikifier,paramString,tiddler) {
		if(!readOnly && params[0]) {
			fieldName = unescape(params[0]);
			var btn = createTiddlyButton(place,"rename", "rename "+fieldName,this.onClickRenameField);
			btn.setAttribute("title",tiddler.title);
			btn.setAttribute("fieldName", fieldName);
		}
	},
	onClickRenameField : function() {
		var title=this.getAttribute("title");
		var fieldName=this.getAttribute("fieldName");
		var tiddler = store.getTiddler(title);
		if (tiddler && fieldName) {
			var newName = prompt("Rename " + fieldName + " as ?", fieldName);
			if (newName) {
				tiddler.fields[newName]=tiddler.fields[fieldName];
				delete tiddler.fields[fieldName];
				store.saveTiddler(tiddler.title,tiddler.title,tiddler.text,tiddler.modifier,tiddler.modified,tiddler.tags,tiddler.fields);
				story.refreshTiddler(title,"ViewTemplate",true);
			}
		}
		return false;
	}
}

config.shadowTiddlers.StyleSheetFieldsEditor = "/*{{{*/\n";
config.shadowTiddlers.StyleSheetFieldsEditor += ".fieldTableRow td {padding : 1px 3px}\n";
config.shadowTiddlers.StyleSheetFieldsEditor += ".fieldTableRow .button {border:0; padding : 0 0.2em}\n";
config.shadowTiddlers.StyleSheetFieldsEditor +="/*}}}*/";
store.addNotification("StyleSheetFieldsEditor", refreshStyles);

//}}}
The concept of the ''commodity magnet'' synthesis the manner in which industry dynamics can create customer value and destroy company value. the key dimensions in the model are:
* Price
* Cost to serve
<<image /static/files/MBI/Module%2011/commoditymagnet.PNG width:600>>
*  ''I'' When a company successfully innovates and markets a new offering it starts in the top right quadrant. Through its differentiation it can command a higher price. As the company is learning, it's costs of operation are also high. 
*  ''II'' A good way to enjoy pioneering advantages is to introduce the innovation to more customers (1) (a [[Product leadership strategy]]) and becoming the brand leader.
* ''III'' As a good market attracts more competition (2) (requiring a [[Customer intimacy strategy]] strategy), choice will be created for customers and prices will be forced down.
* ''IV'' When industry participants stop innovating and customers become more knowledgeable (3) (requiring a [[Operational efficiency strategy]]), the customers stops comparing and starts demanding. They now occupy the driver seat and will degrade competition in the industry.
Three elements:
* Choice of target market
** ''Conventional wisdom'' of marketing textbooks and works on business planning says that ''markets should be analyzed and segmented''
*** but venture capitalists report that many new firms lack a clear idea of their market and their most promising segments
** New firms are apt to fall for the temptation of offering their product to a wide range of customer groups because they see much potential in all of them
** Prior product/market experience of the founders and industry contacts have a beneficial effect on the right market choice
** ''Targeting a single segment is better'' for new firms
** Fewer resources are required in specialization than in generalization
* The ''type of competitive advantage'' that is pursued
** Achieving a sustainable competitive advantage is considered to be the most important factor of new product success
** Some studies conclude that a differentiation strategy produces more successful results
** Recent research show that a strategy of cost leadership is better suited for pioneers
** And firms who are second into the market should differentiate their offering
* The ''timing of product launch''
** Many studies suggest that market pioneers capture higher market shares than later entrants
** But pioneers also face a great risk of mortality, partly because later entrants are able to benefit from the first mover’s marketing mistakes and diminishing [[Market uncertainty]]
** The pioneering advantage is augmented by factors such as R&D expenditures, service quality and immediate customer purchase frequency.
* ''Barriers to market entry''
** Access to distribution channels, the incumbent’s cost advantages, and customer switching cost
** New ventures often race into a market to avoid the disadvantages of entering late, rather than to capture the advantages of being early

Part of [[M6-S1 - Reading - Gruber, M. 2004. Marketing in new ventures: theory & empirical evidence]]
In [[Principles of Corporate Finance]] //Opportunity Cost// are defined as the //Expected Return// that is foregone by investing in a projects rather than in comparable financial [[Securities]]
Market Farming is about maintaining a good relationship with a customer. While account selling is about making a one time sale, account management is about creating this relationship.  Over the life time of a relation of a company with its customers Four elemements are of importance:
* Base Business
** Base products and services
* Extended Business
** Cross selling
** Upgrading
* Leveraged Business
** Word of mouth, Referrals
** New knowledge / Open innovation
Personal contact and interactions represent 'moments of truth' for suppliers and customers. When the customers looses and illusions, the supplier may loose its bread and butter. This puts difficulties on doing business in a global context. Global account management must match a diversity of customer requests. Creating the relation is one thing. Keep the relation another. Customer friendlyness is created by good people and good customer processes - there are no shortcuts. Real customer relationsip management is not only about software but about the full customer experience.

A brand cannot become a strong brand without trust. Brand is build based on consistent performance. The objective of relationship marketing is a financial or psychological insurance that a customer neither can nor wants to change supplier. Research has shown that betwen 65 and 85% of customer who switches supplier actually where happy with their current supplier. Marketeers must help teh customer to stay. This can be done by making the psychological cost of change as high as possible. Relationship marketing in an industrial context implies that the supplier facilitates or takes of the customers critical processes: "our best marketing is done by people who did not make it in our office"

Growth markets are in general more interesting than mature markets though this is not necessarily so. With mature markets, increasing efficiency is of paramount importance. A 'shake out' phase can force an incumbent to rapidly cut costs. The sustainability of a cost advantage is usually limited for the following reasons:
# Technology advances create lower cost competitors
# Resources enabling the low costs (personel) may move to the competitor
# The international playground introduces currency risks.
Companies should realize that the value chain is as strong as its weakest link. Another reason to be wary of a 'cheap' / low cost strategy is that the profit of a company is extremely sensitive to its price.
There are alternatives to fight a continuous drop in price; marketeers must learn to sell value, not price. "Quality is remembered a long time after price has been forgotten".

The chapter continues defining [[Rules of engagement]].
[[M11-S1 - Reading - Marketing Strategy and Organization - Chapter 5 - A Concept of the future]]
<!--{{{-->
<div class='toolbar' macro='toolbar [[ToolbarCommands::ViewToolbar]] icons:yes more:popup'></div>
<div class='heading'>
	<div class='spaceSiteIcon' macro='tiddlerOrigin label:yes height:48 width:48'></div>
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	<div class='title' macro='view title'></div>
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<div class='concertina' ></div>
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		<div class='calendar' macro='viewRevisions page:5'>
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<div class='counted' macro='BBClonePlugin'></div>
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The desired outcome of Competency #2 to fully describe and prioritize customer requirements to focus your limited resources to develop innovative solutions in order to deliver well-differentiated products — and be able to do it faster than your competitor.
Discovering, prioritizing, and using customer requirements to create clearly differentiated products must be a core competency in your organization.
Your marketing and R&D professionals must have the skill and ability to develop a deep understanding of your customers. With technical barriers fleeting, this is one of your company’s few sustainable competitive advantages.
Understanding customer requirements is not making a list of new features — far from it. Nor is it a casual conversation with a random customer. Understanding customer requirements is the ability to select the right customers to interview, prioritizing the high-value questions
to ask, and probing in-depth to uncover unstated or unarticulated requirements.
Creating clearly differentiated products rests on your ability to develop deep understanding of the problems that your customers are attempting to solve. It also means you must understand the desired outcomes that drive their behavior, while at the same time doing better and faster than your competitors
!!Fundamental Questions
* Is your Market Requirements Document (MRD) simply a list of features?
* Do your marketing and R&D teams collaborate to discover and prioritize customer requirements?
* Do your distribution channels say that your products are easy to sell?
!!Starting Points
* Review and then re-engineer your Market Requirements Document (MRD) so it contains only customer requirements and not a list of features.
* Starting immediately, ensure that your marketing and engineering teams interview customers together.
* Ensure that your marketing and appropriate R&D leaders acquire the skills, knowledge, and abilities to discover, prioritize, and utilize the [[Voice of the customer]] (VOC).
Three issues:
* The ''degree of formalization'' that is required in marketing
** Several researchers argue that the management of innovation, which occurs mostly in uncertain environments, needs ''organic and intensively integrated structures''
** However,  a formalized marketing position supports the product development process, because such a position can collect valuable data on the marketplace and lead users.
** The marketing arm’s interaction with other functional departments, such as R&D and engineering, plays a critical role in the management of innovations.
** It is more favorable for new ventures to adopt a formalized approach to their marketing activities than to rely on an ad hoc organization.
* The ''delegation of marketing responsibilities'' within emerging firms
** Venture teams rarely delegate primary functions (including marketing) at the time of inception
** The marketing function is retained longer than most other functions
** Hesitance in delegating the marketing function is explained by two observations:
*** This function plays a key role in the business development planning of new ventures
*** Many new firms start with only a handful of key customers, the way the marketing function is managed directly influences customer relationship management, and hence is particularly critical for achieving growth.
* Possibilities to outsource marketing activities
** An effective alternative for an internal marketing function is to form network relationships with well-established firms
*** Especially large vendors
** Practice interaction-based marketing, which increases market exposure and certain types of business knowledge

Part of [[M6-S1 - Reading - Gruber, M. 2004. Marketing in new ventures: theory & empirical evidence]]
''Session Purpose''
* Understanding macro-level dynamics in order to develop effective firm-level marketing strategies
* Projecting product diffusion patterns and avoiding common pitfalls in technology commercialization
''Discussion Topics''
* Possibility of actively shaping diffusion patterns?
* Can these concepts only be applied ex post? Limits to their usefulness?
''Session Preparation''
* [[Moore, G.A. 2001. High-tech marketing illusion (Chapter 1)|/static/files/MBI/Module%206/READINGS_Moore_2000.pdf]], in: Crossing the chasm: marketing and selling high-tech products to mainstream customers 9-25.

[[M6-S2 - Reading - Crossing the chasm: marketing and selling high-tech products to mainstream customers]]
[[M6-S2 - Session notes]]
/%

Hello,

If you choose to change this GettingStarted tiddler, you may wish to add the following to your new content if you expect you space to be included:

<<<
----
Hello,
''This ~GettingStarted tiddler has been customized.''
If you want to see the original system tiddler just click the following link: GettingStarted@system-info at system-info.
<<<
%/

Welcome to your brand new [[TiddlySpace|http://docs.tiddlyspace.com/TiddlySpace]].

You're almost ready to go, there are just a couple of things left to do.

!Customise your space
Go to [[SpaceSettings]] to finish customising  your space. When you're done, come back here (just scroll up). Don't worry though, this will still be open when you've finished.

!Further Customisation

For advanced options, the [[ServerSettings]] tiddler is used to enable the following features:

#index: The value is the name of a tiddler that will be presented when loading the space.  For example, when set to {{{Hello}}} for the space hello.tiddlyspace.com, navigating to that URL will present the Hello tiddler. If there is no {{{Hello}}} you will get an error.
#editor: The name of an [[editor application|http://docs.tiddlyspace.com/Example%20Tiddler%20Editors]] to edit tiddlers with.  Applications come from [[included spaces|http://docs.tiddlyspace.com/How%20do%20I%20include%2Fexclude%20spaces%3F]]

//If you do not need or understand these features there is no need to create a ServerSettings tiddler.//

To edit these options: 

* click [[here|ServerSettings]] to open the [[ServerSettings]] tiddler
* click on the edit button (the pencil icon)
* add the options you wish to set 
* click on the save button (the tick icon).

An example [[ServerSettings]] tiddler:
{{{
index: HelloThere
editor: /edit#{tiddler}
}}}

The additional text after /edit allows a tiddler to be opened in edit mode e.g:
{{{http://hello.tiddlyspace.com/edit#MyTiddler}}}

!!See Also

* [[ServerSettings shadow tiddler|http://docs.tiddlyspace.com/ServerSettings%20shadow%20tiddler]]
* [[Choosing a non-TiddlyWiki Default Application for your Space|http://docs.tiddlyspace.com/Choosing%20a%20non-TiddlyWiki%20Default%20Application%20for%20your%20Space]]

!Finished customising?
You can [[Start writing]] some [[tiddlers|http://docs.tiddlyspace.com/Tiddler]].
If you're not done tweaking yet though, you can always [[Customise this space|SpaceSettings]] a bit more.

You can also [[access and read other tiddlers in various ways|http://docs.tiddlyspace.com/Viewing%20Tiddlers]].

!Administration
If you'd like to change your password or create another space, visit "Your Account" from the [[Universal Backstage|http://docs.tiddlyspace.com/UniversalBackstage]] (the blue dot in the upper right of the page). If you'd like to add a member or [[include a space|http://docs.tiddlyspace.com/How%20do%20I%20include%2Fexclude%20spaces%3F]] visit "This Space" from the [[Universal Backstage|http://docs.tiddlyspace.com/UniversalBackstage]].

You can have as many spaces as you like and each space can have as many members as you or your group need.

!Stuck?
If you're stuck, and would like some help, please visit the [[help|http://help.tiddlyspace.com]] space, which can point you in the right direction.
/***
|Name|SnapshotPluginInfo|
|Source|http://www.TiddlyTools.com/#SnapshotPlugin|
|Documentation|http://www.TiddlyTools.com/#SnapshotPluginInfo|
|Version|1.3.0|
|Author|Eric Shulman|
|License|http://www.TiddlyTools.com/#LegalStatements|
|~CoreVersion|2.1|
|Type|documentation|
|Description|Documentation for SnapshotPlugin|
This plugin provides a macro as well as tiddler toolbar commands that creates a file or opens a new browser window containing the //rendered// HTML and CSS style definitions that are being displayed for selected elements of the current document.
!!!!!Usage:
<<<
As a macro embedded in tiddler content:
{{{
<<snapshot print label:text prompt:text id:elementID|here|viewer|story|all|ask>
}}}
where:
*''print'' //(optional)//<br>when present, causes the snapshot output to be directed to a new browser tab/window instead of saving it to a file.  In addition, the print dialog for that tab/window is automatically invoked.
*''label'' //(optional)//<br>is the text to be displayed for the command link generated by the macro
*''prompt'' //(optional)//<br>is the 'tool tip' message displayed when you mouseover the command link
*''id:...'' //(optional)//<br>specifies the document element to be captured, and can be one of:
**''elementID''<br>is a specific DOM element ID, such as "displayArea", "mainMenu", "contentWrapper", etc.
**''here''<br>the containing tiddler in which the macro (or toolbar command) occurs, including the tiddler title and subtitle (date/time/author) information.
**''viewer''<br>same as ''here'', but omits the tiddler title, subtitle and toolbar elements (i.e., it includes //only// the content of the tiddler)
**''story''<br>selects all currently displayed tiddlers (i.e., the 'story column')
**''all''<br>selects the entire document contents, including page header, main menu and sidebar displays
**''ask''<br>when the snapshot command link is clicked, a droplist is displayed so you can choose from several pre-defined elements: "current tiddler", "story column", or "entire document", or "DOM element ID..."  When DOM element ID is chosen, the droplist is refreshed to show the individual ID's for all currently rendered DOM elements (at least, the ones that have ID's).  For any given DOM element ID, only the portions of the document that are contained //within// the specified DOM element will be transcribed to the resulting snapshot or print output.  
//''NOTE: when no parameters are specified, the macro creates a snapshot file using the containing tiddler as the default element.'' (e.g., equivalent to {{{<<snapshot id:here>>}}}//

The snapshot/print functions can also be embedded as tiddler toolbar commands in [[ViewTemplate]]:
{{{
<span class='toolbar' macro='toolbar snapshotSave'></span>
<span class='toolbar' macro='toolbar snapshotPrint'></span>
}}}
* when invoked via toolbar commands, the "id:ask" option is automatically applied, and a droplist of elements to choose from is displayed.

Please note that, although the snapshot/print that is created using the HTML+CSS of the displayed content, ''there is NO javascript code'' written into the snapshot.  As a result, the snapshot only ''reproduces the //appearance// of the displayed content, allowing you to //view// or //print// the result'', but does not permit you to interact with it in other ways.

For example, even simple processing (such as mouseover highlighting) will not function from the snapshot.  You can't click a TiddlyLink to open other tiddlers, because A) there is no code that handles the click and B) there is no underlying 'storeArea' (and core code) to retrieve and render anything!  You also can't use ANY command links, since these also require javascript code (and the core) to operate. 
<<<
!!!!!Examples:
<<<
{{{<<snapshot>>}}}: <<snapshot>>
{{{<<snapshot id:mainMenu>>}}}: <<snapshot id:mainMenu>>
{{{<<snapshot print id:story>>}}}: <<snapshot print id:story>>
{{{<<snapshot print id:ask>>}}}: <<snapshot print id:ask>>
{{{<<snapshot print noCSS id:viewer>>}}}: <<snapshot print noCSS id:viewer>>
<<<
!!!!!Configuration
<<<
<<option chkSnapshotHTMLOnly>> output HTML only (omit CSS)
<<<
!!!!!Revisions
<<<
2009.10.12 1.3.0 added multi-file story snapshot
2009.09.25 1.2.1 in getSnap(), added META tag to set UTF-8 encoding for I18N support
2009.06.04 1.2.0 added handling in getSnap() so current form input values are shown in snapshots
2008.05.16 1.1.1 added try..catch around addEvent/removeEvent calls to avoid error in Opera
2008.04.28 1.1.0 removed 'viewerHTML' from 'ask' droplist and replaced with toggle for "output HTML only".  Removed 'noCSS' parameter and replaced with config.options.chkSnapshotHTMLOnly global option.  Added "select a tiddler..." to 'ask' droplist
2008.04.24 1.0.1 in saveSnap(), convert output from Unicode to UTF before passing to saveFile().  Fixes "unknown name" error in IE's file.Write() function.
2008.04.21 1.0.0 initial release - derived from [[NewDocumentPlugin]] with many improvements, including: "ask for ID" using droplist of available DOM elements, use "<base href=...>" for correctly resolving image references, wrap 'viewer only' output in class="tiddler viewer" for proper application of inherited CSS styles, snapshotSave and snapshotPrint tiddler toolbar command definitions, and more...

__Excerpted revisions from [[NewDocumentPlugin]] (obsolete)__
2008.04.20 1.8.0 added support for 'noCSS' and 'viewer' params for alternative snapshot output
2007.03.30 1.7.0 added support for "print" param as alternative for "snap".  When "print" is used, the filename is ignored and ouput is directed to another browser tab/window, where the print dialog is then automatically triggered.
2007.03.30 1.6.1 added support for "here" keyword for current tiddler elementID and "prompt:text" param for specifying tooltip text
2006.10.18 1.5.0 new optional param for 'snap'... specify alternative DOM element ID (default is still "contentWrapper").  Based on a suggestion from Xavier Verges.
2006.03.09 1.2.0 added special "snap" filter parameter to generate and write "snapshot" files containing static HTML+CSS for currently rendered document.
2006.02.03 1.0.0 Created.
<<<
In [[Marketing Strategy and Organization: Building Sustainable Business]]  the sustainability of a [[Competitive advantage]] is defined along the following axes:

<<image /static/files/MBI/Module%2011/SustainabilityCompetitiveAdvantage.png width:600>>

* Value~@Customer
** ''Durable Demand'', from a marketing perspective a demand exists whereever a customer is willing and able to pay a price for you product or service. 
** ''Resource Superiority'', for a competitive advantage to be sustainable it must be based on some superior configuration of resources. The business model must enable the company to offer products or services attractively better or attractively different from the competition.
* Barriers~@Entry
** Imitatability; it becomes more difficult for the competitor to imitate when resources are
*** //Unique//,
*** //Highly interconnected//, the longer and more complex a chain of business processes is, the harder it is to transfer it into a capability.
*** //Efficiencies of scale and scope//,
*** //History of the company//, a strong brand isn't build overnight
*** //Causal ambiguity//, it may be difficult from the outside to pinpoint exactly which configuration of resources or which elements of the offering are contributing to the success of a company.
*** See also: [[Protect against imitation]]
** Non-substitutability
*** [[Disruptive Innovation]]s hold the power to create new substitutes.
* Value~@Company
** [[Appropriability]]
** [[Operational Efficiency]] is about doings right, minimizing the resources input requirements for a given output.

See also [[Sustainable Competitive Advantage]]
/***
|''Name''|TiddlySpacePublishingCommands|
|''Version''|0.8.5|
|''Status''|@@beta@@|
|''Description''|toolbar commands for drafting and publishing|
|''Author''|Jon Robson|
|''Source''|http://github.com/TiddlySpace/tiddlyspace/raw/master/src/plugins/TiddlySpacePublishingCommands.js|
|''CoreVersion''|2.6.1|
|''Requires''|TiddlySpaceConfig TiddlySpaceFilters|
!Usage
Provides changeToPrivate, changeToPublic and saveDraft commands
Provides TiddlySpacePublisher macro.
{{{<<TiddlySpacePublisher type:private>>}}} make lots of private tiddlers public.
{{{<<TiddlySpacePublisher type:public>>}}} make lots of public tiddlers public.
!TODO
* add public argument?
!Code
***/
//{{{
(function($) {

var tiddlyspace = config.extensions.tiddlyspace;
var originMacro = config.macros.tiddlerOrigin;

tiddlyspace.getTiddlerStatusType = function(tiddler) {
	var isShadow = store.isShadowTiddler(tiddler.title);
	var exists = store.tiddlerExists(tiddler.title);
	if(isShadow && !exists) {
		return "shadow";
	} else if(!exists) {
		return "missing";
	} else {
		var types = ["private", "public"];
		var type = "external";
		for(var i = 0; i < types.length; i++) {
			var t = types[i];
			type = config.filterHelpers.is[t](tiddler) ? t : type;
		}
		if(config.filterHelpers.is.unsynced(tiddler)) {
			type = type == "private" ? "unsyncedPrivate" : "unsyncedPublic";
		}
		return type;
	}
};

var cmd = config.commands.publishTiddler = {
	text: "make public",
	tooltip: "Change this private tiddler into a public tiddler",
	errorMsg: "Error publishing %0: %1",

	isEnabled: function(tiddler) {
		return !readOnly && config.filterHelpers.is["private"](tiddler);
	},
	handler: function(ev, src, title) {
		var tiddler = store.getTiddler(title);
		if(tiddler) {
			var newBag = cmd.toggleBag(tiddler.fields["server.bag"]);
			this.moveTiddler(tiddler, {
				title: tiddler.fields["publish.name"] || tiddler.title,
				fields: { "server.bag": newBag }
			});
		}
	},
	toggleBag: function(bag, to) {
		var newBag;
		if(typeof bag != typeof "") {
			var tiddler = bag;
			bag = tiddler.fields["server.bag"];
		}
		if(bag.indexOf("_private") > -1) { // should make use of endsWith
			to = to ? to : "public";
			newBag = bag.replace("_private", "_" + to);
		} else {
			to = to ? to : "private";
			newBag = bag.replace("_public", "_" + to);
		}
		return newBag;
	},
	copyTiddler: function(title, newTitle, newBag, callback) {
		var original = store.getTiddler(title);
		newTitle = newTitle ? newTitle : title;
		var adaptor = original.getAdaptor();
		var publish = function(original, callback) {
			var tiddler = $.extend(new Tiddler(newTitle), original);
			tiddler.fields = $.extend({}, original.fields, {
				"server.bag": newBag,
				"server.workspace": "bags/%0".format(newBag),
				"server.page.revision": "false"
			});
			delete tiddler.fields["server.title"];
			tiddler.title = newTitle;
			adaptor.putTiddler(tiddler, null, null, callback);
		};
		publish(original, callback);
	},
	moveTiddler: function(tiddler, newTiddler, callback) {
			var info = {
			copyContext: {},
			deleteContext: {}
		};
		var _dirty = store.isDirty();
		var adaptor = tiddler.getAdaptor();
		var newTitle = newTiddler.title;
		var oldTitle = tiddler.title;
		delete tiddler.fields["server.workspace"];
		var oldBag = tiddler.fields["server.bag"];
		var newBag = newTiddler.fields["server.bag"];
		var newWorkspace = "bags/%0".format(newBag);
		cmd.copyTiddler(oldTitle, newTitle, newBag, function(ctx) {
				info.copyContext = ctx;
				var context = {
					tiddler: tiddler,
					workspace: newWorkspace
				};
				store.addTiddler(ctx.tiddler);
				tiddler.title = oldTitle; // for cases where a rename occurs
				if(ctx.status) { // only do if a success
					if(oldBag != newBag) {
						adaptor.deleteTiddler(tiddler, context, {}, function(ctx) {
							info.deleteContext = ctx;
							var el;
							if(tiddler) {
								tiddler.fields["server.workspace"] = newWorkspace;
								tiddler.fields["server.bag"] = newBag;
							}
							el = el ? el : story.refreshTiddler(oldTitle, null, true);
							if(oldTitle != newTitle) {
								store.deleteTiddler(oldTitle);
								store.notify(oldTitle, true);
							}
							if(el) {
								story.displayTiddler(el, newTitle);
							}
							if(oldTitle != newTitle) {
								story.closeTiddler(oldTitle);
							}
							if(callback) {
								callback(info);
							}
							store.setDirty(_dirty);
						});
					} else {
						if(callback) {
							callback(info);
						}
					}
					refreshDisplay();
				}
		});
	}
};

var changeToPrivate = config.commands.changeToPrivate = {
	text: "make private",
	tooltip: "turn this public tiddler into a private tiddler",
	isEnabled: function(tiddler) {
		return !readOnly && config.filterHelpers.is["public"](tiddler);
	},
	handler: function(event, src, title) {
		var tiddler = store.getTiddler(title);
		var newBag = cmd.toggleBag(tiddler, "private");
		var newTiddler = { title: title, fields: { "server.bag": newBag }};
		cmd.moveTiddler(tiddler, newTiddler);
	}
};
config.commands.changeToPublic = cmd;

/* Save as draft command */
var saveDraftCmd = config.commands.saveDraft = {
	text: "save draft",
	tooltip: "Save as a private draft",
	isEnabled: function(tiddler) {
		return changeToPrivate.isEnabled(tiddler);
	},
	getDraftTitle: function(title) {
		var draftTitle;
		var draftNum = "";
		while(!draftTitle) {
			var suggestedTitle = "%0 [draft%1]".format(title, draftNum);
			if(store.getTiddler(suggestedTitle)) {
				draftNum = !draftNum ? 2 : draftNum + 1;
			} else {
				draftTitle = suggestedTitle;
			}
		}
		return draftTitle;
	},
	createDraftTiddler: function(title, gatheredFields) {
		var tiddler = store.getTiddler(title);
		var draftTitle = saveDraftCmd.getDraftTitle(title);
		var draftTiddler = new Tiddler(draftTitle);
		if(tiddler) {
			$.extend(true, draftTiddler, tiddler);
		} else {
			$.extend(draftTiddler.fields, config.defaultCustomFields);
		}
		for(var fieldName in gatheredFields) {
			if(TiddlyWiki.isStandardField(fieldName)) {
				draftTiddler[fieldName] = gatheredFields[fieldName];
			} else {
				draftTiddler.fields[fieldName] = gatheredFields[fieldName];
			}
		}
		var privateBag = tiddlyspace.getCurrentBag("private");
		var privateWorkspace = tiddlyspace.getCurrentWorkspace("private");
		draftTiddler.title = draftTitle;
		draftTiddler.fields["publish.name"] = title;
		draftTiddler.fields["server.workspace"] = privateWorkspace;
		draftTiddler.fields["server.bag"] = privateBag;
		draftTiddler.fields["server.title"] = draftTitle;
		draftTiddler.fields["server.page.revision"] = "false";
		delete draftTiddler.fields["server.etag"];
		return draftTiddler;
	},
	handler: function(ev, src, title) {
		var tiddler = store.getTiddler(title); // original tiddler
		var tidEl = story.getTiddler(title);
		var uiFields = {};
		story.gatherSaveFields(tidEl, uiFields);
		var tid = saveDraftCmd.createDraftTiddler(title, uiFields);
		tid = store.saveTiddler(tid.title, tid.title, tid.text, tid.modifier,
			new Date(), tid.tags, tid.fields);
		autoSaveChanges(null, [tid]);
		story.closeTiddler(title);
		story.displayTiddler(src, title);
		story.displayTiddler(src, tid.title);
	}
};

var macro = config.macros.TiddlySpacePublisher = {
	locale: {
		title: "Batch Publisher",
		changeStatusLabel: "Make %0",
		noTiddlersText: "No tiddlers to publish",
		changeStatusPrompt: "Make all the selected tiddlers %0.",
		description: "Change tiddlers from %0 to %1 in this space"
	},

	listViewTemplate: {
		columns: [
			{ name: "Selected", field: "Selected", rowName: "title", type: "Selector" },
			{ name: "Tiddler", field: "tiddler", title: "Tiddler", type: "Tiddler" },
			{ name: "Status", field: "status", title: "Status", type: "WikiText" }
		],
		rowClasses: []
	},

	changeStatus: function(tiddlers, status, callback) { // this is what is called when you click the publish button
		var publicBag;
		for(var i = 0; i < tiddlers.length; i++) {
			var tiddler = tiddlers[i];
			var newTiddler = {
				title: tiddler.title,
				fields: { "server.bag": cmd.toggleBag(tiddler, status) }
			};
			cmd.moveTiddler(tiddler, newTiddler, callback);
		}
	},
	getMode: function(paramString) {
		var params = paramString.parseParams("anon")[0];
		var status = params.type ?
			(["public", "private"].contains(params.type[0]) ? params.type[0] : "private") :
			"private";
		var newStatus = status == "public" ? "private" : "public";
		return [status, newStatus];
	},
	handler: function(place, macroName, params, wikifier, paramString, tiddler) {
		var wizard = new Wizard();
		var locale = macro.locale;
		var status = macro.getMode(paramString);
		wizard.createWizard(place, locale.title);
		wizard.addStep(macro.locale.description.format(status[0], status[1]),
			'<input type="hidden" name="markList" />');
		var markList = wizard.getElement("markList");
		var listWrapper = $("<div />").addClass("batchPublisher").
			attr("refresh", "macro").attr("macroName", macroName).
			attr("params", paramString)[0];
		markList.parentNode.insertBefore(listWrapper, markList);
		$.data(listWrapper, "wizard", wizard);
		macro.refresh(listWrapper);
	},
	getCheckedTiddlers: function(listWrapper, titlesOnly) {
		var tiddlers = [];
		$(".chkOptionInput[rowName]:checked", listWrapper).each(function(i, el) {
			var title = $(el).attr("rowName");
			if(titlesOnly) {
				tiddlers.push(title);
			} else {
				tiddlers.push(store.getTiddler(title));
			}
		});
		return tiddlers;
	},
	refresh: function(listWrapper) {
		var checked = macro.getCheckedTiddlers(listWrapper, true);
		var paramString = $(listWrapper).empty().attr("params");
		var wizard = $.data(listWrapper, "wizard");
		var locale = macro.locale;
		var params = paramString.parseParams("anon")[0];
		var publishCandidates = [];
		var status = macro.getMode(paramString);
		var pubType = status[0];
		var newPubType = status[1];
		var tiddlers = params.filter ? store.filterTiddlers(params.filter[0]) :
			store.filterTiddlers("[is[%0]]".format(pubType));
		var enabled = [];
		for(var i = 0; i < tiddlers.length; i++) {
			var tiddler = tiddlers[i];
			var title = tiddler.title;
			if(!tiddler.tags.contains("excludePublisher") && title !== "SystemSettings") {
				publishCandidates.push({ title: title, tiddler: tiddler, status: pubType});
			}
			if(checked.contains(title)) {
				enabled.push("[rowname=%0]".format(title));
			}
		}

		if(publishCandidates.length === 0) {
			createTiddlyElement(listWrapper, "em", null, null, locale.noTiddlersText);
		} else {
			var listView = ListView.create(listWrapper, publishCandidates, macro.listViewTemplate);
			wizard.setValue("listView", listView);
			var btnHandler = function(ev) {
				var tiddlers = macro.getCheckedTiddlers(listWrapper);
				var callback = function(status) {
					$(".batchPublisher").each(function(i, el) {
						macro.refresh(el);
					});
				};
				macro.changeStatus(tiddlers, newPubType, callback);
			};
			wizard.setButtons([{
				caption: locale.changeStatusLabel.format(newPubType),
				tooltip: locale.changeStatusPrompt.format(newPubType),
				onClick: btnHandler
			}]);
			$(enabled.join(",")).attr("checked", true); // retain what was checked before
		}
	}
};

})(jQuery);
//}}}
/***
|''Name:''|MediaWikiAdaptorPlugin|
|''Description:''|Adaptor for moving and converting data from MediaWikis|
|''Author:''|Martin Budden (mjbudden (at) gmail (dot) com)|
|''Source:''|http://www.martinswiki.com/#MediaWikiAdaptorPlugin |
|''CodeRepository:''|http://svn.tiddlywiki.org/Trunk/contributors/MartinBudden/adaptors/MediaWikiAdaptorPlugin.js |
|''Version:''|0.5.8|
|''Date:''|Jul 27, 2007|
|''Comments:''|Please make comments at http://groups.google.co.uk/group/TiddlyWikiDev |
|''License:''|[[Creative Commons Attribution-ShareAlike 2.5 License|http://creativecommons.org/licenses/by-sa/2.5/]] |
|''~CoreVersion:''|2.2.0|

|''Max number of tiddlers to download''|<<option txtMediaAdaptorLimit>>|


MediaWiki REST documentation is at:
http://meta.wikimedia.org/w/api.php
http://meta.wikimedia.org/w/query.php

***/

//{{{
if(!version.extensions.MediaWikiAdaptorPlugin) {
version.extensions.MediaWikiAdaptorPlugin = {installed:true};

if(config.options.txtMediaAdaptorLimit == undefined)
	{config.options.txtMediaAdaptorLimit = '500';}
	
function MediaWikiAdaptor()
{
	this.host = null;
	this.workspace = null;
	return this;
}

MediaWikiAdaptor.serverType = 'mediawiki';
MediaWikiAdaptor.serverParsingErrorMessage = "Error parsing result from server";
MediaWikiAdaptor.errorInFunctionMessage = "Error in function MediaWikiAdaptor.%0";

MediaWikiAdaptor.doHttpGET = function(uri,callback,params,headers,data,contentType,username,password)
{
	return doHttp('GET',uri,data,contentType,username,password,callback,params,headers);
};

MediaWikiAdaptor.prototype.setContext = function(context,userParams,callback)
{
	if(!context) context = {};
	context.userParams = userParams;
	if(callback) context.callback = callback;
	context.adaptor = this;
	if(!context.host)
		context.host = this.host;
	if(!context.workspace && this.workspace)
		context.workspace = this.workspace;
	return context;
};

MediaWikiAdaptor.fullHostName = function(host)
{
	if(!host)
		return '';
	if(!host.match(/:\/\//))
		host = 'http://' + host;
	if(host.substr(host.length-1) != '/')
		host = host + '/';
	return host;
};

MediaWikiAdaptor.minHostName = function(host)
{
	return host ? host.replace(/^http:\/\//,'').replace(/\/$/,'') : '';
};

MediaWikiAdaptor.normalizedTitle = function(title)
{
	var n = title.charAt(0).toUpperCase() + title.substr(1);
	return n.replace(/\s/g,'_');
};

// Convert a MediaWiki timestamp in YYYY-MM-DDThh:mm:ssZ  format into a JavaScript Date object
MediaWikiAdaptor.dateFromTimestamp = function(timestamp)
{
	var dt = timestamp;
	return new Date(Date.UTC(dt.substr(0,4),dt.substr(5,2)-1,dt.substr(8,2),dt.substr(11,2),dt.substr(14,2)));
};

MediaWikiAdaptor.anyChild = function(obj)
{
	for(var key in obj) {
		return obj[key];
	}
	return null;
};

MediaWikiAdaptor.prototype.openHost = function(host,context,userParams,callback)
{
	this.host = MediaWikiAdaptor.fullHostName(host);
	context = this.setContext(context,userParams,callback);
	if(context.callback) {
		context.status = true;
		window.setTimeout(function() {callback(context,userParams);},0);
	}
	return true;
};

MediaWikiAdaptor.getWorkspaceId = function(workspace)
{
	var workspaces = {
		"media": -2, "special":-1,
		"":0, "talk":1,"user":2,"user talk":3,"meta":4,"meta talk":5,"image":6,"image talk":7,
		"mediawiki":8,"mediawiki talk":9,"template":10,"template talk":11,"help":12,"help talk":13,
		"category":14,"category talk":15};
	workspace = workspace.toLowerCase();
	var id = workspaces[workspace];
	if(!id) {
		if(workspace=="" || workspace=="main")
			id = 0;
		else if(workspace.lastIndexOf("talk") != -1)
			id = 5;
		else
			id = 4;
	}
	return id;
};

MediaWikiAdaptor.prototype.openWorkspace = function(workspace,context,userParams,callback)
{
	if(!workspace)
		workspace = "";
	this.workspace = workspace;
	context = this.setContext(context,userParams,callback);
	if(workspace) {
		if(context.workspaces) {
			for(var i=0;i<context.workspaces.length;i++) {
				if(context.workspaces[i].name == workspace) {
					this.workspaceId = context.workspaces[i].id;
					break;
				}
			}
		} else {
			workspace = workspace.toLowerCase();
			this.workspaceId = MediaWikiAdaptor.getWorkspaceId(workspace);
		}
	}
	if(!this.workspaceId) {
		if(workspace=="" || workspace.toLowerCase()=="main")
			this.workspaceId = 0;
		else if(workspace.lastIndexOf("talk") != -1)
			this.workspaceId = 5;
		else
			this.workspaceId = 4;
	}
	if(context.callback) {
		context.status = true;
		window.setTimeout(function() {callback(context,userParams);},0);
	}
	return true;
};

MediaWikiAdaptor.prototype.getWorkspaceList = function(context,userParams,callback)
{
	context = this.setContext(context,userParams,callback);
	if(context.workspace) {
		context.status = true;
		context.workspaces = [{name:context.workspace,title:context.workspace}];
		if(context.callback)
			window.setTimeout(function() {callback(context,userParams);},0);
		return true;
	}
	var uriTemplate = '%0api.php?format=json&action=query&meta=siteinfo&siprop=namespaces';
	var uri = uriTemplate.format([context.host]);
	var req = MediaWikiAdaptor.doHttpGET(uri,MediaWikiAdaptor.getWorkspaceListCallback,context);
	return typeof req == 'string' ? req : true;
};


MediaWikiAdaptor.getWorkspaceListCallback = function(status,context,responseText,uri,xhr)
{
	context.status = false;
	if(status) {
		try {
			eval('var info=' + responseText);
		} catch (ex) {
			context.statusText = exceptionText(ex,MediaWikiAdaptor.serverParsingErrorMessage);
			if(context.callback)
				context.callback(context,context.userParams);
			return;
		}
		var namespaces = info.query.namespaces;
		var list = [];
		for(var i in namespaces) {
			item = {};
			item.id = namespaces[i]['id'];
			item.title = namespaces[i]['*'];
			item.name = item.title;
			list.push(item);
		}
		context.workspaces = list;
		context.status = true;
	} else {
		context.statusText = xhr.statusText;
	}
	if(context.callback)
		context.callback(context,context.userParams);
};

// get a list of the tiddlers in the current workspace
MediaWikiAdaptor.prototype.getTiddlerList = function(context,userParams,callback,filter)
{
	context = this.setContext(context,userParams,callback);
	if(!context.tiddlerLimit)
		context.tiddlerLimit = config.options.txtMediaAdaptorLimit==0 ? null : config.options.txtMediaAdaptorLimit;

	var limit = context.tiddlerLimit;
	if(filter) {
		var re = /\[(\w+)\[([ \w]+)\]\]/;
		var match = re.exec(filter);
		if(match) {
			var filterParams = MediaWikiAdaptor.normalizedTitle(match[2]);
			switch(match[1]) {
			case 'tag':
				context.responseType = 'pages';
				var uriTemplate = '%0query.php?format=json&what=category&cpnamespace=%1&cplimit=%2&cptitle=%3';
				break;
			case 'template':
				context.responseType = 'query.embeddedin';
				uriTemplate = '%0api.php?format=json&action=query&list=embeddedin&einamespace=0&eititle=Template:%3';
				if(limit)
					uriTemplate += '&eilimit=%2';
				break;
			default:
				break;
			}
		} else {
			var list = [];
			var params = filter.parseParams('anon',null,false);
			for(var i=1; i<params.length; i++) {
				var tiddler = new Tiddler(params[i].value);
				tiddler.fields.workspaceId = this.workspaceId;
				list.push(tiddler);
			}
			context.tiddlers = list;
			context.status = true;
			if(context.callback)
				window.setTimeout(function() {callback(context,userParams);},0);
			return true;
		}
	} else {
		context.responseType = 'query.allpages';
		uriTemplate = '%0api.php?format=json&action=query&list=allpages';
		if(this.workspaceId != 0)
			uriTemplate += '&apnamespace=%1';
		if(limit)
			uriTemplate += '&aplimit=%2';
	}
	var host = MediaWikiAdaptor.fullHostName(this.host);
	var uri = uriTemplate.format([host,this.workspaceId,limit,filterParams]);
	var req = MediaWikiAdaptor.doHttpGET(uri,MediaWikiAdaptor.getTiddlerListCallback,context);
	return typeof req == 'string' ? req : true;
};



MediaWikiAdaptor.getTiddlerListCallback = function(status,context,responseText,uri,xhr)
{
	context.status = false;
	context.statusText = MediaWikiAdaptor.errorInFunctionMessage.format(['getTiddlerListCallback']);
	if(status) {
		try {
			eval('var info=' + responseText);
			var pages;
			if(context.responseType == 'query.embeddedin')
				pages = info.query.embeddedin;
			else if(context.responseType == 'query.allpages')
				pages = info.query.allpages;
			else
				pages = info.pages;
			var list = [];
			for(i in pages) {
				var title = pages[i].title;
				if(title && !store.isShadowTiddler(title)) {
					tiddler = new Tiddler(title);
					tiddler.fields.workspaceId = pages[i].ns;
					list.push(tiddler);
				}
			}
			context.tiddlers = list;
		} catch (ex) {
			context.statusText = exceptionText(ex,MediaWikiAdaptor.serverParsingErrorMessage);
			if(context.callback)
				context.callback(context,context.userParams);
			return;
		}
		context.status = true;
	} else {
		context.statusText = xhr.statusText;
	}
	if(context.callback)
		context.callback(context,context.userParams);
};

MediaWikiAdaptor.prototype.generateTiddlerInfo = function(tiddler)
{
	var info = {};
	var host = this && this.host ? this.host : MediaWikiAdaptor.fullHostName(tiddler.fields['server.host']);
	if(host.match(/w\/$/)) {
		host = host.replace(/w\/$/,'');
		var uriTemplate = '%0wiki/%2';
	} else {
		uriTemplate = '%0index.php?title=%2';
	}
	info.uri = uriTemplate.format([host,this.workspace,tiddler.title]);
	return info;
};

MediaWikiAdaptor.prototype.getTiddlerRevision = function(title,revision,context,userParams,callback)
{
	context = this.setContext(context,userParams,callback);
	context.revision = revision;
	return this.getTiddlerInternal(title,context,userParams,callback);
};

MediaWikiAdaptor.prototype.getTiddler = function(title,context,userParams,callback)
{
	context = this.setContext(context,userParams,callback);
	context.title = title;
	var host = MediaWikiAdaptor.fullHostName(context.host);
	var uriTemplate = '%0api.php?format=json&action=query&prop=revisions&titles=%1&rvprop=content|timestamp|user';
	if(context.revision)
		uriTemplate += '&rvstartid=%2&rvlimit=1';
	uri = uriTemplate.format([host,MediaWikiAdaptor.normalizedTitle(context.title),context.revision]);
	context.tiddler = new Tiddler(context.title);
	context.tiddler.fields.wikiformat = 'mediawiki';
	context.tiddler.fields['server.host'] = MediaWikiAdaptor.minHostName(host);
	var req = MediaWikiAdaptor.doHttpGET(uri,MediaWikiAdaptor.getTiddlerCallback,context);
	return typeof req == 'string' ? req : true;
};


MediaWikiAdaptor.prototype.getTiddlerPostProcess = function(context)
{
	return context.tiddler;
};

MediaWikiAdaptor.getTiddlerCallback = function(status,context,responseText,uri,xhr)
{
	context.status = false;
	if(status) {
		var content = null;
		try {
			eval('var info=' + responseText);
			var page = MediaWikiAdaptor.anyChild(info.query.pages);
			var revision = MediaWikiAdaptor.anyChild(page.revisions);
			var text = revision['*'];
			context.tiddler.fields['server.page.revision'] = String(revision['revid']);
			var host = context.tiddler.fields['server.host'];
			if(host.indexOf('wikipedia')==-1) {
				context.tiddler.modified = MediaWikiAdaptor.dateFromTimestamp(revision['timestamp']);
				context.tiddler.modifier = revision['user'];
			} else {
				// content is from wikipedia
				context.tiddler.created = version.date;
				context.tiddler.modified= version.date;
				// remove links to other language articles
				text = text.replace(/\[\[[a-z\-]{2,12}:(?:.*?)\]\](?:\r?)(?:\n?)/g,'');
			}
			context.tiddler.text = text;
			var catRegExp = /\[\[(Category:[^|\]]*?)\]\]/mg;
			var tags = '';
			var delim = '';
			catRegExp.lastIndex = 0;
			var match = catRegExp.exec(text);
			while(match) {
				tags += delim;
				if(match[1].indexOf(' ')==-1)
					tags += match[1];
				else
					tags += '[[' + match[1] + ']]';
				delim = ' ';
				match = catRegExp.exec(text);
			}
			context.tiddler.tags = tags;
			context.tiddler = context.adaptor.getTiddlerPostProcess.call(context.adaptor,context);
		} catch (ex) {
			context.statusText = exceptionText(ex,MediaWikiAdaptor.serverParsingErrorMessage);
			if(context.callback)
				context.callback(context,context.userParams);
			return;
		}
		context.status = true;
	} else {
		context.statusText = xhr.statusText;
	}
	if(context.callback)
		context.callback(context,context.userParams);
};


MediaWikiAdaptor.prototype.getTiddlerRevisionList = function(title,limit,context,userParams,callback)
// get a list of the revisions for a tiddler
{
	context = this.setContext(context,userParams,callback);

	var uriTemplate = '%0api.php?format=json&action=query&prop=revisions&titles=%1&rvlimit=%2&rvprop=timestamp|user|comment';
	if(!limit)
		limit = 5;
	var host = MediaWikiAdaptor.fullHostName(context.host);
	var uri = uriTemplate.format([host,MediaWikiAdaptor.normalizedTitle(title),limit]);

	var req = MediaWikiAdaptor.doHttpGET(uri,MediaWikiAdaptor.getTiddlerRevisionListCallback,context);
	return typeof req == 'string' ? req : true;
};

MediaWikiAdaptor.getTiddlerRevisionListCallback = function(status,context,responseText,uri,xhr)
{
	context.status = false;
	if(status) {
		var content = null;
		try {
			eval('var info=' + responseText);
			var page = MediaWikiAdaptor.anyChild(info.query.pages);
			var title = page.title;
			var revisions = page.revisions;
			var list = [];
			for(var i in revisions) {
				var tiddler = new Tiddler(title);
				tiddler.modified = MediaWikiAdaptor.dateFromTimestamp(revisions[i].timestamp);
				tiddler.modifier = revisions[i].user;
//�displayMessage("tm"+tiddler.modifier);
				tiddler.fields.comment = revisions[i].comment;
				tiddler.fields['server.page.id'] = MediaWikiAdaptor.normalizedTitle(title);
				tiddler.fields['server.page.name'] = title;
				//tiddler.fields['server.page.revision'] = String(revisions[i].revid);
				list.push(tiddler);
			}
			context.revisions = list;
		} catch (ex) {
			context.statusText = exceptionText(ex,MediaWikiAdaptor.serverParsingErrorMessage);
			if(context.callback)
				context.callback(context,context.userParams);
			return;
		}
		context.status = true;
	} else {
		context.statusText = xhr.statusText;
	}
	if(context.callback)
		context.callback(context,context.userParams);
};

// MediaWikiAdaptor.prototype.putTiddler not supported
MediaWikiAdaptor.prototype.close = function()
{
	return true;
};

config.adaptors[MediaWikiAdaptor.serverType] = MediaWikiAdaptor;
} // end of 'install only once'
//}}}
!Spaces
<<groupBy server.bag>>

!Private
<<list filter [is[private]]>>

!Public
<<list filter [is[public]]>>

!Drafts
<<list filter [is[draft]]>>
/***
|''Name''|TiddlySpaceBackstage|
|''Version''|0.8.0|
|''Description''|Provides a TiddlySpace version of the backstage and a homeLink macro|
|''Status''|@@beta@@|
|''Contributors''|Jon Lister, Jon Robson, Colm Britton|
|''Source''|http://github.com/TiddlySpace/tiddlyspace/raw/master/src/plugins/TiddlySpaceBackstage.js|
|''Requires''|TiddlySpaceConfig ImageMacroPlugin TiddlySpaceViewTypes|
!StyleSheet
.tiddler .error.annotation .button{
	display: inline-block;
}

#backstageArea {
	z-index: 49;
	color: white;
	background-color: black;
	background: -webkit-gradient(linear,left bottom,left top,color-stop(0, #222),color-stop(0.5, #333),color-stop(1, #555));
	background: -moz-linear-gradient(center bottom,#222 0%, #333 50%, #555 100%);
	filter: progid:DXImageTransform.Microsoft.gradient(startColorstr=#ff555555, endColorstr=#ff222222);
	-ms-filter: "progid:DXImageTransform.Microsoft.gradient(startColorstr=#ff555555, endColorstr=#ff222222)";
	height: 25px;
	padding: 0;
}

#backstageButton {
	overflow: hidden;
}

#backstageButton #backstageShow,
#backstageButton #backstageHide {
	margin: 0px;
	padding: 0px;
}

#backstageButton #backstageShow:hover,
#backstageButton #backstageHide:hover {
	background: none;
	color: none;
}

#backstageButton img,
#backstageButton svg {
	width: 24px;
	height: 24px;
}

#messageArea {
	top: 50px;
}

#backstageToolbar {
	position: relative;
}

#backstageArea a {
	padding: 0px;
	margin-left: 0px;
	color: white;
	background: none;
}

#backstageArea a:hover {
	background-color: white;
}

#backstage ol,
#backstage ul {
	padding: auto;
}

#backstageButton a {
	margin: 0;
}

.backstagePanelBody ul {
	padding: 5px;
	margin: 5px;
}

#backstage #backstagePanel {
	margin-left: 5%;
	padding: 0em;
	margin-right: 5%;
}

#backstageToolbar a {
	position: relative;
}

#backstageArea a.backstageSelTab,
#backstageToolbar .backstageTask {
	line-height: 25px;
	color: #767676;
}

.backstageTask .externalImage,
.backstageTask .image {
	display: inline;
}

#backstageToolbar a span {
	z-index: 2;
}

a.backstageTask {
	display: inline;
        margin-left: 1em !important;
}

.backstagePanelBody .button {
	display: inline-block;
	margin-right: 10px;
}

.backstagePanelBody {
	margin: 0 0 0 0.6em;
	padding: 0.4em 0.5em 1px 0.5em;
}

#backstage table {
	margin: auto;
}

#backstage .wizard table {
	border: 0px;
	margin: 0;
}

#backstage div  li.listLink {
	border: 0px;
	width: 78%;
	font-size: 0.7em;
}

#backstage div li.listTitle {
	font-weight: bold;
	text-decoration: underline;
	font-size: 1em;
	background: #ccc;
	width: 100%;
}

#backstage fieldset {
	border: solid 1px [[ColorPalette::Background]];
}

#backstage .viewer table,#backstage table.twtable {
	border: 0px;
}

#backstageToolbar img {
	padding: 0;
}

#backstage .wizard,
#backstage .wizardFooter {
	background: none;
}

.viewer td, .viewer tr, .twtable td, .twtable tr {
	border: 1px solid #eee;
}

#backstage .inlineList ul li {
	background-color: [[ColorPalette::Background]];
	border: solid 1px [[ColorPalette::TertiaryMid]];
	display: block;
	float: left;
	list-style: none;
	margin-right: 1em;
	padding: 0.5em;
}

.backstageClear, .inlineList form {
	clear: both;
	display: block;
	margin-top: 3em;
}

.tiddlyspaceMenu {
	text-align: center;
}

span.chunkyButton {
	display: inline-block;
	padding: 0;
	margin: 0;
	border: solid 2px #000;
	background-color: #04b;
}

span.chunkyButton a.button, span.chunkyButton a:active.button {
	white-space: nowrap;
	font-weight: bold;
	font-size: 1.8em;
	color: #fff;
	text-align: center;
	padding: 0.5em 0.5em;
	margin: 0;
	border-style: none;
	display: block;
}

span.chunkyButton:hover {
	background-color: #014;
}

span.chunkyButton a.button:hover {
	border-style: none;
	background: none;
	color: #fff;
}

#backstage .unpluggedSpaceTab .wizard,
.unpluggedSpaceTab .wizard {
	background: white;
	border: 2px solid #CCC;
	padding: 5px;
}

.syncKey .keyItem {
	border: 1px solid black;
	display: inline-block;
	margin: 0.2em;
	padding: 0.1em 0.1em 0.1em 0.1em;
}

.keyHeading {
	font-size: 2em;
	font-weight: bold;
	margin: 0.4em 0em -0.2em;
}

.unpluggedSpaceTab .putToServer,
.unpluggedSpaceTab .notChanged {
	display: none;
}

.tiddlyspaceMenu ul {
	margin: 0;
	padding: 0;
}

.tiddlyspaceMenu ul li {
	list-style: none;
}

.unsyncedChanges .unsyncedList {
	display: block;
}

.unsyncedList {
	display: none;
}
!Code
***/
//{{{
(function ($) {
    var name = "StyleSheet" + tiddler.title;
    config.shadowTiddlers[name] = "/*{{{*/\n%0\n/*}}}*/".
        format(store.getTiddlerText(tiddler.title + "##StyleSheet")); // this accesses the StyleSheet section of the current tiddler (the plugin that contains it)
    store.addNotification(name, refreshStyles);

    if (!config.extensions.tiddlyweb.status.tiddlyspace_version) { // unplugged
        config.extensions.tiddlyweb.status.tiddlyspace_version = "<unknown>";
        config.extensions.tiddlyweb.status.server_host = {
            url:config.extensions.tiddlyweb.host }; // TiddlySpaceLinkPlugin expects this
    }
    var disabled_tasks_for_nonmembers = ["tiddlers", "plugins", "batch", "sync"];

    var tweb = config.extensions.tiddlyweb;
    var tiddlyspace = config.extensions.tiddlyspace;
    var currentSpace = tiddlyspace.currentSpace.name;
    var imageMacro = config.macros.image;

    if (config.options.chkBackstage === undefined) {
        config.options.chkBackstage = false;
    }

// Set up Backstage
    config.tasks = {};
    config.tasks.status = {
        text:"status",
        tooltip:"TiddlySpace Info",
        content:"<<tiddler Backstage##Menu>>"
    };
    config.tasks.tiddlers = {
        text:"tiddlers",
        tooltip:"tiddlers control panel",
        content:"<<tiddler Backstage##BackstageTiddlers>>"
    };
    config.tasks.plugins = {
        text:"plugins",
        tooltip:"Manage installed plugins",
        content:"<<tiddler Backstage##Plugins>>"
    };
    config.tasks.batch = {
        text:"batch",
        tooltip:"Batch manage public/private tiddlers",
        content:"<<tiddler Backstage##BatchOps>>"
    };
    config.tasks.tweaks = {
        text:"tweaks",
        tooltip:"Tweak TiddlyWiki behaviors",
        content:"<<tiddler Backstage##Tweaks>>"
    };
    config.tasks.exportTiddlers = {
        text:"import/export",
        tooltip:"Import/export tiddlers from/to a TiddlyWiki",
        content:"<<tiddler Backstage##ImportExport>>"
    };
    config.tasks.sync = {
        text:"sync",
        tooltip:"Check Sync status",
        content:"<<tiddler Backstage##SpaceUnplugged>>"
    };

    if (window.location.protocol === "file:") {
        config.unplugged = true;
    }

    config.backstageTasks = ["status", "tiddlers", "plugins",
        "batch", "tweaks", "exportTiddlers", "sync"];

    config.messages.backstage.prompt = "";
// initialize state
    var _show = backstage.show;
    backstage.show = function () {
        // selectively hide backstage tasks and tabs based on user status
        var tasks = $("#backstageToolbar .backstageTask").show();
        var bs = backstage.tiddlyspace;
        if (!config.unplugged) {
            tweb.getUserInfo(function (user) {
                if (user.anon) {
                    jQuery.each(disabled_tasks_for_nonmembers, function (i, task) {
                        var taskIndex = config.backstageTasks.indexOf(task);
                        if (taskIndex !== -1) {
                            config.backstageTasks.splice(taskIndex, 1);
                        }
                    });
                    config.messages.memberStatus = bs.locale.loggedout;
                } else {
                    config.messages.memberStatus = readOnly ?
                        bs.locale.nonmember : bs.locale.member;
                }
            });
        } else {
            config.messages.memberStatus = bs.locale.unplugged;
        }

        // display backstage
        return _show.apply(this, arguments);
    };
    if (readOnly) {
        jQuery.each(disabled_tasks_for_nonmembers, function (i, task) {
            var taskIndex = config.backstageTasks.indexOf(task);
            if (taskIndex !== -1) {
                config.backstageTasks.splice(taskIndex, 1);
            }
        });
    }

    var tasks = config.tasks;
    var commonUrl = "/bags/common/tiddlers/%0";

    backstage.tiddlyspace = {
        locale:{
            member:"You are a member of this space.",
            nonmember:"You are not a member of this space.",
            loggedout:"You are currently logged out of TiddlySpace.",
            unplugged:"You are unplugged."
        },
        showButton:function () {
            var showBtn = $("#backstageShow")[0];
            var altText = $(showBtn).text();
            $(showBtn).empty();
            imageMacro.renderImage(showBtn, "backstage.svg",
                { altImage:commonUrl.format("backstage.png"), alt:altText});
        },
        hideButton:function () {
            var hideBtn = $("#backstageHide")[0];
            var altText = $(hideBtn).text();
            $(hideBtn).empty();
            imageMacro.renderImage(hideBtn, "close.svg",
                { altImage:commonUrl.format("close.png"), alt:altText, width:24, height:24 });
        }
    };

    var _init = backstage.init;
    backstage.init = function () {
        _init.apply(this, arguments);
        var init = function (user) {
            var bs = backstage.tiddlyspace;
            bs.showButton();
            bs.hideButton();
        };
        tweb.getUserInfo(init);
    };

    var home = config.macros.homeLink = {
        locale:{
            linkText:"your home space"
        },
        handler:function (place) {
            var container = $("<span />").appendTo(place)[0];
            tweb.getUserInfo(function (user) {
                if (!user.anon && user.name !== currentSpace) {
                    createSpaceLink(container, user.name, null, home.locale.linkText);
                }
            });
        }
    };

    config.macros.exportSpace = {
        handler:function (place, macroName, params) {
            var filename = params[0] ||
                "/tiddlers.wiki?download=%0.html".format(currentSpace);
            $('<a class="button">download</a>').// XXX: i18n
                attr("href", filename).appendTo(place);
        }
    };

}(jQuery));
//}}}
/***
|''Name''|RevisionsCommandPlugin|
|''Description''|provides access to tiddler revisions|
|''Author''|FND|
|''Contributors''|Martin Budden|
|''Version''|0.3.2|
|''Status''|@@beta@@|
|''Source''|http://svn.tiddlywiki.org/Trunk/association/plugins/RevisionsCommandPlugin.js|
|''CodeRepository''|http://svn.tiddlywiki.org/Trunk/association/plugins/|
|''License''|[[BSD|http://www.opensource.org/licenses/bsd-license.php]]|
|''CoreVersion''|2.6.0|
|''Keywords''|serverSide|
!Usage
Extend [[ToolbarCommands]] with {{{revisions}}}.
!Revision History
!!v0.1 (2009-07-23)
* initial release (renamed from experimental ServerCommandsPlugin)
!!v0.2 (2010-03-04)
* suppressed wikification in diff view
!!v0.3 (2010-04-07)
* restored wikification in diff view
* added link to side-by-side diff view
!To Do
* strip server.* fields from revision tiddlers
* resolve naming conflicts
* i18n, l10n
* code sanitizing
* documentation
!Code
***/
//{{{
(function($) {

jQuery.twStylesheet(".diff { white-space: pre, font-family: monospace }",
	{ id: "diff" });

var cmd = config.commands.revisions = {
	type: "popup",
	hideShadow: true,
	text: "revisions",
	tooltip: "display tiddler revisions",
	revTooltip: "", // TODO: populate dynamically?
	loadLabel: "loading...",
	loadTooltip: "loading revision list",
	selectLabel: "select",
	selectTooltip: "select revision for comparison",
	selectedLabel: "selected",
	compareLabel: "compare",
	linkLabel: "side-by-side view",
	revSuffix: " [rev. #%0]",
	diffSuffix: " [diff: #%0 #%1]",
	dateFormat: "YYYY-0MM-0DD 0hh:0mm",
	listError: "revisions could not be retrieved",

	handlePopup: function(popup, title) {
		stripSuffix = function(type, title) {
			var str = cmd[type + "Suffix"];
			var i = str.indexOf("%0");
			i = title.indexOf(str.substr(0, i));
			if(i != -1) {
				title = title.substr(0, i);
			}
			return title;
		};
		title = stripSuffix("rev", title);
		title = stripSuffix("diff", title);
		var tiddler = store.getTiddler(title);
		var type = this._getField("server.type", tiddler);
		var adaptor = new config.adaptors[type]();
		var limit = null; // TODO: customizable
		var context = {
			host: this._getField("server.host", tiddler),
			workspace: this._getField("server.workspace", tiddler)
		};
		var loading = createTiddlyButton(popup, cmd.loadLabel, cmd.loadTooltip);
		var params = { popup: popup, loading: loading, origin: title };
		adaptor.getTiddlerRevisionList(title, limit, context, params, this.displayRevisions);
	},

	displayRevisions: function(context, userParams) {
		removeNode(userParams.loading);
		if(context.status) {
			var callback = function(ev) {
				var e = ev || window.event;
				var revision = resolveTarget(e).getAttribute("revision");
				context.adaptor.getTiddlerRevision(tiddler.title, revision, context,
					userParams, cmd.displayTiddlerRevision);
			};
			var table = createTiddlyElement(userParams.popup, "table");
			for(var i = 0; i < context.revisions.length; i++) {
				var tiddler = context.revisions[i];
				var row = createTiddlyElement(table, "tr");
				var timestamp = tiddler.modified.formatString(cmd.dateFormat);
				var revision = tiddler.fields["server.page.revision"];
				var cell = createTiddlyElement(row, "td");
				createTiddlyButton(cell, timestamp, cmd.revTooltip, callback, null,
					null, null, { revision: revision });
				cell = createTiddlyElement(row, "td", null, null, tiddler.modifier);
				cell = createTiddlyElement(row, "td");
				createTiddlyButton(cell, cmd.selectLabel, cmd.selectTooltip,
					cmd.revisionSelected, null, null, null,
					{ index:i, revision: revision, col: 2 });
				cmd.context = context; // XXX: unsafe (singleton)!?
			}
		} else {
			$("<li />").text(cmd.listError).appendTo(userParams.popup);
		}
	},

	revisionSelected: function(ev) {
		var e = ev || window.event;
		e.cancelBubble = true;
		if(e.stopPropagation) {
			e.stopPropagation();
		}
		var n = resolveTarget(e);
		var index = n.getAttribute("index");
		var col = n.getAttribute("col");
		while(!index || !col) {
			n = n.parentNode;
			index = n.getAttribute("index");
			col = n.getAttribute("col");
		}
		cmd.revision = n.getAttribute("revision");
		var table = n.parentNode.parentNode.parentNode;
		var rows = table.childNodes;
		for(var i = 0; i < rows.length; i++) {
			var c = rows[i].childNodes[col].firstChild;
			if(i == index) {
				if(c.textContent) {
					c.textContent = cmd.selectedLabel;
				} else {
					c.text = cmd.selectedLabel;
				}
			} else {
				if(c.textContent) {
					c.textContent = cmd.compareLabel;
				} else {
					c.text = cmd.compareLabel;
				}
				c.onclick = cmd.compareSelected;
			}
		}
	},

	compareSelected: function(ev) {
		var e = ev || window.event;
		var n = resolveTarget(e);
		var context = cmd.context;
		context.rev1 = n.getAttribute("revision");
		context.rev2 = cmd.revision;
		context.tiddler = context.revisions[n.getAttribute("index")];
		context.format = "unified";
		context.adaptor.getTiddlerDiff(context.tiddler.title, context,
			context.userParams, cmd.displayTiddlerDiffs);
	},

	displayTiddlerDiffs: function(context, userParams) {
		var tiddler = context.tiddler;
		tiddler.title += cmd.diffSuffix.format([context.rev1, context.rev2]);
		tiddler.text = "{{diff{\n" + context.diff + "\n}}}";
		tiddler.tags = ["diff"];
		tiddler.fields.doNotSave = "true"; // XXX: correct?
		if(!store.getTiddler(tiddler.title)) {
			store.addTiddler(tiddler);
		}
		var src = story.getTiddler(userParams.origin);
		var tiddlerEl = story.displayTiddler(src, tiddler);
		var uri = context.uri.replace("format=unified", "format=horizontal");
		var link = $('<a target="_blank" />').attr("href", uri).text(cmd.linkLabel);
		$(".viewer", tiddlerEl).prepend(link);
	},

	displayTiddlerRevision: function(context, userParams) {
		var tiddler = context.tiddler;
		tiddler.title += cmd.revSuffix.format([tiddler.fields["server.page.revision"]]);
		tiddler.fields.doNotSave = "true"; // XXX: correct?
		if(!store.getTiddler(tiddler.title)) {
			store.addTiddler(tiddler);
		}
		var src = story.getTiddler(userParams.origin);
		story.displayTiddler(src, tiddler);
	},

	_getField: function(name, tiddler) {
		return tiddler.fields[name] || config.defaultCustomFields[name];
	}
};

})(jQuery);
//}}}
/***
|''Description''|Sanitisation for dynamically pulling tiddlers into your space and displaying them|
!Notes
Works both inside and outside TiddlyWiki. Uses the HTML Sanitizer provided by the Google Caja project
(see http://code.google.com/p/google-caja/wiki/JsHtmlSanitizer for more on this), which is licensed under
an Apache License (see http://www.apache.org/licenses/LICENSE-2.0).
!Code
***/
//{{{
(function($) {

var cleanURL = function(url) {
	var regexp = /^(?:http|https|mailto|ftp|irc|news):\/\//;
	return (regexp.test(url)) ? url : null;
};

$.sanitize = function(html) {
	return html_sanitize(html, cleanURL);
};

/*
 * HTML Sanitizer, provided by Google Caja
 */

/* Copyright Google Inc.
 * Licensed under the Apache Licence Version 2.0
 * Autogenerated at Tue May 17 17:39:24 BST 2011
 * @provides html4
 */var html4={};html4.atype={NONE:0,URI:1,URI_FRAGMENT:11,SCRIPT:2,STYLE:3,ID:4,IDREF:5,IDREFS:6,GLOBAL_NAME:7,LOCAL_NAME:8,CLASSES:9,FRAME_TARGET:10},html4.ATTRIBS={"*::class":9,"*::dir":0,"*::id":4,"*::lang":0,"*::onclick":2,"*::ondblclick":2,"*::onkeydown":2,"*::onkeypress":2,"*::onkeyup":2,"*::onload":2,"*::onmousedown":2,"*::onmousemove":2,"*::onmouseout":2,"*::onmouseover":2,"*::onmouseup":2,"*::style":3,"*::title":0,"a::accesskey":0,"a::coords":0,"a::href":1,"a::hreflang":0,"a::name":7,"a::onblur":2,"a::onfocus":2,"a::rel":0,"a::rev":0,"a::shape":0,"a::tabindex":0,"a::target":10,"a::type":0,"area::accesskey":0,"area::alt":0,"area::coords":0,"area::href":1,"area::nohref":0,"area::onblur":2,"area::onfocus":2,"area::shape":0,"area::tabindex":0,"area::target":10,"bdo::dir":0,"blockquote::cite":1,"br::clear":0,"button::accesskey":0,"button::disabled":0,"button::name":8,"button::onblur":2,"button::onfocus":2,"button::tabindex":0,"button::type":0,"button::value":0,"canvas::height":0,"canvas::width":0,"caption::align":0,"col::align":0,"col::char":0,"col::charoff":0,"col::span":0,"col::valign":0,"col::width":0,"colgroup::align":0,"colgroup::char":0,"colgroup::charoff":0,"colgroup::span":0,"colgroup::valign":0,"colgroup::width":0,"del::cite":1,"del::datetime":0,"dir::compact":0,"div::align":0,"dl::compact":0,"font::color":0,"font::face":0,"font::size":0,"form::accept":0,"form::action":1,"form::autocomplete":0,"form::enctype":0,"form::method":0,"form::name":7,"form::onreset":2,"form::onsubmit":2,"form::target":10,"h1::align":0,"h2::align":0,"h3::align":0,"h4::align":0,"h5::align":0,"h6::align":0,"hr::align":0,"hr::noshade":0,"hr::size":0,"hr::width":0,"iframe::align":0,"iframe::frameborder":0,"iframe::height":0,"iframe::marginheight":0,"iframe::marginwidth":0,"iframe::width":0,"img::align":0,"img::alt":0,"img::border":0,"img::height":0,"img::hspace":0,"img::ismap":0,"img::name":7,"img::src":1,"img::usemap":11,"img::vspace":0,"img::width":0,"input::accept":0,"input::accesskey":0,"input::align":0,"input::alt":0,"input::autocomplete":0,"input::checked":0,"input::disabled":0,"input::ismap":0,"input::maxlength":0,"input::name":8,"input::onblur":2,"input::onchange":2,"input::onfocus":2,"input::onselect":2,"input::readonly":0,"input::size":0,"input::src":1,"input::tabindex":0,"input::type":0,"input::usemap":11,"input::value":0,"ins::cite":1,"ins::datetime":0,"label::accesskey":0,"label::for":5,"label::onblur":2,"label::onfocus":2,"legend::accesskey":0,"legend::align":0,"li::type":0,"li::value":0,"map::name":7,"menu::compact":0,"ol::compact":0,"ol::start":0,"ol::type":0,"optgroup::disabled":0,"optgroup::label":0,"option::disabled":0,"option::label":0,"option::selected":0,"option::value":0,"p::align":0,"pre::width":0,"q::cite":1,"select::disabled":0,"select::multiple":0,"select::name":8,"select::onblur":2,"select::onchange":2,"select::onfocus":2,"select::size":0,"select::tabindex":0,"table::align":0,"table::bgcolor":0,"table::border":0,"table::cellpadding":0,"table::cellspacing":0,"table::frame":0,"table::rules":0,"table::summary":0,"table::width":0,"tbody::align":0,"tbody::char":0,"tbody::charoff":0,"tbody::valign":0,"td::abbr":0,"td::align":0,"td::axis":0,"td::bgcolor":0,"td::char":0,"td::charoff":0,"td::colspan":0,"td::headers":6,"td::height":0,"td::nowrap":0,"td::rowspan":0,"td::scope":0,"td::valign":0,"td::width":0,"textarea::accesskey":0,"textarea::cols":0,"textarea::disabled":0,"textarea::name":8,"textarea::onblur":2,"textarea::onchange":2,"textarea::onfocus":2,"textarea::onselect":2,"textarea::readonly":0,"textarea::rows":0,"textarea::tabindex":0,"tfoot::align":0,"tfoot::char":0,"tfoot::charoff":0,"tfoot::valign":0,"th::abbr":0,"th::align":0,"th::axis":0,"th::bgcolor":0,"th::char":0,"th::charoff":0,"th::colspan":0,"th::headers":6,"th::height":0,"th::nowrap":0,"th::rowspan":0,"th::scope":0,"th::valign":0,"th::width":0,"thead::align":0,"thead::char":0,"thead::charoff":0,"thead::valign":0,"tr::align":0,"tr::bgcolor":0,"tr::char":0,"tr::charoff":0,"tr::valign":0,"ul::compact":0,"ul::type":0},html4.eflags={OPTIONAL_ENDTAG:1,EMPTY:2,CDATA:4,RCDATA:8,UNSAFE:16,FOLDABLE:32,SCRIPT:64,STYLE:128},html4.ELEMENTS={a:0,abbr:0,acronym:0,address:0,applet:16,area:2,b:0,base:18,basefont:18,bdo:0,big:0,blockquote:0,body:49,br:2,button:0,canvas:0,caption:0,center:0,cite:0,code:0,col:2,colgroup:1,dd:1,del:0,dfn:0,dir:0,div:0,dl:0,dt:1,em:0,fieldset:0,font:0,form:0,frame:18,frameset:16,h1:0,h2:0,h3:0,h4:0,h5:0,h6:0,head:49,hr:2,html:49,i:0,iframe:4,img:2,input:2,ins:0,isindex:18,kbd:0,label:0,legend:0,li:1,link:18,map:0,menu:0,meta:18,nobr:0,noframes:20,noscript:20,object:16,ol:0,optgroup:0,option:1,p:1,param:18,pre:0,q:0,s:0,samp:0,script:84,select:0,small:0,span:0,strike:0,strong:0,style:148,sub:0,sup:0,table:0,tbody:1,td:1,textarea:8,tfoot:1,th:1,thead:1,title:24,tr:1,tt:0,u:0,ul:0,"var":0},html4.ueffects={NOT_LOADED:0,SAME_DOCUMENT:1,NEW_DOCUMENT:2},html4.URIEFFECTS={"a::href":2,"area::href":2,"blockquote::cite":0,"body::background":1,"del::cite":0,"form::action":2,"img::src":1,"input::src":1,"ins::cite":0,"q::cite":0},html4.ltypes={UNSANDBOXED:2,SANDBOXED:1,DATA:0},html4.LOADERTYPES={"a::href":2,"area::href":2,"blockquote::cite":2,"body::background":1,"del::cite":2,"form::action":2,"img::src":1,"input::src":1,"ins::cite":2,"q::cite":2};var html=function(a){function x(b,c,d){var e=[];w(function(b,e){for(var f=0;f<e.length;f+=2){var g=e[f],h=e[f+1],i=null,j;if((j=b+"::"+g,a.ATTRIBS.hasOwnProperty(j))||(j="*::"+g,a.ATTRIBS.hasOwnProperty(j)))i=a.ATTRIBS[j];if(i!==null)switch(i){case a.atype.NONE:break;case a.atype.SCRIPT:case a.atype.STYLE:h=null;break;case a.atype.ID:case a.atype.IDREF:case a.atype.IDREFS:case a.atype.GLOBAL_NAME:case a.atype.LOCAL_NAME:case a.atype.CLASSES:h=d?d(h):h;break;case a.atype.URI:h=c&&c(h);break;case a.atype.URI_FRAGMENT:h&&"#"===h.charAt(0)?(h=d?d(h):h,h&&(h="#"+h)):h=null;break;default:h=null}else h=null;e[f+1]=h}return e})(b,e);return e.join("")}function w(b){var c,d;return v({startDoc:function(a){c=[],d=!1},startTag:function(e,f,g){if(!d){if(!a.ELEMENTS.hasOwnProperty(e))return;var h=a.ELEMENTS[e];if(h&a.eflags.FOLDABLE)return;if(h&a.eflags.UNSAFE){d=!(h&a.eflags.EMPTY);return}f=b(e,f);if(f){h&a.eflags.EMPTY||c.push(e),g.push("<",e);for(var i=0,j=f.length;i<j;i+=2){var k=f[i],l=f[i+1];l!==null&&l!==void 0&&g.push(" ",k,'="',r(l),'"')}g.push(">")}}},endTag:function(b,e){if(d)d=!1;else{if(!a.ELEMENTS.hasOwnProperty(b))return;var f=a.ELEMENTS[b];if(!(f&(a.eflags.UNSAFE|a.eflags.EMPTY|a.eflags.FOLDABLE))){var g;if(f&a.eflags.OPTIONAL_ENDTAG)for(g=c.length;--g>=0;){var h=c[g];if(h===b)break;if(!(a.ELEMENTS[h]&a.eflags.OPTIONAL_ENDTAG))return}else for(g=c.length;--g>=0;)if(c[g]===b)break;if(g<0)return;for(var i=c.length;--i>g;){var h=c[i];a.ELEMENTS[h]&a.eflags.OPTIONAL_ENDTAG||e.push("</",h,">")}c.length=g,e.push("</",b,">")}}},pcdata:function(a,b){d||b.push(a)},rcdata:function(a,b){d||b.push(a)},cdata:function(a,b){d||b.push(a)},endDoc:function(a){for(var b=c.length;--b>=0;)a.push("</",c[b],">");c.length=0}})}function v(c){return function(d,e){d=String(d);var f=null,g=!1,h=[],j=void 0,l=void 0,m=void 0;c.startDoc&&c.startDoc(e);while(d){var n=d.match(g?t:u);d=d.substring(n[0].length);if(g){if(n[1]){var o=b(n[1]),p;if(n[2]){var 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k(a){return a.replace(j,g)}function i(a){return a.replace(h,"")}function g(a,b){return f(b)}function f(a){a=b(a);if(c.hasOwnProperty(a))return c[a];var f=a.match(d);if(f)return String.fromCharCode(parseInt(f[1],10));if(!!(f=a.match(e)))return String.fromCharCode(parseInt(f[1],16));return""}var b;"script"==="SCRIPT".toLowerCase()?b=function(a){return a.toLowerCase()}:b=function(a){return a.replace(/[A-Z]/g,function(a){return String.fromCharCode(a.charCodeAt(0)|32)})};var c={lt:"<",gt:">",amp:"&",nbsp:"240",quot:'"',apos:"'"},d=/^#(\d+)$/,e=/^#x([0-9A-Fa-f]+)$/,h=/\0/g,j=/&(#\d+|#x[0-9A-Fa-f]+|\w+);/g,l=/&/g,m=/&([^a-z#]|#(?:[^0-9x]|x(?:[^0-9a-f]|$)|$)|$)/gi,n=/</g,o=/>/g,p=/\"/g,q=/\=/g,t=new RegExp("^\\s*(?:(?:([a-z][a-z-]*)(\\s*=\\s*(\"[^\"]*\"|'[^']*'|(?=[a-z][a-z-]*\\s*=)|[^>\"'\\s]*))?)|(/?>)|[\\s\\S][^a-z\\s>]*)","i"),u=new RegExp("^(?:&(\\#[0-9]+|\\#[x][0-9a-f]+|\\w+);|<!--[\\s\\S]*?-->|<!\\w[^>]*>|<\\?[^>*]*>|<(/)?([a-z][a-z0-9]*)|([^<&>]+)|([<&>]))","i");return{escapeAttrib:r,makeHtmlSanitizer:w,makeSaxParser:v,normalizeRCData:s,sanitize:x,unescapeEntities:k}}(html4),html_sanitize=html.sanitize

// stop here if we're not in TiddlyWiki
// XXX: is this the correct way of checking for TiddlyWiki?
if (!window.TiddlyWiki || !window.store || !store instanceof TiddlyWiki) {
	return;
}

var tiddlyspace = config.extensions.tiddlyspace;

var _subWikify = Wikifier.prototype.subWikify;

var cleanedTitle = 'This section has been cleaned of any potentially harmful code';

var replaceFunctions = {
	html: function(w) {
		var sanitizedHTML, spanEl;
		this.lookaheadRegExp.lastIndex = w.matchStart;
		var lookaheadMatch = this.lookaheadRegExp.exec(w.source);
		if(lookaheadMatch && lookaheadMatch.index == w.matchStart) {
			sanitizedHTML = $.sanitize(lookaheadMatch[1]);
			spanEl = createTiddlyElement(w.output, 'span', null, 'sanitized');
			spanEl.innerHTML = sanitizedHTML;
			spanEl.setAttribute('title', cleanedTitle);
			w.nextMatch = this.lookaheadRegExp.lastIndex;
		}
	},
	customFormat: function(w) {
		switch(w.matchText) {
			case '@@':
				var e = createTiddlyElement(w.output, 'span');
				var styles = config.formatterHelpers.inlineCssHelper(w);
				if (styles.length === 0) {
					e.className = 'marked';
				}
				w.subWikifyTerm(e, /(@@)/mg);
				break;
			case '{{':
				var lookaheadRegExp = /\{\{[\s]*([\w]+[\s\w]*)[\s]*\{(\n?)/mg;
				lookaheadRegExp.lastIndex = w.matchStart;
				var lookaheadMatch = lookaheadRegExp.exec(w.source);
				if(lookaheadMatch) {
					w.nextMatch = lookaheadRegExp.lastIndex;
					e = createTiddlyElement(w.output,lookaheadMatch[2] == "\n" ? "div" : "span",null,lookaheadMatch[1]);
					w.subWikifyTerm(e,/(\}\}\})/mg);
				}
				break;
		}
	}
};

Wikifier.prototype.subWikify = function(output, terminator) {
	var tid = this.tiddler,
		spaceName = tiddlyspace.currentSpace.name,
		tidSpace, recipeName, stripped;
	try {
		recipeName = tid.fields['server.recipe'] ||
			tid.fields['server.workspace'];
		tidSpace = tiddlyspace.resolveSpaceName(recipeName);
		if (tidSpace !== spaceName) {
			// external tiddler, so replace dangerous formatters
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	}

	_subWikify.apply(this, arguments);

	if (stripped) {
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};

// replace potentially unsafe formatters with versions that strip bad HTML/CSS
var stripHTML = function(tid, formatter) {
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};

})(jQuery);
//}}}
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For Appropriability (Nederlands: "Toe-eigenbaarheid"), the degree in which a company can monetize the value it generates. the following definitions exist:
* [[Appropriability as defined in M5-Strategy-S6 - Summary Teece - Appropriability regime]]
* [[Appropriability as defined in Marketing Strategy and Organization - Chapter 4 - Strategic Ambition]]
The Early Majority share some of the [[Early Adopter]]'s ability to relate to technology but are driven by a strong sense of practicality. They know a lot of innovations end up as passing 'hype' and are content to wait to see how other people use it before they try themselves. There are many people in this segment (rougly on third) winning their business is key to substantial profits and growth.

<html>
<img src="/static/files/MBI/Module%206/Technology-Adoption-Lifecycle.png" width="600" /> 
</html>

Part of [[M6-S2 - Reading - Crossing the chasm: marketing and selling high-tech products to mainstream customers]]
Full article: [[Gruber, M., MacMillan, I.C., Thompson, J.D. 2008. Look before you leap: Market Opportunity Identification in Emerging Technology Firms|/static/files/MBI/Module%206/READINGS_Gruber_MacMillan_Thompson_MSc_2008.pdf]]. Management Science 1652-1665.

Summary:
It is beneficial to generate a “choice set” of alternative market opportunities before deciding which one to pursue. This  benefit is non-linear. Due to limited prior knowledge of markets in which a technological competence may be valued, the identification of multiple market opportunities prior to the first entry appears to be fairly uncommon among nascent entrepreneurs. On a lot of occasions these market opportunities offered highly diverging prospects for value creation. The choice of which market to enter is one of the most profound organizational decisions. Because the nature of the market has strong imprinting effects on a new firm’s:
* identity
* the capabilities and assets it needs to build
* and its organizational structure
Knowledge on market opportunities can be acquired by:
* Local search (the most commonly used algorithm in technological search)
** Known to the entreprenuer in the past, or
** Closely related to their existing stock of prior knowledge
* Distant search
** To conduct a distant search, entrepreneurs need to engage in some form of boundary spanning and bridge disparate knowledge domains
** Above-average firm performance relies more heavily on a firm’s ability to identify a global optimum through a distant search
''//Hypothesis: Founding teams that have members with prior entrepreneurial experience will consider a larger number of market opportunities prior to first market entry than teams without such experience://''
It is the
* preexisting knowledge of the founding team that affects the knowledge available to the firm,
* the ability of the team to access and use the knowledge,
* its information-gathering and information-processing behavior,
That determines the number and variety of solutions that will be generated. One ''particularly important type of preexisting knowledge'' is the knowledge that has been ''acquired through prior
entrepreneurial experience'', because repeat founders can draw on high levels of task-specific knowledge and may have obtained special insights:
# Experienced founders have acquired richer and more refined cognitive representations of business opportunities than novices
# Novice entrepreneurs emphasize evaluation criteria such as
## the novelty of the idea,
## the superiority of the product or service,
## and the potential to change the industry
# ''Repeat entrepreneurs'' look for business opportunities:
## that will ''quickly generate positive cash flow''
## have a ''manageable level of risk''
## and ''solve a customer’s problem''
## The seek out a larger number of market opportunities prior to first entry
''//Hypothesis: Technology start-ups that consider more than one market opportunity for a technological competence prior to the first market entry will be more successful than those that consider just a single market opportunity.//''
* Availability of alternative solutions will enhance organizational problem-solving outcomes
* People who can brainstorm several solutions to a problem have a higher likelihood of finding the most promising solution
* Market characteristics are of great importance in entrepreneurship. Market opportunities usually vary along key dimensions such as:
** market size
** lifecycle stage
** demand uncertainty
** entry barriers, and 
** competitive rivalry
* Market choice defines a core element of a new firm and has a strong imprinting effect, because it forms the basis for other key strategic decisions
* Acquire distant search knowledge by hiring new team members, or by creating alliances

''// Hypothesis: The performance benefit of considering more than one market opportunity is subject to decreasing marginal returns.//''
* Founders may identify highly attractive market domains when they explore more distant regions of the market search landscape.
* Construction of a larger choice set is also associated with additional search costs and mounting challenges in opportunity evaluation and exploitation
* The more distant the identified market opportunities are, the higher the costs of acquiring and integrating the knowledge required to exploit them will be.
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Full article:  [[Prahalad, C.K., Hamel, G. 1990|/static/files/MBI/Module%206/The%20Core%20Competencies%20of%20the%20Corp.pdf]]

At least three test can be applied to determine what a [[Core competence]] is:
# Provides access to a wide variety of markets
# A [[Core competence]] should make a significant contribution to the perceived customer benefits of the end product 
# A [[Core competence]] should be difficult to imitate.

Few companies are likely  to build world leader ship in more than five or six core competences. //A company that listed more than 20 or 30 core competences has probably not produced a list of core competences.// Western companies in the 1980s have not always been careful enough protecting their core competences.

''Summary''

''CLARIFY CORE COMPETENCIES''
When you clarify competencies, your entire organization knows how to support your competitive advantage—and readily allocates resources to build cross-unit technological and production links. Use these steps:
# Articulate a strategic intent that defines your company and its markets (e.g., NEC’s “exploit the convergence of computing and communications”).
# Identify core competencies that support that intent. Ask:
## How long could we dominate our business if we didn’t control this competency?
## What future opportunities would we lose without it?
## Does it provide access to multiple markets? (Casio’s core competence with display systems let it succeed in calculators, laptop monitors, and car dashboards.)
## Do customer benefits revolve around it? (Honda’s competence with high-revving, lightweight engines offers multiple consumer benefits.)

''BUILD CORE COMPETENCIES''
Once you’ve identified core competencies, enhance them:
# Invest in needed technologies.
## Citicorp trumped rivals by adopting an operating system that leveraged its competencies—and let it participate in world markets 24 hours a day
# Infuse resources throughout business units to outpace rivals in new business development.
## 3M and Honda won races for global brand dominance by creating wide varieties of products from their core competencies. Results? They built image, customer loyalty, and access to distribution channels for all their businesses.
# Forge strategic alliances.
## NEC’s collaboration with partners like Honeywell gave it access to the mainframe and semiconductor technologies it needed to build core competencies

''CULTIVATE A CORE COMPETENCY MINDSET''
Competency-savvy managers work well across organizational boundaries, willingly share resources, and think long term. To encourage this mind-set:
# Stop thinking of business units as sacrosanct.
## That imprisons resources in units and motivates managers to hide talent as the company pursues hot opportunities.
# Identify projects and people who embody the firm’s core competencies.
# This sends a message:
Core competencies are corporate—not unit—resources, and those who embody them can be reallocated. (When Canon spotted opportunities in digital laser printers, it let managers raid other units to assemble talent.)
# Gather managers to identify next-generation competencies.
## Decide how much investment each needs, and how much capital and staff each division should contribute.
The Abell Framework defines a business along three dimensions, the customer groups the business serves, the functions its offering to fullfil the customers needs and the technologies are deployed to realise these functions. It can be summarized into three questions:
# Who do we serve?
## Define [[Customer segments]]
# What do we offer?
## Define [[Value Proposition]]
# How do we do that?
## Define [[Business Model]]
Characteristics of the Entrepreneur:
* ''Freedom'' in actions
* ''Believe'' in your own competences
* ''Passion'' for the concepts
* ''Responsibilities'' for your actions
* ''Trust'' in others
* above it all: ''Just do it!''
<<image /static/files/MBI/Module%2011/entrepreneurqualities.PNG width:600>>
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
/***
|''Name''|BinaryTiddlersPlugin|
|''Description''|renders base64-encoded binary tiddlers as images or links|
|''Author''|FND|
|''Version''|0.3.0|
|''Status''|@@beta@@|
|''Source''|http://svn.tiddlywiki.org/Trunk/association/plugins/BinaryTiddlersPlugin.js|
|''License''|[[BSD|http://www.opensource.org/licenses/bsd-license.php]]|
|''CoreVersion''|2.5|
!Code
***/
//{{{
(function($) {

var ctfield = "server.content-type";

var plugin = config.extensions.BinaryTiddlersPlugin = {
	isWikiText: function(tiddler) {
		var ctype = tiddler.fields[ctfield];
		if(ctype) {
			return !this.isBinary(tiddler) && !this.isTextual(ctype);
		} else {
			return true;
		}
	},
	// NB: pseudo-binaries are considered non-binary here
	isBinary: function(tiddler) {
		var ctype = tiddler.fields[ctfield];
		return ctype ? !this.isTextual(ctype) : false;
	},
	isTextual: function(ctype) {
		return ctype.indexOf("text/") == 0 || this.endsWith(ctype, "+xml");
	},
	endsWith: function(str, suffix) {
		return str.length >= suffix.length &&
			str.substr(str.length - suffix.length) == suffix;
	}
};

// hijack text viewer to add special handling for binary tiddlers
var _view = config.macros.view.views.wikified;
config.macros.view.views.wikified = function(value, place, params, wikifier,
		paramString, tiddler) {
	var ctype = tiddler.fields["server.content-type"];
	if(params[0] == "text" && ctype && !tiddler.tags.contains("systemConfig")) {
		var el;
		if(plugin.isBinary(tiddler)) {
			var uri = "data:%0;base64,%1".format([ctype, tiddler.text]); // TODO: fallback for legacy browsers
			if(ctype.indexOf("image/") == 0) {
				el = $("<img />").attr("alt", tiddler.title).attr("src", uri);
			} else {
				el = $("<a />").attr("href", uri).text(tiddler.title);
			}
		} else {
			el = $("<pre />").text(tiddler.text);
		}
		el.appendTo(place);
	} else {
		_view.apply(this, arguments);
	}
};

// hijack edit macro to disable editing of binary tiddlers' body
var _editHandler = config.macros.edit.handler;
config.macros.edit.handler = function(place, macroName, params, wikifier,
		paramString, tiddler) {
	if(params[0] == "text" && plugin.isBinary(tiddler)) {
		return false;
	} else {
		_editHandler.apply(this, arguments);
	}
};

// hijack autoLinkWikiWords to ignore binary tiddlers
var _autoLink = Tiddler.prototype.autoLinkWikiWords;
Tiddler.prototype.autoLinkWikiWords = function() {
	return plugin.isWikiText(this) ? _autoLink.apply(this, arguments) : false;
};

})(jQuery);
//}}}
/***
|''Name''|ImageMacroPlugin|
|''Version''|0.9.4|
|''Description''|Allows the rendering of svg images in a TiddlyWiki|
|''Author''|Osmosoft|
|''License''|[[BSD|http://www.opensource.org/licenses/bsd-license.php]]|
|''Notes''|Currently only works in modern browsers (not IE)|
|''Requires''|BinaryTiddlersPlugin|
!Usage
{{{<<image SVG>>}}} will render the text of the tiddler with title SVG as an SVG image (but not in ie where it will fail silently)
!!Parameters
width/height: specify width/height parameters
link: make the image link to a given location
tiddlyLink: link to a tiddler

!Notes
Binary tiddlers in TiddlyWeb when passed through the wikifier will be shown as images.
eg. {{{<<view text wikified>>}}} on a binary tiddler will show the image.
{{{<<view fieldname image>>}}}
will render the value of the tiddler field 'fieldname' as an image. This field can contain a tid
{{{<<image SiteIcon>>}}}
will create an image tag where the tiddler has content type beginning image and not ending +xml
will attempt to create svg object in other scenarios
{{{<<image /photos/x.jpg>>}}}
will create an image tag with src /photos/x.jpg as long as there is not a tiddler called /photos/x.jpg in 
which case it will render that tiddler as an image. Note for the case of svg files it will attempt to render as an svg if possible via the image
tag. It doesn't embed the svg in the dom for security reasons as svg code can contain javascript.
!Code
***/
//{{{
(function($) {

var macro = config.macros.image = {
	shim: "/bags/common/tiddlers/shim",
	ieVersion: config.browser.isIE ? parseInt(config.browser.ieVersion[1], 10) : false,
	svgns: "http://www.w3.org/2000/svg",
	xlinkns: "http://www.w3.org/1999/xlink", 
	svgAvailable: document.implementation.hasFeature("http://www.w3.org/TR/SVG11/feature#BasicStructure", "1.1"),
	_fixPrefix: 1,
	_external_cache: {},
	_image_tag_cache: {},
	_image_dimensions: {},
	locale: {
		badImage: "This image cannot be displayed."
	},
	handler: function(place, macroName, params, wikifier, paramString, tiddler){
		var imageSource = params[0];
		// collect named arguments
		var args = macro.getArguments(paramString, params);
		this.renderImage(place, imageSource, args);
	},
	init: function() {
		var startupImages = store.getTaggedTiddlers("systemImage");
		var place = $("<div />").attr("id", "systemImageArea").appendTo("body").hide()[0];
		for(var i = 0; i < startupImages.length; i++) {
			var image = startupImages[i];
			macro.renderImage(place, image.title, { idPrefix: "" });
		}
		var data = new Image();
		data.onload = function() {
			// note ie 8 only supports data uris up to 32k so cannot be relied on
			macro.supportsDataUris = this.width != 1 || this.height != 1 ? false : true;
			macro.supportsDataUris = macro.ieVersion && macro.ieVersion < 9 ? false : macro.supportsDataUris;
		};
		data.onerror = data.onload;
		data.src = "data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///ywAAAAAAQABAAACAUwAOw==";
	},
	refreshImage: function(src) {
		var elements = macro._image_tag_cache[src] ? macro._image_tag_cache[src] : [];
		if(macro._image_dimensions[src]) {
			macro._image_dimensions[src] = false;
		}
		for(var i = 0; i < elements.length; i++) {
			var el = $(elements[i]);
			var newSrc = "%0?nocache=%1".format(src, Math.random());
			el.attr("src", newSrc); // force reload
		}
	},
	isBinaryImageType: function(contentType) {
		return (contentType && contentType.indexOf("image") === 0 &&
			contentType.indexOf("+xml") != contentType.length - 4) ? true : false;
	},
	isImageTiddler: function(tiddler) {
		return macro.isSVGTiddler(tiddler) || macro.isBinaryImageTiddler(tiddler);
	},
	isSVGTiddler: function(tiddler) {
		var type = tiddler ? tiddler.fields['server.content-type'] : false;
		return type == "image/svg+xml";
	},
	isBinaryImageTiddler: function(tiddler) {
		return macro.isBinaryImageType(tiddler.fields['server.content-type']);
	},
	renderImage: function(place, imageSource, options) {
		var imageTiddler = store.getTiddler(imageSource);
		var container;
		var classes = ["image"];
		if(options.link) {
			classes = classes.concat(["imageLink", "externalLink"]);
			container = $("<a />").attr("href", options.link).appendTo(place)[0];
		} else if(options.tiddlyLink) {
			classes.push("imageLink");
			container = createTiddlyLink(place, options.tiddlyLink, false);
		} else {
			container = $("<span />").appendTo(place)[0];
		}
		$(container).addClass(classes.join(" "));

		options = options ? options : {};
		if(imageTiddler && macro.isBinaryImageTiddler(imageTiddler)) { // handle the case where we have an image url
			return macro._renderBinaryImageTiddler(container, imageTiddler, options);
		} else if(imageTiddler){ // handle the case where we have a tiddler
			return macro._renderSVGTiddler(container, imageTiddler, options);
		} else { // we have a string representing a url
			return macro._renderBinaryImageUrl(container, imageSource, options);
		}
	},
	_renderAlternateText: function(container, options) {
		var img;
		var src = options.src || "";
		if(options.width && options.height) {
			img = $("<img />").attr("src", src).addClass("svgImageText").attr("width", options.width).
				attr("height", options.height).appendTo(container);
		}
		var alt = options.alt;
		if(img && alt) {
			img.attr("alt", alt).attr("title", alt);
		} else if(alt) {
			$(container).addClass("svgImageText").text(alt);
		}
		macro._image_tag_cache[src] = img;
	},
	_renderSVGTiddler: function(place, tiddler, options) {
		if(!options) {
			options = {};
		}
		merge(options, { tiddler: tiddler, fix: true});

		if(macro.svgAvailable) {
			this._importSVG(place, options); // display the svg
		} else if(options.altImage) {
			var image = options.altImage;
			delete options.altImage;
			this._renderBinaryImageUrl(place, image, options);
		} else {
			this._renderAlternateText(place, options); // instead of showing the image show the alternate text.
		}
	},
	_renderBinaryImageTiddler: function(place, tiddler, options) {
		var resourceURI;
		var fields = tiddler.fields;
		if(fields["server.type"] == "tiddlyweb") { // construct an accurate url for the resource
			resourceURI = "%0/%1/tiddlers/%2".format(config.defaultCustomFields["server.host"],
				fields["server.workspace"], encodeURI(fields["server.title"]));
		} else { // guess the url for the resource
			resourceURI = tiddler.title;
		}
		var ctype = fields["server.content-type"] || tiddler.type;
		var text = tiddler.text;
		if(macro.supportsDataUris && ctype && text.indexOf("<html") == -1) {
			var uri = "data:%0;base64,%1".format(ctype, text);
			options.src = resourceURI;
			return macro._renderBinaryImageUrl(place, uri, options);
		} else if(options.src) {
			return macro._renderBinaryImageUrl(place, options.src, options);
		} else {
			return macro._renderBinaryImageUrl(place, resourceURI, options);
		}
	},
	_renderImageTag: function(container, src, width, height, options) {
		var img;
		img = $("<img />").appendTo(container);
		if(height) {
			img.attr("height", height);
		}
		if(width) {
			img.attr("width", width);
		}
		if(macro.ieVersion && macro.ieVersion < 7 && macro.shim && options.ie6png) {
			$(img).css({width: userW, height: userH,
					filter: "progid:DXImageTransform.Microsoft.AlphaImageLoader(src='%0', sizingMethod='scale')".format(src)
				}).attr("src", macro.shim);
		} else {
			img.attr("src", src);
		}
		if(!macro._image_tag_cache[options.srcUrl]) {
			macro._image_tag_cache[options.srcUrl] = [];
		}
		img = $(img).addClass(options.imageClass)[0];
		macro._image_tag_cache[options.srcUrl].push(img);
		return img;
	},
	_getDimensions: function(realDimensions, reqDimensions, preserve) {
		var w = realDimensions.width;
		var h = realDimensions.height;
		var reqh = reqDimensions.height;
		var reqw = reqDimensions.width;
		var finalw = w, finalh = h;
		var ratiow = reqw / w, ratioh = reqh / h;
		var scaledw = ratioh * w;
		var scaledh = ratiow * h;
		if(!reqw && reqh) {
			finalw = scaledw;
			finalh = reqh;
		} else if(reqw && !reqh) {
			finalw = reqw;
			finalh = scaledh;
		} else if(reqh && reqw) {
			var preserveWidth = w > h ? true : false;
			if(preserve) {
				if(preserveWidth && scaledh < reqh) {
					finalh = scaledh;
					finalw = reqw;
				} else {
					finalh = reqh;
					finalw = scaledw;
				}
			} else {
				finalw = reqw;
				finalh = reqh;
			}
		}
		return { width: parseInt(finalw, 10), height: parseInt(finalh, 10) };
	},
	_renderBinaryImageUrl: function(container, src, options) {
		var srcUrl = options.src ? options.src : src;
		srcUrl = srcUrl.indexOf("/") === -1 ? "/%0".format(srcUrl) : srcUrl; // for IE. 
		var image_dimensions = macro._image_dimensions[srcUrl];
		var image = new Image(); // due to weird scaling issues where you use just a width or just a height
		var createImageTag = function(dimensions, error) {
			if(error) {
				var altImage = options.altImage;
				if(altImage) {
					delete options.altImage;
					macro._renderBinaryImageUrl(container, altImage, options);
				} else {
					options.src = src;
					macro._renderAlternateText(container, options);
				}
			} else {
				var dim = macro._getDimensions(dimensions, { 
					width: options.width, height: options.height }, options.preserveAspectRatio);
				options.srcUrl = srcUrl;
				macro._renderImageTag(container, src, dim.width, dim.height, options);
			}
		};

		if(!image_dimensions) {
			image.onload = function() {
				var dimensions = { width: image.width, height: image.height};
				macro._image_dimensions[srcUrl] = dimensions;
				createImageTag(dimensions);
			};
			image.onerror = function() {
				createImageTag(null, true);
			};
			image.src = src;
		} else {
			createImageTag(image_dimensions);
		}
	},
	_generateIdPrefix: function(){
		return "twsvgfix_" + (this._fixPrefix++).toString() + "_";
	},
	_fixSVG: function(childNodes, idPrefix) {
		var urlPattern = /url\(\#([^\)]*)\)*/ig;
		var fixes = [
		{ attr: "id", pattern: /^(.*)$/ig },
		{ attr: "href", namespace: macro.xlinkns, pattern: /^#(.*)$/ig }
		];
		var url_fixes = ["filter", "fill", "mask", "stroke", "style"];
		for(var i = 0; i < url_fixes.length; i++) {
			fixes.push({ attr: url_fixes[i], pattern: urlPattern });
		}
		for(var t = 0; t < childNodes.length; t++) {
			var node = childNodes[t];
			for(var a = 0; a < fixes.length; a++) {
				var fix = fixes[a];
				var attr = fix.attr;
				var ns = fix.namespace || "";
				if(node.hasAttributeNS && node.hasAttributeNS(ns, attr)) {
					var v = node.getAttributeNS(ns, attr);
					fix.pattern.lastIndex = 0;
					var match = fix.pattern.exec(v);
					if(match) {
						// Make sure replacement string doesn't contain any single dollar signs
						var toReplace = match[1];
						if(toReplace.indexOf(idPrefix) !== 0 && toReplace.indexOf("twglobal_") !== 0) {
							var replacement = (idPrefix + toReplace).replace("$", "$$$$"); 
							v = v.replace(match[1], replacement);
						}
						node.setAttributeNS(ns, attr,v);
					}
				}
			}
			var children = node.childNodes;
			if(children.length > 0) {
				this._fixSVG(children, idPrefix);
			}
		}
	},
	_importSVG: function(place, options){
		options = options ? options : {};
		var svgDoc, tiddlerText = options.tiddler.text;
		if (window.DOMParser) {
			svgDoc = new DOMParser().parseFromString(tiddlerText, "application/xml").documentElement;
			var idPrefix = options.idPrefix || this._generateIdPrefix();
			this._fixSVG([svgDoc], idPrefix);
			var el = document.importNode(svgDoc, true);
			var svgHolder = document.createElementNS(macro.svgns,"svg");
			var width = options.width;
			var height = options.height;
			if(width || height) {
				if(width && height) { // set view box of containing svg element based on the svg viewbox and width and height.
					var viewBox = el.getAttribute("viewBox");
					var topLeft = "0 0";
					if(viewBox) {
						topLeft = viewBox.replace(/([0-9]*) +([0-9]*) +([0-9]*) +([0-9]*) */gi,"$1 $2");
					}
					svgHolder.setAttributeNS(macro.svgns, "viewBox", "0 0 %0 %1".format(width, height));
				} else {
					if(!width) {
						width = el.getAttribute("width");
					}
					if(!height) {
						height = el.getAttribute("height");
					}
				}
				svgHolder.setAttribute("width", width);
				svgHolder.setAttribute("height", height);

				el.setAttribute("width", "100%");
				el.setAttribute("height", "100%");
				svgHolder.setAttribute("class", "svgImage svgIcon %0".format(options.imageClass || ""));
				svgHolder.appendChild(el);
				place.appendChild(svgHolder);
			}
			else {
				var existing = el.className ? el.className.baseVal : "";
				el.setAttribute("class","svgImage %0".format(existing));
				place.appendChild(el);
			}
			// if a tiddler attribute is set this is read as a link
			$("[tiddler], [tiddlyLink]", place).attr("refresh", "link").click(function(ev) {
				var tiddler = $(ev.target).attr("tiddlyLink");
				if(tiddler) {
					story.displayTiddler(ev.target, tiddler);
				}
			});
		}
	},
	getArguments: function(paramString, params) {
		var args = paramString.parseParams("name", null, true, false, true)[0];
		var options = {};
		for(var id in args) {
			if(true) {
				var p = args[id];
				if(id == "def") {
					options[id] = p;
				} else {
					options[id] = p[0];
				}
			}
		}
		var width = isNaN(params[1]) ? false : parseInt(params[1], 10);
		var height = isNaN(params[2]) ? false : parseInt(params[2], 10);

		options.width = macro.lookupArgument(options, "width", width);
		options.height = macro.lookupArgument(options, "height", height);
		options.preserveAspectRatio = args.preserveAspectRatio && 
			args.preserveAspectRatio[0] == "yes" ? true : false;
		options.tiddlyLink = macro.lookupArgument(options, "tiddlyLink", false);
		options.link = macro.lookupArgument(options, "link", false);
		return options;
	},
	lookupArgument: function(args, id, ifEmpty) {
		return args[id] ? args[id] : ifEmpty;
	}
};

// update views
var _oldwikifiedview = config.macros.view.views.wikified;
// update wikifier to check tiddler type before rendering
merge(config.macros.view.views, {
	wikified: function(value, place, params, wikifier, paramString, tiddler) {
		if(macro.isImageTiddler(tiddler) && params[0] == "text") {
			var newplace = $("<div />").addClass("wikifiedImage").appendTo(place)[0];
			macro.renderImage(newplace, tiddler.title, { alt: macro.locale.badImage });
		} else {
			_oldwikifiedview.apply(this, arguments);
		}
	},
	image: function(value, place, params, wikifier, paramString, tiddler) {
		// a field can point to another tiddler whereas text is the current tiddler.
		var title = params[0] == "text" ? tiddler.title : value;
		var args = macro.getArguments(paramString, params);
		macro.renderImage(place, title, args);
	}
});
config.shadowTiddlers.StyleSheetImageMacro = [".wikifiedImage svg, .wikifiedImage .image { width: 80%; }",
	".svgImageText { background-color:[[ColorPalette::Error]]; color:#ddd; display: inline-block; }",
	"span.svgImageText { display: inline-block; overflow: hidden; }"
].join("");
store.addNotification("StyleSheetImageMacro", refreshStyles);

})(jQuery);
//}}}
Welcome to your brand new [[TiddlySpace]]@glossary.

To get started with this blank [[TiddlySpace]]@glossary, you'll need to modify the following [[tiddlers|Tiddler]]@glossary:
* If you don't like the color scheme click <<RandomColorPaletteButton>> to generate a new random acolor scheme.
* Upload a [[SiteIcon|SiteIcon tiddler]]@glossary. [[Your SiteIcon|SiteIcon]] gives your space an identity to make it recognisable to others. A good site icon will be square and at least 48*48 pixels size.
<<binaryUploadPublic title:SiteIcon>>
* [[SiteTitle]] & [[SiteSubtitle]]: The title and subtitle of the site, as shown above (after saving, they will also appear in the browser title bar)
* [[MainMenu]]: The menu (usually on the left)
* [[DefaultTiddlers]]: Contains the names of the tiddlers that you want to appear when the ~TiddlySpace is opened
* Many features of ~TiddlySpace are accessed via the backstage bar located at the top of the page. You can toggle it on or off using the button in the top right corner of the screen.
<html>
<b>Author:</b> <input name=Author type=text font-size:16px /> 
 Rating: <select name=Rating >
 <option>*
 <option>**
 <option>***
 <option>****
 <option>*****
</select >
<input name=ReadingCompleted type=checkbox />Reading completed
<br/>
</html>
/***
|''Name''|GraphPlugin|
|''Description''|Display dot graphs|
|''Version''|0.12.1|
|''Status''|beta|
|''License''|[[BSD open source license]] from [[IDEIA|http://www.ideia.fr]]|
|''~CoreVersion''|2.4.0|
|''Keywords''|visualization, graph, diagram, forcedirected, animated|
!Usage
Draw a graph
{{{
<<graph dimX dimY nolinks backlinks strict tags:tags anim:timing filter:tags start:tiddlers plot:tiddler>>
}}}
Options
* ''nolinks''  : do not follow forward links and tags
* ''nogroups'' : do not treat "tag" links as group links
* ''backlinks'' : follow reverse links
* ''strict'' : exclude all node not tagged with "tags" (otherwise direct links are included)
* ''notags'' : ignore tag links
* ''fields'' : read from fields instead of slices
* ''anim'':animate graph for some time
* ''tags'' : choose tiddlers with specified tags
* ''filter'' : exclude those tiddler with specified tags
* ''start'' : check also from these tiddler (+ thier direct links)
* ''plot'' : use the text of this tiddler to draw a graph from the text and not the tiddlers node, annot, link, type in an array. '->' for direct link, '<-' for backlinks and ':>' or ':<' for tag/group link.
Change node properties with slices
* ''color'' : graph.fillStyle, graph.strokeStyle, 
* ''position'' : graph.X, graph.Y, graph.repulse
* ''display'': graph.title, graph.subTitle, graph.ignore
* ''life'' : graph.endLife, graph.startLife
In GraphConfig, you can configure style for links by combining
* ''link type'': direct, titled, bracket, back, tag
* ''display'' : fillStyle, strokeStyle, lineWidth, margin, rounded
!!History
|15.01.09| 0.1.0|Initial release, draw graph with anotated nodes from tiddler|
|16.01.09| 0.2.0|Add animation (the 3 parameter is the number of steps calculated)|
|19.01.09| 0.3.0|Added ability to move nodes, graph dynamically updated|
|22.01.09| 0.4.0|Support of multiple tags and filter also|
|22.01.09| 0.5.0|Can set color for node and links, depending of it's type|
|23.01.09| 0.6.0|Annotated links can be overiden by a tiddler|
|23.01.09| 0.6.1|Fix a bug : now start can have multiple tiddlers|
|23.01.09| 0.7.0|Now a new slice graph.subtitle|
|28.01.09| 0.8.0|Add preliminary time support in graph : graph.endLife|
|02.02.09| 0.8.1|Add "strict" filter for some graph displaying unwanted nodes|
|03.02.09| 0.8.2|Add graph.ignore to filter some individual links in graph|
|04.02.09| 0.8.3|Initial position of node is not 0 any more, so that no more random graphs|
|04.02.09| 0.9.0|Option to read from slices or from fields|
|05.02.09| 0.9.1|Add : graph.startLife|
|05.02.09| 0.9.2|Add : graph.repulse : so that nodes can be more isolated (useful for anotated links|
|13.02.09| 0.9.3|Links can be individually colored in their tiddler if it exist, rather than in GraphConfig|
|20.02.09| 0.10.0|Add : rounded rectangle + collapsible text for links|
|13.04.09| 0.11.0|Add direct graph plotting from table syntax|
|13.04.09| 0.12.0|Add group node support (eq tag link = group link)|
|13.04.09| 0.12.0|Add 'dot' syntax to direct graph (it means that it can read plain text to draw graphs|
!Known BUGS
* In some cases when every node in the graph have exactly the same tags, it can create a NaN anomaly. To bypass it, just change some tags.
* the new functionnalité collapsible links is not yet compatible with "full links" ... full links are links described in a tiddler
!Code
***/
//{{{
if(!version.extensions.GraphPlugin) {
version.extensions.GraphPlugin = {installed:true};

config.macros.graph = {};

config.macros.graph.handler = function(place,macroName,params,wikifier,paramString,tiddler)
{
	var box = createTiddlyElement(place,"div",null,"graphBox",'');
	box.title = "Graph";
	box.id = "graphBox";
	box.style.position = "relative";
	var canvas = document.createElement("canvas");
	canvas.width = params[0];
	canvas.height = params[1];
	box.appendChild(canvas);
	var ctx = canvas.getContext("2d");
	var timer = document.createElement("div");
	box.appendChild(timer);

	var parameters = paramString.parseParams("noname",null,true);
	var includeTags = parameters[0]["tags"]?parameters[0]["tags"][0].split(","):[];
	var startTiddlers = parameters[0]["start"]?parameters[0]["start"][0].split(","):[];
	var plotTiddlers = parameters[0]["plot"]?parameters[0]["plot"][0].split(","):[];
	var excludeTags = parameters[0]["filter"]?parameters[0]["filter"][0].split(","):[];
	var anim = parameters[0]["anim"]?parseInt(parameters[0]["anim"][0]):0;
	var results = [];
	if (parameters[0]["start"]) {
		for (var k=0; k<startTiddlers.length; k++)
			results.push( store.getTiddler(startTiddlers[k]) );
	} else store.forEachTiddler(function(title,tiddler) {
		if (tiddler.tags.containsAny(includeTags) 
		 && !tiddler.tags.containsAny(excludeTags))
			results.push(tiddler);
		});

var g = new Graph(box);
g.useSlice = parameters[0]["noname"].indexOf("fields") == -1;
g.useGroup = parameters[0]["noname"].indexOf("nogroups") == -1;
var strict = parameters[0]["noname"].indexOf("strict") != -1;
var waitingList = [];
var time=0;

	if (parameters[0]["plot"]) {
		for (var k=0; k<plotTiddlers.length; k++)
			plotTiddler( store.getTiddler(plotTiddlers[k]) );
	}

for (var i=0; i<results.length; i++)
{
	if (!g.getValue(results[i].title, "graph.startLife"))
		g.addNode(results[i].title); 
	else
		waitingList.push(results[i]);
}
relink();

function plotGetTableLine(line) {
     params = line.split('|');
     node = params[1];
     if (!node) return;
     annot = params[2];
     link = params[3];
     linktype = params[4]?params[4]:"plot";
     if (link)
       g.addEdge(node, link,{type:linktype, text:annot?annot:""})
     else
       g.addNode(node, annot); 
}

function plotGetWikiLinks(node, line, mode) {
        // mode = 0 : direct link, mode = 1 : backlink, mode = 2, group link
	node = node.replace(/ /g,'').replace(/^\*/g, '').replace(/\'/g, '').replace(/\[/g,'').replace(/\]/g,'');
	var tiddlerLinkRegExp = config.textPrimitives.tiddlerForcedLinkRegExp;
        t=1;
function addInternalLink(link, annot) {
               switch (mode) {
                       case '->' : g.addEdge(node, link,{type:"plot", text:annot}); break;
                       case '<-' : g.addEdge(link, node,{type:"plot", text:annot}); break;
                       case ':>' : g.addEdge(node, link,{type:"tag", text:annot}); break;
                       case ':<' : g.addEdge(link, node,{type:"tag", text:annot}); break;
              }
}

	//tiddlerLinkRegExp.lastIndex = 0;
	var formatMatch = tiddlerLinkRegExp.exec(line);
	while(formatMatch) {
		//var lastIndex = tiddlerLinkRegExp.lastIndex;
		if(formatMatch[2-t] && !config.formatterHelpers.isExternalLink(formatMatch[3-t])) // titledBrackettedLink
                        addInternalLink(formatMatch[3-t], formatMatch[2-t], node, mode)
		else if(formatMatch[4-t] && formatMatch[4-t] != this.title) // brackettedLink
			addInternalLink(formatMatch[4-t], "", node, mode);
		//tiddlerLinkRegExp.lastIndex = lastIndex;
		formatMatch = tiddlerLinkRegExp.exec(line);
	}

}

function plotTiddler(tiddler) {
  var lines = new Array();   
  lines = tiddler.text.split("\n");
  for (var i=0; i < lines.length; i++) {
    var line = lines[i]; 
    if (line == "") continue;
    if (line[0] == "|") plotGetTableLine(line);
    var n = line.indexOf("->");
    if (n != -1) plotGetWikiLinks(line.slice(0, n), line.slice(n+2), '->');
    n = line.indexOf("<-");
    if (n != -1) plotGetWikiLinks(line.slice(0, n), line.slice(n+2), '<-');
    n = line.indexOf(":>");
    if (n != -1) plotGetWikiLinks(line.slice(0, n), line.slice(n+2), ':>');
    n = line.indexOf(":<");
    if (n != -1) plotGetWikiLinks(line.slice(0, n), line.slice(n+2), ':<');
  }
}

function relink() {
	for (var i=0; i<results.length; i++)
	{
		if (!g.getValue(results[i].title, "graph.startLife"))
			addLinks(results[i]); 
	}
}

function tiddlerIndexOf(a, t) {
	for (var i=0; i<a.length; i++)
		if (a[i].title == t) return i;
	return -1;
}

function addLivingEdge(ta, tb, info) {
	if (!g.getValue(tb, "graph.startLife") )
		g.addEdge(ta, tb, info);
	else if (time >= g.getValue(tb, "graph.startLife" ))
		g.addEdge(ta, tb, info);
}

function addLinks(ta) {
	var ignoreList = g.getValue(ta.title, "graph.ignore");
	ignoreList = ignoreList ? ignoreList.readBracketedList():[];

	if (parameters[0]["noname"].indexOf("notags") == -1) {
		for (var j=0; j<results.length; j++)  {
			var tb = results[j];
			if (ignoreList.contains(tb.title)) continue;
			if ( ta.tags.contains(tb.title) ) 
			addLivingEdge(ta.title, tb.title, {type:"tag", text:""});
		}
	}
	if (parameters[0]["noname"].indexOf("backlinks") != -1) {
		var references = store.getReferringTiddlers(ta.title);
		for(var r=0; r<references.length; r++) {
			if(references[r].title != ta.title
			 && !references[r].tags.contains("excludeLists")
			 && (tiddlerIndexOf(results, references[r].title) != -1 || !strict) 
			 && (!ignoreList.contains(references[r].title)) )
				addLivingEdge(ta.title, references[r].title, {type:"back", text:""});
		}
	}
	if (parameters[0]["noname"].indexOf("nolinks") == -1) {
		var links = ta.annotatedLinks();
		for (var r=0; r<links.length; r++) {
			if ( (tiddlerIndexOf(results, links[r].link) != -1 || !strict)
			 && !ignoreList.contains(links[r].link))
				addLivingEdge(ta.title, links[r].link, links[r].info);
		}
	}

}

var layouter = new Graph.Layout.Spring(g);
layouter.prepare();
var renderer = new Graph.Renderer.Basic(canvas, g);
var interval = 0; 
if (anim != 0)
	interval = setInterval(animate, 250);
else
{
	layouter.layout();
	renderer.draw();
}

function animate()
{
	timer.innerHTML = "time :"+time;
	if (isdrag) {
		elementToMove.style.left = newElementX + 'px';
		elementToMove.style.top  = newElementY + 'px';
		layouter.reverse(renderer.factorX, renderer.factorY);
	}
	for (var i=waitingList.length-1; i>=0; i--) {
		var current = waitingList[i];
		if (time >= g.getValue(current.title, "graph.startLife")) {
			g.addNode(current.title);
			relink();
			layouter.layoutPrepareLastNode();
			waitingList.splice(i,1);
		}
	}
	g.animate(time);
	layouter.step();
	renderer.draw();
	time++;
	if (time==anim || time > 500) clearInterval(interval);
}


var ie=document.all;
var nn6=document.getElementById&&!document.all;
var isdrag=false;					// this flag indicates that the mouse movement is actually a drag.
var mouseStartX, mouseStartY;		// mouse position when drag starts
var elementStartX, elementStartY;	// element position when drag starts
var newElementX, newElementY;
var elementToMove;
var bounds = new Array(4);

function movemouse(e)
{
	if (isdrag)
	{
		var currentMouseX = nn6 ? e.clientX : event.clientX;
		var currentMouseY = nn6 ? e.clientY : event.clientY;
		newElementX = elementStartX + currentMouseX - mouseStartX;
		newElementY = elementStartY + currentMouseY - mouseStartY;

		/*/ check bounds
		// note: the "-1" and "+1" is to avoid borders overlap
		if(newElementX < bounds[0])
			newElementX = bounds[0] + 1;
		if(newElementX + elementToMove.offsetWidth > bounds[2])
			newElementX = bounds[2] - elementToMove.offsetWidth - 1;
		if(newElementY < bounds[1])
			newElementY = bounds[1] + 1;
		if(newElementY + elementToMove.offsetHeight > bounds[3])
			newElementY = bounds[3] - elementToMove.offsetHeight - 1;*/
		
		// move element
		elementToMove.style.left = newElementX + 'px';
		elementToMove.style.top  = newElementY + 'px';
	
		elementToMove.style.right = null;
		elementToMove.style.bottom = null;

		layouter.reverse(renderer.factorX, renderer.factorY);
		
		return false;
	}
}

function startDrag(e) 
{	
	var eventSource = nn6 ? e.target : event.srcElement;
	if(eventSource.tagName == 'HTML')
		return;

	while (eventSource != document.body && !hasClass(eventSource, "draggable"))
	{  	
		eventSource = nn6 ? eventSource.parentNode : eventSource.parentElement;
	}

	// if a draggable element was found, calculate its actual position
	if (hasClass(eventSource, "draggable"))
	{
                time = 0;
		isdrag = true;
		elementToMove = eventSource;

		// set absolute positioning on the element		
		//elementToMove.style.position = "absolute";
				
		// calculate start point
		elementStartX = elementToMove.offsetLeft;
		elementStartY = elementToMove.offsetTop;
		
		// calculate mouse start point
		mouseStartX = nn6 ? e.clientX : event.clientX;
		mouseStartY = nn6 ? e.clientY : event.clientY;
		
		/*/ calculate bounds as left, top, width, height of the parent element
		if(getStyle(elementToMove.parentNode, "position") == 'absolute')
		{
			bounds[0] = 0;
			bounds[1] = 0;
		}
		else
		{
			bounds[0] = calculateOffsetLeft(elementToMove.parentNode);
			bounds[1] = calculateOffsetTop(elementToMove.parentNode);
		}
		bounds[2] = bounds[0] + elementToMove.parentNode.offsetWidth;
		bounds[3] = bounds[1] + elementToMove.parentNode.offsetHeight;*/
		
		document.onmousemove = movemouse;
		interval = setInterval(animate, 50);
				
		return false;
	}
}

function stopDrag(e)
{
	isdrag=false; 
	elementToMove = null;
	document.onmousemove = null;
	clearInterval(interval);
	animate(); // one last time to refresh correctly last mouse pos
}

document.onmousedown = startDrag;
document.onmouseup = stopDrag;


function hasClass(element, className)
{
	if(!element || !element.className)
		return false;
		
	var classes = element.className.split(' ');
	var i;
	for(i = 0; i < classes.length; i++)
		if(classes[i] == className)
			return true;
	return false;
}

function getStyle(node, styleProp)
{
	// if not an element
	if( node.nodeType != 1)
		return;
		
	var value;
	if (node.currentStyle)
	{
		// ie case
		styleProp = replaceDashWithCamelNotation(styleProp);
		value = node.currentStyle[styleProp];
	}
	else if (window.getComputedStyle)
	{
		// mozilla case
		value = document.defaultView.getComputedStyle(node, null).getPropertyValue(styleProp);
	}
	
	return value;
}

function replaceDashWithCamelNotation(value)
{
	var pos = value.indexOf('-');
	while(pos > 0 && value.length > pos + 1)
	{
		value = value.substring(0, pos) + value.substring(pos + 1, pos + 2).toUpperCase() + value.substring(pos + 2);
		pos = value.indexOf('-');
	}
	return value;
}

/*
 * This function calculates the absolute 'top' value for a html node
 */
function calculateOffsetTop(obj)
{
	var curtop = 0;
	if (obj.offsetParent)
	{
		curtop = obj.offsetTop
		while (obj = obj.offsetParent) 
			curtop += obj.offsetTop
	}
	else if (obj.y)
		curtop += obj.y;
	return curtop;
}

/*
 * This function calculates the absolute 'left' value for a html node
 */
function calculateOffsetLeft(obj)
{
	var curleft = 0;
	if (obj.offsetParent)
	{
		curleft = obj.offsetLeft
		while (obj = obj.offsetParent) 
		{
			curleft += obj.offsetLeft;
		}
	}
	else if (obj.x)
		curleft += obj.x;
	return curleft;
}



}
}


//}}}
/*{{{*/
Background: #e5f2e2
Foreground: #0f1c0c
PrimaryPale: #ffffff
PrimaryLight: #9ecf95
PrimaryMid: #4b8c3f
PrimaryDark: #12230f
SecondaryPale: #ffffff
SecondaryLight: #cc95cf
SecondaryMid: #883f8c
SecondaryDark: #220f23
TertiaryPale: #ffffff
TertiaryLight: #c095cf
TertiaryMid: #793f8c
TertiaryDark: #1e0f23
Error: #f88
ColorPaletteParameters: HSL([111|6], [0.3739790692925453],[0.1|0.4|0.7|1])
/*}}}*/
Unless you're delighted with the default theme you can make some quick changes by generating a new random color palette, hit this button to cycle through some alternatives.

<<RandomColorPaletteButton saturation_pale:0.67 saturation_light:0.53
saturation_mid:0.43 saturation_dark:0.06 pale:0.99 light:0.85 mid:0.5 dark:0.31>>

You can also change the look and feel completely by installing a new theme. To do this, find one you like in the @themes space, note down the name, and include it in this space by going to the space menu. You can reach the space menu by clicking on the blue and pink circle at the top-right of the page and chooshing "THIS SPACE". Here are a few to check out:
* @pip
* @caspian-ii
* @basalt
* @simplicity
* @cheesecake
* @jelly-doughnut

(//Note that if you are using a custom TiddlySpace install, these themes may not be present.//)
Full article: [[Shane, S. 2000. Prior knowledge and the discovery of entrepreneurial opportunities|/static/files/MBI/Module%206/READINGS_Shane_OrgSc2000.pdf]]

Key points:
# Opportunity discovery is a function of the distribution of information in society
# Entrepreneurs discover opportunities based on the information they already possess.
## Entrepreneurs do not alwasy select between alternative market opportunities for new technologies
## The source of entrepreneurship lies in difference of information about opportunities.
## Individual differnces influence the opportunities that people discover, how their entrepreneurial efforts are organized and how the government can influence this process.
''Summary''
# Any technological change will generate opportunities that are not obsvious to all potential entrepreneurs
# Entrepreneurs can and will find opportunities without searching for them
# Entrepreneurs will only find opportunities related to their prior knowledge
[[Entrepreneurial theories]]
<<tiddler [[Entrepreneurial theories]]>>
Implications of these differences:
# If the neoclassical assumption that everyone has equal possibility to identify opportinities is false, then entrepreneurs cannot select between alternative opportunities
# Everyone with access to the information has equal chance to become an entrepreneur, this is more consistent with the research done on personality attributes of entrepreneurs
# In the Austrian model, Opportunity exploitation seems to be closely related to opportunity discovery (and not so much to other human personality attributes)
# The underlying differences of the models have significant impact on how governments can influence entrepreneurial climate.
Model propositions:
|Proposition|Statement|Evidence|h
|1|All individuals are not equally likely to recognize any given entrepreneurial opportunity||
|2|People can and will discover entrepreneurial opportunities without actively searching for them|''Proved'': Evidence was found that superiority at discovery is situation specific|
|3a|Peoples prior knowledge about markets will influence their discovery which markets to enter to exploit a technology|''Proved'': In most cases prior knowledge of the markets was crucial|
|3b|Peoples prior knowledge about how to serve markets will influence their discovery of how to use a new technology to serve a market|''Proved'': In most cases prior knowledge on how to serve the market was crucial|
|3c|Peoples prior knowledge of customer problems will influence their discovery of products and services to exploit a new technology|''Proved'': Most entrepreneurs had prior knowledge of the customer problem, either by being a customer themselves, as a supplier or through education|

Implications for entrepreneurs:
# Better to discover opportunities in what you know than in what is popular with other entrepreneurs.
# Evaluation of opportunity involves comparing opportunities to one's own opportunity costs and liquidity and uncertainty premiums, not comparing one's own opportunity to other entrepreneurs.
# Entrepreneurs should obtain control over the rights to exploit new technology to improve their profitability of receiving funding.
!Pilars of a sustainable business

[[Session handouts|/static/files/MBI/Module%2011/Business%20Roadmapping%20Handouts%202.pdf]]

Marketing must answer the following questions:
* Who will we serve in the future? What are the [[Customer segments]] that the company will target?
* What will we offer in the future? What is the [[Customer Value Proposition]] that the company aims to offer?
* How will we accomplish this? What is the [[Business Model]] that will enable the customer value proposition?
Three paths are important:
# ''Market making'' or creation, develop new customer value proposition
# ''Market hunting'', acquiring new customers for existing customer value propositions
# ''Market farming'', nurturing or streamlining the relationship with existing customers.
<<image /static/files/MBI/Module%2011/pilarsofbusinessdevelopment.PNG width:400>>
!Market Making
<<tiddler [[Market Making]]>>

!Market Hunting
<<tiddler [[Market Hunting]]>>

!Market Farming
<<tiddler [[Market Farming]]>>
In a customer intimacy strategy the following aspects are important:

* A strong [[Brand]] is going to be important. [[Brand Contact Points]] will need to be carefully defined.
* A customer needs to be explained that [[Switching costs]] are high.
''Session Purpose''
* Understanding customer characteristics & customer benefits
* Addressing coherent customer groups
* Identifying an attractive positioning for your offering
''Discussion Topics''
* Limits of market segmentation
* Innovative ways of segmenting the market and positioning the product
* Questions pertaining to the Dartfish case
''Session Preparation''
* [[Case: Dartfish|/static/files/MBI/Module%206/EPFL_Dartfish.pdf]]
* [[Lodish, L.M., Morgan, H., Kallianpur, A. 2001. Positioning, Targeting and Segmentation|/static/files/MBI/Module%206/READINGS_Lodish_2001.pdf]]. Chapter 1 of “Entrepreneurial Marketing” 1-16.

[[M6-S7 - Reading - Lodish - Positioning, Targeting and Segmentation]]
[[M6-S7 - Case - Dartfish]]
[[M6-S7 - Session notes]]
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//~~(Part of the [[ForEachTiddlerPlugin]])~~//

Create customizable lists, tables etc. for your selections of tiddlers. Specify the tiddlers to include and their order through a powerful language.

''Syntax:'' 
|>|{{{<<}}}''forEachTiddler'' [''in'' //tiddlyWikiPath//] [''where'' //whereCondition//] [''sortBy'' //sortExpression// [''ascending'' //or// ''descending'']] [''script'' //scriptText//] [//action// [//actionParameters//]]{{{>>}}}|
|//tiddlyWikiPath//|The filepath to the TiddlyWiki the macro should work on. When missing the current TiddlyWiki is used.|
|//whereCondition//|(quoted) JavaScript boolean expression. May refer to the build-in variables {{{tiddler}}} and {{{context}}}.|
|//sortExpression//|(quoted) JavaScript expression returning "comparable" objects (using '{{{<}}}','{{{>}}}','{{{==}}}'. May refer to the build-in variables {{{tiddler}}} and {{{context}}}.|
|//scriptText//|(quoted) JavaScript text. Typically defines JavaScript functions that are called by the various JavaScript expressions (whereClause, sortClause, action arguments,...)|
|//action//|The action that should be performed on every selected tiddler, in the given order. By default the actions [[addToList|AddToListAction]] and [[write|WriteAction]] are supported. When no action is specified [[addToList|AddToListAction]] is used.|
|//actionParameters//|(action specific) parameters the action may refer while processing the tiddlers (see action descriptions for details). <<tiddler [[JavaScript in actionParameters]]>>|
|>|~~Syntax formatting: Keywords in ''bold'', optional parts in [...]. 'or' means that exactly one of the two alternatives must exist.~~|


''Using JavaScript''

To give you a lot of flexibility the [[ForEachTiddlerMacro]] uses JavaScript in its arguments. Even if you are not that familiar with JavaScript you may find forEachTiddler useful. Just have a look at the various ready-to-use [[ForEachTiddlerExamples]] and adapt them to your needs.

''The Elements of the Macro''

The arguments of the ForEachTiddlerMacro consist of multiple parts, each of them being optional.

<<slider chkFETInClause [[inClause]] "inClause" "inClause">>
<<slider chkFETWhereClause [[whereClause]] "whereClause" "whereClause">>
<<slider chkFETSortClause [[sortClause]] "sortClause" "sortClause">>
<<slider chkFETScriptClause [[scriptClause]] "scriptClause" "scriptClause">>
<<slider chkFETActions [[Action Specification]] "Action Specification" "Action Specification">>

''Using Macros and ">" inside the forEachTiddler Macro''

You may use other macro calls into the expression, especially in the actionParameters. To avoid that the {{{>>}}} of such a macro call is misinterpreted as the end of the {{{<<forEachTiddler...>>}}} macro you must escape the {{{>>}}} of the inner macro with {{{$))}}} E.g. if you want to use {{{<<tiddler ...>>}}} inside the {{{forEachTiddler}}} macro you have to write {{{<<tiddler ...$))}}}.

In addition it is necessary to escape single {{{>}}} with the text {{{$)}}}.

''Using {{{<<tiddler ... with: ...>>}}} to re-use ForEachTiddler definitions''

Sometimes you may want to use a certain ForEachTiddler definition in slight variations. E.g. you may want to list either the tiddlers tagged with "ToDo" and in the other case with "Done". To do so you may use "Tiddler parameters". Here an example:

Replace the variable part of the ForEachTiddler definition with $1 ($2,... $9 are supported). E.g. you may create the tiddler "ListTaggedTiddlers" like this
{{{
<<forEachTiddler 
 where 
 'tiddler.tags.contains("$1")'
>>
}}}

Now you can use the ListTaggedTiddlers for various specific tags, using the {{{<<tiddler ...>>}}} macro:
{{{
<<tiddler ListTaggedTiddlers with: "systemConfig">>
}}}
{{{
<<tiddler ListTaggedTiddlers with: "Plugin">>
}}}


See also [[ForEachTiddlerExamples]].
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<<tiddler [[M11-S4 - Audio - Create a newspaper]]>>
We worked in groups on creating a newspaper: see [[Cover Story]]@games.

In [[Marketing Strategy and Organization: Building Sustainable Business]] a segment is defined to consist of a group of individuals (in consumer marketing) or organisations (in business-to-business marketing) that share one or more characteristics, making them have similar needs. Segmentation should be more than a numerical exercise: different types and amounts menting the market is called [[segmentation|Market Segmentation]]. The segmentation starts first by first considering //''Customer Needs''//. Once the market has been divided into segments, we can label each segment using [[Profiling Variables]]
Full article: [[Dougherty, D. 1992. Interpretative barriers to successful product innovation in large firms|/static/files/MBI/Module%206/READINGS_%20Dougherty_OrgSc_1992.pdf]]. Organization Science 179-202.

Three findings:
# Commercial success of a new product depends on how well the product design meets customer needs (Duh..!)
# Collaboration among technical, marketing, manufacturing and sales contributes to a new product success
# Product innovators do not often link technological and market issues and oftern do not collaborate across departments.

There is a significant [[difference in thought worlds|Differences in though worlds in product innovation in large firms]] in different departments for larger firms:
# Departments are like different "thought worlds" each focussing on different aspects of technology-market knowledge and making different sense of the total.
# Organizational routines seperate rather than coordiante the thougth worlds, further constraining joint learning.

Technology-market thinking  has a ''process and a content component''. ''On the process site'', linking involves the construction of new knowledge about the product and the market. Product innovation is a complex coupling between market needs and technologies over time. Linking technology and market possibilities is challenging because choices must be made among multiple design options. ''On the content site'' the requisite knowledge for new products is multi-faceted, multi-leveled and detailed.

Departments may develop perspectives through which they might seperate rather than combine information:
# Programs and routines create a situation where each person knows their job and there is no need to know others 'job'
# Routines bind the organization in a network of practices that are difficult to alter
# Routines are standards which keep managers from changing.

A more complete model allows for more intra departemental collaboration; innovation aree unsolvable by anyone prson. Unfortunately the 'thought worlds' with different funds of knowledge cannot easily share ideas and ''may view one anothers central issues as esotheric, if not meaningless''. Thought worlds selectively filter information and insights. This reduces the possibility for join learning as department members may think that they already know everything.

The research questions investigated in the article are:
1) What are the diffent funds of knowledge and systems of meaning for new products in the departemental thought worlds and how do they affect product innovation?
2) What are the routines that inhibit product innovation and how do they affect the collective action among the thought worlds?

The conclusions of the article are:
# The effects of existing organisational routines and practices need to be taken into account:
## Innovation is an interpretive process.
## Innovation requires collective action, or efforts to create shared understanding form different perspectives.
## The advocation of rational tools and processes, market research and the redesign of structures are not enough.
# The departemental differences need to be dealt with:
## Use and build on the unique insights of each thought world
## Develop collaboration mechanisms that deal directly with the interpretive as well as structural barriers to collective action
## Develop an organizational context for collective action that enables both.
# Interdisciplinairy responsability for focus groupsm, market research plans, technology audits and visits with users will enhance and improve collaborations.
# Barriers for innovation can be overcome by creating a new innovative social order in which:
## Interactions between thought worlds are based on appreciation and joint development
## Product definitions are based on collective, first order customer knowledge
## Product norms are based on the specific market
# No matter what the organizational design, managers must focus on knowledge development, joint learning and customer interactions.
Monitory value represents the total cost savings or income enhancements that a customer accrues as a result of purchasing a product or a service. This is the most important value for business to business sales.
Full article: [[Moore, G.A. 2001. High-tech marketing illusion (Chapter 1)|/static/files/MBI/Module%206/READINGS_Moore_2000.pdf]], in: Crossing the chasm: marketing and selling high-tech products to mainstream customers 9-25.

See also: [[Crossing the chasm 2.0|/static/files/MBI/Module%206/Geoffrey_Moore-Crossing_the_Chasm.pdf]] from the same author.

<<tiddler [[Crossing the chasm]]>>
Appropriability adresses the issue of which party should acquire the economic rent of an activity. It refers to the quality of being imitable or reproducible. Some skills (called slippery or sticky knowledge) are so much ingrained in a particular organizational culture that they cannot be easily (if at all) extracted and replanted elsewhere in a meaningful way. They have 'weak appropriability.'

See: [[M11-S1 - Reading - Marketing Strategy and Organization - Chapter 4 - Strategic Ambition]]
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There are a lot of interesting people using ~TiddlySpace that you might like to keep track of and interact with. There are a number of ways of doing this.

If you see a number in the speech bubble in one of your tiddlers, it means that someone is writing about the same thing as you. You can find out what they're saying by clicking on it. Likewise, if you see something interesting in someone else's space, you can respond to it and write up your own thoughts on the subject by clicking "Reply to this tiddler".

Additionally, if you find anyone interesting, or you find an interesting looking space and you'd like to know when it's changed, you can "follow" that space. To do this, simply create a tiddler with the title: {{{@space-name}}} and tag it {{{follow}}}. If you want, you can store some notes about that space in the body of the tiddler.

If you then want to know what happening, simply [[include|How do I include/exclude spaces?]]@docs the @tivity space and then visit your activity stream at [[/activity|/activity]], or just visit the @tapas space directly.

!Not sure who to follow?
Here's a few suggestions:
* @fnd
* @cdent
* @pmario
* @bengillies
* @dickon
/***
|''Name''|TiddlySpaceFollowingPlugin|
|''Version''|0.7.1|
|''Description''|Provides a following macro|
|''Author''|Jon Robson|
|''Requires''|TiddlySpaceConfig TiddlySpaceTiddlerIconsPlugin ErrorHandler|
|''License''|[[BSD|http://www.opensource.org/licenses/bsd-license.php]]|
!Usage
Tag a tiddler with "follow" to express a list of followers.
Using the {{{<<followTiddlers X>>}}}
will reveal the number of tiddlers with name X in the set of spaces the *current* user viewing your space follows.
{{{<<following jon>>}}} will list all the users following Jon.
{{{<<followers jon>>}}} will list all the followers of jon.
{{{<linkedTiddlers>>}}} will list all tiddlers across TiddlySpace linked to the current tiddler
{{{<linkedTiddlers follow:yes>>}}} will list all tiddlers across TiddlySpace that come from your list of followers
adds spaceLink view type {{{<<view server.bag spaceLink>>}}} creates a link to the space described in server.bag
{{{<<view server.bag spaceLink title>>}}} makes a link to the tiddler with title expressed in the field title in space server.bag
If no name is given eg. {{{<<following>>}}} or {{{<<follow>>}}} it will default the current user.
!StyleSheet
.followTiddlersList li {
	list-style:none;
}

.followButton {
	width: 2em;
}

.followTiddlersList li .siteIcon {
	height:48px;
	width: 48px;
}

#sidebarTabs .followers li a,
.followers .siteIcon,
.followers .siteIcon div {
	display: inline;
}

.followTiddlersList li .externalImage, .followTiddlersList li .image {
	display: inline;
}

.scanResults li {
	list-style: none;
}
!Code
***/
//{{{
(function($) {
var LIMIT_FOLLOWING = 100;

var tweb = config.extensions.tiddlyweb;
var tiddlyspace = config.extensions.tiddlyspace;
var currentSpace = tiddlyspace.currentSpace.name;

var shadows = config.shadowTiddlers;
config.annotations.ScanTemplate = "This tiddler is the default template used in the display of tiddlers founding using the tsScan macro. To access attributes use the view macro e.g. {{{<<view title text>>}}}";
shadows.ScanTemplate = "<<view modifier SiteIcon width:24 height:24 spaceLink:yes label:no>> <<view title link>>";
shadows.FollowersTemplate = "<<view server.bag SiteIcon width:24 height:24 spaceLink:yes label:no>> <<view server.bag spaceLink>>";
shadows.FollowingTemplate = "<<view title SiteIcon width:24 height:24 spaceLink:yes label:no>> <<view title spaceLink>>";
shadows.FollowTiddlersBlackList = "";
shadows.FollowTiddlersHeading = "There are tiddlers in spaces you follow using the follow tag which use the title <<view title text>>";
shadows.FollowTiddlersTemplate = ["* <<view server.space SiteIcon width:24 height:24 spaceLink:yes label:no>> ",
	"<<view server.space spaceLink title external:no>> modified by <<view modifier spaceLink>> ",
	"in the <<view server.space spaceLink>> space (<<view modified date>> @ <<view modified date 0hh:0mm>>).\n"].join("");

var name = "StyleSheetFollowing";
shadows[name] = "/*{{{*/\n%0\n/*}}}*/".
	format(store.getTiddlerText(tiddler.title + "##StyleSheet"));
store.addNotification(name, refreshStyles);

// provide support for sucking in tiddlers from the server
tiddlyspace.displayServerTiddler = function(src, title, workspace, callback) {
	var adaptor = store.getTiddlers()[0].getAdaptor();
	var localTitle = tiddlyspace.getLocalTitle(title, workspace);
	var tiddler = new Tiddler(localTitle);
	tiddler.text = "Please wait while this tiddler is retrieved...";
	tiddler.fields.doNotSave = "true";
	store.addTiddler(tiddler);
	src = story.displayTiddler(src || null, tiddler.title);
	tweb.getStatus(function(status) {
		var context = {
			host: tweb.host, // TODO: inherit from source tiddler?
			workspace: workspace,
			headers: { "X-ControlView": "false" }
		};
		var getCallback = function(context, userParams) {
			var tiddler = context.tiddler;
			tiddler.title = localTitle;
			store.addTiddler(tiddler);
			story.refreshTiddler(localTitle, null, true); // overriding existing allows updating
			if(callback) {
				callback(src, tiddler);
			}
		};
		adaptor.getTiddler(title, context, null, getCallback);
	});
};

tiddlyspace.scroller = {
	runHandler: function(title, top, bottom, height) {
		var i;
		var handlers = tiddlyspace.scroller.handlers;
		var tidEl = story.getTiddler(title);
		if(tidEl) {
			var topEl = $(tidEl).offset().top + 20;
			if(top === false || (topEl > top && topEl < bottom)) {
				var h = handlers[title];
				for(i = 0; i < h.length; i++) {
					h[i]();
				}
				tiddlyspace.scroller.clearHandlers(title);
			}
		} else {
			tiddlyspace.scroller.clearHandlers(title);
		}
	},
	clearHandlers: function(title) {
		tiddlyspace.scroller.handlers[title] = [];
	},
	registerIsVisibleEvent: function(title, handler) {
		tiddlyspace.scroller.handlers[title] = tiddlyspace.scroller.handlers[title] || [];
		tiddlyspace.scroller.handlers[title].push(handler);
	},
	init: function() {
		this.handlers = {};
		this.interval = window.setInterval(function() {
			var top = $(window).scrollTop();
			var height = $(window).height();
			var bottom = top + height;
			var title;
			for(title in tiddlyspace.scroller.handlers) {
				if(title) {
					tiddlyspace.scroller.runHandler(title, top, bottom, height);
				}
			}
		}, 2000); // every 2 seconds check scroll position
	}
};
tiddlyspace.scroller.init();

var followMacro = config.macros.followTiddlers = {
	locale: {
		followListHeader: "Here are tiddlers from spaces you follow using the follow tag which use this title.",
		noTiddlersFromFollowers: "None of the spaces you follow contain a tiddler with this name.",
		errorMessage: "There was a problem retrieving tiddlers from the server. Please try again later."
	},
	init: function() {
		followMacro.lookup = {};
	},
	followTag: "follow",
	getHosts: function(callback) {
		tweb.getStatus(function(status) {
			callback(tweb.host, tiddlyspace.getHost(status.server_host, "%0"));
		});
	},
	getBlacklist: function() {
		return store.getTiddlerText("FollowTiddlersBlackList").split("\n");
	},
	handler: function(place, macroName, params, wikifier, paramString, tiddler) {
		var args = paramString.parseParams("anon")[0];
		var containingTiddler = story.findContainingTiddler(place).getAttribute('tiddler');
		var title = (args.anon && args.anon[0]) || tiddler.fields["server.title"] || tiddler.title;
		var tid = store.getTiddler(title);
		var user = params[1] || false;
		if(tid) {
			followMacro.makeButton(place, {
				url: "/search?q=title:%22" + encodeURIComponent(title) + "%22",
				containingTiddler: containingTiddler,
				blacklisted: followMacro.getBlacklist(), title: title, user: user,
				consultFollowRelationship: (args.follow &&
					args.follow[0] === 'false') ? false : true });
		}
	},
	makeButton: function(place, options) { // this is essentially the same code in TiddlySpaceFollowingPlugin
		var title = options.title;
		var blacklisted = options.blacklisted;
		var tiddler = store.getTiddler(title);
		var btn = $('<div class="followButton" />').addClass("notLoaded").appendTo(place)[0];
		if(blacklisted.contains(title)) {
			$(btn).remove();
			return;
		} else {
			var user = options.user;
			window.setTimeout(function() { // prevent multiple calls due to refresh
				tiddlyspace.scroller.registerIsVisibleEvent(options.containingTiddler, function() {
					var mkButton = function(followers, ignore) {
						if(!followers && !ignore) {
							$(btn).remove();
						} else {
							$("<a />").appendTo(btn);
							var scanOptions = { url: options.url,
								spaceField: options.spaceField || "bag", template: null, sort: "-modified",
								callback: function(tiddlers) {
									$(btn).removeClass("notLoaded");
									followMacro.constructInterface(btn, tiddlers);
								}
							};
							if(!ignore) {
								scanOptions.showBags = followMacro._getFollowerBags(followers);
							}
							scanOptions.hideBags = [tiddler.fields["server.bag"]];
							scanMacro.scan(null, scanOptions, user);
						}
					};
					if(options.consultFollowRelationship) {
						followMacro.getFollowers(mkButton);
					} else {
						mkButton([], true);
					}
				});
			}, 1000);
		}
	},
	constructInterface: function(container, tiddlers) {
		var txt = tiddlers.length;
		var className = txt > 0 ? "hasReplies" : "noReplies";
		var el = $(story.findContainingTiddler(container));
		$(container).empty().addClass(className);
		var btn = $("<a />").addClass("followedTiddlers").text(txt).
			click(function(ev) {
				followMacro.followingOnClick(ev);
			}).appendTo('<div class="followedTiddlers" />').appendTo(container)[0];
		$.data(btn, "tiddlers", tiddlers);
	},
	followingOnClick: function(ev) {
		var target = ev.target;
		var locale = followMacro.locale;
		var el = $('<div class="followTiddlersList" />')[0];
		var popup = Popup.create(target,"div");
		$(popup).addClass("taggedTiddlerList followList").click(function(ev) { // make it so only clicking on the document outside the popup removes the popup
			if(ev.target.parentNode != document) {
				ev.stopPropagation();
			}
		}).append(el);
		var tiddlers = $.data(target, "tiddlers") || [];
		scanMacro.template(el, tiddlers.slice(0,1), "FollowTiddlersHeading");
		scanMacro.template(el, tiddlers, "FollowTiddlersTemplate");
		if(tiddlers.length === 0) {
			$("<li />").text(locale.noTiddlersFromFollowers).appendTo(el);
		}
		Popup.show();
		ev.stopPropagation();
		return popup;
	},
	_getFollowerBags: function(followers) { // XXX: private or not?
		return $.map(followers, function(name, i) {
			return name != currentSpace ? "%0_public".format(name) : null;
		});
	},
	getFollowers: function(callback, username) {
		// returns a list of spaces being followed by the existing space
		var followersCallback = function(user) {
			if(!user.anon) {
				scanMacro.scan(null, { 
					url: "/search?q=bag:%0_public tag:%1 _limit:%2".format(user.name, followMacro.followTag, LIMIT_FOLLOWING),
					spaceField: "title", template: null, cache: true,
					callback: function(tiddlers) {
						var followers = [];
						for(var i = 0; i < tiddlers.length; i++) {
							followers.push(tiddlyspace.resolveSpaceName(tiddlers[i].title));
						}
						callback(followers);
					}
				});
			} else {
				callback(false);
			}
		};
		return !username ? tweb.getUserInfo(followersCallback) : followersCallback({ name: username });
	}
};

var scanMacro = config.macros.tsScan = {
	init: function () {
		this.scanned = {};
	},
	_tiddlerfy: function(jsontiddlers, options) {
		var tiddlers = [];
		var spaceField = options.spaceField || "bag"; // TODO: phase out use view types instead
		$.each(jsontiddlers, function(i, t) {
			var use = false;
			if(!options.showBags || (options.showBags && options.showBags.contains(t.bag))) {
				use = true;
			}
			if(options.hideBags && options.hideBags.contains(t.bag)) {
				use = false;
			}
			if(use) {
				var spaceName = t[spaceField];
				var tiddler = config.adaptors.tiddlyweb.toTiddler(t, tweb.host);
				tiddler.fields["server.space"] = tiddlyspace.resolveSpaceName(spaceName);
				tiddlers.push(tiddler);
			}
		});
		return tiddlers;
	},
	_scanCallback: function(place, jsontiddlers, options) {
		var locale = followersMacro.locale;
		var tiddlers = scanMacro._tiddlerfy(jsontiddlers, options);
		
		if(options.sort) {
			tiddlers = store.sortTiddlers(tiddlers, options.sort);
		}
		if(options.filter) {
			var _store = new TiddlyWiki();
			config.lastStore = _store;
			for(var i = 0; i < tiddlers.length; i++) {
				var clone = tiddlers[i];
				clone.title = tiddlyspace.getLocalTitle(clone.title, clone.fields['server.workspace']);
				_store.addTiddler(clone);
			}
			tiddlers = _store.filterTiddlers(options.filter);
		}
		if(place) {
			$(place).empty();
			var list = $("<ul />").appendTo(place)[0];
			scanMacro.template(list, tiddlers, options.template);
			if(tiddlers.length === 0) {
				$("<li />").text(options.emptyMessage || locale.noone).appendTo(list);
				$(list).addClass("emptyList");
			}
		}
		if(options.callback) {
			options.callback(tiddlers);
		}
	},
	constructSearchUrl: function(host, options) {
		if(options.url) {
			return options.url;
		}
		var inputs = options.searchValues;
		var tag = options.tag;
		var searchField = options.searchField || "title";
		var searchQuery = [];
		for(var i = 0; i < inputs.length; i++) {
			searchQuery.push('%0:"%1"'.format(searchField, inputs[i]));
		}
		var query = searchQuery.join(" OR ");
		query = tag ? "(%0) AND tag:%1".format(query, tag) : query;
		query = options.query ? "%0;%1;".format(query, options.query) : query;
		query = options.fat ? "%0&fat=1".format(query) : query;
		return '%0/search?q=%1'.format(host, query);
	},
	scan: function(place, options) { // TODO: make use of list macro with url filter
		var locale = followersMacro.locale;
		options.template = options.template ? options.template : "ScanTemplate";
		followMacro.getHosts(function(host, tsHost) {
			$(place).text(followersMacro.locale.pleaseWait);
			options = options ? options: {};
			var url = scanMacro.constructSearchUrl(host, options);
			if(options.cache && scanMacro.scanned[url]) {
				var tiddlers = scanMacro.scanned[url].tiddlers;
				var run = function(tiddlers) {
					scanMacro._scanCallback(place, tiddlers, options);
				};
				if(tiddlers) {
					run(tiddlers);
				} else {
					scanMacro.scanned[url].callbacks.push(run);
				}
			} else {
				var callback = function(tiddlers) {
					scanMacro._scanCallback(place, tiddlers, options);
				};
				if(scanMacro.scanned[url] && scanMacro.scanned[url].callbacks) {
					scanMacro.scanned[url].callbacks.push(callback);
				} else {
					scanMacro.scanned[url] = {
						callbacks: [callback]
					};
				}
				ajaxReq({
					url: url,
					dataType: "json",
					success: function(tiddlers) {
						scanMacro.scanned[url].tiddlers = tiddlers;
						var callbacks = scanMacro.scanned[url].callbacks;
						while(callbacks.length > 0) {
							callbacks.pop()(tiddlers);
						}
					},
					error: function(xhr) {
						$(place).empty();
						$("<span />").addClass("annotation error").text(locale.error.format(xhr.status)).appendTo(place);
					}
				});
			}
		});
	},
	template: function(place, tiddlers, template) { // TODO: make use of list macro.
		for(var i = 0; i < tiddlers.length; i++) {
			var tiddler = tiddlers[i];
			var item = $('<li class="spaceName" />').appendTo(place)[0];
			var spaceName = tiddler.fields["server.space"] || "";
			var templateText = store.getTiddlerText(template).replace(/\$1/mg, spaceName);
			wikify(templateText, item, null, tiddler);
		}
	},
	getOptions: function(paramString, tiddler) {
		var args = paramString.parseParams("name", null, true, false, true)[0];
		var options = { query: false, sort: false, tag: false, template: false, showBags: args.show || false,
			hideBags: args.hide || false, filter: false, spaceField: "bag", searchField: "title", fat: false,
			emptyMessage: false };
		for(var name in args) {
			if(name != "name") {
				if(name == "fat") {
					options[name] = true;
				} else {
					options[name] = args[name][0];
				}
			}
		}
		// if user has set searchField to modifier, then use the modifiers value if available otherwise use searchValues.
		var searchField = options.searchField;
		var searchValues = args[searchField] ? args[searchField] : args.searchValues;
		// if neither of those were used use the first parameter
		var defaultValues = tiddler ? [ tiddler.title ] : [];
		options.searchValues = searchValues ? searchValues : ( args.name ? [args.name[0]] : defaultValues);
		return options;
	},
	handler: function(place, macroName, params, wikifier, paramString, tiddler) {
		var container = $("<div />").addClass("scanResults resultsArea").appendTo(place)[0];
		var options = scanMacro.getOptions(paramString, tiddler);
		scanMacro.scan(container, options);
	}
};

var followersMacro = config.macros.followers = {
	locale: {
		loggedOut: "Please login to see the list of followers",
		noSupport: "We were unable to retrieve followers as your browser does not support following.",
		pleaseWait: "Please wait while we look this up...",
		error: "Error %0 occurred whilst retrieving data from server",
		noone: "None."
	},
	handler: function(place, macroName, params, wikifier, paramString, tiddler) {
		var locale = followersMacro.locale;
		var args = paramString.parseParams("name", null, true, false, true)[0];
		var username = args.name ? args.name[0] : false;
		var container = $('<div class="followers" />').text(locale.pleaseWait).
			appendTo(place)[0];
		var followersCallback = function(user) {
			if(user.anon) {
				$("<span />").text(locale.loggedOut).appendTo(container);
			} else {
				var options = scanMacro.getOptions(paramString);
				$.extend(options, {
					url: "/search?q=title:@%0 OR title:%0 tag:%1 _limit:%2".
						format(user.name, followMacro.followTag, LIMIT_FOLLOWING),
					spaceField: "bag",
					template: options.template ? options.template : "FollowersTemplate"
				});
				scanMacro.scan(container, options);
			}
		};
		return !username ? followersCallback({ name: currentSpace }) : followersCallback({ name: username });
	}
};

var followingMacro = config.macros.following = {
	locale: {
		pleaseWait: followersMacro.locale.pleaseWait,
		loggedOut: "Please login to see who you are following",
		noSupport: followersMacro.locale.noSupport,
		error: followersMacro.locale.error,
		noone: followersMacro.locale.noone
	},
	handler: function(place, macroName, params, wikifier, paramString, tiddler) {
		var locale = followingMacro.locale;
		var args = paramString.parseParams("name", null, true, false, true)[0];
		var fat = args.fat ? true : false;
		var username = args.name ? args.name[0] : false;
		var container = $('<div class="following" />').text(locale.pleaseWait).
			appendTo(place)[0];
		var followingCallback = function(user) {
			if(user.anon) {
				$("<span />").text(locale.loggedOut).appendTo(container);
			} else {
				var options = scanMacro.getOptions(paramString);
				$.extend(options, {
					url: "/search?q=bag:%0_public tag:%1 _limit:%2".format(user.name, followMacro.followTag, LIMIT_FOLLOWING),
					spaceField: "title",
					template: options.template ? options.template : "FollowingTemplate"
				});
				scanMacro.scan(container, options);
			}
		};
		return !username ? followingCallback({ name: currentSpace }) : followingCallback({ name: username });
	}
};

var linkedMacro = config.macros.linkedTiddlers = {
	handler: function(place, macroName, params, wikifier, paramString, tiddler) {
		var args = paramString.parseParams("anon")[0];
		var title = params[0] || tiddler.fields["server.title"] || tiddler.title;
		var tid = store.getTiddler(title);
		var containingTiddler = story.findContainingTiddler(place).getAttribute('tiddler');
		if(tid) {
			followMacro.makeButton(place, {
				spaceField: "recipe",
				url: "/bags/%0/tiddlers/%1/backlinks".format(tid.fields['server.bag'],
					encodeURIComponent(tid.title)),
				blacklisted: followMacro.getBlacklist(),
				title: title,
				containingTiddler: containingTiddler,
				user: params[1] || false,
				consultFollowRelationship: args.follow ? true : false });
		}
	}
};

if(config.options.chkFollowTiddlersIsLinkedTiddlers) {
	merge(config.macros.followTiddlers, config.macros.linkedTiddlers);
	config.shadowTiddlers.FollowTiddlersHeading = "These are the other tiddlers that link to this tiddler.";
}

})(jQuery);
//}}}
Wallycard's main problems:
* What is their real core competence?
* What strategic alliances do they really have?

Not likely a successful venture!
Conjoint analysis is a tool that allows a subset of the possible combinations of product features to be used to determine the relative importance of each feature in the purchasing decision. Conjoint analysis is based on the fact that the relative values of attributes considered jointly can better be measured than when considered in isolation.

In a conjoint analysis, the respondent may be asked to arrange a list of combinations of product attributes in decreasing order of preference. Once this ranking is obtained, a computer is used to find the utilities of different values of each attribute that would result in the respondent's order of preference. This method is efficient in the sense that the survey does not need to be conducted using every possible combination of attributes. The utilities can be determined using a subset of possible attribute combinations. From these results one can predict the desirability of the combinations that were not tested.
Steps in Developing a Conjoint Analysis

Developing a conjoint analysis involves the following steps:

#  Choose product attributes, for example, appearance, size, or price.
# Choose the values or options for each attribute. For example, for the attribute of size, one may choose the levels of 5", 10", or 20". The higher the number of options used for each attribute, the more burden that is placed on the respondents.
# Define products as a combination of attribute options. The set of combinations of attributes that will be used will be a subset of the possible universe of products.
# Choose the form in which the combinations of attributes are to be presented to the respondents. Options include verbal presentation, paragraph description, and pictorial presentation.
# Decide how responses will be aggregated. There are three choices - use individual responses, pool all responses into a single utility function, or define segments of respondents who have similar preferences.
# Select the technique to be used to analyze the collected data. The part-worth model is one of the simpler models used to express the utilities of the various attributes. There also are vector (linear) models and ideal-point (quadratic) models.

The data is processed by statistical software written specifically for conjoint analysis.

Conjoint analysis was first used in the early 1970's and has become an important marketing research tool. It is well-suited for defining a new product or improving an existing one.

See: http://www.quickmba.com/marketing/research/conjoint/
Welcome to [[Dirk-Jan Swagerman's|http://nl.linkedin.com/in/djswagerman]] [[tiddlyspace|www.tiddlyspace.com]]. I host my own tiddlyspace for notekeeping and bookmarking on different subjects. The site is primairly aimed for my own use. For public articles read my [[blog|http://blog.dirkjanswagerman.nl]].

You can explore the different subjects in the menu bar on top:

* [[Mbi|http://mbi.dirkjanswagerman.nl]], study notes for my Master of Business Innovation study at ~Tias-Nimbas
* [[Sales|http://sales.dirkjanswagerman.nl]], summary of 3 books on sales, negotiation and influence.
* [[Games|http://games.dirkjanswagerman.nl]], started reading the book [[Gamestorming]]@games but extended with other games i stumbled upon
* [[Software|http://software.dirkjanswagerman.nl]], bookmarks on software
* [[Microscopy|http://microscopy.dirkjanswagerman.nl]], lectures and bookmarks about microscopy.
* [[Management|http://management.dirkjanswagerman.nl]], softskills and management bookmarks
* [[Nanotechnology|http://nanotechnology.dirkjanswagerman.nl]], bookmarks on nano tech in general
The environmental factors that govern an innovator's ability to capture profits generated by an innovation.

* Ability to protect intellectual property
* Strength varies from
** Counrt to country
** Industry to industry
** Firm to firm
* It can vary from weak or low to strong

Dimensions of appropriability:
* Legal methods to 'sue'
* IP protection capabilities
* Investment to copy
* Uniqueness of competences

See: [[M5-Strategy-S6 - Summary Teece - Appropriability regime]]
/*{{{*/
body {
	font-size: 1em;
	font-family: helvetica, arial, sans-serif;
	background-color: #fff;
	color: [[ColorPalette::Foreground]];
}

body ul { margin: 0; }

#popup {
	background-color: [[ColorPalette::TertiaryPale]];
}

#popup.confirmationPopup, .followList {
	font-size: 0.8em;
	padding: 1em;
	border: solid 1px [[ColorPalette::SecondaryMid]];
	background-color: [[ColorPalette::SecondaryPale]];
}

.followList .listTitle {
	text-decoration: underline;
}

#popup .followTiddlersList a {
	display: inline;
	padding: 0;
}

.viewer td { vertical-align: top; }

.borderless table,
.borderless th,
.borderless tr,
.borderless td
   { border:0 }

#popup li a {
	color: #fff;
	font-weight: bold;
}

#popup li a:hover {
	color: #fff;
	background: [[ColorPalette::PrimaryMid]];
}

#popup li.listTitle {
	border-bottom: 1px solid #000;
	font-weight: bold;
	margin-bottom: 10px;
}

#displayArea {
	margin: 0;
	top: 0px;
	left: 0px;
	width: 100%;
	position: relative;
}

.public {
	border-color: #C7EAFF;
}

.private {
	border-color: #FFCAE9;
}

/* *** Header *** */

.headerFix{
	background: [[ColorPalette::PrimaryMid]];
	_width: 100%; /* for ie 6 */
}
.header{
	color: #fff;
	background: [[ColorPalette::PrimaryMid]];
	overflow: hidden;
	_width: 100%; /* for ie 6 */
}

.clearFloat {
	clear: both;
}
#jsMath_Warning {display: none}

#contentWrapper {
	position: relative;
	padding-top: 1px;
	top: -1px;
}

#tiddlerDisplay {
	_position: relative; /* ie 6*/
}

.siteTitle {
	display: block;
	font-size: 28px;
	height: 32px;
	font-weight: bold;
	line-height: 32px;
}

#sidebarSearch {
        float: right;
	right: 80px;
	top: 8px;
	width: 176px;
}

#sidebarSearch .txtOptionInput {
	width: 100%;
	margin-top: 5px;
	_color: #bbb; /* ie6 danger */
}

#sidebarSearch .txtOptionInput:focus {
	color: #000;
}

#sidebarSearch .searchButton {
	display: none;
}

/* *** Menu Bar *** */

#mainMenu {
	position: static;
	text-align: left;
	margin-left: 30px;
	float: left;
	width: auto;
	padding: 0;
	font-size: 1em;
	line-height: normal;
}

#sidebarOptions {
	margin-right: 30px;
	float: right;
	font-size: 1.1em;
	line-height: 1.6em;
	min-height: 1em;
	padding-top: 0;
}

#sidebarOptions a {
	margin-right: 8px;
}

#mainMenu a:hover {
	background-color: [[ColorPalette::PrimaryMid]];
	color: [[ColorPalette::Background]]
}

.confirmationPopup .button,
#sidebarOptions .button {
	cursor: pointer;
	line-height: 1.4em;
	text-align: center;
	margin-right: 8px;
	margin-left:-2px;
}

.confirmationPopup .button {
	font-size: 0.9em;
	padding: 2px;
}

#sidebarOptions .button {
	font-size: 0.7em;
	float: left;
	width: 80px;
	padding: 0px;
}

.confirmationPopup a.button,
#sidebarOptions a {
	border: none;
	margin: 0 0.2em;
	padding: 0.6em 0.25em;
	display: inline;
	color: #666;
}

.confirmationPopup a.button:hover,
#sidebarOptions a:hover {
	color: #000;
}

.confirmationPopup a.button:active,
#sidebarOptions a:active {
	border: solid 1px [[ColorPalette::PrimaryMid]];
	background-color: #fff;
	background: -webkit-gradient( linear, left bottom, left top, color-stop(0.1,rgb(200,200,200)), color-stop(1, rgb(100,100,100)));
	background: -moz-linear-gradient(center bottom , rgb(200,200,200) 10%,rgb(100,100,100) 100%) repeat scroll 0 0 transparent;
}
/* *** Sidebar *** */

#sidebar .wizard table {
	margin: 0px;
}

.tabContents .listTitle:first-child {
	margin-top: 0px;
}

/*******************/
/* --- New CSS --- */
/*******************/

#menuBar {
	background: [[ColorPalette::PrimaryLight]];
	left: 0;
	right: 0;
	position: relative;
	margin: 0;
	padding: 0.5em 0 0.5em 0;
	min-height: 1em;
	overflow: hidden;
	_width: 100%; /* for ie 6 */
}


#menuBarOptions {
	background: [[ColorPalette::PrimaryPale]];
	left: 0;
	right: 0;
	position: relative;
	margin: 0;
	overflow: hidden;
	_width: 100%; /* for ie 6 */
}


#mainMenu a {
	color: #fff;
	padding: 8px;T
	font-size: 0.9em;
	margin-right: 16px;
}

#sidebarOptions a.button {
	color: #fff;
}

#sidebarOptions a.button:hover {
	color: [[ColorPalette::PrimaryPale]];
    background: [[ColorPalette::PrimaryMid]];
}

#tiddlerDisplay, #searchResults {
	margin: 16px 260px 0 40px;
}

#sidebarTabs {
	font-size: 0.7em;
	position: absolute;
	right: 22px;
	width: 208px;
	top: 0;
	font-size: 0.7em;
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#sidebarTabs .tabsetWrapper .tabset {
	font-size: 0.7em;
	border-top: 1px solid [[ColorPalette::PrimaryPale]];
	border-left: 1px solid [[ColorPalette::PrimaryPale]];
	border-bottom: 1px solid [[ColorPalette::PrimaryPale]];
	height: auto;
	float: left;
	word-wrap: break-word;
	top: 0;
	padding: 0;
}

#sidebarTabs .tabsetWrapper .tabContents {
	font-size: 0.7em;
	background-color: [[ColorPalette::PrimaryPale]];
	border: 3px solid [[ColorPalette::PrimaryMid]];
	width: 160px;
	_width: 156px;
	left: -3px;
	_left: -5px;
	position: relative;
	min-height: 34em;
	padding: 8px;
}

/* ---- Side style --- */

#sidebarTabs .tabsetWrapper .tabset .tab {
	font-size: 0.7em;
	padding: 0.7em 8px 0.5em;
	color: #fff;
	background: [[ColorPalette::PrimaryLight]];
	border: none;
	line-height: 16px;
	position: relative;
	display: block;
	margin: 0;
}

#sidebarTabs .tabsetWrapper .tabset .tabSelected {
	font-size: 0.7em;
	color: [[ColorPalette::PrimaryMid]];
	background: [[ColorPalette::PrimaryPale]];
	border-top: 3px solid [[ColorPalette::PrimaryMid]];
	border-bottom: 3px solid [[ColorPalette::PrimaryMid]];
	border-left: 3px solid [[ColorPalette::PrimaryMid]];
	z-index: 10;
	margin-top: -1px;
	font-weight: bold;
	font-size: 0.4em;
}

#sidebarTabs .tabContents li {
	font-size: 1 em;
	border: none;
	margin-left: 0;
	word-wrap: break-word;
}

.tabContents .timeline {
	font-size: 1em;
	background: [[ColorPalette::PrimaryPale]];
	margin-bottom: 8px;
}

#sidebarTabs .timeline li.listTitle {
	font-size: 1em;
	color: #132E43;
	margin-left: 8px 0;
	padding: 0.3em 0.11em;
	border-bottom: none;
}

#sidebarTabs .tabContents li a {
	font-size: 0.7em;
	display: block;
	text-align: left;
	margin: 0 0 1px 0;
	padding: 0.3em 1em;
	background: [[ColorPalette::PrimaryPale]];
}

#sidebarTabs .tabsetWrapper .tabset a:hover,
#sidebarTabs .tabContents li a:hover {
	color: [[ColorPalette::PrimaryPale]];
	background: [[ColorPalette::PrimaryMid]];
}

/* Activity Stream */
#sidebarTabs .tabContents .activityStream .feedItem a {
	display: inline-block;
	padding: 0;
	background: none;
}

/* ---- Tagging box --- */
.tagInfo {
	border: 1px solid #cccccc;
	padding: 10px 15px;
	-moz-box-shadow: 0 2px 2px rgba(0, 0, 0, 0.2);
	box-shadow: 0 2px 2px rgba(0,0,0,0.2);
	color: [[ColorPalette::TertiaryMid]];
	background: -moz-linear-gradient(100% 100% 90deg, #f4f4f4, #e5e5e5);
	background: -webkit-gradient(linear, left top, right top, from(#e5e5e5), to(#f4f4f4));
	margin-top: 1em;
	font-size: 13px;
	margin: 0 0 0 56px;
}

.tagInfo ul {
	list-style: none;
	padding-left: 2.2em;
}

.tagInfo ul li {
	display: inline;
}

.tagInfo ul li.listTitle,
.tagInfo .tagging ul li.listTitle {
	color: [[ColorPalette::PrimaryMid]];
	font-size: 13px;
}

.tagInfo ul li a {
	border: none;
}

.tagInfo .tagging ul li {
	float: none;
	display: inline-block;
}

.tagInfo .tagging {
	padding: 0;
}

.viewRevision .toolbar {
	right: 48px;
	top: 8px;
}

.viewRevision .modifierIcon img,
.viewRevision .modifierIcon svg {
	margin-right: 8px;
}

.viewRevision .toolbar svg {
	width: 32px;
	height: 32px;
}

/* --- IE hacks from lattice --- */

/* ie hacks */
* html #menuBar {
	margin-bottom: 8px;
}
.toolbar .svgIconText {
	*display: inline;
}

div.tiddler .toolbar a {
	float: left\9;
	display: inline\9;
}

* html .toolbar {
	right: 8px;
}
* html .followButton a {
	margin-top: 0px;
	margin-right: 8px;
}
* html #tiddlerDisplay {
	margin-top: 0px;
}
/* for printing purposes */
@media print {
	#mainMenu,
	#sidebar,
	#messageArea,
	.toolbar,
	.followPlaceHolder,
	#backstageButton,
	#backstageArea,
	#sidebarTabs,
	#sidebarSearch .txtOptionInput,
	#sidebarOptions {
		display: none !important;
	}
	#displayArea {
		margin: 1em 1em 0em;
	}
	noscript {
		display:none; /* Fixes a feature in Firefox 1.5.0.2 where print preview displays the noscript content */
	}
	#tiddlerDisplay {
		margin: 16px 16px;
	}
}

@media all and (max-width: 960px){
	#tiddlerDisplay,
	#searchResults {
		margin: 16px 300px 0 16px;
	}

	#mainMenu {
		margin-left: 16px;
	}

	.headerForeground {
		margin-left: 16px;
	}

	#sidebarSearch {
		right: 16px;
	}

	#sidebarOptions {
		margin-right: 16px;
	}

	#sidebarTabs .tabsetWrapper .tabset {
		font-size: 0.5em;
		width: 57px;
	}

	#sidebarTabs .tabsetWrapper .tabContents {
		width: 160px;
		_width: 156px;
		font-size: 0.5em;
	}

	#sidebarTabs .tabContents li a {
		font-size: 0.5em;
	}
}

/*}}}*/
[[StyleSheetTiddler]]
!URL
http://www.forbes.com/sites/kenkrogue/2012/06/21/3-google-tools-to-check-before-starting-a-business/

!Description
In [[Marketing Strategy and Organization: Building Sustainable Business]] Critical Success Factors are variables that management is able to influence and determine the competitive position of a company. There are two types:
1) //'tickets to ride'//  that allow a company to participate in the race
2) //'tickets to heaven'// that clearly distinguish a company from the competition
A company must not seek to exce at every critical success factor. As a practical guidance (research from Aaker) 4 or 5 is a good number.
For both types companies only have two options:
# They need to be different
# They need to be better
In the [[Lifestyle Segmentation]] framework defined by gfk roper four basic value drivers are identified:
* Need have: Materialism / People orient on //price//
* Need be: Post-materialism / People orient on //quality//
* Need for passion:  Hedonism / People orient on //pleasure//
* Need for security: Peace / People orient on //security//

<<image /static/files/MBI/Module%2011/consumervaluedrivers.png width:600>>

In a winner-takes-all market, the strong get stronger and the weak get weaker. Many high tech envirobments host three kinds of players:
* A gorilla (market leader, often more than 50% reaping 70% of the industries profits)
* A few chimpansees (seconds in command)
* Numerous monkeys
A winner-takes-all market have the following characteristics:
* High initial development costs
* Long habituation period for a customer (high [[Switching costs]])
* [[Network effects]] make a product or service more useful as the user community grows.
A market goal of 10% in a winner-takes-all market can be dangerous: if the company does not win a substantial piece it risks loosing everything.
(function() {
var getCSRFToken = function(window) {
	// XXX: should not use RegEx - cf.
	// http://www.quirksmode.org/js/cookies.html
	// https://github.com/TiddlySpace/tiddlyspace/commit/5f4adbe009ed4bda3ce39058a3fb07de1420358d
	var regex = /^(?:.*; )?csrf_token=([^(;|$)]*)(?:;|$)/;
	var match = regex.exec(document.cookie);
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Author: Marty Neumeier
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Recommended by Bruno in M11
Read the full [[Lyncée Tec case|/static/files/MBI/Module%205/LynceeTec.pdf]]


* Q:How strong are the legal mechanisms protecting Lyncée Tec's technology?
** 3 patents, 2 of which are shared with the founding university
* Q:How easy would it be for a competitor to copy Lyncée Tec's product / service?
** By Emeries own assesment: easy to copy with the right amount of capital.
* Q:How bright are Lyncée tec's long terms prospects?
** Their biggest limiting factor is the distribution channel. They should partner with a bigger firm

''The product''
# Holographic microscope
# Laser type source, digital camera, etc
# DHM Software
## Interlock feature

''Key features''
* Real time imaging
* Strictly non-invasive observation
* Easy to perform measurement

At low production costs. The numerical approach in the software was protected by three patents.

''Competition''

|Technology|Disadvantage|h
|SEM|Invasive|
|AFM|Invasive|
|High end optical microscopy|High costs|
|Contact Probe Systems|Speed|
<html>
<img src="/static/files/MBI/Module%205/LynceeTec_competitionlandscape.PNG" width="300" /> 
</html>

''Markets''
# Micro optics
# MEMS/MOEMS
# Surface analysis
# Biochips

''Market size''
~ \$1.5B
Extensive market research was done (field research at 100 customers, 400 phone calls)

Forecasts unit sales in 4 value streams:
# Feasibility studies
# Customization
# Final assembly and delivery sale of the instrument
# After sales services
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Cospecialized assets are those for which there is a bilateral dependence

See [[M5-Strategy-S6 - Summary Teece - Complementary assets]]

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Co-specialized assets lead to hostile situations due to mutual dependencies.

Examples of specialized assets depending on the innovation:
* Embedded DVD-players in PC's
* The cottage industry of accessories made for the iPod media device. 
Examples of an innovation depending on the specialized assets:
* EMI Laboratories' innovation of the computerized axial tomography scanner and its failure due to rival General Electric's distribution and marketing expertise.

Examples of co-specialized assets (innovation and asset depend on each other)
* Strong biotechnology patents and the marketing and distribution resources of the large pharmaceuticals.

''You never want to integrate verticals unless you really have to.'' See  [[Article of Oliver Williamson|/static/files/MBI/Module%205/economicsofgovernance.pdf]]
!URL
http://blog.kissmetrics.com/ultimate-guide-startup-marketing/

!Description
Startup marketing is a whole different science. How so? The secret is properly combining the right channels: Content Marketing and PR
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!URL
http://blog.fogcreek.com/the-very-most-basic-things-your-company-needs-to-know-about-sales-part-1-of-4/

!Description
If you’re a founder you’re probably already doing sales even if you don’t really understand exactly what you’re doing. Your passion and domain understanding can translate remarkably well into enthusiastic product pitches and demos. You probably built your software to solve a problem, perhaps one you suffered from yourself, so you know all about it. This has pushed you well into the sales sphere.
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|Characteristic|Challenge|Authors|h
|''Newness of the firm''|* unknown entity to potential customers and other parties <br>* lack of trust in the abilities and offerings of the new firm <br>* reliance on social interactions among strangers <br>* lack of exchange relationships <br>* lack of internal structures, processes/ routines in marketing <br>* lack of experience in marketing <br>* lack of historical data|Stinchcombe (1965) <br> Hannan/Freeman (1984) <br> Robertson/ Gatignon (1986) <br> Schoonhoven/ Eisenhardt/ Lyman (1990)<br>  Becherer (1993)|
|''Small size of the firm''|* very limited financial resources available for marketing <br>* few human resources <br>* lack of critical skills in marketing <br>* limited market presence <br>* limited market power, disadvantage in negotiations|Carson (1985) <br> Aldrich/Auster (1986) <br> Pleitner (1995) <br> McGrath (1996) <br>Mugler (1998)  <br>Lee/Lim/Tan (1999a/b)|
|''Uncertainty and turbulence''|* very low predictability of market and other data <br>* only limited information available for marketing planning and for marketing decisions <br>* best practices in marketing have yet to be determined for the specific industry <br>* dominant design of an offering is unknown <br>* competitive structure of the industry is changing, relationships with suppliers, distributors etc. are unstable <br>* high risk of wrong decisions, which may have fatal consequences for small firm with limited resources|Knight (1921) <br> Kirzner (1973) <br> Macdonald (1985) <br> Anderson/ Zeithaml (1984) <br> Tushman/ Anderson (1986)|

Part of [[M6-S1 - Reading - Gruber, M. 2004. Marketing in new ventures: theory & empirical evidence]]
Author: Thomas Nagle
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!Value Creation
<<tiddler [[Value Creation]]>>
!Pricing
<<tiddler [[Pricing]]>>
A comprehencive consumer segmentation framework that was defined by [[gfk roper|]]. In this framework consumers are defined in a grid according to their [[Basic consumer value drivers]]. The framework identifies the following groups:
<<image /static/files/MBI/Module%2011/lifestylesegmentation.png width:500>>
* [[Dreamers|Lifestyle Segmentation - Dreamers]]
* [[Homebodies|Lifestyle Segmentation - Homebodies]]
* [[Settled|Lifestyle Segmentation - Settled]]
* [[Adventurers|Lifestyle Segmentation - Adventurers]]
* [[Rational-Realists|Lifestyle Segmentation - Rational-Realists]]
* [[Open-Minded|Lifestyle Segmentation - Open-Minded]]
* [[Organics|Lifestyle Segmentation - Organics]]
* [[Demanding|Lifestyle Segmentation - Demanding]]

See also this [[pdf|/static/files/MBI/Module%2011/gfk%20lifestyles.pdf]]
In [[Marketing Strategy and Organization: Building Sustainable Business]] the following players in the marketing arena play a role:
* Who is the targeted customer (for whom)
** Marketing is a battle of perceptions. Customer think in terms of brands and symbols. Thus companies must position themselves in dimensions that are ''Communicable'' to the target customers.
** The strategy must further be ''relevant'' to these customers.
** The quest for a 'mental monopoly' goes along the following lines:
*** It is better to be first than it is to be better (law of leadership)
*** If you cannot be first in a category then set up a category you can be first in (law of category)
*** It is better to be first in the mind than to be first in the market place (law of the mind)
* Who are the competitors (against whom)
** The strategy must be ''distinguish'' itself on key customer benefits as perceived by the customer.
** The strategy must be ''sustainable'';  the quest for sustainability goes along these lines:
*** 'God is always on the side of the big battalions'. Everything else being equal - size does matter
*** 'The defensive form of warfare is stronger than the offensive'
* Who is the initiating company (by whom)
** A competitive strategy must, of course, be ''feasible''
** A competitive strategy lastly must be ''credible''. A company cannot completely act against their brand's main values.
 <<image /static/files/MBI/Module%2011/rulesofengagement.png width:500>>
Purpose''
* Linking venture strategy & marketing issues
* Assessing critical marketing issues using a case example
''Discussion Topics''
* The role of resources for achieving competitive advantage in the marketplace
* Evaluating Wally Card’s marketing plan, identifying key marketing challenges and problems; discussing solutions
''Session Preparation''
* [[Wally Card Business Plan|/static/files/MBI/Module%206/Business%20Plan%20WallyCard.pdf]]
* [[Prahalad, C.K., Hamel, G. 1990|/static/files/MBI/Module%206/The%20Core%20Competencies%20of%20the%20Corp.pdf]]. The core competence of the corporation. Harvard Business Review May/June 79-91.

[[M6-S3 - Reading - Prahalad, C.K. The core competence of the corporation]]
[[M6-S3 - Session notes]]
[[M6-S3 - Case - Wallycard]]
''Session Purpose''
* Summarizing and synthesis of the core concepts in Entrepreneurial Marketing
* Application of this module’s content to your venture
''Discussion Topics/Issues to be worked on in class''
* 2 page summary of the following points:
**Identification of core marketing challenges in your venture; are there some issues that are of particular importance in your case?
**Perform a check on your chosen market opportunity and examine the potential for addressing alternative opportunities; are you targeting the most promising opportunity? If not, do you have a compelling reason for pursuing the chosen market?
** Quantify the customer’s benefit
** Describe the segmentation & positioning of your firm/ its main offering
** Describe the implementation of these strategic choices by explaining how you will design the marketing mix elements
** Do Guerilla Marketing approaches come to your mind which can help you in advancing your venture, in line with the venture’s strategic marketing direction?
''Session Preparation''
* No preparation for this session

Audio fragment clarifying the assignment of prof. Gruber:
<<tiddler [[M6-S9 - Marketing Action Plan Assignment]]>>

[[M6-S9 - Session audio]]
In-market price testing means that you are testing what customers are willing to pay for your product or service by charging different customers in the same market different prices.

It is not always practical to charge different prices for the same product or service in the marketplace. You cannot charge different prices for what is perceived as the same product bundle if market participants will communicate with each other. If one market participant finds out that another participant bought what they perceived as the same product bundle at a better price, they will feel cheated. If the customer perceives the product bundle to be different, then the consumer will not necessarily be upset about hearing that someone else paid a different price. 

If there were three alternative price policies to test, then every potential customer would be exposed to one of the three different pricing policies, and each customer would have a 1/3 probability of being exposed to each policy. As long as it's pretty difficult for the potential customer to compare the pricing algorithm actually used by your salesperson, it will be difficult to compare prices across different potential customers. For example, if the pricing of software is developed based upon a fixed charge for organizational training, another charge for installation, and another set of charges per "seat" or installed computer terminal, then it becomes difficult for two firms of different needs to compare prices.

Web surveys are very suitable to conduct experiments on what customers are willing to pay. An other useful method for larger companies is to experiment with different pricing in different regions.

Part of [[M6-S8 - Reading - Lodish - Entrepreneurial pricing- an often misused way to garner extraordinary profits]]
A strategic ambition is the combination of:
* What drives your economic engine?
* What can you be the best in the world at?
* What are you passionate about?

<<image /static/files/MBI/Module%2011/strategicambition.PNG width:500>>
Audio fragment where prof Gruber explains the assignment:
<<AudioFragment /static/files/MBI/Module%206/M6-S9%20-%20Assignment.mp3>>
<<tiddler [[Marketing in new ventures: theory empirical evidence - Stage models]]>>
Economies of scale refer to the status in a production process when a form increases its product output, it decreases production costs. In general any production process consists of fixed costs and variable (production volume related) costs. With more output the fixed costs are relatively lower and hence the advantage. High economies of scale exist in industries with high fixed costs and low variable costs.
<html>
<img src="/static/files/MBI/Module%208/economiesofscale.PNG" width=600>
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Customer determined pricing lets the customer determine the price based on the perceived value. This includes various auction methods, a large choice of pricing alternatives, and even riskier strategies of "pay what you think it was worth."

The auction world has been completely transformed by eBay, which now helps generate sales of more than $50 billion of merchandise per year. Here, each customer believes they are getting a good deal, while the excitement of the auction often generates prices above what the same item is available for elsewhere—extra profits for the seller.

Part of [[M6-S8 - Reading - Lodish - Entrepreneurial pricing- an often misused way to garner extraordinary profits]]
The Bass diffusion model was developed by Frank Bass and describes the process of how new products get adopted as an interaction between users and potential users. An excel that can help calculate the adoption rate can be downloaded [[here|/static/files/MBI/Module%2013/Bass%20Diffusion%20Model.xls]] (source: http://leeds-faculty.colorado.edu/lawrence/Tools/index.htm)

This model has been widely influential in marketing and management science. In 2004 it was selected as one of the ten most frequently cited papers in the 50-year history of Management Science e Bass diffusion model was developed by Frank Bass and describes the process of how new products get adopted as an interaction between users and potential users.

!Model formulation

$\Large \frac{f(t)}{1-F(t)} = p + q F(t)$

Where:
* $\Large f(t)$ is the rate of change of the installed base fraction
* $\Large F(t)$ is the installed base fraction
* $\Large p$ is the coefficient of innovation
* $\Large q$ is the coefficient of imitation

Sales $S(t)$ is the rate of change of installed base (i.e. adoption) $f(t)$ multiplied by the ultimate market potential $m$ :

$\Large S(t)=mf(t)$ 
$\Large S(t)$=$\LARGE m{ \frac{(p+q)^2}{p}}$ $\Huge \frac{e^{-(p+q)t}}{(1+\frac{q}{p}e^{-(p+q)t})^2}$

The time of peak sales $t^*$

$\LARGE t^*=\frac{\ln q - \ln p}{p+q}$

!Explanation
The coefficient p is called the coefficient of innovation, external influence or advertising effect. The coefficient q is called the coefficient of imitation, internal influence or word-of-mouth effect.Typical values of p and q when time t is measured in years

* The average value of p has been found to be 0.03, and is often less than 0.01
* The average value of q has been found to be 0.38, with a typical range between 0.3 and 0.5
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<<AudioFragment /static/files/MBI/Module%206/M6-S6%20-%20Evaluation%20Pitches.mp3>>

Main sources of ideas:
* Shop cases are related to prior knowledge
* Make sure to involve people from a wide diversity
!URL
http://www.alumni.hbs.edu/careers/pitch/

!Description
Career pitc
This space includes all articles, book summaries and bookmarks to help me understand marketing in the broadest sense.
<<closeAll>><<permaview>><<newTiddler>>
''Session Purpose''
* Introducing the concept of Entrepreneurial Marketing
* Understanding the role of Entrepreneurial Marketing within the entrepreneurial
process
* Delineating Entrepreneurial Marketing from “conventional” Marketing
''Discussion Topics''
* The importance of marketing for the success of technology ventures
* Specific challenges associated with marketing in new ventures
''Session Preparation''
* [[Gruber, M. 2004. Marketing in new ventures: theory & empirical evidence|/static/files/MBI/Module%206/READINGS_Gruber_SBR_2004.pdf]] Schmalenbach Business Review 164-199. Please read pp. 164-170.

[[M6-S1 - Reading - Gruber, M. 2004. Marketing in new ventures: theory & empirical evidence]]
[[M6-S1 - Session Notes]]

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<h1>
Questions on the summary:
</h1>
* Based on what can we conclude that a formal marketing function is favorable (text suggest some research are 'for' other are 'against'?
* Is there any recent research proving that quality is the main driver in establishing a brand?
</html>
Read [[this|/static/files/MBI/Marketing/Whitepaper_Cooking-Up-a-Customer-Journey-Map_final.pdf]] paper (downloaded form http://www.touchpointdashboard.com/)
In the book [[Marketing Strategy and Organization: Building Sustainable Business]] each chapter is concluded with a checklist for business roadmapping. these checklists are captured below:

[[Business Roadmapping Audit - Understanding the business]]
[[Business Roadmapping Audit - Strategy and Organization]]
[[Business Roadmapping Audit - A Concept of the Future]]

Resources are allocated to serve customers that the firm can already serve, and consequently the competence to serve those customers becomes ever stronger, in effect creating a //customer competency trap//.

Part of [[M6-S5 - Reading - Danneels - The process of technological competence leveraging]]
A competitive advantage is a strength that, given market influences the customer's decision in favor of the business unit.
<<deliciousImport djswagerman>>
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A brand contact point is each instance of a mention of your company in any communication. The sum of all brands. Contact Points are where your company and your customers meet, communicate and do business. The day-to-day life of every business presents a long list of instances where these contact points can be improved to deliver a more engaging experience for your audience and a brand elevating opportunity for your business.


See: http://lazenbybrown.com/branding/
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
/***
|''Name''|DeliciousImportPlugin|
|''Description''|import your Delicious links into TiddlyWiki|
|''Authors''|BenGillies|
|''Version''|.2|
|''Status''|unstable|
|''Source''|http://svn.tiddlywiki.org/Trunk/contributors/BenGillies/Plugins/Delicious/tiddlers/DeliciousImportPlugin.js|
|''CodeRepository''|http://svn.tiddlywiki.org/Trunk/contributors/BenGillies/Plugins/Delicious/|
|''License''|[[BSD|http://www.opensource.org/licenses/bsd-license.php]]|
!Usage
{{{
<<deliciousImport username>>
}}}
Will import up to 100 (limit set by delicious) of your latest delicious feeds into your TiddlyWiki.
!To Do
*Convert into an adaptor
!Code
***/
//{{{
(function($) {
if (!version.extensions.DeliciousImportPlugin) {
version.extensions.DeliciousImportPlugin = { installed: true };

var importer
importer = config.macros.deliciousImport = {
	loadingMsg: "loading bookmarks...",
	noUserErr: "Error: No username specified.",
	uri: "http://feeds.delicious.com/v2/json/%0?count=10000&callback=%1",
	bookmarkletTemplate: '!URL\n%0\n\n!Description\n%1',
	handler:  function(place, macroName, params, wikifier, paramString, tiddler) {
		var username = params[0] || "";

		var btn = $("<button />").text("Import Bookmarks")
			.click(function() {
				if (username) {
					$(".deliciousResult").text(importer.loadingMsg);
					$('<script type="text/javascript" />')
						.attr("src", importer.uri.format([username,
							"config.macros.deliciousImport.jsonpCallback"]))
						.appendTo(place);
				} else {
					$(".deliciousResult").text(importer.noUserErr);
				}
			}).appendTo(place);
		$('<div class="deliciousResult" />').appendTo(place);
	},
	jsonpCallback: function(bookmarks) {
		var list = $("<ul />");
		$(".deliciousResult").text("").append(list);



                var workspace = config.defaultCustomFields['server.workspace'];
                workspace = workspace.replace ("bags/","");
                workspace = workspace.replace ("_public","");

		for(var i = 0; i < bookmarks.length; i++) {
			var bookmark = bookmarks[i];
			var title = bookmark.d;
			var modifier = bookmark.a;
			var tags = bookmark.t;
			tags.pushUnique("bookmark");
			var text = importer.bookmarkletTemplate.format([
				bookmark.u, bookmark.n]);
			var fields = {};
			if (config.defaultCustomFields) {
				merge(fields, config.defaultCustomFields);
			}

//                        if (tags.indexOf (workspace) != -1) {

			        if (!store.getTiddler(title)) {
				        store.saveTiddler(title, title, text, modifier, null, tags,
					         fields, false);
            			}
//                        }

			var linkPlace = $("<li />").appendTo(list);
			createTiddlyLink(linkPlace[0], title, true);
		}
		autoSaveChanges(true);
	}
};

}
})(jQuery);
//}}}
<!--{{{-->
<div class='toolbar'
	macro='toolbar [[ToolbarCommands::ViewToolbar]] icons:yes height:16 width:16 more:popup'>
</div>
<div class='heading'>
	<span class='spaceSiteIcon'
		macro='tiddlerOrigin label:no spaceLink:yes height:48 width:48 preserveAspectRatio:yes'>
	</span>
	<span class="titleBar">
		<div class='title' macro='view title text'></div>
		<span class="subtitle" macro='viewRevisions page:5'>
			last modified on
			<span macro="view modified date"></span>
		</span>
	</span>
	<div class='tagClear'></div>
</div>
<div class='content'>
	<div class='viewer' macro='view text wikified'></div>
</div>
<div class='tagInfo'>
	<div class='tidTags' macro='tags'></div>
	<div class='tagging' macro='tagging'></div>
        <div class='counted' macro='BBClonePlugin'></div>
</div>
<!--}}}-->
Driving force, Impulse, Incentive, Stimulus, Stimulation or encouragement resulting in increased activity. ''Current customers and the revenue stream they generate have a strong impetus toward the allocation of resources to technological development''.

Part of: [[M6-S5 - Reading - Danneels - The process of technological competence leveraging]]
/***
|''Name:''|DiffFormatterPlugin|
|''Description:''|Extension of TiddlyWiki syntax to support Diff text formatting|
|''Author:''|Martin Budden (mjbudden (at) gmail (dot) com)|
|''Source:''|http://www.martinswiki.com/#DiffFormatterPlugin |
|''CodeRepository:''|http://svn.tiddlywiki.org/Trunk/contributors/MartinBudden/formatters/DiffFormatterPlugin.js |
|''Version:''|0.0.3|
|''Date:''|Sep 11, 2009|
|''Comments:''|Please make comments at http://groups.google.co.uk/group/TiddlyWikiDev |
|''License:''|[[Creative Commons Attribution-ShareAlike 2.5 License|http://creativecommons.org/licenses/by-sa/2.5/]] |
|''~CoreVersion:''|2.1.0|

This is an early release of the DiffFormatterPlugin, which extends the TiddlyWiki syntax to support Diff
text formatting.

The Diff formatter is different from the other formatters in that Tiddlers are not required to be
tagged: instead the Diff format adds formatting that augments TiddlyWiki's format.

The Diff formatter adds the following:
# ^+ for added
# ^- for removed
# ^"""@@ """, """--- """ and """+++ """ for special markers

Please report any defects you find at http://groups.google.co.uk/group/TiddlyWikiDev
!StyleSheet
.viewer .removed { background: #fdd; }
.viewer .added { background: #dfd; }
!Code
***/
//{{{
// Ensure that the DiffFormatterPlugin is only installed once.
if(!version.extensions.DiffFormatterPlugin) {
version.extensions.DiffFormatterPlugin = {installed:true};

if(version.major < 2 || (version.major == 2 && version.minor < 1)) {
	alertAndThrow('DiffFormatterPlugin requires TiddlyWiki 2.1 or later.');
}

diffFormatter = {}; // 'namespace' for local functions

diffFormatter.init = function() {
	var stylesheet = store.getTiddlerText(tiddler.title + "##StyleSheet");
	if(stylesheet) { // check necessary because it happens more than once for some reason
		config.shadowTiddlers["StyleSheetDiffFormatter"] = stylesheet;
		store.addNotification("StyleSheetDiffFormatter", refreshStyles);
	}
};

diffFormatter.added = {
	name: 'diffAdded',
	match: '^\\+',
	termRegExp: /(\n)/mg,
	handler: function(w)
	{
		var e = createTiddlyElement(w.output,'span',null,'added');
		w.subWikifyTerm(e,this.termRegExp);
		createTiddlyElement(w.output,'br');
	}
};

diffFormatter.removed = {
	name: 'diffRemoved',
	match: '^-',
	termRegExp: /(\n)/mg,
	handler: function(w)
	{
		var e = createTiddlyElement(w.output,'span',null,'removed');
		w.subWikifyTerm(e,this.termRegExp);
		createTiddlyElement(w.output,'br');
	}
};

diffFormatter.charDiff = {
	name: 'diffChars',
	match: '^(?:@@|[+-]{3}) ',
	lookaheadRegExp: /^(?:@@|[+-]{3}) .*\n/mg,
	handler: function(w)
	{
		this.lookaheadRegExp.lastIndex = w.matchStart;
		var lookaheadMatch = this.lookaheadRegExp.exec(w.source);
		if(lookaheadMatch && lookaheadMatch.index == w.matchStart) {
			w.nextMatch = this.lookaheadRegExp.lastIndex;
		}
	}
};

// add new formatters
diffFormatter.init();
config.formatters.push(diffFormatter.added);
config.formatters.push(diffFormatter.removed);

diffFormatter.replaceFormatter = function()
{
	for(var i=0; i<config.formatters.length; i++) {
		if(config.formatters[i].name == 'characterFormat') {
			config.formatters.splice(i,0,diffFormatter.charDiff);
			break;
		}
	}
};
diffFormatter.replaceFormatter();

}// end of 'install only once'
//}}}
Read the full [[Pixar case|/static/files/MBI/Module%205/pixar.pdf]]

Discussion questions
* What is Pixar particularly good at?
* How do the capabilities of Pixar and Disney differ?

|Attribute|Pixar|Disney|h
|Competence|3D animation software|content creation and creativity|
|Competence|Animation tools and technologies|Marketing and distribution network|
|Competence|Low cost production of animation|Creative advice from Disney’s veterans|
|Brand|Developing|Established|
|Merchandising|Locked out|Fully owned|
|Size|Small|Huge|
|Founded|In 1984 as spin off from Lukas Films||

Revenue streams:
# Renderman licenses
# Computer Aided Animation Production System

Steve Jobs realized that software licensing alone would not be sufficient and decided to move towards content creation for 3rd parties. The next step after a small animation and commercials was the first full film:

In July 1991, Pixar signed a three film deal. The deal stipulated that Disney would fund the production and promotion costs and Pixar would earn a modest percentage of box-office and
video sales gross revenues. Pixar’s share in the deal was estimated to amount to approximately10 – 15% of the film profits, depending on the sales levels achieved. The strangling contracts with Disney limitted Pixar's profitability.
@@Please do not modify this tiddler; it was created automatically upon space creation.@@
<<formTiddler [[NewBookTemplate]]>><data>{"ReadingCompleted":true,"Author":"Rudy Moenaert","Title":"Marketing Strategy and Organization: Building Sustainable Business","Rating":"****"}</data>

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<iframe src="http://rcm.amazon.com/e/cm?lt1=_blank&bc1=000000&IS2=1&npa=1&bg1=FFFFFF&fc1=000000&lc1=0000FF&t=httptiddlyweb-20&o=1&p=8&l=as1&m=amazon&f=ifr&asins=9020987844" style="width:120px;height:240px;" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></iframe>
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Mandatory reading for block: [[M11-Market Roadmapping]]

Summary:
[[M11-S1 - Reading - Marketing Strategy and Organization - Chapter 2 - Defining the business]]
[[M11-S1 - Reading - Marketing Strategy and Organization - Chapter 4 - Strategic Ambition]]
[[M11-S1 - Reading - Marketing Strategy and Organization - Chapter 5 - A Concept of the future]]
[[M11-S1 - Reading - Marketing Strategy and Organization - Chapter 6 - Shaping the future]]
[[About]] [[Books]] [[Terms]] [[Audio]] [[Video]] [[Bookmarks]]
Disruptive change technologies have the following four characteristics:
# They create new markets by introducing a new kind of product or service.
# The new product or service from the new technology costs less than exist- ing products or services from the old technology.
# Initially, the products perform worse than existing products when judged by the performance metrics that existing mainstream customers value. Eventually, however, the performance catches up and addresses the needs of main- stream customers.
# The technology should be difficult to protect using patents.

Incumbents fail to exploit disruptive technologies not so much because they do not “get it,” as suggested by the architectural innovation model, but because they spend ''too much time listening to and meeting the needs of their existing mainstream customers, who initially have no use for products from the disruptive technology''
# The disruptive change model can be characterized by looking at an organisation:
## Process
### Processes are “patterns of interaction, coordination, communication, and decision making employees use to transform resources into products and services of greater worth
## Values
### The standards by which employees set priorities that enable them to judge whether an order is attractive or unattrac- tive, whether a customer is more important or less important, whether an idea for a new product is attractive or marginal.
## Resources
###  Assets such as product designs, brands, relationships with suppliers, customers, distribution, people, plants and equipment, technologies, and cash reserves
# Consider four products, A,B,C and D
## Producers of A—given their processes, values, and culture that rest partly on being good in offering A—focus their attention on satisfying the requirements of their key existing customers and therefore do not pay attention to developing the necessary capabilities, processes, and culture to build product C
## New entrants produce C and keep improving its performance. 
## Eventually, say in year 5, C’s performance has improved to a point where it also meets the needs of the market with demand B.
## By this time, it’s too late for producers of A to shed the processes, values, and culture that served them so well with the old technology to develop C and gain a product advantage.
## New entrants who did not have the old baggage—the processes, values, culture, and cost structures associated with producing A—have taken the leadership position in producing C.
<html>
<img src="/static/files/MBI/Module%205/disruptivechange.png" width = 400 />
</html>
# Management that faces a disruptive technology must create a new organizational space that is conducive to developing the new capabilities that they need. Three options proposed by Professor Christensen are to
## Create a group within the firm in which new processes can be developed; 
## Spin out an independent entity from the existing firm and develop new processes, values, and culture within this new entity; and 
## Acquire another entity whose processes and values are a close match for what is needed.
# The option that a firm chooses is a function of the extent to which the firm’s existing values and processes differ from the values and processes that are needed to exploit the disruptive technology.

<<tiddler [[Disruptive Innovation Video Illustration]]>>

Part of: [[M5-Strategy-S5 - Summary Afuah & Tucci - Chapter 5 - Models of Technological Change - 5 - Disruptive change model]]
See [[this|/static/files/MBI/Other/The%20Four%20Esssential%20Competencies%20to%20Be%20Market-driven,%20Rapidinnovation.pdf]] article shared by Rob Krueger. Original source: http://bemarketdriven.com/images/BeMarketDriven_s_4_Fundamentals.pdf

# [[The ability to describe your indented customers]]
# [[The ability to gain and use deep customer insights]]
# [[The ability to develop and optimize solution road maps]]
# [[The ability to align the companies resources to customer needs]]

!The ability to describe your indented customers
<<tiddler [[The ability to describe your indented customers]]>>
!The ability to gain and use deep customer insights
<<tiddler [[The ability to gain and use deep customer insights]]>>
!The ability to develop and optimize solution road maps
<<tiddler [[The ability to develop and optimize solution road maps]]>>
!The ability to align the companies resources to customer needs
<<tiddler [[The ability to align the companies resources to customer needs]]>>
In [[Marketing Strategy and Organization: Building Sustainable Business]] a [[Strategy]] is defined to be a collection of strategic projects that together bring the company to the place where it wants to be.
<<tiddler [[Ideation of strategy options]]>>
<<tiddler [[Selecting strategic options]]>>
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/***
https://raw.github.com/tiddlyweb/chrjs/master/main.js
***/
//{{{
// TiddlyWeb adaptor
// v0.14.3

/*jslint vars: true, unparam: true, nomen: true, white: true */
/*global jQuery */

var tiddlyweb = (function($) {

"use strict";

var tw = {
	routes: {
		// host is the TiddlyWeb instance's URI (including server_prefix)
		// placeholders "_type" & "name" refer to the respective bag/recipe
		root     : "{host}/",
		bags     : "{host}/bags",
		bag      : "{host}/bags/{name}",
		recipes  : "{host}/recipes",
		recipe   : "{host}/recipes/{name}",
		tiddlers : "{host}/{_type}s/{name}/tiddlers",
		tiddler  : "{host}/{_type}s/{name}/tiddlers/{title}",
		revisions: "{host}/{_type}s/{name}/tiddlers/{title}/revisions",
		revision : "{host}/{_type}s/{name}/tiddlers/{title}/revisions/{revision}",
		search   : "{host}/search?q={query}"
	}
};

var convertTimestamp, supplant;

// host (optional) is the URI of the originating TiddlyWeb instance
tw.Resource = function(type, host) {
	if(arguments.length) { // initialization
		this._type = type;
		if(host !== false) {
			this.host = host !== undefined ? host.replace(/\/$/, "") : null;
		}
	}
};
$.extend(tw.Resource.prototype, {
	// retrieves resource from server
	// callback is passed resource, status, XHR (cf. jQuery.ajax success)
	// errback is passed XHR, error, exception, resource (cf. jQuery.ajax error)
	// filters is an optional filter string (e.g. "select=tag:foo;limit=5")
	get: function(callback, errback, filters) {
		var uri = this.route();
		if(filters) {
			var separator = uri.indexOf("?") === -1 ? "?" : ";";
			uri += separator + filters;
		}
		var self = this;
		return $.ajax({
			url: uri,
			type: "GET",
			dataType: "json",
			success: function(data, status, xhr) {
				var resource = self.parse(data);
				resource.etag = xhr.getResponseHeader("Etag");
				callback(resource, status, xhr);
			},
			error: function(xhr, error, exc) {
				errback(xhr, error, exc, self);
			}
		});
	},
	// sends resource to server
	// callback is passed data, status, XHR (cf. jQuery.ajax success)
	// errback is passed XHR, error, exception, resource (cf. jQuery.ajax error)
	put: function(callback, errback) {
		var self = this;
		var options = {
			url: this.route(),
			type: "PUT",
			contentType: "application/json",
			data: JSON.stringify(this.baseData()),
			success: function(data, status, xhr) {
				callback(self, status, xhr);
			},
			error: function(xhr, error, exc) {
				errback(xhr, error, exc, self);
			}
		};
		if(this.ajaxSetup) {
			this.ajaxSetup(options);
		}
		return $.ajax(options);
	},
	// deletes resource on server
	// callback is passed data, status, XHR (cf. jQuery.ajax success)
	// errback is passed XHR, error, exception, resource (cf. jQuery.ajax error)
	"delete": function(callback, errback) {
		var self = this;
		var options = {
			url: this.route(),
			type: "DELETE",
			success: function(data, status, xhr) {
				callback(self, status, xhr);
			},
			error: function(xhr, error, exc) {
				errback(xhr, error, exc, self);
			}
		};
		if(this.ajaxSetup) {
			this.ajaxSetup(options);
		}
		return $.ajax(options);
	},
	// returns an object carrying only the essential information of the resource
	baseData: function() {
		var data = {},
			self = this;
		$.each(this.data, function(i, item) {
			var value = self[item];
			if(value !== undefined) {
				data[item] = value;
			}
		});
		return data;
	},
	// returns corresponding instance from a raw object (if applicable)
	parse: function(data) {
		return data;
	},
	// list of accepted keys in serialization
	data: [],
	// returns resource's URI
	route: function() {
		return supplant(tw.routes[this._type], this);
	}
});

var Container = function(type, name, host) {
	if(arguments.length) { // initialization
		tw.Resource.apply(this, [type, host]);
		this.name = name;
		this.desc = "";
		this.policy = new tw.Policy({});
	}
};
Container.prototype = new tw.Resource();
$.extend(Container.prototype, {
	tiddlers: function() {
		return new tw.TiddlerCollection(this);
	},
	parse: function(data) {
		var type = tw._capitalize(this._type),
			container = new tw[type](this.name, this.host);
		data.policy = new tw.Policy(data.policy);
		return $.extend(container, data);
	},
	data: ["desc", "policy"]
});

// attribs is an object whose members are merged into the instance (e.g. query)
tw.Collection = function(type, host, attribs) {
	if(arguments.length) { // initialization
		tw.Resource.apply(this, [type, host]);
		$.extend(this, attribs);
	}
};
tw.Collection.prototype = new tw.Resource();

tw.TiddlerCollection = function(container, tiddler) {
	if(arguments.length) { // initialization
		tw.Collection.apply(this, [tiddler ? "revisions" : "tiddlers"]);
		this.container = container || null;
		this.tiddler = tiddler || null;
	}
};
tw.TiddlerCollection.prototype = new tw.Collection();
$.extend(tw.TiddlerCollection.prototype, {
	parse: function(data) {
		var container = this.container;
		return $.map(data, function(item, i) {
			var tiddler = new tw.Tiddler(item.title, container),
				bag = item.bag;
			tiddler = tw.Tiddler.prototype.parse.apply(tiddler, [item]);
			if(!tiddler.bag && bag) { // XXX: bag always present!?
				tiddler.bag = new tw.Bag(bag, container.host);
			}
			if(!tiddler.recipe && item.recipe) {
				tiddler.recipe = new tw.Recipe(item.recipe, container.host);
			}
			delete item.recipe;
			return $.extend(tiddler, item);
		});
	},
	route: function() {
		var params = this.container;
		if(this.tiddler) {
			var container = this.tiddler.bag || this.tiddler.recipe;
			params = {
				_type: container._type,
				host: container.host,
				name: container.name,
				title: this.tiddler.title
			};
		}
		return supplant(tw.routes[this._type], params);
	}
});

tw.Search = function(query, host) {
	tw.Collection.apply(this, ["search", host]);
	this.query = query;
};
tw.Search.prototype = new tw.Collection();
$.extend(tw.Search.prototype, {
	parse: function(data) {
		this.container = { // XXX: hacky
			_type: "bag",
			host: this.host
		};
		var tiddlers = tw.TiddlerCollection.prototype.parse.apply(this, arguments);
		delete this.container;
		return tiddlers;
	}
});

// title is the name of the tiddler
// container (optional) is an instance of either Bag or Recipe
// optionally accepts a single object representing tiddler attributes
tw.Tiddler = function(title, container) {
	tw.Resource.apply(this, ["tiddler", false]);
	this.title = title;
	this.bag = container && container._type === "bag" ? container : null;
	this.recipe = container && container._type === "recipe" ? container : null;
	var self = this;
	$.each(this.data, function(i, item) {
		self[item] = undefined; // exposes list of standard attributes for inspectability
	});
	if(title && title.title) { // title is an object of tiddler attributes
		$.extend(this, title);
	}
};
tw.Tiddler.prototype = new tw.Resource();
$.extend(tw.Tiddler.prototype, {
	revisions: function() {
		return new tw.TiddlerCollection(this.bag || this.recipe, this);
	},
	route: function() {
		var container = this.bag || this.recipe;
		var params = $.extend({}, this, {
			host: container ? container.host : null,
			_type: this.bag ? "bag" : (this.recipe ? "recipe" : null),
			name: container ? container.name : null
		});
		return supplant(tw.routes[this._type], params);
	},
	parse: function(data) {
		var tiddler = new tw.Tiddler(this.title),
			container = this.bag || this.recipe;
		if(data.bag) {
			tiddler.bag = new tw.Bag(data.bag, container.host);
			delete data.bag;
		}
		delete data.recipe;
		tiddler.created = data.created ? convertTimestamp(data.created) : new Date();
		delete data.created;
		tiddler.modified = data.modified ? convertTimestamp(data.modified) : new Date();
		delete data.modified;
		if(this.recipe) {
			tiddler.recipe = this.recipe;
		}
		return $.extend(tiddler, data);
	},
	data: ["created", "creator", "modifier", "modified", "tags", "type", "text",
			"fields"],
	ajaxSetup: function(options) {
		var self = this;
		if(this.etag && (options.type === "PUT" || options.type === "DELETE")) {
			options.beforeSend = function(xhr) {
				xhr.setRequestHeader("If-Match", self.etag);
			};
		}
		if(options.type === "PUT") {
			var callback = options.success;
			options.success = function(data, status, xhr) {
				var loc = xhr.getResponseHeader("Location"),
					etag = xhr.getResponseHeader("Etag");
				if(loc && etag) {
					self.etag = etag;
					if(!self.bag) {
						var bag = loc.split("/bags/").pop().split("/")[0];
						self.bag = new tw.Bag(bag, self.recipe.host);
					}
					callback(self, status, xhr);
				} else { // IE
					self.get(callback, options.error);
				}
			};
		}
	}
});

tw.Revision = function(id, tiddler) {
	var container = tiddler.bag || tiddler.recipe;
	tw.Tiddler.apply(this, [tiddler.title, container]);
	this._type = "revision";
	this.revision = id;
};
tw.Revision.prototype = new tw.Tiddler();
$.extend(tw.Revision.prototype, {
	revisions: false,
	data: false,
	put: false,
	"delete": false
});

tw.Bag = function(name, host) {
	Container.apply(this, ["bag", name, host]);
};
tw.Bag.prototype = new Container();

tw.Recipe = function(name, host) {
	Container.apply(this, ["recipe", name, host]);
	this.recipe = [];
};
tw.Recipe.prototype = new Container();
$.extend(tw.Recipe.prototype, {
	data: ["recipe"].concat(Container.prototype.data)
});

tw.Policy = function(constraints) { // TODO: validation?
	var self = this;
	$.each(this.constraints, function(i, item) {
		self[item] = constraints[item];
	});
};
tw.Policy.prototype.constraints = ["read", "write", "create", "delete",
	"manage", "accept", "owner"];

/*
 * utilities
 */

tw._capitalize = function(str) {
	return str.charAt(0).toUpperCase() + str.slice(1);
};

// convert YYYYMMDDhhmmss timestamp to Date instance
convertTimestamp = function(t) {
	if (t.match(/^\d{12,17}$/)) {
		return new Date(Date.UTC(
			parseInt(t.substr(0, 4), 10),
			parseInt(t.substr(4, 2), 10) - 1,
			parseInt(t.substr(6, 2), 10),
			parseInt(t.substr(8, 2), 10),
			parseInt(t.substr(10, 2), 10),
			parseInt(t.substr(12, 2) || "0", 10),
			parseInt(t.substr(14, 3) || "0", 10)
		));
	} else {
		return new Date(Date.parse(t));
	}
};

// adapted from Crockford (http://javascript.crockford.com/remedial.html)
supplant = function(str, obj) {
	return str.replace(/{([^{}]*)}/g, function (a, b) {
		var r = obj[b];
		r = typeof r === "string" || typeof r === "number" ? r : a;
		return $.inArray(b, ["host", "query"]) !== -1 ? r : encodeURIComponent(r); // XXX: special-casing
	});
};

return tw;

}(jQuery));
//}}}
A go-to-market map analysis how a company lets it customers interact with its sales tasks and channels:

<<image /static/files/MBI/Module%2011/go-to-market-map.png width:500>>

The above example of a map between the sales task and sales channel, helps identifying the following questions:
* What are the criteria for handling on calls from the company clal center to either internal sales or external resellers?
* Cold sales calls are very expensive. The analysis showed that the sales representatives, already being overstretched, were to heaviliy engaged in lead generation.
* Once the company call centre relayed a request for a tender to one of the resleers, all direct customer contact was lost. The company internet platform could have been used.
* Similarly, the website was primarily used for lead generation but could have been use for other customer facing processes.
Companies may chooseone of the following four scope strategies:
# //[[Non-segmentation strategy]]//; in this strategy the company defines one [[Customer Value Proposition]] which is marketed to all the selected target segments
# //[[Segmentation strategy]]//; having identified the target segments, the compay devises a different customer value proposition for each of the selected segments
# //[[Niche strategy]]//; the copmany identifies one segment and develops a customer value proposition for that segment.
# //[[Customisation strategy]]//; the offering is adapter for each and every customer, either via pure customisatiom or standardized customisation.
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''Session Purpose''
* Understanding the role of prior knowledge in market opportunity identification
* Analyzing & managing team processes in market opportunity identification
''Discussion Topics''
* The team process in market opportunity identification, role of team composition
* Effects of technological resource properties
* Active market opportunity search strategies
''Session Preparation''
* [[Dougherty, D. 1992. Interpretative barriers to successful product innovation in large firms|/static/files/MBI/Module%206/READINGS_%20Dougherty_OrgSc_1992.pdf]]. Organization Science 179-202.
* [[Shane, S. 2000. Prior knowledge and the discovery of entrepreneurial opportunities|/static/files/MBI/Module%206/READINGS_Shane_OrgSc2000.pdf]]. Organization Science 448-469.

[[M6-S6 - Reading - Dougherty - Interpretative barriers to successful product innovation in large firms]]
[[M6-S6 - Reading - Shane -  Prior knowledge and the discovery of entrepreneurial opportunities]]

[[M6-S6 - Pitches]]
Full article: [[Danneels, E. 2007. The process of technological competence leveraging|/static/files/MBI/Module%206/READINGS_Danneels_SMJ2007.pdf]]

What is the process of [[technological competence leveraging|Technological competence leveraging]], and can insight into this process explain why technologies may be underutilized? Examples of companies that leverage their competences well are Honda as it applies its technological know-how and production facilities related to combustion engines to cars, lawnmowers, generators, motorcycles, and so on and Canon who exploits its expertise in optics and lens grinding to serve markets as diverse as photolithography, cameras, and copiers.

The study found that the presence of a competence to serve current customers (a first-order customer competence) and the lack of a competence to gain access to new customers (a second-order marketing competence) both constrain technology leveraging.

It is not sufficient for a technology to have many applications. To leverage its technology by applying it to additional markets, ''a firm must build complementary market-related assets to serve those
markets''. Market-related resources include:
* knowledge of customer needs, preferences
* purchasing procedures,
* distribution and sales
* access to customers,
* customer goodwill or franchise reflected in the reputation of the firm and its brands
* communication channels for exchange of information between the firm and customers during development and commercialization of the product.

Together these market-related resources constitute a ‘[[customer competence|Customer competence]]’—the ability to serve a particular market. There are difficulties in leveraging technological competences. Reasons are:
# Leveraging technology involves the identification of a technological competence as distinct from the products in which it is embodied. 
## Competences are not product-specific; they transcend any particular product.
## A firm’s capability lies upstream from the end product— it lies in a generalizable capability which might well find a variety of final product applications (see [[M5-S6 - Reading - Summary Teece - Profiting from technological innovation]])
# Complementary market-related assets are needed to access new markets
## What is missing in our understanding of the process of technological competence leveraging is the role of resource allocation and transformation.
## While a technological competence may be identified for possible leveraging across multiple applications, ''the creation of market-related resources can be highly problematic''.
## The transformation of generic firm resources into specific resources, and subsequently into valuable output, has so far been unproblematic and implicit in resource-based theory

The case study presented in this reading suggests that ''the allocation of fungible resources'' and the ''transformation of these fungible resources into new market-related resources'' are a function of the ''firstorder customer competence'' and the ''second-order marketing competence of a firm.''

What is missing in our understanding of the process of technological competence leveraging is ''the role of resource allocation and transformation''.
/***
|''Name:''|DataTiddlerPlugin|
|''Version:''|1.0.7 (2012-04-19)|
|''Summary:''|Enhance your tiddlers with structured data (such as strings, booleans, numbers, or even arrays and compound objects) that can be easily accessed and modified through named fields (in JavaScript code).|
|''Source:''|http://tiddlywiki.abego-software.de/#DataTiddlerPlugin|
|''Twitter:''|[[@abego|https://twitter.com/#!/abego]]|
|''Author:''|UdoBorkowski (ub [at] abego-software [dot] de)|
|''License:''|[[BSD open source license|http://www.abego-software.de/legal/apl-v10.html]]|
!Description
Enhance your tiddlers with structured data (such as strings, booleans, numbers, or even arrays and compound objects) that can be easily accessed and modified through named fields (in JavaScript code).

Such tiddler data can be used in various applications. E.g. you may create tables that collect data from various tiddlers. 

''//Example: "Table with all December Expenses"//''
{{{
<<forEachTiddler
    where
        'tiddler.tags.contains("expense") && tiddler.data("month") == "Dec"'
    write
        '"|[["+tiddler.title+"]]|"+tiddler.data("descr")+"| "+tiddler.data("amount")+"|\n"'
>>
}}}
//(This assumes that expenses are stored in tiddlers tagged with "expense".)//
<<forEachTiddler
    where
        'tiddler.tags.contains("expense") && tiddler.data("month") == "Dec"'
    write
        '"|[["+tiddler.title+"]]|"+tiddler.data("descr")+"| "+tiddler.data("amount")+"|\n"'
>>
For other examples see DataTiddlerExamples.




''Access and Modify Tiddler Data''

You can "attach" data to every tiddler by assigning a JavaScript value (such as a string, boolean, number, or even arrays and compound objects) to named fields. 

These values can be accessed and modified through the following Tiddler methods:
|!Method|!Example|!Description|
|{{{data(field)}}}|{{{t.data("age")}}}|Returns the value of the given data field of the tiddler. When no such field is defined or its value is undefined {{{undefined}}} is returned.|
|{{{data(field,defaultValue)}}}|{{{t.data("isVIP",false)}}}|Returns the value of the given data field of the tiddler. When no such field is defined or its value is undefined the defaultValue is returned.|
|{{{data()}}}|{{{t.data()}}}|Returns the data object of the tiddler, with a property for every field. The properties of the returned data object may only be read and not be modified. To modify the data use DataTiddler.setData(...) or the corresponding Tiddler method.|
|{{{setData(field,value)}}}|{{{t.setData("age",42)}}}|Sets the value of the given data field of the tiddler to the value. When the value is {{{undefined}}} the field is removed.|
|{{{setData(field,value,defaultValue)}}}|{{{t.setData("isVIP",flag,false)}}}|Sets the value of the given data field of the tiddler to the value. When the value is equal to the defaultValue no value is set (and the field is removed).|

Alternatively you may use the following functions to access and modify the data. In this case the tiddler argument is either a tiddler or the name of a tiddler.
|!Method|!Description|
|{{{DataTiddler.getData(tiddler,field)}}}|Returns the value of the given data field of the tiddler. When no such field is defined or its value is undefined {{{undefined}}} is returned.|
|{{{DataTiddler.getData(tiddler,field,defaultValue)}}}|Returns the value of the given data field of the tiddler. When no such field is defined or its value is undefined the defaultValue is returned.|
|{{{DataTiddler.getDataObject(tiddler)}}}|Returns the data object of the tiddler, with a property for every field. The properties of the returned data object may only be read and not be modified. To modify the data use DataTiddler.setData(...) or the corresponding Tiddler method.|
|{{{DataTiddler.setData(tiddler,field,value)}}}|Sets the value of the given data field of the tiddler to the value. When the value is {{{undefined}}} the field is removed.|
|{{{DataTiddler.setData(tiddler,field,value,defaultValue)}}}|Sets the value of the given data field of the tiddler to the value. When the value is equal to the defaultValue no value is set (and the field is removed).|
//(For details on the various functions see the detailed comments in the source code.)//


''Data Representation in a Tiddler''

The data of a tiddler is stored as plain text in the tiddler's content/text, inside a "data" section that is framed by a {{{<data>...</data>}}} block. Inside the data section the information is stored in the [[JSON format|http://www.crockford.com/JSON/index.html]]. 

//''Data Section Example:''//
{{{
<data>{"isVIP":true,"user":"John Brown","age":34}</data>
}}}

The data section is not displayed when viewing the tiddler (see also "The showData Macro").

Beside the data section a tiddler may have all kind of other content.

Typically you will not access the data section text directly but use the methods given above. Nevertheless you may retrieve the text of the data section's content through the {{{DataTiddler.getDataText(tiddler)}}} function.


''Saving Changes''

The "setData" methods respect the "ForceMinorUpdate" and "AutoSave" configuration values. I.e. when "ForceMinorUpdate" is true changing a value using setData will not affect the "modifier" and "modified" attributes. With "AutoSave" set to true every setData will directly save the changes after a setData.


''Notifications''

No notifications are sent when a tiddler's data value is changed through the "setData" methods. 

''Escape Data Section''
In case that you want to use the text {{{<data>}}} or {{{</data>}}} in a tiddler text you must prefix the text with a tilde ('~'). Otherwise it may be wrongly considered as the data section. The tiddler text {{{~<data>}}} is displayed as {{{<data>}}}.


''The showData Macro''

By default the data of a tiddler (that is stored in the {{{<data>...</data>}}} section of the tiddler) is not displayed. If you want to display this data you may used the {{{<<showData ...>>}}} macro:

''Syntax:'' 
|>|{{{<<}}}''showData '' [''JSON''] [//tiddlerName//] {{{>>}}}|
|''JSON''|By default the data is rendered as a table with a "Name" and "Value" column. When defining ''JSON'' the data is rendered in JSON format|
|//tiddlerName//|Defines the tiddler holding the data to be displayed. When no tiddler is given the tiddler containing the showData macro is used. When the tiddler name contains spaces you must quote the name (or use the {{{[[...]]}}} syntax.)|
|>|~~Syntax formatting: Keywords in ''bold'', optional parts in [...]. 'or' means that exactly one of the two alternatives must exist.~~|
!Source Code
***/
/***
This plugin's source code is compressed (and hidden). 
Use this [[link|http://tiddlywiki.abego-software.de/archive/DataTiddlerPlugin/1.0.7/DataTiddlerPlugin-1.0.7-src.js]] to get the readable source code.
***/
///%
if(!version.extensions.DataTiddlerPlugin){version.extensions.DataTiddlerPlugin={major:1,minor:0,revision:7,date:new Date(2012,3,19),type:"plugin",source:"http://tiddlywiki.abego-software.de/#DataTiddlerPlugin"};if(!window.story){window.story=window}if(!TiddlyWiki.prototype.getTiddler){TiddlyWiki.prototype.getTiddler=function(b){var a=this.tiddlers[b];return(a!==undefined&&a instanceof Tiddler)?a:null}}function DataTiddler(){}DataTiddler={stringify:null,parse:null};window.DataTiddler=DataTiddler;DataTiddler.getData=function(c,d,a){var b=(typeof c=="string")?store.getTiddler(c):c;if(!(b instanceof Tiddler)){throw"Tiddler expected. Got "+c}return DataTiddler.getTiddlerDataValue(b,d,a)};DataTiddler.setData=function(c,e,d,a){var b=(typeof c=="string")?store.getTiddler(c):c;if(!(b instanceof Tiddler)){throw"Tiddler expected. Got "+c+"("+b+")"}DataTiddler.setTiddlerDataValue(b,e,d,a)};DataTiddler.getDataObject=function(b){var a=(typeof b=="string")?store.getTiddler(b):b;if(!(a instanceof Tiddler)){throw"Tiddler expected. Got "+b}return DataTiddler.getTiddlerDataObject(a)};DataTiddler.getDataText=function(b){var a=(typeof b=="string")?store.getTiddler(b):b;if(!(a instanceof Tiddler)){throw"Tiddler expected. Got "+b}return DataTiddler.readDataSectionText(a)};DataTiddler.extendJSONError=function(a){if(a.name=="JSONError"){a.toString=function(){return a.name+": "+a.message+" ("+a.text+")"}}return a};DataTiddler.getTiddlerDataObject=function(a){if(a.dataObject===undefined){var b=DataTiddler.readData(a);a.dataObject=(b)?b:{}}return a.dataObject};DataTiddler.getTiddlerDataValue=function(b,d,a){var c=DataTiddler.getTiddlerDataObject(b)[d];return(c===undefined)?a:c};DataTiddler.setTiddlerDataValue=function(c,f,e,a){var d=DataTiddler.getTiddlerDataObject(c);var b=d[f];if(e==a){if(b!==undefined){delete d[f];DataTiddler.save(c)}return}d[f]=e;DataTiddler.save(c)};DataTiddler.readDataSectionText=function(a){var b=DataTiddler.getDataTiddlerMatches(a);if(b===null||!b[2]){return null}return b[2]};DataTiddler.readData=function(b){var c=DataTiddler.readDataSectionText(b);try{return c?DataTiddler.parse(c):null}catch(a){throw DataTiddler.extendJSONError(a)}};DataTiddler.getDataTextOfTiddler=function(a){var b=DataTiddler.getTiddlerDataObject(a);return DataTiddler.stringify(b)};DataTiddler.indexOfNonEscapedText=function(c,a,d){var b=c.indexOf(a,d);while((b>0)&&(c[b-1]=="~")){b=c.indexOf(a,b+1)}return b};DataTiddler.getDataSectionInfo=function(e){var a="<data>{";var f="}</data>";var d=DataTiddler.indexOfNonEscapedText(e,a,0);if(d<0){return null}var c=e.indexOf(f,d);if(c<0){return null}var b;while((b=e.indexOf(f,c+1))>=0){c=b}return{prefixEnd:d,dataStart:d+(a.length)-1,dataEnd:c,suffixStart:c+(f.length)}};DataTiddler.getDataTiddlerMatches=function(a){var f=a.text;var e=DataTiddler.getDataSectionInfo(f);if(!e){return null}var c=f.substr(0,e.prefixEnd);var b=f.substr(e.dataStart,e.dataEnd-e.dataStart+1);var d=f.substr(e.suffixStart);return[f,c,b,d]};DataTiddler.save=function(a){var e=DataTiddler.getDataTiddlerMatches(a);var d;var f;if(e===null){d=a.text;f=""}else{d=e[1];f=e[3]}var b=DataTiddler.getDataTextOfTiddler(a);var c=(b!==null)?d+"<data>"+b+"</data>"+f:d+f;if(c!=a.text){a.isDataTiddlerChange=true;a.set(a.title,c,config.options.txtUserName,config.options.chkForceMinorUpdate?undefined:new Date(),a.tags);delete a.isDataTiddlerChange;store.dirty=true;if(config.options.chkAutoSave){saveChanges()}}};DataTiddler.MyTiddlerChangedFunction=function(){if(this.dataObject&&!this.isDataTiddlerChange){delete this.dataObject}DataTiddler.originalTiddlerChangedFunction.apply(this,arguments)};config.formatters.push({name:"data-escape",match:"~<\\/?data>",handler:function(a){a.outputText(a.output,a.matchStart+1,a.nextMatch)}});config.formatters.push({name:"data",match:"<data>",handler:function(a){var b=DataTiddler.getDataSectionInfo(a.source);if(b&&b.prefixEnd==a.matchStart){a.nextMatch=b.suffixStart}else{a.outputText(a.output,a.matchStart,a.nextMatch)}}});DataTiddler.originalTiddlerChangedFunction=Tiddler.prototype.changed;Tiddler.prototype.changed=DataTiddler.MyTiddlerChangedFunction;Tiddler.prototype.data=function(b,a){return(b)?DataTiddler.getTiddlerDataValue(this,b,a):DataTiddler.getTiddlerDataObject(this)};Tiddler.prototype.setData=function(c,b,a){DataTiddler.setTiddlerDataValue(this,c,b,a)};config.macros.showData={label:"showData",prompt:"Display the values stored in the data section of the tiddler"};config.macros.showData.handler=function(a,g,h){var c=0;var d=false;if((c<h.length)&&h[c]=="JSON"){c++;d=true}var b=story.findContainingTiddler(a).getAttribute("tiddler");if(c<h.length){b=h[c];c++}try{if(d){this.renderDataInJSONFormat(a,b)}else{this.renderDataAsTable(a,b)}}catch(f){this.createErrorElement(a,f)}};config.macros.showData.renderDataInJSONFormat=function(a,b){var c=DataTiddler.getDataText(b);if(c){createTiddlyElement(a,"pre",null,null,c)}};config.macros.showData.renderDataAsTable=function(a,b){var f="|!Name|!Value|\n";var e=DataTiddler.getDataObject(b);if(e){for(var c in e){var d=e[c];f+="|"+c+"|"+DataTiddler.stringify(d)+"|\n"}}wikify(f,a)};config.macros.showData.createErrorElement=function(a,b){var c=(b.description)?b.description:b.toString();return createTiddlyElement(a,"span",null,"showDataError","<<showData ...>>: "+c)};setStylesheet(".showDataError{color: #ffffff;background-color: #880000;}","showData")}var JSON={copyright:"(c)2005 JSON.org",license:"http://www.crockford.com/JSON/license.html",stringify:function(c){var b=[];function f(a){b[b.length]=a}function d(a){var j,h=undefined,e,g;switch(typeof a){case"object":if(a){if(a instanceof Array){f("[");e=b.length;for(h=0;h<a.length;h+=1){g=a[h];if(typeof g!="undefined"&&typeof g!="function"){if(e<b.length){f(",")}d(g)}}f("]");return}else{if(typeof a.toString!="undefined"){f("{");e=b.length;for(h in a){g=a[h];if(a.hasOwnProperty(h)&&typeof g!="undefined"&&typeof g!="function"){if(e<b.length){f(",")}d(h);f(":");d(g)}}return f("}")}}}f("null");return;case"number":f(isFinite(a)?+a:"null");return;case"string":e=a.length;f('"');for(h=0;h<e;h+=1){j=a.charAt(h);if(j>=" "){if(j=="\\"||j=='"'){f("\\")}f(j)}else{switch(j){case"\b":f("\\b");break;case"\f":f("\\f");break;case"\n":f("\\n");break;case"\r":f("\\r");break;case"\t":f("\\t");break;default:j=j.charCodeAt();f("\\u00"+Math.floor(j/16).toString(16)+(j%16).toString(16))}}}f('"');return;case"boolean":f(String(a));return;default:f("null");return}}d(c);return b.join("")},parse:function(text){var p=/^\s*(([,:{}\[\]])|"(\\.|[^\x00-\x1f"\\])*"|-?\d+(\.\d*)?([eE][+-]?\d+)?|true|false|null)\s*/,token=undefined,operator=undefined;function error(m,t){throw {name:"JSONError",message:m,text:t||operator||token}}function next(b){if(b&&b!=operator){error("Expected '"+b+"'")}if(text){var t=p.exec(text);if(t){if(t[2]){token=null;operator=t[2]}else{operator=null;try{token=eval(t[1])}catch(e){error("Bad token",t[1])}}text=text.substring(t[0].length)}else{error("Unrecognized token",text)}}else{token=operator=undefined}}function val(){var k,o;switch(operator){case"{":next("{");o={};if(operator!="}"){for(;;){if(operator||typeof token!="string"){error("Missing key")}k=token;next();next(":");o[k]=val();if(operator!=","){break}next(",")}}next("}");return o;case"[":next("[");o=[];if(operator!="]"){for(;;){o.push(val());if(operator!=","){break}next(",")}}next("]");return o;default:if(operator!==null){error("Missing value")}k=token;next();return k}}next();return val()}};DataTiddler.format="JSON";DataTiddler.stringify=JSON.stringify;DataTiddler.parse=JSON.parse;
//%/
/***
|''Name''|BinaryUploadPlugin|
|''Version''|0.3.16|
|''Author''|Ben Gillies and Jon Robson|
|''Type''|plugin|
|''Source''|http://github.com/TiddlySpace/tiddlyspace/raw/master/src/plugins/BinaryUploadPlugin.js|
|''Description''|Upload a binary file to TiddlyWeb|
|''CoreVersion''|2.6.1|
|''Requires''|TiddlySpaceConfig TiddlyWebConfig|
!Usage
{{{
<<binaryUpload bag:<name> edit:tags edit:title tags:<default tags> title:<title> >>
}}}
* {{{bag:<name>}}}: optional; if left out, the file will be saved to the current workspace
* {{{edit:tags}}}: specifies that you want to tag the file being uploaded
* {{{edit:title}}}: specifies that you want to set the title to something other than the filename
* {{{tags:<default tags>}}}: specifies a default set of tags to apply to the file (requires {{{edit:tags}}} to be set)
* {{{title:<title>}}}: predefines the title of the binary tiddler
!Requires
TiddlyWeb
tiddlywebplugins.form
!Code
***/
//{{{
(function($) {

var tiddlyspace = config.extensions.tiddlyspace;

var macro = config.macros.binaryUpload = {
	locale: {
		titleDefaultValue: "Please enter a title...",
		tagsDefaultValue: "Please enter some tags...",
		titlePrefix: "title: ",
		tagsPrefix: "tags: ",
		loadSuccess: 'Tiddler %0 successfully uploaded',
		loadError: "An error occurred when uploading the tiddler %0",
		uploadInProgress: "Please wait while the file is uploaded...",
		membersOnly: "Only members can upload."
	},
	renderInputFields: function(container, options) {
		var locale = macro.locale;
		var editableFields = options.edit;
		var includeFields = {
			tags:  editableFields && editableFields.contains("tags") ? true : false,
			title: editableFields && editableFields.contains("title") ? true : false
		};
		var fields = ["title", "tags"];
		for(var i = 0; i < fields.length; i++) {
			var fieldName = fields[i];
			var userDefault = options[fieldName];
			var defaultValue = userDefault ? userDefault[0] : false;
			if(includeFields[fieldName] || defaultValue) {
				var localeDefault = locale["%0DefaultValue".format(fieldName)];
				var className = defaultValue ? "userInput" : "userInput notEdited";
				var inputEl;
				var val = defaultValue || localeDefault || "";
				var iContainer = $("<div />").addClass("binaryUpload%0".format(fieldName)).
					appendTo(container);
				if(defaultValue && !includeFields[fieldName]) {
					var label = locale["%0Prefix".format(fieldName)];
					$("<span />").text(label).appendTo(iContainer);
					$("<span />").addClass("disabledInput").text(val).appendTo(iContainer);
					inputEl = $("<input />").attr("type", "hidden");
				} else {
					inputEl = $("<input />").attr("type", "text");
				}
				inputEl.attr("name", fieldName).
					addClass("%0Edit".format(fieldName)).
					val(val).addClass(className).appendTo(iContainer);
			}
		}
	},
	getTiddlerName: function(fileName) {
		var fStart = fileName.lastIndexOf("\\");
		var fStart2 = fileName.lastIndexOf("/");
		fStart = fStart < fStart2 ? fStart2 : fStart;
		fileName = fileName.substr(fStart+1);
		return fileName;
	},
	errorHandler: function(fileName) {
		displayMessage("upload of file %0 failed".format(fileName));
	},
	uploadFile: function(place, baseURL, workspace, options) {
		var pleaseWait = $(".uploadProgress", place);
		var iframeName = options.target;
		var form = $("form", place);
		var existingVal = $("input[name=title]", form).val();
		var fileName = existingVal || $('input:file', form).val();
		if(!fileName) {
			return false; // the user hasn't selected a file yet
		}
		fileName = macro.getTiddlerName(fileName);
		$("input[name=title]", place).val(fileName);
		// we need to go somewhere afterwards to ensure the onload event triggers
		var redirectTo = "/%0/tiddlers.txt?select=title:%1".
			format(workspace, fileName);
		var token = tiddlyspace ? tiddlyspace.getCSRFToken() : "";
		var action = "%0?csrf_token=%1&redirect=%2"
			.format(baseURL, token, redirectTo);
		form[0].action = action; // dont use jquery to work with ie
		form[0].target = iframeName;
		// do not refactor following line... won't work in IE6 otherwise
		$(place).append($('<iframe name="' + iframeName + '" id="' + iframeName + '"/>').css('display','none'));
		macro.iFrameLoader(iframeName, function() {
			var content = document.getElementById(iframeName).contentWindow.document.documentElement;
			if($(content).text().indexOf(fileName) > -1) {
				options.callback(place, fileName, workspace, baseURL);
			} else {
				macro.errorHandler(fileName);
			}
			form.show(1000);
			pleaseWait.hide(1000);
		});
		form.hide(1000);
		pleaseWait.show(1000);
		return true;
	},
	createUploadForm: function(place, options) {
		var locale = macro.locale;
		if(readOnly) {
			$('<div class="annotation" />').text(locale.membersOnly).
				appendTo(place);
			return;
		}
		var bag = options.bag;
		options.callback = options.callback ? options.callback :
			function(place, fileName, workspace, baseurl) {
				macro.displayFile(place, fileName, workspace);
				displayMessage(locale.loadSuccess.format(fileName));
				$("input[type=text]", place).val("");
			};
		var defaults = config.defaultCustomFields;
		place = $("<div />").addClass("container").appendTo(place)[0];
		var workspace = bag ? "bags/%0".format(bag) : config.defaultCustomFields["server.workspace"];
		var baseURL = defaults["server.host"];
		baseURL += (baseURL[baseURL.length - 1] !== "/") ? "/" : "";
		baseURL = "%0%1/tiddlers".format(baseURL, workspace);
		//create the upload form, complete with invisible iframe
		var iframeName = "binaryUploadiframe%0".format(Math.random());
		// do not refactor following line of code to work in IE6.
		var form = $('<form action="%0" method="POST" enctype="multipart/form-data" />'.
					format(baseURL)).addClass("binaryUploadForm").
			appendTo(place)[0];
		macro.renderInputFields(form, options);
		$(form).
			append('<div class="binaryUploadFile"><input type="file" name="file" /></div>').
			append('<div class="binaryUploadSubmit"><input type="submit" value="Upload" disabled /></div>').
			submit(function(ev) {
				this.target = iframeName;
				options.target = iframeName;
				macro.uploadFile(place, baseURL, workspace, options);
			})
			.find('[type="file"]').bind('change', function() {
				$(form).find('[type="submit"]').prop('disabled', false);
			}).end();
		$('<div />').addClass("uploadProgress").text(locale.uploadInProgress).hide().appendTo(place);
		$("input[name=file]", place).change(function(ev) {
			var target = $(ev.target);
			var fileName = target.val();
			var title = $("input[type=text][name=title]", place);
			if(!title.val()) {
				title.val(fileName);
			}
		});
	},
	handler: function(place, macroName, params, wikifier, paramString, tiddler) {
		params = paramString.parseParams(null, null, true);
		macro.createUploadForm(place, params[0]);
	},
	iFrameLoader: function(iframeName, callback) {
		var iframe = document.getElementById(iframeName); //jQuery doesn't seem to want to do this!?
		var locale = macro.locale;
		$(".userInput").addClass("notEdited"); // reset editing
		var finishedLoading = function() {
			callback();
		};
		var iFrameLoadHandler = function() {
			finishedLoading.apply();
			return;
		};

		iframe.onload = iFrameLoadHandler;
		//IE
		completeReadyStateChanges = 0;
		iframe.onreadystatechange = function() {
			if (++(completeReadyStateChanges) == 3) {
				iFrameLoadHandler();
			}
		};
	},
	displayFile: function(place, title, workspace) {
		var adaptor = store.getTiddlers()[0].getAdaptor();
		var context = {
			workspace: workspace,
			host: config.defaultCustomFields['server.host']
		};
		adaptor.getTiddler(title, context, null, function(context) {
			if(context.status) {
				store.addTiddler(context.tiddler);
				story.displayTiddler(place, title);
				var image = config.macros.image;
				if(image && image.refreshImage) {
					image.refreshImage("/%0/tiddlers/%1".format(workspace, title));
					image.refreshImage(title);
					image.refreshImage("/%0".format(title));
					image.refreshImage("%0/%1/tiddlers/%2".format(config.extensions.tiddlyweb.host, workspace, title));
				}
			} else {
				displayMessage(macro.locale.loadError.format(title));
			}
		});
	}
};

if(tiddlyspace) {
	config.macros.binaryUploadPublic = {
		handler: function(place, macroName, params, wikifier, paramString, tiddler) {
			var options = paramString.parseParams(null, null, true)[0];
			var bag = tiddlyspace.getCurrentBag("public");
			options.bag = bag;
			macro.createUploadForm(place, options);
		}
	};
	config.messages.privacySetting = config.options.chkPrivateMode ?
		"private" : "public";
	config.macros.binaryUpload.defaultWorkspace = tiddlyspace.
		getCurrentWorkspace(config.messages.privacySetting);
}

})(jQuery);
//}}}
Full article: [[Lodish, L.M., Morgan, H.L., Archambeau, S. 2009. Entrepreneurial pricing- an often misused way to garner extraordinary profits|/static/files/MBI/Module%206/READINGS_Lodish_etal_Chapter3Pricing.pdf]]. Chapter 3 of “Marketing that works: How Entrepreneurial Marketing can add sustainable value to any sized company.”

Pricing is typically the most difficult marketing decision for most firms. You not only have to price products that have significant manufacturing costs, or services with large
human elements in delivery, but also intellectual property that can be replicated for essentially zero. Most managers only use one of two types of pricing:
# [[Mark-up pricing]]
# [[Competitive match pricing]]
The problem with these "rules" is that they may leave lots of money on the table.

The profitability of pricing decisions ''depends solely on revenue and variable costs''. Fixed costs are almost irrelevant to the decision because they don't change when the number of units sold changes. The only one exception to this rule that if the best price is not enough to cover the fixed costs associated with the product or service, then the product or service should not be introduced.

Getting price right early is very important as it's hard to raise prices later! Customers do not consider such price rises as "fair." For taking the initial risk ''the first customers want (and deserve) special pricing treatment''. However, ''the prices should be structured as customer discounts or introductory discounts'' from a regular price that is publicized as what will be normal after the introduction. By having a regular price stated up-front, the entrepreneur is free to charge up to that level without generating market perceptions of unfairness.

How can you get good estimates of the sales at charging alternative prices?" Two categories:
# [[In-market price testing]]
# [[Pre-market price testing]]

The price you put on your product offering, by itself, creates a very important part of the perceptual position. If your price it too low, customers will associated with low quality.

Attributes affecting perceived customer value (parentheses indicate negative attributes)
||''Immediate''|''Expected''|h
|Product|Product performance Durability Serviceability Downstream performance (Current risks)|New technology Product flexibility Follow-on products (Long-run risks)|
|Supplier|Supplier performance—delivery technology, sales, services, etc. (Promotional values, services)|Supplier relationship Technology access Security of supply Strategic (Supplier power)|
|Switching|New capital Training Transitional quality Communications||

More favorable pricing strategies are:
# [[Value based pricing]] uses a scheme where initial costs are low and maintenance / renewal of services is priced relatively high. By having the customer in control of renewal, the supplier is obliged to be very clear on the generated value.
# [[Customer determined pricing]] lets the customer determine the price based on the perceived value.
Following the [[The Commodity Magnet]] management must create a balance between incremental and breakthrough innovation. The authors suggest a 70%/30% split between incremental vs breakthrough projects. In balancing a product portfolio the following policy implications apply:
# //Budget//, incremental innovations are usually funded by business units, breakthrough innovations require corporate budget.
# //Management//, heavyweight projects require heavy weight people
# //Evaluation//, different criteria apply for different types of innovation, incremental innovations require market success and on time to market. For strategic innovations, learning is important.
# //Deletion//, Usually deletion arouses tension between marketing managers (who want to rationalize the assortment) and sales managers (who want to maximize the assortment)
Growth markets, upon first entry may reveal unpleasant surprises to the optimistic investor. See the following for more on over optimism in the early phases of a technology: [[Surge of a technological revolution]], [[Abernathy-Utterback framework]] and [[Dominant Design Paradigm]]

Furthermore it is not necessary the best product that gets the market. [[Early mover effects]] may have advantages but some markets, specifically high-tech have a [[Winner-Takes-All]] nature.

Market making is not limited to the high end of the market. It may involve opening up the low price end of the market as well. In [[Blue Ocean Strategy]] the authors talk about the [[Price Corridor|Blue Ocean Strategy - Price Corridor]] of the mass market, this is the price range that attracts the mass of target buyers.

The more a company build its selling strategy on price, the more the company it educates its customers to negotiate on price. Price buyers are loyal to the price, not to the company. With price there can only be a single winner. With differentiation there can be many winners. A company aiming to pursue [[Cost leadership strategies]] often fights this with a [[Fighter brand]]
!URL
http://sethgodin.typepad.com/seths_blog/2011/11/when-minimal-viable-product-doesnt-work.html

!Description
Good perspective on MVP limitations
<!DOCTYPE html>
<html lang="en">
<head>
	<meta charset="utf-8"/>
	<title>TiddlySpace Apps</title>
	<link rel="stylesheet" href="/bags/common/tiddlers/reset.css" />
	<link rel="stylesheet" href="/bags/common/tiddlers/appspage.css" />
	<!--[if lt IE 7 ]>
	<link rel="stylesheet" href="/bags/common/tiddlers/appspageie6.css" />
	<![endif]-->
</head>
<body>
	
	<div id="wrapper">
		<div id="TSbar"></div>
		<div id="main-content">
			<div id="space-details">
				<a href="/_space"><img class="siteicon"></a>
				<div id="title-subtitle">
					<h1 class="spaceaddress">
						<span class="spaceName"></span><span class="hostName"></span>
					</h1>
					<p class="tagline"><span class="subTitle"></span><a class="managespaces" href="/_space">manage space</a></p>
				</div>
			</div>
			<div id="holder">
				<div id="appswitcher-wrapper">
					<div id="appswitcher">
						<h2>Your Apps</h2>
						<ul id="app-list">
							<li class="htmlserialisation">
								<a href="/tiddlers.html?select=tag:!excludeLists;sort=-modified">
									<img src="/bags/common/tiddlers/browse_read_blue.png" alt="Icon for the HTML Serialisation" class="app-img" />
									BROWSE
								</a>
							</li>
							<li class="tiddlywiki">
								<a href="/tiddlers.wiki">
									<img src="/bags/common/tiddlers/tiddlywiki2_blue.png" alt="Icon for TiddlyWiki" class="app-img" />
									TIDDLYWIKI
								</a>
							</li>
						</ul>
						<div id="addapp">
							<button class="inactive">Add More!</button>
						</div>
					</div>
					<div id="app-desc">
						<ul>
							<li class="htmlserialisationdesc"><p>an easy to understand HTML representation of your content.</p></li>
							<li class="tiddlywikidesc"><p>use TiddlyWiki to create, edit and organise your content.</p></li>
						</ul>
					</div>
					<div style="clear: both;"></div>
				</div>
			</div>
		</div>
		<div id="footer"><!-- ie doesn't support footer tag -->
			<div id="footer-content">
				<div class="links">
					<a href="http://blog.tiddlyspace.com">blog</a>
					<a href="http://featured.tiddlyspace.com">featured</a>
					<a href="http://docs.tiddlyspace.com">documentation</a>
					<a href="https://github.com/TiddlySpace/tiddlyspace">source</a>
				</div>
				<p>TiddlySpace 2011, created by <a href="http://osmosoft.com">Osmosoft</a></p>
			</div>
		</div>
	</div>
	
	<script type="text/javascript" src="/bags/common/tiddlers/backstage.js"></script>
	<script type="text/javascript" src="/bags/common/tiddlers/jquery.js"></script>
	<script type="text/javascript" src="/bags/tiddlyspace/tiddlers/chrjs"></script>
	<script type="text/javascript" src="/bags/common/tiddlers/chrjs-store.js"></script>
	<script type="text/javascript" src="/bags/common/tiddlers/jquery-json.js"></script>
	<script type="text/javascript" src="/bags/common/tiddlers/appspage.js"></script>
</body>
</html>
An industry can be defined as the group of companies producing offerings that are [[substitutes|Substitute products]] of each other.
Profiling Variables are the variables along which [[Customer Segmentation]] and [[Market Segmentation]] are defined. In consumer markets these variables are defined along the following axes:
* Geographic
** Continents, Countries, States
** Region, Size of City, Climate
* Demographic
** Age, Gender, Income, Lifestyle
* Psychographic
** Personality type and interest, cash-rich, time-poor)
** Lifestyle, Values
* Behavorial
** Purchasing frequency, usage pattern
** Frequency of use, Loyalty, Readiness to buy

See also: [[Lifestyle Segmentation]]
<!--{{{-->
<div id='headerFix'>
</div>
<div class='header'>
		<table width="100%">
<td width=30px></td>
			<td ALIGN=left>
				<span class='siteTitle' refresh='content' tiddler='SiteTitle'></span>
			</td>
			<td ALIGN=right>
				<span macro='search'></span>
			</td>
			<td> </td>
			<td> </td>
		</table>
</div>
<div id='menuBar'>
	<div id='mainMenu' refresh='content' tiddler='MainMenu'></div>
</div>
<div id='menuBarOptions'>
	<div id='sidebarOptions' refresh='content' tiddler='SideBarOptions'></div>
</div>
<div id='displayArea'>
	<div id='messageArea'></div>
	<div id='tiddlerDisplay'></div>
        <div id='sidebarTabs' refresh='content' force='true' tiddler='SideBarTabs'></div>
</div>
<!--}}}-->
/***
<<checkForDataTiddlerPlugin>>
|''Name:''|FormTiddlerPlugin|
|''Version:''|1.0.7 (2012-04-19)|
|''Summary:''|Use form-based tiddlers to enter your tiddler data using text fields, listboxes, checkboxes etc. (All standard HTML Form input elements supported).|
|''Documentation:''|[[Introduction|FormTiddler Introduction]], [[Examples|FormTiddler Examples]]|
|''Source:''|http://tiddlywiki.abego-software.de/#FormTiddlerPlugin|
|''Twitter:''|[[@abego|https://twitter.com/#!/abego]]|
|''Author:''|UdoBorkowski (ub [at] abego-software [dot] de)|
|''License:''|[[BSD open source license|http://www.abego-software.de/legal/apl-v10.html]]|
|''Requires:''|DataTiddlerPlugin|
!Description
Use form-based tiddlers to enter your tiddler data using text fields, listboxes, checkboxes etc. (All standard HTML Form input elements supported).

''Syntax:'' 
|>|{{{<<}}}''formTiddler'' //tiddlerName//{{{>>}}}|
|//tiddlerName//|The name of the FormTemplate tiddler to be used to edit the data of the tiddler containing the macro.|

|>|{{{<<}}}''newTiddlerWithForm'' //formTemplateName// //buttonLabel// [//titleExpression// [''askUser'']] {{{>>}}}|
|//formTemplateName//|The name of the tiddler that defines the form the new tiddler should use.|
|//buttonLabel//|The label of the button|
|//titleExpression//|A (quoted) JavaScript String expression that defines the title (/name) of the new tiddler.|
|''askUser''|Typically the user is not asked for the title when a title is specified (and not yet used). When ''askUser'' is given the user will be asked in any case. This may be used when the calculated title is just a suggestion that must be confirmed by the user|
|>|~~Syntax formatting: Keywords in ''bold'', optional parts in [...]. 'or' means that exactly one of the two alternatives must exist.~~|

For details and how to use the macros see the [[introduction|FormTiddler Introduction]] and the [[examples|FormTiddler Examples]].

!Source Code
***/
/***
This plugin's source code is compressed (and hidden). 
Use this [[link|http://tiddlywiki.abego-software.de/archive/FormTiddlerPlugin/1.0.7/FormTiddlerPlugin-1.0.7-src.js]] to get the readable source code.
***/
///%
if(!window.abego){window.abego={}}abego.getOptionsValue=function(c,b){var a=c.options[b].value;if(!a&&c.options[b].text){a=c.options[b].text}return a};version.extensions.FormTiddlerPlugin={major:1,minor:0,revision:7,date:new Date(2012,3,19),type:"plugin",source:"http://tiddlywiki.abego-software.de/#FormTiddlerPlugin"};if(!window.story){window.story=window}if(!TiddlyWiki.prototype.getTiddler){TiddlyWiki.prototype.getTiddler=function(a){return t=this.tiddlers[a];return(t!=undefined&&t instanceof Tiddler)?t:null}}config.macros.formTiddler={label:"formTiddler",prompt:"Edit tiddler data using forms",setter:{button:function(b,a){},checkbox:function(b,a){b.checked=a},file:function(b,a){try{b.value=a}catch(b){}},hidden:function(b,a){b.value=a},password:function(b,a){b.value=a},radio:function(b,a){b.checked=(b.value==a)},reset:function(b,a){},"select-one":function(b,a){config.macros.formTiddler.setSelectOneValue(b,a)},"select-multiple":function(b,a){config.macros.formTiddler.setSelectMultipleValue(b,a)},submit:function(b,a){},text:function(b,a){b.value=a},textarea:function(b,a){b.value=a}},getter:{button:function(b,a){return undefined},checkbox:function(b,a){return b.checked},file:function(b,a){return b.value},hidden:function(b,a){return b.value},password:function(b,a){return b.value},radio:function(b,a){return b.checked?b.value:undefined},reset:function(b,a){return undefined},"select-one":function(b,a){return config.macros.formTiddler.getSelectOneValue(b)},"select-multiple":function(b,a){return config.macros.formTiddler.getSelectMultipleValue(b)},submit:function(b,a){return undefined},text:function(b,a){return b.value},textarea:function(b,a){return b.value}}};config.macros.formTiddler.handler=function(g,c,f,h,d,n){if(!config.macros.formTiddler.checkForExtensions(g,c)){return}var j=0;var l=undefined;if(j<f.length){l=f[j];j++}if(!l){config.macros.formTiddler.createErrorElement(g,"No form template specified in <<"+c+">>.");return}var a=store.getTiddler(l);if(!a){config.macros.formTiddler.createErrorElement(g,"Form template '"+l+"' not found.");return}var m=a.text;if(!m){return}var b=config.macros.formTiddler.getContainingTiddlerName(g);var o="form"+l+"__"+b;var k=document.createElement("form");k.setAttribute("name",o);g.appendChild(k);wikify(m,k);config.macros.formTiddler.initValuesAndHandlersInFormElements(o,DataTiddler.getDataObject(b))};config.macros.formTiddler.initValuesAndHandlersInFormElements=function(l,f){var b=config.macros.formTiddler.findForm(l);if(!b){return}try{var a=b.elements;for(var g=0;g<a.length;g++){var j=a[g];var d=config.macros.formTiddler.setter[j.type];if(d){var k=f[j.name];if(k!=null){d(j,k)}j.onchange=onFormTiddlerChange}else{config.macros.formTiddler.displayFormTiddlerError("No setter defined for INPUT element of type '"+j.type+"'. (Element '"+j.name+"' in form '"+l+"')")}}}catch(h){config.macros.formTiddler.displayFormTiddlerError("Error when updating elements with new formData. "+h)}};config.macros.formTiddler.findForm=function(c){var a=window.document.forms;for(var b=0;b<a.length;b++){var d=a[b];if(d.name==c){return d}}return null};config.macros.formTiddler.setSelectOneValue=function(b,c){var d=b.options.length;for(var a=0;a<d;a++){b.options[a].selected=abego.getOptionsValue(b,a)==c}};config.macros.formTiddler.setSelectMultipleValue=function(c,d){var a={};for(var b=0;b<d.length;b++){a[d[b]]=true}var e=c.length;for(var b=0;b<e;b++){c.options[b].selected=!(!a[abego.getOptionsValue(c,b)])}};config.macros.formTiddler.getSelectOneValue=function(b){var a=b.selectedIndex;return(a>=0)?abego.getOptionsValue(b,a):null};config.macros.formTiddler.getSelectMultipleValue=function(c){var a=[];var d=c.length;for(var b=0;b<d;b++){if(c.options[b].selected){a.push(abego.getOptionsValue(c,b))}}return a};config.macros.formTiddler.checkForExtensions=function(a,b){if(!version.extensions.DataTiddlerPlugin){config.macros.formTiddler.createErrorElement(a,"<<"+b+">> requires the DataTiddlerPlugin. (You can get it from http://tiddlywiki.abego-software.de/#DataTiddlerPlugin)");return false}return true};config.macros.formTiddler.trace=function(a){displayMessage("Trace: "+a)};config.macros.formTiddler.displayFormTiddlerError=function(a){alert("FormTiddlerPlugin Error: "+a)};config.macros.formTiddler.createErrorElement=function(a,b){return createTiddlyElement(a,"span",null,"formTiddlerError",b)};config.macros.formTiddler.getContainingTiddlerName=function(a){return story.findContainingTiddler(a).getAttribute("tiddler")};function onFormTiddlerChange(f){if(!f){f=window.event}var d=resolveTarget(f);var b=config.macros.formTiddler.getContainingTiddlerName(d);var a=config.macros.formTiddler.getter[d.type];if(a){var c=a(d);DataTiddler.setData(b,d.name,c)}else{config.macros.formTiddler.displayFormTiddlerError("No getter defined for INPUT element of type '"+d.type+"'. (Element '"+d.name+"' used in tiddler '"+b+"')")}}window.onFormTiddlerChange=onFormTiddlerChange;setStylesheet(".formTiddlerError{color: #ffffff;background-color: #880000;}","formTiddler");config.macros.checkForDataTiddlerPlugin={label:"checkForDataTiddlerPlugin",version:{major:1,minor:0,revision:0,date:new Date(2005,12,14)},prompt:"Check if the DataTiddlerPlugin exists"};config.macros.checkForDataTiddlerPlugin.handler=function(a,b,c){config.macros.formTiddler.checkForExtensions(a,config.macros.formTiddler.label)};config.macros.newTiddlerWithForm={label:"newTiddlerWithForm",version:{major:1,minor:0,revision:1,date:new Date(2006,1,6)},prompt:"Creates a new Tiddler with a <<formTiddler ...>> macro"};config.macros.newTiddlerWithForm.handler=function(place,macroName,params){var i=0;var formTemplateName=undefined;if(i<params.length){formTemplateName=params[i];i++}if(!formTemplateName){config.macros.formTiddler.createErrorElement(place,"No form template specified in <<"+macroName+">>.");return}var buttonLabel=undefined;if(i<params.length){buttonLabel=params[i];i++}if(!buttonLabel){config.macros.formTiddler.createErrorElement(place,"No button label specified in <<"+macroName+">>.");return}var tiddlerNameScript=undefined;var askUser=false;if(i<params.length){tiddlerNameScript=params[i];i++;if(i<params.length&&params[i]=="askUser"){askUser=true;i++}}if(!readOnly){var onClick=function(){var tiddlerName=undefined;if(tiddlerNameScript){try{tiddlerName=eval(tiddlerNameScript)}catch(ex){}}if(!tiddlerName||askUser){tiddlerName=prompt("Please specify a tiddler name.",askUser?tiddlerName:"")}while(tiddlerName&&store.getTiddler(tiddlerName)){tiddlerName=prompt("A tiddler named '"+tiddlerName+"' already exists.\n\nPlease specify a tiddler name.",tiddlerName)}if(tiddlerName){var body="<<formTiddler [["+formTemplateName+"]]>>";var tags=[];store.saveTiddler(tiddlerName,tiddlerName,body,config.options.txtUserName,new Date(),tags);story.displayTiddler(null,tiddlerName,1)}};createTiddlyButton(place,buttonLabel,buttonLabel,onClick)}};
//%/
<html>
<div id="jxgbox" class="jxgbox" style="height:400px; width:600px;"></div>
</html>

<script>
   var board = CreateBassModelBoard();

   var p_slider = board.create('slider', [[0,-2],[10,-2], [0.0,0.03, 1.0]], {name:'p',size:2}, {withLabel:false});
   var q_slider = board.create('slider', [[0,-5],[10,-5], [0.0,0.32, 1.0]], {name:'q',size:1}, {withLabel:false});
   var M_slider = board.create('slider', [[0,0],[0,200], [0.0,100, 2000]], {name:'Market potential,size:1'}, {withLabel:false});

   CreateBass_cF_fsumGraph(board, M_slider);
   CreateBass_fGraph(board, M_slider);

   function CreateBassModelBoard()
   {
      var board = JXG.JSXGraph.initBoard('jxgbox', {boundingbox: [-4,  12, 5, -7], keepaspectratio:true, axis:true, showNavigation:true});
      JXG.removeEvent(board.containerObj, 'mousewheel', board.mouseWheelListener, board);
      JXG.removeEvent(board.containerObj, 'DOMMouseScroll', board.mouseWheelListener, board); 

      return board;
   }

   function Bass_cF_fsum(M, p, q, t)
   {
      Value = M * (1 - exp_p_plus_q_times_t (p,q,t)) / (1+((q/p) * exp_p_plus_q_times_t (p,q,t)));
      return Value ;
   }

   function exp_p_plus_q_times_t (p,q,t)
   {
      return Math.exp (-t * (p + q));
   }

   function Bass_f( M, p, q, t)
   {
      Value = M *  ((Math.pow(p+q,2)/p) * exp_p_plus_q_times_t (p,q,t) / Math.pow(1+(q/p) * exp_p_plus_q_times_t (p,q,t),2))
      return Value ;
   }

   function CreateBass_fGraph(board, M_slider)
   {
      var bassfunction = board.create
      (
            'functiongraph', 
            [
               function(x)
               {
                  return Bass_f( M_slider.Y(), p_slider.Value(), q_slider.Value(), x);
               },
               0,
               20
            ]
      );
   } 

   function CreateBass_cF_fsumGraph(board, M_slider)
   {
      var bassfunction = board.create
      (
            'functiongraph', 
            [
               function(x)
               {
                  return Bass_cF_fsum( M_slider.Y(), p_slider.Value(), q_slider.Value(), x);
               },
               0,
               20
            ]
            ,{'strokeColor':'red'}
      );
   } 
</script>
Specialized assets are those where there is unilateral dependence between the innovation and the complementary asset.

See [[M5-Strategy-S6 - Summary Teece - Complementary assets]]

<html>
<img src="/static/files/MBI/Module%205/dependenceoncomplementaryassets.PNG" width="300" />
</html>

Alliance Strategies:
* Complementary asset holders have a VERY credible entry proposition when the asset is tightly held, even when appropriability is strong
{{{
//{{{
config.macros.PlotFunction = {
  handler: function (place, macroName, params, wikifier, paramString, tiddler)
  {
     var resultString;
     var wolframAlphaQuery;

     var xml;
     var width = '500';
     var height = '270';

     if (params[1] != null)
     {
           width = params[1];
     }

     if (params[2] != null)
     {
           height = params[2];
     }

     wolframAlphaQuery = '/query_wolfram/v1/query?input=';
     wolframAlphaQuery += params[0];
     wolframAlphaQuery += '&format=image&appid=beta824g5';
     var xmlDoc=document.implementation.createDocument("","",null);

     resultString = "<html>";
     resultString += '<iframe ';
     resultString += 'src="';
     resultString += QueryWolframAlpha(wolframAlphaQuery);
     resultString += '"';
     resultString += ' width=' + width;
     resultString += ' height=' + height;
     resultString +='">';
     resultString += '</iframe>';
     resultString += '</html>';

     wikify(resultString,place);
   }
 }

function QueryWolframAlpha(s)
{
     var xmlhttp=false;
     var resultString = "";
     var partialResultString  = "";
     var xmlDoc;

     try {
          xmlhttp = new XMLHttpRequest();
     } catch (e) {
          xmlhttp=false;
     }

     xmlhttp.open("GET",s,false);
     xmlhttp.send(null);
     if (xmlhttp.readyState==4) {
          xmlDoc = xmlhttp.responseXML;
          var xPathRes;
              xPathRes= xmlDoc.evaluate('/queryresult[@success="true"]/pod[@title="Plots"]/subpod[@title=""]/img/@src', xmlDoc, null, XPathResult.ANY_TYPE,null);
               if (xPathRes.resultType == 4)
               {
                    xPathRes = xPathRes.iterateNext();
                    partialResultString = xPathRes.value;
               }
     }
     return (partialResultString);
}

//}}}
}}}
<<YouTubeFragment DG4bNqUkPT4>>
/***
|''Name''|TiddlySpaceInitialization|
|''Version''|0.7.3|
|''Description''|Initializes new TiddlySpaces the first time they are created|
|''Status''|@@beta@@|
|''Source''|http://github.com/TiddlySpace/tiddlyspace/blob/master/src/plugins/TiddlySpaceInit.js|
|''CoreVersion''|2.6.1|
|''Requires''|TiddlySpaceConfig RandomColorPalettePlugin chrjs ImageMacroPlugin|
!TODO
* robust error notification and recovery
!MarkupPreHead
<!--{{{-->
<link href="/bags/%0_public/tiddlers.atom" rel="alternate"
	type="application/atom+xml" title="%0's public feed" />
<link rel="canonical" href="%1/" />
<!--}}}-->
!Code
***/
//{{{
(function($) {

var versionField = "tiddlyspaceinit_version";
var markupPreHead = store.getTiddlerText(tiddler.title + "##MarkupPreHead", "");
var tiddlyspace = config.extensions.tiddlyspace;
var currentSpace = tiddlyspace.currentSpace;
var tweb = config.extensions.tiddlyweb;

var plugin = config.extensions.TiddlySpaceInit = {
	version: "0.6",
	SiteTitle: "%0",
	SiteSubtitle: "a TiddlySpace",
	flagTitle: "%0SetupFlag",
	flagWarning: "Please do not modify this tiddler; it was created " +
		"automatically upon space creation.",

	dispatch: function(ev) {
		var title = plugin.flagTitle.format([currentSpace.name]);
		config.annotations[title] = plugin.flagWarning;
		if(currentSpace.type != "private") {
			return;
		}
		var tiddlers = [];
		var tid = store.getTiddler(title);
		if(tid) {
			curVersion = parseFloat(tid.fields[versionField]);
			reqVersion = parseFloat(plugin.version);
			if(curVersion < reqVersion) {
				plugin.update(curVersion, tid);
				tid.fields[versionField] = plugin.version;
				tid.incChangeCount();
				tid = store.saveTiddler(tid);
				tiddlers.push(tid);
			}
		} else { // first run
			tid = new Tiddler(title);
			tid.tags = ["excludeLists", "excludeSearch", "excludePublisher"];
			tid.fields = $.extend({}, config.defaultCustomFields);
			tid.fields[versionField] = plugin.version;
			tid.text = "@@%0@@".format([plugin.flagWarning]);
			tid = store.saveTiddler(tid);
			tiddlers = tiddlers.concat(plugin.firstRun(), tid);
		}
		autoSaveChanges(null, tiddlers);
	},
	update: function(curVersion, flagTiddler) {
		if(curVersion < 0.2) {
			this.createAvatar();
		}
		if(curVersion < 0.3) {
			flagTiddler.tags.pushUnique("excludePublisher"); // XXX: never persisted
		}
		if(curVersion < 0.5) { // v0.4 was faulty
			this.setupMarkupPreHead();
		}
		if(curVersion < 0.6) {
			this.purgeSystemSettings();
		}
	},
	pubTid: {
		tags: ["excludeLists", "excludeSearch"],
		fields: $.extend({}, config.defaultCustomFields, {
			"server.workspace": tiddlyspace.getCurrentWorkspace("public")
		})
	},
	makeTiddlerIfNot: function(tiddler) {
		if (!store.tiddlerExists(tiddler.title)) {
			$.extend(true, tiddler, plugin.pubTid);
			return [store.saveTiddler(tiddler)];
		} else {
			return [];
		}
	},
	firstRun: function() {
		var tiddlers = [];
		// generate Site*itle
		$.each(["SiteTitle", "SiteSubtitle"], function(i, item) {
			var tid = new Tiddler(item);
			tid.text = plugin[item].format([currentSpace.name]);
			tiddlers.push.apply(tiddlers,
				plugin.makeTiddlerIfNot(tid));
		});
		// generate public ColorPalette
		var tid = new Tiddler("ColorPalette");
		tid.text = config.macros.RandomColorPalette.generatePalette({
			saturation_pale: 0.67, saturation_light: 0.53,
			saturation_mid: 0.43, saturation_dark: 0.06,
			pale: 0.99, light: 0.85, mid: 0.5, dark: 0.31
		},
			false);
		tiddlers.push.apply(tiddlers, plugin.makeTiddlerIfNot(tid));
		this.createAvatar();
		this.setupMarkupPreHead();
		return tiddlers;
	},
	// remove _cookie slices (TiddlyWiki 2.6.2 beta 6 remnants)
	purgeSystemSettings: function() {
		var ss = store.getTiddler("SystemSettings");
		if(ss) {
			var lines = ss.text.split("\n");
			var persistentOptions = $.grep(lines, function(line, i) {
				return line.indexOf("_cookie:") == -1;
			});
			ss.text = persistentOptions.join("\n");
			ss = store.saveTiddler(ss);
			autoSaveChanges(null, [ss]);
		}
	},
	createAvatar: function() {
		var avatar = "SiteIcon";
		var host = tweb.host;
		var notify = function(xhr, error, exc) {
			displayMessage("ERROR: could not create avatar - " + // TODO: i18n
				"%0: %1".format([xhr.statusText, xhr.responseText]));
			// TODO: resolve!?
		};

		var pubBag = tiddlyspace.getCurrentBag("public");
		var tid = new tiddlyweb.Tiddler(avatar);
		tid.bag = new tiddlyweb.Bag(pubBag, host);

		var callback = function(data, status, xhr) {}; // avatar already exists; do nothing
		var errback = function(xhr, error, exc) {
			if(xhr.status != 404) {
				return;
			}
			// copy default avatar
			var _notify = function(tid, status, xhr) {
				displayMessage("created avatar"); // TODO: i18n
				var image = config.macros.image;
				if(image && image.refreshImage) {
					var uri = "/%0/tiddlers/SiteIcon".
						format(tiddlyspace.getCurrentWorkspace("public"));
					image.refreshImage(uri);
					image.refreshImage("SiteIcon");
				}
			};
			var _callback = function(tid, status, xhr) {
				tid.title = avatar;
				tid.bag.name = pubBag;
				delete tid.etag;
				tid.put(_notify, notify); // TODO: add to current session document (via adaptor?)
			};
			tweb.getUserInfo(function(user) {
				var avatarTitle = currentSpace.name == user.name ?
					"defaultUserIcon" : "defaultSiteIcon";
				var tid = new tiddlyweb.Tiddler(avatarTitle);
				tid.bag = new tiddlyweb.Bag("common", host);
				tid.get(_callback, notify);
			});
		};
		tid.get(callback, errback);
	},
	savePublicTiddlerText: function(title, text, pubWorkspace) {
		var tid = new Tiddler(title);
		tid.text = text;
		tid.tags = ["excludeLists"];
		tid.fields = $.extend({}, config.defaultCustomFields);
		tid.fields["server.workspace"] = pubWorkspace;
		tid.fields["server.page.revision"] = "false";
		tid = store.saveTiddler(tid);
		autoSaveChanges(null, [tid]);
	},
	setupMarkupPreHead: function() {
		var pubWorkspace = tiddlyspace.getCurrentWorkspace("public");
		var existing = store.getTiddler("MarkupPreHead");
		if(!existing || existing.fields["server.workspace"] != pubWorkspace) {
			var context = this;
			tweb.getStatus(function(status) {
				var text = markupPreHead.format(currentSpace.name,
					tiddlyspace.getHost(status.server_host, currentSpace.name));
				context.savePublicTiddlerText("MarkupPreHead", text,
					pubWorkspace);
			});
		}
		// also set up DefaultTiddlers
		var title = "DefaultTiddlers";
		existing = store.getTiddler(title) || new Tiddler(title);
		if(existing.fields["server.workspace"] != pubWorkspace) {
			var text = existing.text || store.getShadowTiddlerText(title);
			this.savePublicTiddlerText(title, text, pubWorkspace);
		}
	}
};

$(document).bind("startup", plugin.dispatch);

})(jQuery);
//}}}
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''Session Purpose''
* Understanding the role of resource [[fungibility|Fungibility]] in market opportunity identification
* Multiple market opportunities, firm diversification, and firm performance
''Discussion Topics''
* Mapping a venture’s market entry strategy and diversification strategy over time
* Sources of insights on market opportunities for technologies
* Questions pertaining to the Novogel case
''Session Preparation''
* [[Case: Novogel|/static/files/MBI/Module%206/Novogel%20English%20version.pdf]]
* [[Gruber, M., MacMillan, I.C., Thompson, J.D. 2008. Look before you leap: Market Opportunity Identification in Emerging Technology Firms|/static/files/MBI/Module%206/READINGS_Gruber_MacMillan_Thompson_MSc_2008.pdf]]. Management Science 1652-1665.

[[M6-S4 - Reading - Gruber M. Look before you leap: Market Opportunity Identification in Emerging Technology Firms]]
[[M6-S4 - Session notes]]
One of the most critical aspects driving customer choice and willingness to pay is the alternative offerings. The next best competitive alternative (NBCA). The NBCA, which is the price the competitor charges for the product or service, defines the reference value for an offering.
/***
|''Name:''|ForEachTiddlerPlugin|
|''Version:''|1.0.8 (2007-04-12)|
|''Source:''|http://tiddlywiki.abego-software.de/#ForEachTiddlerPlugin|
|''Author:''|UdoBorkowski (ub [at] abego-software [dot] de)|
|''Licence:''|[[BSD open source license (abego Software)|http://www.abego-software.de/legal/apl-v10.html]]|
|''Copyright:''|&copy; 2005-2007 [[abego Software|http://www.abego-software.de]]|
|''TiddlyWiki:''|1.2.38+, 2.0|
|''Browser:''|Firefox 1.0.4+; Firefox 1.5; InternetExplorer 6.0|
!Description

Create customizable lists, tables etc. for your selections of tiddlers. Specify the tiddlers to include and their order through a powerful language.

''Syntax:'' 
|>|{{{<<}}}''forEachTiddler'' [''in'' //tiddlyWikiPath//] [''where'' //whereCondition//] [''sortBy'' //sortExpression// [''ascending'' //or// ''descending'']] [''script'' //scriptText//] [//action// [//actionParameters//]]{{{>>}}}|
|//tiddlyWikiPath//|The filepath to the TiddlyWiki the macro should work on. When missing the current TiddlyWiki is used.|
|//whereCondition//|(quoted) JavaScript boolean expression. May refer to the build-in variables {{{tiddler}}} and  {{{context}}}.|
|//sortExpression//|(quoted) JavaScript expression returning "comparable" objects (using '{{{<}}}','{{{>}}}','{{{==}}}'. May refer to the build-in variables {{{tiddler}}} and  {{{context}}}.|
|//scriptText//|(quoted) JavaScript text. Typically defines JavaScript functions that are called by the various JavaScript expressions (whereClause, sortClause, action arguments,...)|
|//action//|The action that should be performed on every selected tiddler, in the given order. By default the actions [[addToList|AddToListAction]] and [[write|WriteAction]] are supported. When no action is specified [[addToList|AddToListAction]]  is used.|
|//actionParameters//|(action specific) parameters the action may refer while processing the tiddlers (see action descriptions for details). <<tiddler [[JavaScript in actionParameters]]>>|
|>|~~Syntax formatting: Keywords in ''bold'', optional parts in [...]. 'or' means that exactly one of the two alternatives must exist.~~|

See details see [[ForEachTiddlerMacro]] and [[ForEachTiddlerExamples]].

!Revision history
* v1.0.8 (2007-04-12)
** Adapted to latest TiddlyWiki 2.2 Beta importTiddlyWiki API (introduced with changeset 2004). TiddlyWiki 2.2 Beta builds prior to changeset 2004 are no longer supported (but TiddlyWiki 2.1 and earlier, of cause)
* v1.0.7 (2007-03-28)
** Also support "pre" formatted TiddlyWikis (introduced with TW 2.2) (when using "in" clause to work on external tiddlers)
* v1.0.6 (2006-09-16)
** Context provides "viewerTiddler", i.e. the tiddler used to view the macro. Most times this is equal to the "inTiddler", but when using the "tiddler" macro both may be different.
** Support "begin", "end" and "none" expressions in "write" action
* v1.0.5 (2006-02-05)
** Pass tiddler containing the macro with wikify, context object also holds reference to tiddler containing the macro ("inTiddler"). Thanks to SimonBaird.
** Support Firefox 1.5.0.1
** Internal
*** Make "JSLint" conform
*** "Only install once"
* v1.0.4 (2006-01-06)
** Support TiddlyWiki 2.0
* v1.0.3 (2005-12-22)
** Features: 
*** Write output to a file supports multi-byte environments (Thanks to Bram Chen) 
*** Provide API to access the forEachTiddler functionality directly through JavaScript (see getTiddlers and performMacro)
** Enhancements:
*** Improved error messages on InternetExplorer.
* v1.0.2 (2005-12-10)
** Features: 
*** context object also holds reference to store (TiddlyWiki)
** Fixed Bugs: 
*** ForEachTiddler 1.0.1 has broken support on win32 Opera 8.51 (Thanks to BrunoSabin for reporting)
* v1.0.1 (2005-12-08)
** Features: 
*** Access tiddlers stored in separated TiddlyWikis through the "in" option. I.e. you are no longer limited to only work on the "current TiddlyWiki".
*** Write output to an external file using the "toFile" option of the "write" action. With this option you may write your customized tiddler exports.
*** Use the "script" section to define "helper" JavaScript functions etc. to be used in the various JavaScript expressions (whereClause, sortClause, action arguments,...).
*** Access and store context information for the current forEachTiddler invocation (through the build-in "context" object) .
*** Improved script evaluation (for where/sort clause and write scripts).
* v1.0.0 (2005-11-20)
** initial version

!Code
***/
//{{{

	
//============================================================================
//============================================================================
//		   ForEachTiddlerPlugin
//============================================================================
//============================================================================

// Only install once
if (!version.extensions.ForEachTiddlerPlugin) {

if (!window.abego) window.abego = {};

version.extensions.ForEachTiddlerPlugin = {
	major: 1, minor: 0, revision: 8, 
	date: new Date(2007,3,12), 
	source: "http://tiddlywiki.abego-software.de/#ForEachTiddlerPlugin",
	licence: "[[BSD open source license (abego Software)|http://www.abego-software.de/legal/apl-v10.html]]",
	copyright: "Copyright (c) abego Software GmbH, 2005-2007 (www.abego-software.de)"
};

// For backward compatibility with TW 1.2.x
//
if (!TiddlyWiki.prototype.forEachTiddler) {
	TiddlyWiki.prototype.forEachTiddler = function(callback) {
		for(var t in this.tiddlers) {
			callback.call(this,t,this.tiddlers[t]);
		}
	};
}

//============================================================================
// forEachTiddler Macro
//============================================================================

version.extensions.forEachTiddler = {
	major: 1, minor: 0, revision: 8, date: new Date(2007,3,12), provider: "http://tiddlywiki.abego-software.de"};

// ---------------------------------------------------------------------------
// Configurations and constants 
// ---------------------------------------------------------------------------

config.macros.forEachTiddler = {
	 // Standard Properties
	 label: "forEachTiddler",
	 prompt: "Perform actions on a (sorted) selection of tiddlers",

	 // actions
	 actions: {
		 addToList: {},
		 write: {}
	 }
};

// ---------------------------------------------------------------------------
//  The forEachTiddler Macro Handler 
// ---------------------------------------------------------------------------

config.macros.forEachTiddler.getContainingTiddler = function(e) {
	while(e && !hasClass(e,"tiddler"))
		e = e.parentNode;
	var title = e ? e.getAttribute("tiddler") : null; 
	return title ? store.getTiddler(title) : null;
};

config.macros.forEachTiddler.handler = function(place,macroName,params,wikifier,paramString,tiddler) {
	// config.macros.forEachTiddler.traceMacroCall(place,macroName,params,wikifier,paramString,tiddler);

	if (!tiddler) tiddler = config.macros.forEachTiddler.getContainingTiddler(place);
	// --- Parsing ------------------------------------------

	var i = 0; // index running over the params
	// Parse the "in" clause
	var tiddlyWikiPath = undefined;
	if ((i < params.length) && params[i] == "in") {
		i++;
		if (i >= params.length) {
			this.handleError(place, "TiddlyWiki path expected behind 'in'.");
			return;
		}
		tiddlyWikiPath = this.paramEncode((i < params.length) ? params[i] : "");
		i++;
	}

	// Parse the where clause
	var whereClause ="true";
	if ((i < params.length) && params[i] == "where") {
		i++;
		whereClause = this.paramEncode((i < params.length) ? params[i] : "");
		i++;
	}

	// Parse the sort stuff
	var sortClause = null;
	var sortAscending = true; 
	if ((i < params.length) && params[i] == "sortBy") {
		i++;
		if (i >= params.length) {
			this.handleError(place, "sortClause missing behind 'sortBy'.");
			return;
		}
		sortClause = this.paramEncode(params[i]);
		i++;

		if ((i < params.length) && (params[i] == "ascending" || params[i] == "descending")) {
			 sortAscending = params[i] == "ascending";
			 i++;
		}
	}

	// Parse the script
	var scriptText = null;
	if ((i < params.length) && params[i] == "script") {
		i++;
		scriptText = this.paramEncode((i < params.length) ? params[i] : "");
		i++;
	}

	// Parse the action. 
	// When we are already at the end use the default action
	var actionName = "addToList";
	if (i < params.length) {
	   if (!config.macros.forEachTiddler.actions[params[i]]) {
			this.handleError(place, "Unknown action '"+params[i]+"'.");
			return;
		} else {
			actionName = params[i]; 
			i++;
		}
	} 
	
	// Get the action parameter
	// (the parsing is done inside the individual action implementation.)
	var actionParameter = params.slice(i);


	// --- Processing ------------------------------------------
	try {
		this.performMacro({
				place: place, 
				inTiddler: tiddler,
				whereClause: whereClause, 
				sortClause: sortClause, 
				sortAscending: sortAscending, 
				actionName: actionName, 
				actionParameter: actionParameter, 
				scriptText: scriptText, 
				tiddlyWikiPath: tiddlyWikiPath});

	} catch (e) {
		this.handleError(place, e);
	}
};

// Returns an object with properties "tiddlers" and "context".
// tiddlers holds the (sorted) tiddlers selected by the parameter,
// context the context of the execution of the macro.
//
// The action is not yet performed.
//
// @parameter see performMacro
//
config.macros.forEachTiddler.getTiddlersAndContext = function(parameter) {

	var context = config.macros.forEachTiddler.createContext(parameter.place, parameter.whereClause, parameter.sortClause, parameter.sortAscending, parameter.actionName, parameter.actionParameter, parameter.scriptText, parameter.tiddlyWikiPath, parameter.inTiddler);

	var tiddlyWiki = parameter.tiddlyWikiPath ? this.loadTiddlyWiki(parameter.tiddlyWikiPath) : store;
	context["tiddlyWiki"] = tiddlyWiki;
	
	// Get the tiddlers, as defined by the whereClause
	var tiddlers = this.findTiddlers(parameter.whereClause, context, tiddlyWiki);
	context["tiddlers"] = tiddlers;

	// Sort the tiddlers, when sorting is required.
	if (parameter.sortClause) {
		this.sortTiddlers(tiddlers, parameter.sortClause, parameter.sortAscending, context);
	}

	return {tiddlers: tiddlers, context: context};
};

// Returns the (sorted) tiddlers selected by the parameter.
//
// The action is not yet performed.
//
// @parameter see performMacro
//
config.macros.forEachTiddler.getTiddlers = function(parameter) {
	return this.getTiddlersAndContext(parameter).tiddlers;
};

// Performs the macros with the given parameter.
//
// @param parameter holds the parameter of the macro as separate properties.
//				  The following properties are supported:
//
//						place
//						whereClause
//						sortClause
//						sortAscending
//						actionName
//						actionParameter
//						scriptText
//						tiddlyWikiPath
//
//					All properties are optional. 
//					For most actions the place property must be defined.
//
config.macros.forEachTiddler.performMacro = function(parameter) {
	var tiddlersAndContext = this.getTiddlersAndContext(parameter);

	// Perform the action
	var actionName = parameter.actionName ? parameter.actionName : "addToList";
	var action = config.macros.forEachTiddler.actions[actionName];
	if (!action) {
		this.handleError(parameter.place, "Unknown action '"+actionName+"'.");
		return;
	}

	var actionHandler = action.handler;
	actionHandler(parameter.place, tiddlersAndContext.tiddlers, parameter.actionParameter, tiddlersAndContext.context);
};

// ---------------------------------------------------------------------------
//  The actions 
// ---------------------------------------------------------------------------

// Internal.
//
// --- The addToList Action -----------------------------------------------
//
config.macros.forEachTiddler.actions.addToList.handler = function(place, tiddlers, parameter, context) {
	// Parse the parameter
	var p = 0;

	// Check for extra parameters
	if (parameter.length > p) {
		config.macros.forEachTiddler.createExtraParameterErrorElement(place, "addToList", parameter, p);
		return;
	}

	// Perform the action.
	var list = document.createElement("ul");
	place.appendChild(list);
	for (var i = 0; i < tiddlers.length; i++) {
		var tiddler = tiddlers[i];
		var listItem = document.createElement("li");
		list.appendChild(listItem);
		createTiddlyLink(listItem, tiddler.title, true);
	}
};

abego.parseNamedParameter = function(name, parameter, i) {
	var beginExpression = null;
	if ((i < parameter.length) && parameter[i] == name) {
		i++;
		if (i >= parameter.length) {
			throw "Missing text behind '%0'".format([name]);
		}
		
		return config.macros.forEachTiddler.paramEncode(parameter[i]);
	}
	return null;
}

// Internal.
//
// --- The write Action ---------------------------------------------------
//
config.macros.forEachTiddler.actions.write.handler = function(place, tiddlers, parameter, context) {
	// Parse the parameter
	var p = 0;
	if (p >= parameter.length) {
		this.handleError(place, "Missing expression behind 'write'.");
		return;
	}

	var textExpression = config.macros.forEachTiddler.paramEncode(parameter[p]);
	p++;

	// Parse the "begin" option
	var beginExpression = abego.parseNamedParameter("begin", parameter, p);
	if (beginExpression !== null) 
		p += 2;
	var endExpression = abego.parseNamedParameter("end", parameter, p);
	if (endExpression !== null) 
		p += 2;
	var noneExpression = abego.parseNamedParameter("none", parameter, p);
	if (noneExpression !== null) 
		p += 2;

	// Parse the "toFile" option
	var filename = null;
	var lineSeparator = undefined;
	if ((p < parameter.length) && parameter[p] == "toFile") {
		p++;
		if (p >= parameter.length) {
			this.handleError(place, "Filename expected behind 'toFile' of 'write' action.");
			return;
		}
		
		filename = config.macros.forEachTiddler.getLocalPath(config.macros.forEachTiddler.paramEncode(parameter[p]));
		p++;
		if ((p < parameter.length) && parameter[p] == "withLineSeparator") {
			p++;
			if (p >= parameter.length) {
				this.handleError(place, "Line separator text expected behind 'withLineSeparator' of 'write' action.");
				return;
			}
			lineSeparator = config.macros.forEachTiddler.paramEncode(parameter[p]);
			p++;
		}
	}
	
	// Check for extra parameters
	if (parameter.length > p) {
		config.macros.forEachTiddler.createExtraParameterErrorElement(place, "write", parameter, p);
		return;
	}

	// Perform the action.
	var func = config.macros.forEachTiddler.getEvalTiddlerFunction(textExpression, context);
	var count = tiddlers.length;
	var text = "";
	if (count > 0 && beginExpression)
		text += config.macros.forEachTiddler.getEvalTiddlerFunction(beginExpression, context)(undefined, context, count, undefined);
	
	for (var i = 0; i < count; i++) {
		var tiddler = tiddlers[i];
		text += func(tiddler, context, count, i);
	}
	
	if (count > 0 && endExpression)
		text += config.macros.forEachTiddler.getEvalTiddlerFunction(endExpression, context)(undefined, context, count, undefined);

	if (count == 0 && noneExpression) 
		text += config.macros.forEachTiddler.getEvalTiddlerFunction(noneExpression, context)(undefined, context, count, undefined);
		

	if (filename) {
		if (lineSeparator !== undefined) {
			lineSeparator = lineSeparator.replace(/\\n/mg, "\n").replace(/\\r/mg, "\r");
			text = text.replace(/\n/mg,lineSeparator);
		}
		saveFile(filename, convertUnicodeToUTF8(text));
	} else {
		var wrapper = createTiddlyElement(place, "span");
		wikify(text, wrapper, null/* highlightRegExp */, context.inTiddler);
	}
};


// ---------------------------------------------------------------------------
//  Helpers
// ---------------------------------------------------------------------------

// Internal.
//
config.macros.forEachTiddler.createContext = function(placeParam, whereClauseParam, sortClauseParam, sortAscendingParam, actionNameParam, actionParameterParam, scriptText, tiddlyWikiPathParam, inTiddlerParam) {
	return {
		place : placeParam, 
		whereClause : whereClauseParam, 
		sortClause : sortClauseParam, 
		sortAscending : sortAscendingParam, 
		script : scriptText,
		actionName : actionNameParam, 
		actionParameter : actionParameterParam,
		tiddlyWikiPath : tiddlyWikiPathParam,
		inTiddler : inTiddlerParam, // the tiddler containing the <<forEachTiddler ...>> macro call.
		viewerTiddler : config.macros.forEachTiddler.getContainingTiddler(placeParam) // the tiddler showing the forEachTiddler result
	};
};

// Internal.
//
// Returns a TiddlyWiki with the tiddlers loaded from the TiddlyWiki of 
// the given path.
//
config.macros.forEachTiddler.loadTiddlyWiki = function(path, idPrefix) {
	if (!idPrefix) {
		idPrefix = "store";
	}
	var lenPrefix = idPrefix.length;
	
	// Read the content of the given file
	var content = loadFile(this.getLocalPath(path));
	if(content === null) {
		throw "TiddlyWiki '"+path+"' not found.";
	}
	
	var tiddlyWiki = new TiddlyWiki();

	// Starting with TW 2.2 there is a helper function to import the tiddlers
	if (tiddlyWiki.importTiddlyWiki) {
		if (!tiddlyWiki.importTiddlyWiki(content))
			throw "File '"+path+"' is not a TiddlyWiki.";
		tiddlyWiki.dirty = false;
		return tiddlyWiki;
	}
	
	// The legacy code, for TW < 2.2
	
	// Locate the storeArea div's
	var posOpeningDiv = content.indexOf(startSaveArea);
	var posClosingDiv = content.lastIndexOf(endSaveArea);
	if((posOpeningDiv == -1) || (posClosingDiv == -1)) {
		throw "File '"+path+"' is not a TiddlyWiki.";
	}
	var storageText = content.substr(posOpeningDiv + startSaveArea.length, posClosingDiv);
	
	// Create a "div" element that contains the storage text
	var myStorageDiv = document.createElement("div");
	myStorageDiv.innerHTML = storageText;
	myStorageDiv.normalize();
	
	// Create all tiddlers in a new TiddlyWiki
	// (following code is modified copy of TiddlyWiki.prototype.loadFromDiv)
	var store = myStorageDiv.childNodes;
	for(var t = 0; t < store.length; t++) {
		var e = store[t];
		var title = null;
		if(e.getAttribute)
			title = e.getAttribute("tiddler");
		if(!title && e.id && e.id.substr(0,lenPrefix) == idPrefix)
			title = e.id.substr(lenPrefix);
		if(title && title !== "") {
			var tiddler = tiddlyWiki.createTiddler(title);
			tiddler.loadFromDiv(e,title);
		}
	}
	tiddlyWiki.dirty = false;

	return tiddlyWiki;
};


	
// Internal.
//
// Returns a function that has a function body returning the given javaScriptExpression.
// The function has the parameters:
// 
//	 (tiddler, context, count, index)
//
config.macros.forEachTiddler.getEvalTiddlerFunction = function (javaScriptExpression, context) {
	var script = context["script"];
	var functionText = "var theFunction = function(tiddler, context, count, index) { return "+javaScriptExpression+"}";
	var fullText = (script ? script+";" : "")+functionText+";theFunction;";
	return eval(fullText);
};

// Internal.
//
config.macros.forEachTiddler.findTiddlers = function(whereClause, context, tiddlyWiki) {
	var result = [];
	var func = config.macros.forEachTiddler.getEvalTiddlerFunction(whereClause, context);
	tiddlyWiki.forEachTiddler(function(title,tiddler) {
		if (func(tiddler, context, undefined, undefined)) {
			result.push(tiddler);
		}
	});
	return result;
};

// Internal.
//
config.macros.forEachTiddler.createExtraParameterErrorElement = function(place, actionName, parameter, firstUnusedIndex) {
	var message = "Extra parameter behind '"+actionName+"':";
	for (var i = firstUnusedIndex; i < parameter.length; i++) {
		message += " "+parameter[i];
	}
	this.handleError(place, message);
};

// Internal.
//
config.macros.forEachTiddler.sortAscending = function(tiddlerA, tiddlerB) {
	var result = 
		(tiddlerA.forEachTiddlerSortValue == tiddlerB.forEachTiddlerSortValue) 
			? 0
			: (tiddlerA.forEachTiddlerSortValue < tiddlerB.forEachTiddlerSortValue)
			   ? -1 
			   : +1; 
	return result;
};

// Internal.
//
config.macros.forEachTiddler.sortDescending = function(tiddlerA, tiddlerB) {
	var result = 
		(tiddlerA.forEachTiddlerSortValue == tiddlerB.forEachTiddlerSortValue) 
			? 0
			: (tiddlerA.forEachTiddlerSortValue < tiddlerB.forEachTiddlerSortValue)
			   ? +1 
			   : -1; 
	return result;
};

// Internal.
//
config.macros.forEachTiddler.sortTiddlers = function(tiddlers, sortClause, ascending, context) {
	// To avoid evaluating the sortClause whenever two items are compared 
	// we pre-calculate the sortValue for every item in the array and store it in a 
	// temporary property ("forEachTiddlerSortValue") of the tiddlers.
	var func = config.macros.forEachTiddler.getEvalTiddlerFunction(sortClause, context);
	var count = tiddlers.length;
	var i;
	for (i = 0; i < count; i++) {
		var tiddler = tiddlers[i];
		tiddler.forEachTiddlerSortValue = func(tiddler,context, undefined, undefined);
	}

	// Do the sorting
	tiddlers.sort(ascending ? this.sortAscending : this.sortDescending);

	// Delete the temporary property that holds the sortValue.	
	for (i = 0; i < tiddlers.length; i++) {
		delete tiddlers[i].forEachTiddlerSortValue;
	}
};


// Internal.
//
config.macros.forEachTiddler.trace = function(message) {
	displayMessage(message);
};

// Internal.
//
config.macros.forEachTiddler.traceMacroCall = function(place,macroName,params) {
	var message ="<<"+macroName;
	for (var i = 0; i < params.length; i++) {
		message += " "+params[i];
	}
	message += ">>";
	displayMessage(message);
};


// Internal.
//
// Creates an element that holds an error message
// 
config.macros.forEachTiddler.createErrorElement = function(place, exception) {
	var message = (exception.description) ? exception.description : exception.toString();
	return createTiddlyElement(place,"span",null,"forEachTiddlerError","<<forEachTiddler ...>>: "+message);
};

// Internal.
//
// @param place [may be null]
//
config.macros.forEachTiddler.handleError = function(place, exception) {
	if (place) {
		this.createErrorElement(place, exception);
	} else {
		throw exception;
	}
};

// Internal.
//
// Encodes the given string.
//
// Replaces 
//	 "$))" to ">>"
//	 "$)" to ">"
//
config.macros.forEachTiddler.paramEncode = function(s) {
	var reGTGT = new RegExp("\\$\\)\\)","mg");
	var reGT = new RegExp("\\$\\)","mg");
	return s.replace(reGTGT, ">>").replace(reGT, ">");
};

// Internal.
//
// Returns the given original path (that is a file path, starting with "file:")
// as a path to a local file, in the systems native file format.
//
// Location information in the originalPath (i.e. the "#" and stuff following)
// is stripped.
// 
config.macros.forEachTiddler.getLocalPath = function(originalPath) {
	// Remove any location part of the URL
	var hashPos = originalPath.indexOf("#");
	if(hashPos != -1)
		originalPath = originalPath.substr(0,hashPos);
	// Convert to a native file format assuming
	// "file:///x:/path/path/path..." - pc local file --> "x:\path\path\path..."
	// "file://///server/share/path/path/path..." - FireFox pc network file --> "\\server\share\path\path\path..."
	// "file:///path/path/path..." - mac/unix local file --> "/path/path/path..."
	// "file://server/share/path/path/path..." - pc network file --> "\\server\share\path\path\path..."
	var localPath;
	if(originalPath.charAt(9) == ":") // pc local file
		localPath = unescape(originalPath.substr(8)).replace(new RegExp("/","g"),"\\");
	else if(originalPath.indexOf("file://///") === 0) // FireFox pc network file
		localPath = "\\\\" + unescape(originalPath.substr(10)).replace(new RegExp("/","g"),"\\");
	else if(originalPath.indexOf("file:///") === 0) // mac/unix local file
		localPath = unescape(originalPath.substr(7));
	else if(originalPath.indexOf("file:/") === 0) // mac/unix local file
		localPath = unescape(originalPath.substr(5));
	else // pc network file
		localPath = "\\\\" + unescape(originalPath.substr(7)).replace(new RegExp("/","g"),"\\");	
	return localPath;
};

// ---------------------------------------------------------------------------
// Stylesheet Extensions (may be overridden by local StyleSheet)
// ---------------------------------------------------------------------------
//
setStylesheet(
	".forEachTiddlerError{color: #ffffff;background-color: #880000;}",
	"forEachTiddler");

//============================================================================
// End of forEachTiddler Macro
//============================================================================


//============================================================================
// String.startsWith Function
//============================================================================
//
// Returns true if the string starts with the given prefix, false otherwise.
//
version.extensions["String.startsWith"] = {major: 1, minor: 0, revision: 0, date: new Date(2005,11,20), provider: "http://tiddlywiki.abego-software.de"};
//
String.prototype.startsWith = function(prefix) {
	var n =  prefix.length;
	return (this.length >= n) && (this.slice(0, n) == prefix);
};



//============================================================================
// String.endsWith Function
//============================================================================
//
// Returns true if the string ends with the given suffix, false otherwise.
//
version.extensions["String.endsWith"] = {major: 1, minor: 0, revision: 0, date: new Date(2005,11,20), provider: "http://tiddlywiki.abego-software.de"};
//
String.prototype.endsWith = function(suffix) {
	var n = suffix.length;
	return (this.length >= n) && (this.right(n) == suffix);
};


//============================================================================
// String.contains Function
//============================================================================
//
// Returns true when the string contains the given substring, false otherwise.
//
version.extensions["String.contains"] = {major: 1, minor: 0, revision: 0, date: new Date(2005,11,20), provider: "http://tiddlywiki.abego-software.de"};
//
String.prototype.contains = function(substring) {
	return this.indexOf(substring) >= 0;
};

//============================================================================
// Array.indexOf Function
//============================================================================
//
// Returns the index of the first occurance of the given item in the array or 
// -1 when no such item exists.
//
// @param item [may be null]
//
version.extensions["Array.indexOf"] = {major: 1, minor: 0, revision: 0, date: new Date(2005,11,20), provider: "http://tiddlywiki.abego-software.de"};
//
Array.prototype.indexOf = function(item) {
	for (var i = 0; i < this.length; i++) {
		if (this[i] == item) {
			return i;
		}
	}
	return -1;
};

//============================================================================
// Array.contains Function
//============================================================================
//
// Returns true when the array contains the given item, otherwise false. 
//
// @param item [may be null]
//
version.extensions["Array.contains"] = {major: 1, minor: 0, revision: 0, date: new Date(2005,11,20), provider: "http://tiddlywiki.abego-software.de"};
//
Array.prototype.contains = function(item) {
	return (this.indexOf(item) >= 0);
};

//============================================================================
// Array.containsAny Function
//============================================================================
//
// Returns true when the array contains at least one of the elements 
// of the item. Otherwise (or when items contains no elements) false is returned.
//
version.extensions["Array.containsAny"] = {major: 1, minor: 0, revision: 0, date: new Date(2005,11,20), provider: "http://tiddlywiki.abego-software.de"};
//
Array.prototype.containsAny = function(items) {
	for(var i = 0; i < items.length; i++) {
		if (this.contains(items[i])) {
			return true;
		}
	}
	return false;
};


//============================================================================
// Array.containsAll Function
//============================================================================
//
// Returns true when the array contains all the items, otherwise false.
// 
// When items is null false is returned (even if the array contains a null).
//
// @param items [may be null] 
//
version.extensions["Array.containsAll"] = {major: 1, minor: 0, revision: 0, date: new Date(2005,11,20), provider: "http://tiddlywiki.abego-software.de"};
//
Array.prototype.containsAll = function(items) {
	for(var i = 0; i < items.length; i++) {
		if (!this.contains(items[i])) {
			return false;
		}
	}
	return true;
};


} // of "install only once"

// Used Globals (for JSLint) ==============
// ... DOM
/*global 	document */
// ... TiddlyWiki Core
/*global 	convertUnicodeToUTF8, createTiddlyElement, createTiddlyLink, 
			displayMessage, endSaveArea, hasClass, loadFile, saveFile, 
			startSaveArea, store, wikify */
//}}}


/***
!Licence and Copyright
Copyright (c) abego Software ~GmbH, 2005 ([[www.abego-software.de|http://www.abego-software.de]])

Redistribution and use in source and binary forms, with or without modification,
are permitted provided that the following conditions are met:

Redistributions of source code must retain the above copyright notice, this
list of conditions and the following disclaimer.

Redistributions in binary form must reproduce the above copyright notice, this
list of conditions and the following disclaimer in the documentation and/or other
materials provided with the distribution.

Neither the name of abego Software nor the names of its contributors may be
used to endorse or promote products derived from this software without specific
prior written permission.

THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS "AS IS" AND ANY
EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES
OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT
SHALL THE COPYRIGHT OWNER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT,
INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED
TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR
BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN
CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN
ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH
DAMAGE.
***/
/***
|''Name:''|TiddlySpaceLinkPlugin|
|''Description:''|Formatter to reference other spaces from wikitext |
|''Author:''|PaulDowney (psd (at) osmosoft (dot) com) |
|''Source:''|http://github.com/TiddlySpace/tiddlyspace/raw/master/src/plugins/TiddlySpaceLinkPlugin.js|
|''Version:''|1.4.2|
|''License:''|[[BSD License|http://www.opensource.org/licenses/bsd-license.php]] |
|''Comments:''|Please make comments at http://groups.google.co.uk/group/TiddlyWikiDev |
|''~CoreVersion:''|2.4|
!!Documentation
This plugin provides wikitext formatters for referencing another [[space|Space]] on the same TiddlySpace server, as in the following examples:
<<<
  {{{@space}}} -- @space 
  {{{~@space}}} -- ~@space 
  {{{Tiddler@space}}} -- Tiddler@space
  {{{[[Tiddler Title]]@space}}} -- [[Tiddler Title]]@space 
  {{{[[Link text|Tiddler Title]]@space}}} -- [[Link text|Tiddler Title]]@space
<<<
Links to tiddlers with a title begining with an "@" remain as tiddlyLinks:
<<<
  {{{[[@tiddler]]}}} -- [[@tiddler]]
<<<
and these may be changed into a space link using {{{@@}}}:
<<<
  {{{[[@@space]]}}} -- [[@@space]]
  {{{[[Link to an another space|@@space]]}}} -- [[Link to another space|@@space]]
  {{{[[@space|@@space]]}}} -- [[@space|@@space]]
<<<
TiddlySpace includes the [[TiddlySpaceLinkPlugin]] which provides WikiText markup for linking to other spaces on the same server. For example @glossary is a link to the {{{glossary}}} space and [[Small Trusted Group]]@glossary a link to an individual tiddler in the @glossary space. Prefixing the link with a tilde escapes the link, for example {{{~@space}}}.
Email addresses, for example joe.bloggs@example.com and mary@had.a.little.lamb.org should be unaffected.
!!Features
The plugin provides external links decorated so that other plugins may be included to add features such as the ability to dynamically pull externally linked tiddlers into the current TiddlyWiki.
Wikitext linking to a space on another server, for example from a tiddler in a space on tiddlyspace.com to a tiddler or a space on example.com, isn't currently supported. 
!!Code
***/
//{{{
/*jslint onevar: false nomen: false plusplus: false */
/*global jQuery config createTiddlyText createExternalLink createTiddlyLink */

function createSpaceLink(place, spaceName, title, alt, isBag) {
	var link, a, currentSpaceName, label;
	try {
		if (spaceName === config.extensions.tiddlyspace.currentSpace.name) {
			title = title || spaceName;
			a = createTiddlyLink(place, title, false);
			jQuery(a).text(alt || title);
			return a;
		}
	} catch (ex1) {
		currentSpaceName = false;
	}

	a = jQuery("<a />").addClass('tiddlySpaceLink externalLink').appendTo(place)[0];
	if(title) {
		jQuery(a).attr('tiddler', title);
	}
	if(isBag) {
		jQuery(a).attr('bag', spaceName);
	} else {
		jQuery(a).attr('tiddlyspace', spaceName);
	}

	config.extensions.tiddlyweb.getStatus(function(status) {
		link = status.server_host.url;
		if (title) {
			label = alt || title;
			link = link + "/" + encodeURIComponent(title);
		} else {
			label = alt || spaceName;
		}
		// assumes a http URI without user:pass@ prefix
		if(!isBag) {
			link = link.replace("http://", "http://" + spaceName.toLowerCase() + ".");
		} else {
			link += "/bags/" + spaceName + "/tiddlers.wiki";
		}
		jQuery(a).attr("href", link).text(label);
	});
	return a;
}

(function ($) {

	config.textPrimitives.spaceName = "[a-zA-Z][a-zA-Z0-9-]*[a-zA-Z0-9]";
	config.textPrimitives.spaceNameStrict = "[a-z][a-z0-9-]*";
	config.textPrimitives.bareTiddlerLetter = config.textPrimitives.anyLetterStrict;

	config.formatters.splice(0, 0, {
		name: "spacenameLink",
		match: config.textPrimitives.unWikiLink + "?" + config.textPrimitives.bareTiddlerLetter + "*@" + config.textPrimitives.spaceName + "\\.?.?",
		lookaheadRegExp: new RegExp(config.textPrimitives.unWikiLink + "?(" + config.textPrimitives.bareTiddlerLetter + "*)@(" + config.textPrimitives.spaceName + ")", "mg"),
		handler: function (w) {
			if (w.matchText.substr(w.matchText.length - 2, 1) === '.' && w.matchText.substr(w.matchText.length - 1, 1).match(/[a-zA-Z]/)) {
				w.outputText(w.output, w.matchStart, w.nextMatch);
				return;
			}
			if (w.matchText.substr(0, 1) === config.textPrimitives.unWikiLink) {
				w.outputText(w.output, w.matchStart + 1, w.nextMatch);
				return;
			}
			this.lookaheadRegExp.lastIndex = w.matchStart;
			var lookaheadMatch = this.lookaheadRegExp.exec(w.source);
			if (lookaheadMatch && lookaheadMatch.index === w.matchStart) {
				createSpaceLink(w.output, lookaheadMatch[2], lookaheadMatch[1]);
				w.nextMatch = this.lookaheadRegExp.lastIndex;
			}
		}
	},
	{
		name: "tiddlySpaceLink",
		match: "\\[\\[[^\\|\\]]*\\|*@@" + config.textPrimitives.spaceName + "\\]",
		lookaheadRegExp: new RegExp("\\[\\[(.*?)(?:\\|@@(.*?))?\\]\\]", "mg"),
		handler: function (w) {
			this.lookaheadRegExp.lastIndex = w.matchStart;
			var lookaheadMatch = this.lookaheadRegExp.exec(w.source);
			if (lookaheadMatch && lookaheadMatch.index === w.matchStart) {
				var alt = lookaheadMatch[2] ? lookaheadMatch[1] : lookaheadMatch[1].replace(/^@@/, "");
				var space = lookaheadMatch[2] || alt;
				createSpaceLink(w.output, space, "", alt);
				w.nextMatch = this.lookaheadRegExp.lastIndex;
			}
		}
	},
	{
		name: "tiddlyLinkSpacenameLink",
		match: "\\[\\[[^\\[]*\\]\\]@",
		lookaheadRegExp: new RegExp("\\[\\[(.*?)(?:\\|(.*?))?\\]\\]@(" + config.textPrimitives.spaceName + ")", "mg"),
		handler: function (w) {
			this.lookaheadRegExp.lastIndex = w.matchStart;
			var lookaheadMatch = this.lookaheadRegExp.exec(w.source);
			if (lookaheadMatch && lookaheadMatch.index === w.matchStart) {
				var title = lookaheadMatch[2] || lookaheadMatch[1];
				var alt = lookaheadMatch[1] || lookaheadMatch[2];
				createSpaceLink(w.output, lookaheadMatch[3], title, alt);
				w.nextMatch = this.lookaheadRegExp.lastIndex;
			}
		}
	});

	// ensure space links don't appear as missing links
	config.textPrimitives.brackettedLink = "\\[\\[([^\\]][^@\\]][^\\]]*)\\]\\](?=[^@])";
	config.textPrimitives.titledBrackettedLink = "\\[\\[([^\\[\\]\\|]+)\\|([^\\[\\]\\|]+)\\]\\](?=[^@])";

	// reevaluate derrived expressions ..
	config.textPrimitives.tiddlerForcedLinkRegExp = new RegExp("(?:" + config.textPrimitives.titledBrackettedLink + ")|(?:" +
		config.textPrimitives.brackettedLink + ")|(?:" +
		config.textPrimitives.urlPattern + ")","mg");
	config.textPrimitives.tiddlerAnyLinkRegExp = new RegExp("("+ config.textPrimitives.wikiLink + ")|(?:" +
		config.textPrimitives.titledBrackettedLink + ")|(?:" +
		config.textPrimitives.brackettedLink + ")|(?:" +
		config.textPrimitives.urlPattern + ")","mg");

	// treat space links in titledBracketedLink as external links
	var missingTiddlySpaceLink = new RegExp("^@@" + config.textPrimitives.spaceName + "$", "");
	var isExternalLink = config.formatterHelpers.isExternalLink;
	config.formatterHelpers.isExternalLink = function(link) {
		return missingTiddlySpaceLink.test(link) || isExternalLink(link);
	};

}(jQuery));
//}}}
Complementary assets are any additional products, services or competences that are need to make an invention profitable. See also [[M5-Strategy-S6 - Summary Teece - Complementary assets]]
Value innovation is making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space. It is about:
  1) Creating
  2) Raising
  3) Reducing
  4) Eliminating
factors that the industry accepts as a given. Be careful not to over-design an offering (authors call this //Christmas Tree Management//. An example was given for a Dutch bank trying to be good at everything:
<<image /static/files/MBI/Module%2011/strategycanvas.png width:600>>
The concept of [[Derived Demand]] which states that the demand for a product or service follows from the demand of the product or service or //their// customers:

<<image /static/files/MBI/Module%2011/DerivedDemand.png width:600>>
[[M6-S6 - Pitch Erasmo]]
[[M6-S6 - Pitch Dirk-Jan]]
[[M6-S6 - Pitch Frans]]
[[M6-S6 - Pitch Mike]]
[[M6-S6 - Pitch Stephan and Bruno]]

[[M6-S6 - Evaluation pitches]]
Psychological value refers to the many ways a product or service can  generate satisfaction for a user (see [[Universal Benefits]]))
|~ViewToolbar|closeTiddler +editTiddler +cloneTiddler > fields publishTiddler pubRev revisions syncing permalink references jump closeOthers snapshotPrint|
|~EditToolbar|+saveTiddler saveDraft -cancelTiddler deleteTiddler|
|~RevisionToolbar|> fields revert|
A core competence of a firm is a [[Competence]] which is valuable across different products and markets, unique and hard to imitate:
* Valuable
** Customers have to be willing to pay for the value a core competence represents (lower costs or customer benefit)
* Unique
** If a competence is not unique competition will drive down profits.
* Hard to imitate
** A competence uniqueness is sustainable only if other firms have difficulties to replicate the competence:
*** Require tightly interlinked function within a firm
*** Causal ambiguity increases barriers to imitation. This is if the roots of the competence are hard to understand
* Valuable across different products or markets

<html>
<img src="/static/files/MBI/Module%206/competencesandproducts.PNG" width = 500>
</html>

Part of [[M8-S2 - Reading - Strategies for E-Business - Chapter 4 - Internal Analysis]]

See also:
[[M6-S3 - Reading - Prahalad, C.K. The core competence of the corporation]]
[[M6-S4 - Session notes]]
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In [[Marketing Strategy and Organization: Building Sustainable Business]] a strategic busines unit is defined to have its own objectives  and competes in a specific [[segment|Market Segmentation]] with other companies for the production and selling of  specific goods or services.

See also: [[Division]]@management
a TiddlySpace
Many companies do not understand how their products, services or customer relations create value for their customers. They are assuming that adding features or improving performance will result in a difference. Two types of value creations matter to customers:
* Economical or [[Monetary value]]
* [[Psychological value]]
Examples:
* Sales will be able to use a strong value proposition
* Marketing will benefit from understanding how value propositions differ across markets
* Product Development will benefit from knowing which features customers want to pay for.

The term //''value''// refers to the overall satisfaction a customers enjoys from using a product or service offering. Economic value will be lower than perceived use value in most of the cases. The differentiating value  is related to the positive discriminating value in economic or psychologic value with respect to the competitive offering.
<<image /static/files/MBI/Other/typesofvalue.jpg width:500>>

!![[Monetary value]]
Monetary value represents the total cost savings or income enhancements that a customer accrues as a result of purchasing a product or a service. This is the most important value for business to business sales.
!![[Psychological value]]
Psychological value refers to the many ways a product or service can  generate satisfaction for a user (see [[Universal Benefits]]))
!![[Differentiating value]]
The differentiating value is the net benefit your product or service delivers to customers over a competitive offering. Differentiation can be negative (your offering is priced higher expensive) of positive (your offering is priced lower) with respect to a competitive baseline.
!![[Total economic value]]
The total economic value is defined to be the price of the customers best alternative (reference value) plus whatever differentiates the offering from the competition.
!![[Next Best Competitive Alternative]]
One of the most critical aspects driving customer choice and willingness to pay is the alternative offerings. The next best competitive alternative (NBCA). The NBCA, which is the price the competitor charges for the product or service, defines the reference value for an offering.
!!Methods to quantifying monetary or psychological value
!!!Competitive reference prices
# Make sure prices are in terms known to your market segment (currency, physical unities)
# Polling the sales force
#Interviewing customers
!!!Estimating monetary value
Ultimately the ability to appropriate monetary value is depending on the accuracy with which buyers perceive the generated value
# Estimate gain for economic value drivers
# Create list of economic value drivers for each segment
# Cost drivers
# Revenue drivers
# Create value driver algorithms for each driver
# Add up all items to come to the total monetary value
# Tip is to only add up the monetary value with respect to the next best competitive alternative

Example value drivers:
* Yield opportunity costs
* Yield labor savings
* Quality control labor savings
* Sample size opportunity costs
* Sample size labor savings
!!!Estimating psychological value
The most widely used approach for this is [[Conjoint analysis]]
In conjoint analysis the product or service is decomposed in features. Potential buyers are confronted with different features and asked which they prefer.
/***
|''Name''|TiddlySpaceRevisionView|
|''Description''|Show tiddler revisions in a stack of cards view|
|''Author''|BenGillies|
|''Version''|0.2.0|
|''Status''|beta|
|''Source''|http://github.com/TiddlySpace/tiddlyspace|
|''CodeRepository''|http://github.com/TiddlySpace/tiddlyspace|
|''License''|[[BSD|http://www.opensource.org/licenses/bsd-license.php]]|
|''CoreVersion''|2.6.0|
|''Requires''|TiddlyWebAdaptor|
!Usage
The viewRevisions macro can be attached to any element, which should be passed
in as a parameter.

For example:

&lt;&lt;viewRevisions page:10 link:"<<view modified date>>"&gt;&gt;

would show the revisions "stack of cards" view, 10 at a time, when the modified
date is clicked.
!Code
***/
//{{{
(function($) {

var me = config.macros.viewRevisions = {
	revisionTemplate: "RevisionTemplate",
	revSuffix: " [rev. #%0]", // text to append to each tiddler title
	defaultPageSize: 5, // default number of revisions to show
	defaultLinkText: "View Revisions", // when there's nothing else to use
	offsetTop: 30, // in px
	offsetLeft: 10, // in px
	shiftDownDelay: 50, // in ms
	visibleSlideAmount: 20, // amount of revisions to show on left hand edge after sliding
	zIndex: 100, // default z-index
	handler: function(place, macroName, params, wikifier, paramString, tiddler) {
		params = paramString.parseParams(null, null, true)[0];
		var tiddlerElem = story.findContainingTiddler(place);

		var revButton;
		var pageSize = parseInt(params.page[0], 10) || me.defaultPageSize;
		var linkObj = params.link ? params.link[0] || me.defaultLinkText : false;
		if(linkObj) {
			revButton = $('<span class="button openRevisions" />')
				.appendTo(place);
			wikify(linkObj, revButton[0], null, tiddler);
		} else {
			revButton = place;
		}

		$(revButton).click(function() {
			if (!$(tiddlerElem).hasClass("revisions")) {
				me.showRevisions(tiddlerElem, tiddler, pageSize);
			} else {
				me.closeRevisions(tiddlerElem);
			}
		});
	},

	// initialisation for revision view
	showRevisions: function(tiddlerElem, tiddler, pageSize) {
		var context = {
			host: tiddler.fields["server.host"],
			workspace: tiddler.fields["server.workspace"]
		};
		$(tiddlerElem).addClass("revisions").attr("revName", tiddler.title);
		// ensure toolbar commands deactivate RevisionsView
		$("a", ".toolbar", tiddlerElem).each(function(index, btn) {
			var _onclick = btn.onclick;
			btn.onclick = function(e) {
				me.closeRevisions(tiddlerElem);
				_onclick.apply(this, arguments);
			};
		});
		// ensure default action deactivates RevisionsView
		var _ondblclick = tiddlerElem.ondblclick;
		tiddlerElem.ondblclick = function(e) {
			me.closeRevisions(tiddlerElem);
			_ondblclick.apply(this, arguments);
		};
		var type = tiddler.fields["server.type"];
		var adaptor = new config.adaptors[type]();
		var userParams = {
			tiddlerElem: tiddlerElem,
			pageSize: pageSize,
			title: tiddler.title
		};
		me.createCloak(tiddlerElem);
		adaptor.getTiddlerRevisionList(tiddler.title, null, context, userParams,
				function(context, userParams) {
					// strip the current revision
					context.revisions.shift();
					me.expandStack(context, userParams);
				});
	},

	// fetch the actual revision and put it in the tiddler div
	showRevision: function(place, revision, callback) {
		var context = {
			host: revision.fields["server.host"],
			workspace: revision.fields["server.workspace"]
		};
		var userParams = {
			revElem: place
		};
		var type = revision.fields["server.type"];
		var adaptor = new config.adaptors[type]();
		var revNo = revision.fields["server.page.revision"];
		adaptor.getTiddlerRevision(revision.title, revNo, context, userParams,
			function(context, userParams) {
				var tiddler = context.tiddler;
				tiddler.title += me.revSuffix
					.format([$(place).attr("revision")]);
				tiddler.fields.doNotSave = true;
				if (store.getTiddler(tiddler.title)) {
					store.deleteTiddler(tiddler.title);
				}
				store.addTiddler(tiddler);

				//now, populate the existing div
				var revElem = userParams.revElem;
				$(revElem).attr("id", story.tiddlerId(tiddler.title));
				$(revElem).attr("refresh", "tiddler");
				var getTemplate = function() {
					var themeName = config.options.txtTheme;
					if (themeName) {
						return store.getTiddlerSlice(themeName,
							me.revisionTemplate) || me.revisionTemplate ||
							"ViewTemplate";
					} else {
						return (store.getTiddler(me.revisionTemplate)) ?
							me.revisionTemplate : "ViewTemplate";
					}
				};
				var template = getTemplate();
				story.refreshTiddler(tiddler.title, template, true);
				callback(tiddler);
			});
	},

	createCloak: function(promoteElem) {
		var el = $(promoteElem);
		// cache styles for resetting later
		el.data({
			top: el.css("top"),
			left: el.css("left"),
			zIndex: el.css("z-index")
		});

		$('<div class="revisionCloak" />').css("z-index", me.zIndex)
			.click(function() {
				me.closeRevisions(promoteElem);
			})
			.appendTo(document.body);

		el.css("z-index", me.zIndex + 1);
	},

	// clean up, removing all evidence of revision view
	closeRevisions: function(promoteElem) {
		var el = $(promoteElem);
		// revert the original tiddler back to its previous state
		el.removeAttr("revName").removeClass("revisions").css({
			top: el.data("top"),
			left: el.data("left"),
			zIndex: el.data("zIndex")
		});

		// remove any revisions still in the store
		var revisions = $(".revisions");
		revisions.each(function(index, revision) {
			var revAttributes = revision.attributes;
			if ((revAttributes.revname) &&
					(revAttributes.revision)) {
				var revName = revAttributes.revname.value;
				var revNo = revAttributes.revision.value;
				var title = revName + me.revSuffix.format([revNo]);

				if (store.getTiddler(title)) {
					store.deleteTiddler(title);
				}
			}
		});

		// delete the previous revisions
		revisions.remove();

		// remove the cloak
		$(".revisionCloak").remove();
	},

	// calback from getting list of revisions
	expandStack: function(context, userParams) {
		var pageSize = userParams.pageSize;

		var from = userParams.from || 0;
		var tiddlerElem = userParams.tiddlerElem;

		userParams.defaultHeight = $(tiddlerElem).height();
		userParams.defaultWidth = $(tiddlerElem).width();
		if (from < context.revisions.length) {
			me.displayNextRevision(tiddlerElem, userParams, context, from,
				from + pageSize - 1);
		}
	},

	// place the next div above and behind the previous one
	displayNextRevision: function(tiddlerElem, userParams, context, from, to) {
		var revision = context.revisions[from];
		var callback = function() {
			var revText = revBtn.getRevisionText(tiddlerElem, revision);
			tiddlerElem = me.createRevisionObject(tiddlerElem, context,
				userParams, revText);
			$(tiddlerElem)
				.attr("revision", (context.revisions.length - from));
			if ((from < to) && ((from + 1) < context.revisions.length)){
				me.displayNextRevision(tiddlerElem, userParams, context,
					from + 1, to);
			} else if ((context.revisions.length - 1) > to) {
				me.showMoreButton(tiddlerElem, context, userParams, to + 1);
			}
		};
		me.shiftVisibleDown(userParams.title, callback);
	},

	createRevisionObject: function(tiddlerElem, context, userParams, text) {
		var newPosition = me.calculatePosition(tiddlerElem, context);
		return $('<div class="revisions tiddler" />')
			.css({
				position: "absolute",
				top: newPosition.top,
				left: newPosition.left,
				"z-index": me.zIndex + 1,
				height: userParams.defaultHeight,
				width: userParams.defaultWidth
			})
			.attr("revName", userParams.title)
			.append(text)
			.insertBefore(tiddlerElem);
	},

	// move the already present revisions down by 1 to fit the next one in
	shiftVisibleDown: function(title, callback) {
		var revisions = $("[revName='%0'].revisions".format([title]));
		var revisionCount = revisions.length;

		$(revisions).animate({top: "+=" + me.offsetTop},
				me.shiftDownDelay, function() {
					revisionCount -= 1;
					if ((callback) && (!revisionCount)) {
						callback();
					}
				});
	},

	// where we put the new revision
	calculatePosition: function(elem, context) {
		var offset = $(elem).offset();
		var currentPosition = $(elem).position();
		var newPosition = {
			top: currentPosition.top - me.offsetTop
		};
		if ((context.restrictLeft) ||
				((offset.left - me.offsetLeft) <
				$("#contentWrapper").offset().left)) {
			newPosition.left = $(elem).position().left;
			context.restrictLeft = true;
		} else {
			newPosition.left = currentPosition.left - me.offsetLeft;
		}
		return newPosition;
	},

	// equivalent of displayNextRevision, but for the more button
	showMoreButton: function(tiddlerElem, context, userParams, moreIndex) {
		userParams.from = moreIndex + 1;
		me.shiftVisibleDown(userParams.title, function() {
			var btn = me.createRevisionObject(tiddlerElem, context, userParams,
				"");

			var more = createTiddlyButton(btn[0], "more...", "show more revisions",
				function() {
					if ($(".viewRevision").length) {
						return;
					}
					userParams.tiddlerElem = btn[0];
					$(btn).text("")
						.append(revBtn
							.getRevisionText(btn[0], context.revisions[moreIndex]))
						.attr("revision", context.revisions.length - moreIndex);
					me.expandStack(context, userParams);
				});
			$(more).css("float", "right");
		});
	},

	stripRevFromTitle: function(revisionTitle) {
		return revisionTitle.split(/ ?\[rev\. #[0-9]+\]$/)[0];
	},

	onClickRevision: function(revElem, revision, callback) {
		// don't do anything if we are still loading
		if ($(".revisions").hasClass("loading")) {
			return null;
		}

		var origTitle = me.stripRevFromTitle(revision.title);
		if ($(revElem).hasClass("viewRevision")) {
			$(".revisions").addClass("loading");
			me.slideIn(revElem, revision, origTitle, function() {
				store.deleteTiddler(revision.title);
				revision.title = origTitle;
				$(revElem).text("").append(revBtn.getRevisionText(revElem,
						revision))
					.removeAttr("tags").removeAttr("tiddler")
					.removeAttr("refresh").removeAttr("template")
					.removeAttr("id");
				$(".revisions").removeClass("loading");
				if (callback) {
					callback();
				}
			});
			$(revElem).removeAttr("prevPos").removeClass("viewRevision");
		} else {
			var viewRevision = function() {
				var prevPos = $(revElem).position().left;
				$(revElem).addClass("viewRevision").attr("prevPos", prevPos);
				$(".revisions").addClass("loading");
				me.showRevision(revElem, revision, function(rev) {
					me.slideOut(revElem, rev, origTitle, function() {
						$(".revisions").removeClass("loading");
					});
				});
			};
			// make sure another revision isn't already out
			if ($(".viewRevision").length) {
				var newRevElem = $(".viewRevision")[0];
				var newRevision = store.getTiddler($(newRevElem)
					.attr("tiddler"));
				me.onClickRevision(newRevElem, newRevision, viewRevision);
			} else {
				viewRevision();
			}
		}
	},

	slideOut: function(revElem, revision, title, callback) {
		var leftMostPos = $("[revName='%0'].revisions".format([title]))
			.offset().left;
		var width = $(revElem).width();
		var originalLeftPos = $(story.getTiddler(title))
			.position().left;

		var slideAmount = leftMostPos + width - me.visibleSlideAmount;
		$("[revName='%0'].revisions:not(.viewRevision)".format([title]))
			.animate({left: "-=" + slideAmount}, 1000);
		$(revElem)
			.attr("baseHeight", $(revElem).css("height"))
			.css("height", "auto")
			.animate({left: originalLeftPos}, 1000, callback);
	},

	slideIn: function(revElem, revision, title, callback) {
		var slideAmount = $(revElem).offset().left -
			$(story.getTiddler(title)).offset().left;
		var origRevPos = $(revElem).attr("prevPos");

		$("[revName='%0'].revisions:not(.viewRevision)".format([title]))
			.animate({left: "+=" + slideAmount}, 1000);
		$(revElem).animate({left: origRevPos}, 1000, function() {
			$(revElem)
				.css("height", $(revElem).attr("baseHeight"))
				.removeAttr("baseHeight");
			callback();
		});
	}
};

var revBtn;
config.macros.slideRevision = revBtn = {
	btnText: "created by %0 at %1 on %2",
	handler: function(place, macroName, params, wikifier, paramString, tiddler) {
		var btn = revBtn.getRevisionText(place, tiddler);
		$(place).append(btn);
	},

	getRevisionText: function(place, revision) {
		var text = revBtn.btnText.format([revision.modifier,
			revision.modified.formatString("0hh:0mm"),
			revision.modified.formatString("0DD MMM YYYY")]);
		var btn = $('<a href="javascript:;" class="button revButton" />')
			.text(text)
			.click(function() {
				var revElem = story.findContainingTiddler(this);
				me.onClickRevision(revElem, revision);
			});
		return btn;
	}
};

})(jQuery);
//}}}
{{{
config.macros.GoogleVideoFragment = {
  handler: function (place, macroName, params, wikifier, paramString, tiddler)
  {
     var movie;

     if (params[0] != null)
     {
           movie = params[0];
     }

     resultString = '<html>';
     resultString += '<object width="425" height="344">';
     resultString += '<param name="movie" value="http://www.youtube.com/v/';
     resultString += movie;
     resultString += '&hl=en&fs=1">';

     resultString += '</param><param name="allowFullScreen" value="true">';
     resultString += '</param><param name="allowscriptaccess" value="always">';
     resultString += '</param><embed src=';
     resultString += 'http://www.youtube.com/v/';

     resultString += movie;
     resultString += '&hl=en&fs=1" ';
     resultString += 'type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344">';
     resultString += ' </embed></object> ';
     resultString += '</html>';

     wikify(resultString,place);
   }
 }
}}}
The laggards simply do not want to have anything to do with new technology. This is for a variety of reasons, some personal, some economic. The only time they buy a new technology product is when it is embedded in another technology (processors in a car) of inescapable (vynyl records cannot be bought anymore)

<html>
<img src="/static/files/MBI/Module%206/Technology-Adoption-Lifecycle.png" width="600" /> 
</html>

Part of [[M6-S2 - Reading - Crossing the chasm: marketing and selling high-tech products to mainstream customers]]
[[StyleSheetTiddlySpace]]
Book tips on this subject:
<<forEachTiddler
    where
        'tiddler.tags.contains("Book")'
    sortBy 
         'tiddler.title.toUpperCase()'
 script
 '
 function getFirstLine(s,a,rc,rt) {
 var r = "";
 var m = s.match(/\s*(.*)/);
 if (a == undefined)
 {
    r = m != null && m.length >= 1 ? m[1] : ""
 }
 else
 {
   r = "Author: " + a;
 }
if (rc == undefined)
{
  r = r + ", @@color(red):Not read yet@@";
}
else
{
  if (rc == true)
  {
    r = r + ", \'\'@@color(green):Completed@@\'\'";
  }
  else
  {
    r = r + ", To read";
  }
}
if (rt == undefined)
{
  r = r + ", not rated";
}
else
{
    r = r + ", @@color(green):" + rt + "@@";
}


 return (r);
 }
 '
 write
 '"* [["+tiddler.title+"]]"+", \/\/"+ getFirstLine(tiddler.text, tiddler.data("Author"), tiddler.data("ReadingCompleted"), tiddler.data("Rating"))+"\/\/\n"' 
>>

<<newTiddlerWithForm NewBookTemplate "New book"  '"Title"' askUser>>
List of tiddlers containing video fragments:

<<forEachTiddler
 where
 'tiddler.tags.contains("Video")'
 sortBy 
        'tiddler.title.toUpperCase()'
 script
 '
 function getFirstLine(s) {
 var m = s.match(/\s*(.*)/);
 return m != null && m.length >= 1 ? m[1] : "";
 }
 '
 write
 '"[["+tiddler.title+"]]\n"' 

>>
There are no shortcuts to pricing. The total economic value of a differentiated product is proportional to its technical efficiency (e.g. 'x % better, faster' etc) only when buying more of the product has more benefits. 

!!Value based market segmentation
A lot of companies ''//segment their company along attributes that are not relevant to pricing decisions//''. Charging an arbitrarily segmented market the same price will underprice certain customers and overprice other customer leaving. A few points:
* Most segmentation criteria poorly reflect price sensitivity
* Even 'need based' segmentation criteria focus on those needs that are deemed important by the customer. They miss the criteria that would have the biggest operational impact on the customer and the sellers cost to serve those needs.
* In depth interviews will reveal why customers find certain benefits appealing.

!!Six steps to value based segmentation
Nagel et all recommend a six step value based segmentation strategy:
# Determine basic segmentation criteria
## Choose criteria that determine customers buying behaviors
## Obvious criteria (link to existing MBI ones)
## Enterprise firmographics (#employees, revenue, etc, geography)
## Outputs include sketch of basic needs, list of unmet needs, buying behaviors
## Check draft segmentation with sales people and managers.
# Identify discriminating value drivers
## Focus on purchasing behaviors
## Identify the drivers that differ most between segments and are homogenous within a segment
## What are the customers revenue and cost improving drivers?
# Determine your own operational constraints and advantages
## Look at your own strengths to serve the difference customers segments
## Consider [[Activity based costing]] to get a clear view on what each segment costs to serve
## Build a customer behavior spectrum mapping your true cost to serve each customer
## Look at thinks like need for service, time decide, frequency of buying etc.
# Create primary and secondary segments
## Dive a bit deeper in identifying axes of segmentation but no use going too far with this
## The primary segment should account for your companies capabilities as well as your customers need.
## The most important criterium is likely to be the most important differentiator among customers: the one with the most operational impact.
## Your secondary segmentation criterium will be the one for which the primary segment differs most
# Create detailed segment descriptions
## Make sure that everyone understands your segments very well
## This will help communication of your segmentation in the organization
# Develop segment metrics and [[Fences]]
## Fences are policies, rules, agreements that customers (sales...) need to follow

!!Price Structure
After segmenting the market and 'creating value' the next step is to identify a pricing structure to optimizes the company profitability both in volume and in margin. The challenge is that customers value offerings different in terms of willingness and ability to pay, different preference and different intended uses.
Pricing strategies therefore need to be specific per market segment. Market segmentations are sometimes difficult too maintain as customers have an incentive to try to qualify for the criteria of the 'cheaper' segment. Also distributors can undermine your pricing strategy by buying from you at the lower price point but sell the item to a customer would actually belong to the higher priced segment.

Willingness to pay different prices in different segments justify different go to market strategy. The amount of segments depends on the following factors:
* Price offer configurations
* Price Metrics
* Price fences

!!!Price offer configurations
Depending on how different segmentations value certain features and services, optimally configured offerings for each targeted segment can be created. There are multiple arguments in favor of bundling and against pricing each item separately:
* A single bundle reduces the cost of the transaction for both parties
* The cost of creating combinations of each offering increase with the variations allowed
* People are less sensitive to the cost of value added service when bundled
* Sellers can earn more profit with bundles that are highly appealing to certain customer segments but less to others.
** The following table illustrates this. Music lovers value 'top artist' and 'new performers' the same. Entertainment seekers want to pay premium for the top artists but are not too keen on the new performers. Pricing a must see concert at $60 would leave out the music lovers as well as pricing the new discovery at $25 would leave out the entertainment seekers. Pricing a must see at at $40 and new discovery at $25 would get both groups in by a lot of potential value is left to the table. Both groups would be prepared to pay $80 for both concerts and both for different reasons.
* Bundling can also have advantages when a certain customer segment has a high price sensitivity to one of the features of the offered product or service.

Bundling in 'negative' features can also be profitable: an example of this is the mandatory 'Saturday night' stay that keep out most business customers but attract pleasure travelers for the discount.

If bundling includes variable cost products or services for free it can have a negative effect on profitability. This problem is most prominent when there is a great difference in consumption for each customer and therefore the costs of certain customers can be very high.
Price metrics
Price fences
!!!Difference in value of an offering
The following are causes in the perceive value of an offering:
* Differences in valuation of the features offered
* Differences in valuation of the services offered

Examples of bundling and unbundling features
* Airlines offering seats cheaper depending on the feature to cancel the flight or change routes
[[Module overview|/static/files/MBI/Module%206/mbi02.6_001.pdf]]

[[M6-Entrepreneurial Marketing-S1 - Overview]]
[[M6-Entrepreneurial Marketing-S2 - Macro Perspective: Innovation, Industry Evolution and Product Diffusion Patterns]]
[[M6-Entrepreneurial Marketing-S3 - Marketing, Strategic Management & VentureEvolution]]
[[M6-Entrepreneurial Marketing-S4 - Identifying Market Opportunities for Technological Resources]]
[[M6-Entrepreneurial Marketing-S5 - From Technology to Market: RFID Case]]
[[M6-Entrepreneurial Marketing-S6 - Presentation of Elevator Pitches, Feedback & Process Reflection]]
[[M6-Entrepreneurial Marketing-S7 - Market Segmentation, Targeting & Positioning]]
[[M6-Entrepreneurial Marketing-S8 - Marketing Implementation: The Marketing Mix & Guerilla Marketing Approaches]]
[[M6-Entrepreneurial Marketing-S9 - Conclusions & Marketing Action Plan]]

Terms introduced in this block:
<<forEachTiddler
 where
 'tiddler.tags.contains("Term") &&  tiddler.tags.contains ("M6")'
 sortBy 
        'tiddler.title.toUpperCase()'
 script
 '
 function getFirstLine(s) {
 var m = s.match(/\s*(.*)/);
 return m != null && m.length >= 1 ? m[1] : "";
 }
 '
 write
 '"* [["+tiddler.title+"]]"+", "+ getFirstLine(tiddler.text)+"\n"' 
>>


<<snapshot print label:print  id:all>>
/***
|''Name''|TiddlyTagMindMap2|
|''Requires''|excanvas jit-yc|
|''Version''|2.0.0|
!Parameters
See http://mindmaps.tiddlyspace.com#How to use
* fieldType
!StyleSheet
.ttmm {
	overflow: hidden;
	position: relative;
	height: 200px;
}
.ttmm .node {
	cursor: pointer;
	font-size: 0.7em;
}

.nodeMissing {
	color: #ccc;
}

.nodeVisited {
	color: Purple;
}

.depth0 {
	border: solid 1px black;
}
!Todo
* html labels have id of the node. This is really bad and should be fixed in the jit core.
***/
//{{{
(function($){

var tiddler = {title: "TiddlyTagMindMap2Plugin"};
var name = "StyleSheetTiddlyTagMindMap";
config.shadowTiddlers[name] = store.getTiddlerText(tiddler.title +
"##StyleSheet");
store.addNotification(name, refreshStyles);
config.shadowTiddlers.TiddlyTagMindMapNodeTemplate = "<<view title text>>";
var macro = config.macros.TiddlyTagMindMap = {
	
	rootNode: "TiddlyTagMindMapRootNode",
	defaultOptions: {
		id: null,
		rootNode: null,
		field: [ "tags" ], // dictates the parent node
		fieldsAreList: true,
		width: null,
		height: null,
		nodeType: "square",
		nodeColor: '#ddeeff',
		nodeSize: 4,
		centerOn: false,
		edgeColor: '#C17878',
		directed: false,
		edgeType: null,
		edgeWidth: 1.5,
		template: "TiddlyTagMindMapNodeTemplate",
		filter: false,
		maxNodeNameLength: false,
		labelDepth: false,
		exclude: "excludeLists",
		vizType: "radial",
		animate: true, //*
		ignoreLoneNodes: true, //*
		caseSensitive: false, //*
		hideRoot: true,
		valuePrefix: false
	},
	init: function() {
		macro._active = {};
		var _displayTiddler = Story.prototype.displayTiddler;
		Story.prototype.displayTiddler = function(srcElement,tiddler,template,animate,unused,customFields,toggle,animationSrc) {
			var el = _displayTiddler.apply(this, arguments);
			var id = typeof(tiddler) == 'string' ? tiddler : tiddler.title;
			macro.centerAll(id);
			return el;
		};
		
		var _saveTiddler = TiddlyWiki.prototype.saveTiddler;
		TiddlyWiki.prototype.saveTiddler = function(title, newTitle, newBody, modifier,
				modified, tags, fields, clearChangeCount, created, creator) {
			var tid = _saveTiddler.apply(this, arguments);
			macro.updateAllGraphs();
			return tid;
		};
		var _removeTiddler = TiddlyWiki.prototype.removeTiddler;
		TiddlyWiki.prototype.removeTiddler = function(title) {
			var tid = store.getTiddler(title);
			var flag = _removeTiddler.apply(this, arguments);
			macro.updateAllGraphs(title);
			return flag;
		};
	},
	handler: function(place, macroName, params, wikifier, paramString, tiddler) {
		var options = macro.getOptions(place, paramString);
		var data = macro.getData(options);
		var id = options.id || "ttmm2_%0".format([Math.random()]);
		if(macro._active[id]) {
			$(document.getElementById(id)).empty();
		}
		var container = $("<div />").addClass("ttmm").attr("id", id).
			css({width: options.width, height: options.height}).appendTo(place)[0];
		$(container).dblclick(function(ev) {
			ev.stopPropagation();
		});
		macro.renderGraph(container, data, options);
	},
	getNodeLabelId: function(containerId,id) {
		return "node-%0-%1".format([containerId, id])
	},
	updateAllGraphs: function(changed) {
			for(var i in macro._active) {
				var el = document.getElementById(i);
				if(el) {
					var cache = macro._active[i];
					var deleted = document.getElementById(macro.getNodeLabelId(i, changed));
					if(cache) {
						var options = cache.options;
						var viz = cache.viz;
						var data = macro.getData(options);
						macro._refresh(viz, data, options);
						viz.refresh();
						$(deleted).remove();
					}
				} else {
					macro._active[i] = false;
				}
			}
	},
	centerAll: function(id) {
		for(var i in macro._active) {
			var el = document.getElementById(i);
			if(el) {
				var cache = macro._active[i];
				if(cache) {
					var viz = cache.viz;
					if(viz.graph.hasNode(id)) {
						viz.onClick(id);
					}
				}
			} else {
				macro._active[i] = false;
			}
		}
	},
	renderGraph: function(container, data, options) {
		if(options.vizType == "hypertree") {
			macro._renderHypertree(container, data, options);
		} else {
			macro._renderRGraph(container, data, options);
		}
	},
	_getViz: function(type, container, options) {
		var containerId = $(container).attr("id");
		var viz = new $jit[type]({ 
			injectInto: containerId,
			Navigation: {
				enable: true,
				panning: true,
				zooming: 10
			},
			Node: {
				color: options.nodeColor,
				type: options.nodeType,
				overridable: true,
				width: options.nodeSize,
				dim: options.nodeSize,
				height: options.nodeSize
			},
			Edge: {
				color: options.edgeColor,
				lineWidth: options.edgeWidth,
				type: options.edgeType,
				overridable: true,
				dim: 15
			},
			onBeforeCompute: function(node){},
			onAfterCompute: function(){},
			onCreateLabel: function(domElement, node){
				var el = $(domElement).empty();
				if(!options.maxNodeNameLength) {
					var ctx = store.tiddlerExists(node.id) ? store.getTiddler(node.id) : new Tiddler(node.id);
					var template = store.getTiddlerText(options.template);
					template = template ? template : store.getTiddlerText("TiddlyTagMindMapNodeTemplate");
					wikify(template, domElement, null, ctx);
				} else {
					var text = el.text();
					var maxLength = options.maxNodeNameLength;
					if(maxLength) {
						if(text.length > maxLength) {
							var diff = (text.length - maxLength);
							text = "%0...".format([text.slice(0, text.length - diff)]);
						}
					}
					el.text(text);
				}
				el.attr("id", macro.getNodeLabelId(containerId, node.id));
				var rgraph = this;
				var wasClick = false;
				$(domElement).click(function(ev){
					wasClick = true;
					window.setTimeout(function() {
						if(wasClick) {
							var cache = macro._active[containerId];
							if(cache && cache.visitedNodes) {
								cache.visitedNodes[node.id] = true;
							}
							options.centerOn = node.id;
							viz.onClick(node.id);
						}
					}, 300);
				});
				$(domElement).dblclick(function(ev) {
					wasClick = false;
					story.displayTiddler(ev.target, node.id);
					ev.stopPropagation();
					return false;
				});
			},
			onPlaceLabel: function(domElement, node){
				var el = $(domElement);
				var depth = node._depth;
				if(options.labelDepth && depth > options.labelDepth) {
					el.hide();
					return;
				}
				el.show();
				var existingDepth = el.attr("node-depth");
				if(existingDepth) {
					el.removeClass("depth%0".format([existingDepth]));
				}
				el.attr("node-depth", depth);
				el.addClass("depth%0".format([depth]));
				if(options.hideRoot && node.data.root) {
					el.hide();
				}
				if(node.data.missing) {
					el.addClass("nodeMissing");
					if(options.missingColor) {
						el.css({ color: "#ccc" });
					}
				}
				var cache = macro._active[containerId];
				if(cache && cache.visitedNodes && cache.visitedNodes[node.id]) {
					el.addClass("nodeVisited");
				}
			}
		});
		return viz;
	},
	_refresh: function(viz, data, options) {
		viz.labels = false; // hack
		viz.loadJSON(data);
    //compute positions and plot.
    try {
			viz.refresh();
		} catch(e) {
		}
		if(options.centerOn) {
			viz.onClick(options.centerOn);
		}
	},
	_patch: function(viz) {
		// customisations
		var _plotLine = viz.constructor.Plot.prototype.plotLine;
		var _plotNode = viz.constructor.Plot.prototype.plotNode;
		viz.constructor.Plot.prototype.plotLine = function(adj, canvas, animating) {
			if(adj.nodeFrom.id != macro.rootNode && adj.nodeTo.id != macro.rootNode) {
				_plotLine.apply(this, arguments);
			}
		}
		viz.constructor.Plot.prototype.plotNode = function(node, canvas, animating) {
			if(node.id != macro.rootNode) {
				_plotNode.apply(this, arguments);
			}
		};
	},
	_renderHypertree: function(container, data, options) {
		var ht = macro._getViz("Hypertree", container, options);
		macro._patch(ht);
		var id = $(container).attr("id");
		macro._active[id] = {
			data: data,
			viz: ht,
			options: options,
			visitedNodes: {}
		};
		macro._refresh(ht, data, options);
    //end
    ht.controller.onAfterCompute();
	},
	_renderRGraph: function(container, data, options) {
		var rgraph = macro._getViz("RGraph", container, options);
		macro._patch(rgraph);
		//load JSON data
		var id = $(container).attr("id");
		macro._active[id] = {
			data: data,
			viz: rgraph,
			options: options,
			visitedNodes: {}
		};
		macro._refresh(rgraph, data, options);
	},
	refresh: function(container) {
		var id = $(container).attr("id");
		var cache = macro._active[id];
		if(cache) {
			var data = cache.data;
			var options = cache.options;
			var rgraph = cache.viz;
		}
	},
	getData: function(options) {
		var root = options.rootNode || macro.rootNode;
		options = options ? options : macro.defaultOptions;
		options._tiddlers = options.filter ? store.filterTiddlers(options.filter) : store.getTiddlers(null, options.exclude);
		return macro._createNode(root, options);
	},
	getOptions: function(container, paramString) {
		var listOptions = ["field"]; // will be saved as lists
		var numberOptions = ["labelDepth"];
		var args = paramString.parseParams("name", null, true, false, true)[0];
		var options = {};
		merge(options, macro.defaultOptions);
		for(var id in args) {
			if(true) {
				var p = args[id];
				if(listOptions.contains(id)) {
					options[id] = p;
				} else if(numberOptions.contains(id)){
					options[id] = parseFloat(p[0]);
				} else {
					options[id] = p[0];
				}
			}
		}
		options.fieldsAreList = options.fieldType && options.fieldType == "string" ? false : true; 
		options.width = options.width ? parseInt(options.width) : $(container).width();
		options.height = options.height ? parseInt(options.height) : $(container).height();
		options.edgeType = options.directed ? "arrow" : options.edgeType;
		options.hideRoot = options.hideRoot && options.hideRoot == "no" ? false : true;
		// note hyperline doesn't work for RGraph
		var defaultEdgeType = options.vizType == "hypertree" ? "hyperline" : "line";
		if(!options.edgeType) {
			options.edgeType = defaultEdgeType;
		} else {
			options.edgeType = options.edgeType == "hyperline" && options.vizType != "hypertree" ? "line" : options.edgeType;
		}
		return options;
	},
	lookupFieldValue: function(tiddler, options) {
		var allValues = [];
		for(var i = 0; i < options.field.length; i++) {
			var fieldName = options.field[i];
			var values = tiddler[fieldName] ? tiddler[fieldName] : tiddler.fields[fieldName];
			if(options.fieldsAreLists) {
				values = typeof(values) == "string" ? values.readBracketedList() : values;
			} else {
				values = typeof(values) == "string" ? [ values ] : values;
			}
			if(values) {
				for(var j = 0; j < values.length; j++) {
					allValues.pushUnique(values[j]);
				}
			}
		}
		return allValues;
	},
	lookupTiddlers: function(tiddlers, value, options) {
		var matches = [];
		for(var i = 0; i < tiddlers.length; i++) {
			var tiddler = tiddlers[i];
			var values = macro.lookupFieldValue(tiddler, options);
			if(values && values.indexOf(value) > -1) {
				matches.push(tiddler);
			}
		}
		return matches;
	},
	_getChildNodes: function(title, options) {
		var children = [];
		var tiddlers = options._tiddlers;
		if(title == macro.rootNode) { // get all tiddlers with no tags
			var tags = {};
			for(var i = 0; i < tiddlers.length; i++) {
				var tiddler = tiddlers[i];
				var values = macro.lookupFieldValue(tiddler, options);
				if(values.length === 0) {
					var node = macro._createNode(tiddler.title, options);
					node.data.orphan = true;
					if(node) {
						children.push(node);
					}
				} else {
					for(var j = 0; j < values.length; j++) {
						var value = values[j];
						var tiddler = store.getTiddler(value);
						if(!tiddler) {
							var node = macro._createNode(value, options);
							if(node) {
								node.data.orphan = true;
								children.push(node);
							}
						}
					}
				}
			}
		} else {
			var lookup = options.valuePrefix ? "%0%1".format([options.valuePrefix, title]) : title;
			var matches = macro.lookupTiddlers(tiddlers, lookup, options);
			if(matches) {
				// TODO: support strings to array
				for(var i = 0; i < matches.length; i++) {
					var node = macro._createNode(matches[i].title, options);
					if(node) {
						children.push(node);
					}
				}
			}
		}
		return children;
	},
	_createNode: function(title, options) {
		var children = macro._getChildNodes(title, options);
		var node = {
			id: title,
			name: title,
			data: {
				missing: store.tiddlerExists(title) ? false : true,
				visited: false,
				root: title == macro.rootNode,
				weight: children.length
			},
			children: children
		};
		return node;
	}
};
})(jQuery);
//}}}
!Sustainability of a competitive advantage
This chapter starts to define the [[Role of Marketing in an organisation]]. It continues to descibe the [[Sustainability of a Competitive Advantage]]. Next the [[Value Grid]] is introduced to summarize a view along two of the three dimension resulting into a sustainable competitive advantage. Another model introduced is the [[The Commodity Magnet]] that defines a common cycle of innovation and profitability.
!Strategic ambition
According to Kenneth Andrews a strategic formulation consist of four sub-activities:
# Assessment of external opportunities and threats
# Evaluation of internal strengths and weaknesses in terms of:
## Material resources
## Technical resources
## Financial resources
## Managerial resources
# The values, aspirations and ideals of senior management
# What are the companies responsibilities towards society
According to Stephen Covey (seven habits of highly effective people) you should 'begin with the end in mind'. It is based on the principle that all things are created twice. First mentally, and next physically. the extent to which you begin with the end in mind often determines whether you are able to create a successful enterprise.

Collins and Porras propose the concept of a A Big Hairy Audacious Goal (BHAG) which answers the following questions:
# What is the organization passionate about?
# What activities can the organization be best in?
# What drives the economic engine of the organization?
!Leadership
A company needs both managers and leaders, see [[Managers versus Leaders]]@management. Current research opposes the following forms of leadership:
* Transactional leadership (favored by contemporary research) , in which leaders direct and motivate their co-workers by means of tangible and intangible rewards.
* Transformational leadership, in which leaders inspire their co-workers and alter needs beliefs and values.
In the book [[Good-to-Great]] the following five levels of leadership are defined which are translated to marketing functions below:
* Level 1: Highly Capable Marketeer (Marketing Operations)
* Level 2: Contributing Marketing Team Member (Marketing Operations)
* Level 3: Competent Marketing Manager (Transactional Leadership)
* Level 4: Effective Marketing Leader (Transformational Leadership)
* Level 5: Level 5 Marketing Executive (Transformational Leadership)
A company will need a healthy mix of these levels.
Factors which are impor-tant in brand management are:
* The process of ''building an identity and brand''
** Advertising alone rarely creates brands, and that ''quality is the prime determinant of brand strength'', along with factors such as
*** Superior service
*** First-mover advantages
*** Differentiation
** The availability of the product on the marketplace and its usage ''initiate word-of-mouth''
** ''Investments in professional marketing and sales management'' including promotional activities, ''are indispensable for an emerging firm''
** Personal relationships play a key role when entering a new market
** Person-based trust fis key to establish credibility
* The process of ''building credibility''
** The advertising and public relations plans, should provide information on
*** The strength of the capitalization
*** The wealth of experience of the founders
*** Any patents or licenses that the firm may hold
** Emerging firms often cite their relations to consultants, certification agencies, and early buyers to draw from the trust these associates enjoy.
** Strategic alliances with top-tier firms, because their reputation is transferred, at least in part, to the emerging entity,
** Communication elements that may appear minor, such as the ''quality of brochures and business cards'', are important tools.

Part of [[M6-S1 - Reading - Gruber, M. 2004. Marketing in new ventures: theory & empirical evidence]]
/***
|''Name''|TiddlySpaceToolbar|
|''Description''|augments tiddler toolbar commands with SVG icons|
|''Author''|Osmosoft|
|''Version''|0.6.6|
|''Status''|@@beta@@|
|''Source''|http://github.com/TiddlySpace/tiddlyspace/raw/master/src/plugins/TiddlySpaceToolbar.js|
|''CodeRepository''|http://github.com/TiddlySpace/tiddlyspace|
|''License''|[[BSD|http://www.opensource.org/licenses/bsd-license.php]]|
|''CoreVersion''|2.5.0|
|''Requires''|ImageMacroPlugin|
|''Keywords''|toolbar icons SVG|
!Description
replaces tiddler toolbar commands with SVG icons if available
!Notes
requires [[ImageMacroPlugin|http://svn.tiddlywiki.org/Trunk/contributors/JonRobson/plugins/ImageMacroPlugin/plugins/ImageMacroPlugin.tid]]

SVG icons are drawn from tiddlers titled {{{<command>.svg}}}
In readonly mode a tiddler called {{{<command>ReadOnly.svg}}} will be used if it exists.
!TODO
* rename (IconToolbarPlugin?)
* support more than one more popup menu in the toolbar.
!Code
***/
//{{{
(function($) {

if(!config.macros.image) {
	throw "Missing dependency: ImageMacroPlugin";
}

var macro = config.macros.toolbar;

macro.icons = {
	cloneTiddler: "editTiddler"
};

var _handler = macro.handler;
macro.handler = function(place, macroName, params, wikifier,
		paramString, tiddler) {
	var toolbar = $(place);
	toolbar.attr({
		refresh: "macro",
		macroName: macroName
	}).data("args", arguments);
	var status = _handler.apply(this, arguments);
	if(tiddler.isReadOnly()) {
		toolbar.addClass("toolbarReadOnly");
	} else {
		toolbar.removeClass("toolbarReadOnly");
	}
	var parsedParams = paramString.parseParams("name")[0];
	if(parsedParams.icons && parsedParams.icons == "yes") {
		this.augmentCommandButtons(place);
	}
	if(parsedParams.more && parsedParams.more == "popup") {
		// note we must override the onclick event like in createTiddlyButton
		// otherwise the click event is the popup AND the slider
		$(".moreCommand", place).each(function(i, el) {
			el.onclick = macro.onClickMorePopUp;
		});
		// buttons that are after a less command should not be in more menu.
		$(".lessCommand ~ .button", place).appendTo(place);
		$(".lessCommand", place).remove();
	}
	return status;
};

macro.refresh = function(place, params) {
	var args = $(place).empty().data("args");
	this.handler.apply(this, args);
};

var imageMacro = config.macros.image;
macro.augmentCommandButtons = function(toolbar) {
	$(".button", toolbar).each(function(i, el) {
		var cmd = $(el).attr("commandname");
		cmd = cmd ? cmd : "moreCommand"; // XXX: special-casing of moreCommand due to ticket #1234
		var icon = store.tiddlerExists(cmd) ? cmd : macro.icons[cmd];
		var text = $(el).text();
		if(readOnly) {
			var readOnlyAlternative = "%0ReadOnly".format([icon]);
			if(store.tiddlerExists(readOnlyAlternative)) {
				icon = readOnlyAlternative;
			}
		}
		if(store.tiddlerExists(icon)) {
			$(el).css({display: "inline-block"}).empty();
			imageMacro.renderImage(el, icon, { alt: text });
		}
	});
};

// provide onClickMore to provide extra commands in a popup
macro.onClickMorePopUp = function(ev) {
	ev = ev || window.event;
	var sibling = this.nextSibling;
	if(sibling) {
		var commands = sibling.childNodes;
		var popup = Popup.create(this);
		$(popup).addClass("taggedTiddlerList");
		for(var i = 0; i < commands.length; i++) {
			var li = createTiddlyElement(popup, "li", null);
			var oldCommand = commands[i];
			var command = oldCommand.cloneNode(true);
			command.onclick = oldCommand.onclick;
			li.appendChild(command);
		}
		Popup.show();
	}
	ev.cancelBubble = true;
	if(ev.stopPropagation) {
		ev.stopPropagation();
	}
	return false;
};

})(jQuery);
//}}}
marketing
Listen to the session audio:
<<tiddler [[M11-S1 - Audio - Introduction to marketing strategy]]>>

First a brief definition of [[Marketing]] (Marketing is building sustainable business).was given and Prof Moenaert talked about the concept of [[Derived Demand]]. Three paths are important:
# ''Market making'' or creation, develop new customer value proposition
# ''Market hunting'', acquiring new customers for existing customer value propositions
# ''Market farming'', nurturing or streamlining the relationship with existing customers.
<<image /static/files/MBI/Module%2011/pilarsofbusinessdevelopment.PNG width:400>>
We watched a video on [[Randy Pauch - Last Lecture]] encouraging determination in what you believe in.

The [[Resource based view]] states that competitive advantage and resources are two sides of the same coin.
Full article: [[Lodish, L.M., Morgan, H., Kallianpur, A. 2001. Positioning, Targeting and Segmentation|/static/files/MBI/Module%206/READINGS_Lodish_2001.pdf]]

Positioning and segmentation are the real core of what makes the entrepreneurial venture work or not. [[Positioning]] is how the product or service is to be perceived by a target market with respect to the competition. [[Market Segmentation]] answers the questions: "Which is (are) my target markets?"

The positioning question include the ventures:
* [[Distinctive competence]]
* [[Sustainable Competitive Advantage]]

If the market doesn't value what they perceive to be the distinctive competence of your firm versus the competition then the positioning will not be successful. Furthermore as perceptions are not easy to change, ''perceived distinctive competence should be sustainable over time''

The top ten lessons learned for entrepreneurial marketing are:
# Positioning and segmentation are key decisions
# In-market testing provides the truest indication of perception and reaction to offerings
# Price to maximize total profits stream over the product life cycle
# Public relation creates buzz with higher credibility than the same dollars spent on advertising
# Anticipate and manage [[channel conflicts|Channel conflict matrix]] - avoiding them means you are probably missing some channels
# Marketing may impact raising capital more than sales in a company's early life
# Hiring the best talent pays off - market to potential employees with different messages than products
# Events and promotions should be used carefully to avoid jeopardizing the primary offering in the target markets
# Advertising options should be tested and evaluated - don't be overly swayed by creative material
# Positioning and target segmentation are the key decisions (yes, we said it twice)
See the [[full case|/static/files/MBI/Module%2011/Case%20ElBulli.pdf]]
In [[Marketing Strategy and Organization: Building Sustainable Business]] the value grid summarizes market reality along two axes:
* [[Value@Customer]]
* [[Value@Company]]
<<image /static/files/MBI/Module%2011/valuegrid.PNG width:500>>
* The ''success'' box defines the best situation, value is delivered to the company and the customer. Current and future customers can rest assured of a sustained offering.
* The ''Idiot'' quadrant is very common. The organization operates in such a way that its company will turn into an economic hell.
* The ''Rip-off'' quadrant denotes a situation where a short term 'rip-off' undermines the longer term viability of the company
* The ''Lobotomy'' quadrant refers to a situation where both company and customer are unhappy with each other. This happens more often than you would think. It would not happen in a fully free market situation but sometimes is a result of government rules.
Full article: [[Gruber, M. 2004. Marketing in new ventures: theory & empirical evidence|/static/files/MBI/Module%206/READINGS_Gruber_SBR_2004.pdf]]

''Summary''
New ventures have distinct characteristics that distinguish them from larger, more established organizations:
* Newness of the organization
** Higher failure rates of new firms compared to older ones
** New firms have to define new roles and tasks
*** which is associated with high costs in time, temporary inefficiency, worry, and conflict.
** Need to create exchange relationships
*** though they lack the reputation, legitimacy, and experience of established firms, and must rely on interactions between strangers.
** They do not suffer from “inertia” (or the liability of aging), which is a risk in bigger organizations
* Small size
** Problems in raising capital
** Limit ability to survive in economic downtrend
** Smallness is negatively correlated with survival
** Small firms can decide faster
* Uncertainty, high growth and turbulence
** Profit comes when a new venture capitalizes on an opportunity that is not obvious to others or is inaccessible to others.
** Ventures that create new combinations of resources might replace less efficient or less effective solutions, thereby changing the competitive structure of the industry and causing turbulence

[[Challenges for marketing in new ventures|M6-S1 - Marketing in new ventures: theory empirical evidence - Challenges for marketing]]
[[Stage models|M6-S1 - Marketing in new ventures: theory empirical evidence - Stage models]]
[[Opportunity recognition|M6-S1 - Marketing in new ventures: theory empirical evidence - Opportunity recognition]]
[[Establishing a markting function|M6-S1 - Marketing in new ventures: theory empirical evidence - Establishing a markting function]]
[[Establishing a brand|M6-S1 - Marketing in new ventures: theory empirical evidence - Establishing a brand]]
[[Leveraging marketing resources|M6-S1 - Marketing in new ventures: theory empirical evidence - Leveraging marketing resources]]
[[Market entry strategy|M6-S1 - Marketing in new ventures: theory empirical evidence - Market entry strategy]]
!Chapter summary
See [[Business Roadmapping Audit]]
!Defining the business
The authors start 'Defining the business' using the [[Abell Framework]] which can be summarized into three questions:
# Who do we serve?
## Define [[Customer segments]]
# What do we offer?
## Define [[Value Proposition]]
# How do we do that?
## Define [[Business Model]]
!Customer analysis
First very important question is: "Who is your customer?". This a more tricky question to answer than may seem at first and is related to the companies [[Way-to-market architecture]]. Who in a complicated delivery chain is 'the customer'??? To help discover who is really the focal customer the company should be concentrating on, three questions are important:
# ''Who makes the choices?''
## Who is the person making the purchasing decision? (See also: [[DMU]])
## Marketeers should be interested in the //customers// over the //consumer//
# ''Who pays?''
# ''Who consumes''?'
The authors warn for [[Disintermediation]] can claim that intermediate resellers have their own right of existance and value proposition: it is very difficult to create a seductive environment where a customer is tempted to buy.

It is important for a marketeer to understand the customer needs for a product or a service in the terms of how the customer experiences consuming them. Another key concept is [[Derived Demand]] which states that the demand for a product or service follows from the demand of the product or service or //their// customers.

When looking at a market, [[Customer Segmentation]] or [[Market Segmentation]] can be done in many different ways. See [[Customer Segmentation Criteria]] for guidance on this.
!Customer Value proposition
Having chosen the market segments in which to operate, a next task is to differentiate the offerings from the competition through one of the [[Market Scope Strategies]]. Whatever strategy of scope you choose, the [[Customer Value Proposition]] lies at the heart of the customers decision process. [[Critical Success Factors]] determine a companies success. 

[[The CODA framework]] contains four types of Competitive Advantage:
# The Product/Service refers tothe functional core benefit which the prodicut or service offers to the customers. What do you offer?
# Customer Processes are the interactions between the organisation and its customers. How and where do you offer it?
# Price is the sum of financial and non-financial costs a customer incures when buying. What are the costs to the customer?
# Image refers to the awareness, the beliefs, the ideas or the impression which customers hold about an organisation. What do you represent?
The dominant design paradigm refers to the phenomenon that a breakthrough invention first takes many different designs before a 'winning' design emerges (compare 'steam cars' before the current accepted design become dominant). See [[M5-S6 - Reading - Summary Teece - Profiting from technological innovation]]

How can we 'enforce' dominant design?
* By having industry leading companies collaborate on standards.
* By understanding the [[Key buying criterion|Key buying criteria]] of your customers very well.
* By understanding [[Customer Pain]] very well

# ''Preparadigmatic stage''
## Early stages of industry development, product designs are fluid, manufacturing processes are loosely and adaptively organized, and generalized capital is used in production. Competition amongst firms manifests itself in competition amongst designs, which are markedly different from each other.
# ''Paradigmatic stage''
## Competition shifts away from design and towards price.
<html>
<img src="/static/files/MBI/Module%205/innovationlifecycle.PNG" width="600" />
</html>
Also see the  [[Abernathy-Utterback framework]]. ''The existence of a dominant design is of great significance to the distribution of profits its between innovator and follower''. The innovator may have been responsible for the fundamental scientific breakthroughs as well as the basic design of the new product. However, if imitation is relatively easy, imitators may enter the fray, modifying the product in important ways, yet relying on the fundamental designs pioneered by the innovator.

Part of [[M5-S6 - Reading - Summary Teece - Profiting from technological innovation]]
@@Please do not modify this tiddler; it was created automatically upon space creation.@@
This site is build as a [[tiddlywiki|http://www.tiddlywiki.com]] and hosted using [[tiddlyspace|http://www.tiddlyspace.com]] technololgy.  Reading ~TiddlyWikis is easy, but takes some getting used to. Rather than scrolling up and down a long web page or word processing document, you open small chunks of information ("microcontent") written in boxes called "tiddlers." You read what you need from a tiddler, then close it with the close button at the top right hand corner of the tiddler.

When a tiddler is opened up, it appears at the top of the screen or below the tiddler used to link to it. After opening a few tiddlers in succession, you might feel overwhelmed by all the open tiddlers. Not to worry.

    * You can close every tiddler but the one you are using by clicking on the close others button.
    * If you have multiple tiddlers open, you can use the jump button to quickly go to the open tiddler you desire without having to scroll up and down.
    * See here for information on the other buttons at the top right of the tiddler.

To search for a tiddler, you can use the search window at the top right of the screen. All the tiddlers that contain the word that you search for will appear.  Use 'search' on (right of the screen) to find information on a topic, for instance:
* Search for M3 to find all notes taken during module '3'. Module numbers can be found at the left
* Search for 'Reading' to see abstract of articles
* Search for 'Session notes' to see notes taken during the training
Click on a module on the left to navigate to a certain module or module session.
The differentiating value is the net benefit your product or service delivers to customers over a competitive offering. Differentiation can be negative (your offering is priced higher expensive) of positive (your offering is priced lower) with respect to a competitive baseline.
/***
|''Name''|TiddlySpaceSearcher|
|''Version''|0.2.5|
|''Requires''|TiddlySpaceConfig TiddlySpaceFollowingPlugin|
***/
//{{{
(function($) {
var tiddlyspace = config.extensions.tiddlyspace;
var tsScan = config.macros.tsScan;

config.shadowTiddlers.SearchTemplate = "<<view server.bag SiteIcon label:no width:24 height:24 preserveAspectRatio:yes>> <<view server.bag spaceLink title external:no>> in space <<view server.bag spaceLink>>";
config.shadowTiddlers.StyleSheetSearch = [".resultsArea .siteIcon { display: inline; }",
	".searchForm {text-align: left;}"].join("\n");
store.addNotification("StyleSheetSearch", refreshStyles);

var search = config.macros.tsSearch = {
	locale: {
		advanced: "Advanced Options",
		header: "Search",
		resultsHeader: "Results (%0)",
		find: "find",
		noResults: "No tiddlers matched your search query",
		query: "QUERY: ",
		error: "please provide a search query or a tag, modifier or title!",
		titleAdvanced: "where the title is",
		modifierAdvanced: "where the last modifier is",
		spaceAdvanced: "only in the space: ",
		notspaceAdvanced: "but not in the spaces: ",
		tagsAdvanced: "with the tags: "
	},
	andConstructor: function(container, label, fieldname, negationMode) {
		var tags = $("<div />").appendTo(container);
		$('<span />').text(label).appendTo(tags);
		var id = "area" + Math.random();
		container = $("<span />").attr("id", id).appendTo(tags)[0];
		function add(container) {
			var el = $('<input type="text" />').attr("field", fieldname).appendTo(container);
			if(negationMode) {
				el.attr("negation", "true");
			}
		}
		add(container);
		var el = $("<button />").text("AND").click(function(ev) {
			add($(ev.target).data("container"));
			ev.preventDefault();
		}).appendTo(tags);
		$(el).data("container", container);
	},
	fieldConstructor: function(container, label, field) {
		container = $("<div />").appendTo(container)[0];
		$("<span />").text(label).appendTo(container);
		$("<input />").attr("text", "input").attr("field", field).appendTo(container);
	},
	advancedOptions: function(form) {
		var locale = search.locale;
		var container = $("<div />").addClass("tsAdvancedOptions").appendTo(form)[0];
		$("<h2/ >").text(search.locale.advanced).appendTo(container);
		$("<div />").addClass("separator").appendTo(container);
		search.fieldConstructor(container, locale.titleAdvanced, "title");
		search.fieldConstructor(container, locale.modifierAdvanced, "modifier");
		search.fieldConstructor(container, locale.spaceAdvanced, "space");
		search.andConstructor(container, locale.notspaceAdvanced, "space", true);
		search.andConstructor(container, locale.tagsAdvanced, "tag");
	},
	constructSearchQuery: function(form) {
		var data = [], select = [];
		var query = $("[name=q]", form).val();
		if(query) {
			data.push("q=%0".format(query));
		}

		// add tags, fields etc..
		$("[field]", form).each(function(i, el) {
			var val = $(el).val();
			var name = $(el).attr("field");
			var negate = $(el).attr("negation") == "true";
			if(val && name) {
				val = encodeURIComponent(val);
				val = negate ? "!" + val : val;
				if(name == "space") {
					val += "_public";
					name = "bag";
				}
				if(negate) {
					select.push("select=%0:%1".format(name,val));
				} else {
					var prefix = data.length === 0 ? "q=" : "";
					data.push('%0%1:"%2"'.format(prefix, name, val));
				}
			}
		});
		var dataString = data.join(" ");
		if(dataString.length === 0 && !query) {
			return false;
		}
		var selectStatement = select.join("&");
		if(dataString.length > 0 && selectStatement.length > 0) {
			dataString += "&";
		}
		dataString += selectStatement;
		return "/search?%0".format(dataString);
	},
	constructForm: function(place) {
		var locale = search.locale;
		$("<h1 />").text(locale.header).appendTo(place);
		var form = $("<form />").appendTo(place)[0];
		$('<input type="text" name="q" />').appendTo(form);
		$('<input type="submit" />').val(locale.find).appendTo(form);
		search.advancedOptions(form);
		var query = $('<h2 class="query"/>').appendTo(place)[0];
		var results = $("<div />").appendTo(place).addClass("resultsArea")[0];
		var lookup = function(url) {
			if(!url) {
				results.empty().addClass("error").text(locale.error);
				return;
			}
			config.extensions.tiddlyweb.getStatus(function(status) {
				$(query).text(locale.query);
				var href = status.server_host.url + url;
				$("<a />").attr("href", href).text(href).appendTo(query);
				tsScan.scan(results, { url: url, emptyMessage: search.locale.noResults, cache: true,
					template: "SearchTemplate", sort: "title", callback: function(tiddlers) {
						$("<h2 />").text(locale.resultsHeader.format(tiddlers.length)).prependTo(results);
					}
				});
			});
		};
		$(form).submit(function(ev) {
			ev.preventDefault();
			var url = search.constructSearchQuery(form);
			config.macros.tsSearch.lastSearch = url;
			lookup(url);
		});
		if(search.lastSearch) {
			lookup(search.lastSearch);
		}
		return form;
	},
	handler: function(place) {
		var container = $("<div />").addClass("searchForm").appendTo(place)[0];
		search.constructForm(container);
	}
};

})(jQuery);
//}}}
In [[Marketing Strategy and Organization: Building Sustainable Business]] //''marketing''// is defined as an organisational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the [[Organization]]@management and its [[Stakeholders]].
''Session Purpose''
* Experience first-hand the role of resource-leveraging / identification of growth options for the venture’s resources
* Observing team processes & becoming cognizant of market opportunity identification “traps”
''Discussion Topics''
* Questions pertaining to the RFID case, given on case hand-out & subject to group work
''Session Preparation''
* Case: RFID
* [[Danneels, E. 2007. The process of technological competence leveraging|/static/files/MBI/Module%206/READINGS_Danneels_SMJ2007.pdf]]. Strategic Management Journal 511-533.

[[M6-S5 - Reading - Danneels - The process of technological competence leveraging]]
<html>
<img src="/static/files/Work/Dirk-Jan/dsn.jpg" width="150" style="float:left;margin:5px 20px 5px 0" />
Dirk-Jan Swagerman is a result driven innovation and development director and coach. Capable of getting things done. Enjoying people, technology and multi site multi disciplinary innovation and development. Fulfilled software architecture, functional  management and project leading roles. Practical hands on manager with process affinity. Conceptual and creative thinker. Demonstrated ability to build strong cross site and cross functional relationships. Strong experience with Czech and United States work cultures. My goal is learn and expand my in company entrepreneurial business skills. This was the reason to start with Master of Business Innovation program at Tias Nimbas in March 2010. I completed this program in June 2012. In the context of the study i started to host my own tiddlyspace for notekeeping and bookmarking on different subjects.
<br>
<br>
After the MBI study I started to coach startups using my <a href="http://mbi.dirkjanswagerman.nl">Master of Business Innovation</a> website as a resource for learning and reference. If you are interest in a free first coaching session please contact me at <a href="mailto:djswagerman@chello.nl">Dirk-Jan Swagerman</a> or through my linkedin account below. You can read about the coaching approach <a href="http://blog.dirkjanswagerman.nl/innovation-coaching-for-startups/">here.</a> 
<br>
<br>
<br>
<br>
<iframe allowtransparency="true" frameborder="0" scrolling="no"
  src="//platform.twitter.com/widgets/follow_button.html?screen_name=djswagerman"
  style="width:300px; height:20px;"></iframe>
<br>
<a href="http://nl.linkedin.com/in/djswagerman">
      
          <img src="http://www.linkedin.com/img/webpromo/btn_viewmy_160x33.png" width="160" height="33" border="0" alt="View Dirk Jan Swagerman's profile on LinkedIn">
        
    </a>
</html>
/***
|''Name:''|FCKeditorPlugin|
|''Description:''|Wysiwyg editor for TiddlyWiki using FCKeditor.|
|''Version:''|1.1.1|
|''Date:''|Dec 21,2007|
|''Source:''|http://visualtw.ouvaton.org/VisualTW.html|
|''Author:''|Pascal Collin|
|''License:''|[[BSD open source license|License]]|
|''~CoreVersion:''|2.2.0|
|''Browser:''|Firefox 2.0; InternetExplorer 6.0, others|
!Demo:
On the plugin [[homepage|http://visualtw.ouvaton.org/VisualTW.html]], see and edit [[WysiwygDemo]].
!Installation:
#download and unzip [[FCKeditor|http://www.fckeditor.net/download]] (by default, in a wiki subfolder, such that the relative path "fckeditor/fckeditor.js" is right).
#import [[FCKeditorPlugin]] (systemConfig tagged)
#add the following text to MarkupPreHead : {{{<script type="text/javascript" src="fckeditor/fckeditor.js"></script>}}}
#customize FCKeditorPath if needed (in MarkupPreHead and in options below)
#save and reload
#use the <<toolbar editHtml>> button in the tiddler's toolbar (in default ViewTemplate) or add {{{editHtml}}} command in your own toolbar.
! Useful Addons
*[[HTMLFormattingPlugin|http://www.tiddlytools.com/#HTMLFormattingPlugin]] to embed wiki syntax in html tiddlers.<<br>>//__Tips__ : When this plugin is installed, you can use anchor syntax to link tiddlers in wysiwyg mode (example : #example). Anchors are converted back and from wiki syntax when editing.//
*[[TaggedTemplateTweak|http://www.TiddlyTools.com/#TaggedTemplateTweak]] to use alternative ViewTemplate/EditTemplate for tiddler's tagged with specific tag values.
!Configuration options :
|FCKeditor folder (absolute or relative)|<<option txtFCKeditorPath>> |
|FCKeditor custom configuration script path (relative or absolute)<<br>>[[Example|fckeditor/editor/custom_config.js]] : {{{ fckeditor/editor/custom_config.js}}}|<<option txtFCKCustomConfigScript>>|
|Toolbar name ("Default", "Basic" or custom)<<br>>See [[FCKeditor documentation|http://wiki.fckeditor.net/Developer%27s_Guide/Configuration/Toolbar]] for more information on custom toolbars|<<option txtFCKToolbar>>|
|FCKeditor default height (if blank = 500px)|<<option txtFCKheight>>|
|Template called by the {{{wysiwyg}}} button|EditHtmlTemplate|
!Code
***/
//{{{
config.options.txtFCKeditorPath = config.options.txtFCKeditorPath ? config.options.txtFCKeditorPath : "/static/fckeditor/";
config.options.txtFCKCustomConfigScript = config.options.txtFCKCustomConfigScript ? config.options.txtFCKCustomConfigScript : "";
config.options.txtFCKToolbar = config.options.txtFCKToolbar ? config.options.txtFCKToolbar : "";
config.options.txtFCKheight = config.options.txtFCKheight ? config.options.txtFCKheight : "500px";

config.macros.editHtml = {
	handler : function(place,macroName,params,wikifier,paramString,tiddler) {
		var field = params[0];
		var height = params[1] ? params[1] : config.options.txtFCKheight;
		if (typeof FCKeditor=="undefined"){
			displayMessage(config.macros.editHtml.FCKeditorUnavailable);
			config.macros.edit.handler(place,macroName,params,wikifier,paramString,tiddler);

		}
		else if (field) {
			var e = createTiddlyElement(null,"div");
			var fckName = "FCKeditor"+ Math.random();
			if(tiddler.isReadOnly())
				e.setAttribute("readOnly","readOnly");
			e.setAttribute("editHtml",field);
			if (height) e.setAttribute("height",height);
			e.setAttribute("fckName",fckName);
			place.appendChild(e);
			var fck = new FCKeditor(fckName);
			fck.BasePath = config.options.txtFCKeditorPath;
			if (config.options.txtFCKCustomConfigScript) fck.Config["CustomConfigurationsPath"] = config.options.txtFCKCustomConfigScript ;
			if (config.options.txtFCKToolbar) fck.ToolbarSet = config.options.txtFCKToolbar;
			fck.Height=height;
			var re = /^<html>(.*)<\/html>$/m;
			var fieldValue=store.getValue(tiddler,field);
			var htmlValue = re.exec(fieldValue);
			var value = (htmlValue && (htmlValue.length>0)) ? htmlValue[1] : fieldValue;
			value=value.replace(/\[\[([^|\]]*)\|([^\]]*)]]/g,'<a href="#$2">$1</a>');
			config.macros.editHtml.FCKvalues[fckName]=value;
			e.innerHTML = fck.CreateHtml();
		}
	},
        gather : function(e) {
            var name = e.getAttribute("fckName");
            var oEditor = window.FCKeditorAPI ? FCKeditorAPI.GetInstance(name) : null;
            if (oEditor) {
                        var html = oEditor.GetHTML();
			if (html!=null) 
                                    return "<html>"+html.replace(/<a href="#([^>]*)">([^<]*)<\/a>/gi,"[[$2|$1]]")+"</html>"; 
            }	
        },
	FCKvalues : {},
	FCKeditorUnavailable : "FCKeditor was unavailable. Check plugin configuration and reload."
}


window.FCKeditor_OnComplete= function( editorInstance ) {
        var name=editorInstance.Name;
	var value = config.macros.editHtml.FCKvalues[name];
	delete config.macros.editHtml.FCKvalues[name];
	oEditor = FCKeditorAPI.GetInstance(name);
	if (value) oEditor.SetHTML(value);
}

Story.prototype.previousGatherSaveEditHtml = Story.prototype.previousGatherSaveEditHtml ? Story.prototype.previousGatherSaveEditHtml : Story.prototype.gatherSaveFields; // to avoid looping if this line is called several times
Story.prototype.gatherSaveFields = function(e,fields){
	if(e && e.getAttribute) {
		var f = e.getAttribute("editHtml");
		if(f){
			var newVal = config.macros.editHtml.gather(e);
			if (newVal) fields[f] = newVal;
		}
		this.previousGatherSaveEditHtml(e, fields);
	}
};

config.shadowTiddlers.EditHtmlTemplate = config.shadowTiddlers.EditTemplate.replace(/macro='edit text'/,"macro='editHtml text'");

config.commands.editHtml={
	text: "wysiwyg",
	tooltip: "Edit this tiddler with a rich text editor",
	readOnlyText: "",
	handler : function(event,src,title) {
		clearMessage();
		var tiddlerElem = document.getElementById(story.idPrefix + title);
		var fields = tiddlerElem.getAttribute("tiddlyFields");
		story.displayTiddler(null,title,"EditHtmlTemplate",false,null,fields);
		return false;
	}
}

config.shadowTiddlers.ViewTemplate = config.shadowTiddlers.ViewTemplate.replace(/\+editTiddler/,"+editTiddler editHtml");

//}}}
The total economic value is defined to be the price of the customers best alternative (reference value) plus whatever differentiates the offering from the competition.
http://htmljs.tiddlyspace.com/jquery.js
http://htmljs.tiddlyspace.com/htmljs-wikiupgrade.js
Click the "new tiddler" button towards the top right of the screen to write something in your space. You'll need to give it a title, some content and, optionally, some tags that will help you identify it later.

!Stuck for ideas?
Not sure what to write about? Not sure what to keep in your space? Other people use ~TiddlySpace for almost anything. How about some of the following:

* [[Save interesting sites|http://bookmarks.tiddlyspace.com]], images or articles from around the web so that you can refer back to them.
* [[Record your family tree|http://familytree.tiddlyspace.com]], store notes on long lost relatives or ancestors and map their relationship to you.
* [[Make up a pocketbook|http://pocketbook.tiddlyspace.com]] to store some useful information in, then print it out, [[fold it up|http://www.pocketmod.com/]], and take it with you.
* [[Plan your holiday|http://the-web-is-your-oyster.tiddlyspace.com/]], record where you're planning to go, note down places of interest and refer back to it later.
* [[Create a mindmap|http://mindmaps.tiddlyspace.com/]] to visualise your inner thoughts and see how they relate to each other.
* [[Set up a questionnaire|http://questionnaire.tiddlyspace.com/]] and get all your friends to answer it.

If you don't like any of those ideas, you can still use this space directly to keep notes and link them together, make a todo list and keep track of everything you're doing, or any one of a hundred million other things.

Still stuck? Check out the @featured space for more suggestions.

You can also [[socialise with others|How to socialise]].
Good customer cegmentation criteria are primairly based on shared customer preferences, a common customer pain or shared customer believes. To be of practical use for a company the following other criteria are of importance:
# ''Substantial'': The segment should result in a ''//substantial size//''. Cluster the target market in a broad yet comprehensive set of seperate customers groups
## As a guidance, try to divide up your market in a maximum of 10 segments. 
# ''Measurable'': The segment should be //''measurable''//
## As an example: When targetting 'undisciplined, extravagant spenders' it will be difficult to get a contact database...
# ''Diffentiable:'' The segment should be //''differentiable''//, meaning that the different segments will respond differently to different elements of the marketing strategy.
## Distinghuising large, midsize and small companies is of no use if you all theat them the same.
# ''Actionable'': The segment should be //''actionable''//, meaning that it should be to formulate an appropriate marketing strategy for each segment.
## If your salesforces does not understand the terminology and implications of the marketing strategy, the segmentation is inadequate
# ''Unique'': The segmentation strategy should be ''//unique//''. You must challenge yourself to have a different view of the market than your competitors.
## Thinking differently will identify new opportunities sooner.
# ''Attractive'': depends on:
## Size of the segment
## Growth rate
## Structural attractiveness

<html>
<img src="/static/files/MBI/Module%206/segmentation.PNG" width=400>
</html>
<<forEachTiddler
 where
 'tiddler.tags.contains("Term")'
 sortBy 
        'tiddler.title.toUpperCase()'
 script
 '
 function getFirstLine(s) {
 var m = s.match(/\s*(.*)/);
 return m != null && m.length >= 1 ? m[1] : "";
 }
 '
 write
 '"|[["+tiddler.title+"]]"+"|"+ getFirstLine(tiddler.text)+"|\n"' 

>>
<!--{{{-->
<div class='toolbar'
	macro='toolbar [[ToolbarCommands::EditToolbar]] icons:yes'>
</div>
<div class='heading editorHeading'>
	<div class='editor title' macro='edit title'></div>
	<div class='tagClear'></div>
</div>
<div class='annotationsBox' macro='annotations'>
	<div class='editSpaceSiteIcon'
		macro='tiddlerOrigin height:16 width:16 label:no interactive:no'>
	</div>
	<div class="privacyEdit" macro='setPrivacy label:no interactive:no'></div>
	<div class='tagClear'></div>
</div>
<div class='editor' macro='edit text'></div>
<div class='editorFooter'>
	<div class='tagTitle'>tags</div>
	<div class='editor' macro='edit tags'></div>
	<div class='tagAnnotation'>
		<span macro='message views.editor.tagPrompt'></span>
		<span macro='tagChooser excludeLists'></span>
	</div>
</div>
<!--}}}-->
/***
|''Name''|TiddlySpaceFilters|
|''Description''|provide TiddlySpace-specific filter extensions|
|''Author''|Jon Robson|
|''Version''|0.6.1|
|''Status''|@@beta@@|
|''CoreVersion''|2.6.2|
|''Requires''|TiddlySpaceConfig|
|''License''|[[BSD|http://www.opensource.org/licenses/bsd-license.php]]|
!Usage
{{{
<<tsList Private>>
<<tsList Public>>
<<tsList Draft>>
}}}
!Code
***/
//{{{
(function($) {

var tiddlyspace = config.extensions.tiddlyspace;
var privateBag = tiddlyspace.getCurrentBag("private");
var publicBag = tiddlyspace.getCurrentBag("public");

config.filterHelpers = {
	is: {
		"private": function(tiddler) {
			var bag = tiddler.fields["server.bag"];
			return bag == privateBag;
		},
		"public": function(tiddler) {
			var bag = tiddler.fields["server.bag"];
			return bag == publicBag;
		},
		draft: function(tiddler) {
			var fields = tiddler.fields;
			var bag = fields["server.bag"];
			return (privateBag == bag && fields["publish.name"]) ? true : false;
		},
		local: function(tiddler) {
			return config.filterHelpers.is["public"](tiddler) ||
				config.filterHelpers.is["private"](tiddler);
		},
		unsynced: function(tiddler) {
			return tiddler ? tiddler.isTouched() : false;
		}
	}
};

config.filters.is = function(results, match) {
	var candidates = store.getTiddlers("title");
	var type = match[3];
	for (var i = 0; i < candidates.length; i++) {
		var tiddler = candidates[i];
		var helper = config.filterHelpers.is[type];
		if(helper && helper(tiddler)) {
			results.pushUnique(tiddler);
		}
	}
	return results;
};

})(jQuery);
//}}}
<svg xmlns="http://www.w3.org/2000/svg" xmlns:xl="http://www.w3.org/1999/xlink" version="1.1" viewBox="450 366 38 57"
width="30" height="30">
	<g stroke="none" stroke-opacity="1" stroke-dasharray="none" fill="none" fill-opacity="1">
		<g>
			<path d="M 452.1094 421.2422 L 450 421.2422 L 450 423 L 487.9688 423 L 487.9688 421.2422 L 485.8595 421.2422 
			L 485.8595 377.29688 L 487.9688 377.29688 L 487.9688 375.53906 L 485.8595 375.53906 
			C 485.8595 375.53906 481.12463 371.59341 473.02023 370.52802 C 472.6824 368.9689 471.72098 366.75 468.9844 366.75 
			C 466.24783 366.75 465.28638 368.9689 464.94864 370.52802 
			C 456.84418 371.59341 452.1094 375.53906 452.1094 375.53906 L 450 375.53906 L 450 377.29688 L 452.1094 377.29688 
			Z M 467.12247 370.32086 L 467.12247 370.32086 C 467.3805 369.42395 467.90762 368.50781 468.9844 368.50781 
			C 470.0612 368.50781 470.5883 369.42395 470.84634 370.32086 
			C 470.24136 370.2848 469.62054 370.26562 468.9844 370.26562 
			C 468.34827 370.26562 467.72748 370.2848 467.12247 370.32086 Z M 454.21875 420.92804 L 454.21875 420.92804 
			C 455.46762 420.42087 456.32816 419.35281 456.32816 418.11716 L 456.32816 377.29688 L 458.4375 377.29688 
			L 458.4375 421.2422 L 454.21875 421.2422 Z M 460.5469 420.92804 L 460.5469 420.92804 
			C 461.79578 420.42087 462.65625 419.35281 462.65625 418.11716 L 462.65625 377.29688 L 464.76566 377.29688 
			L 464.76566 421.2422 L 460.5469 421.2422 Z M 466.87503 420.92804 L 466.87503 420.92804 
			C 468.1239 420.42087 468.9844 419.35281 468.9844 418.11716 L 468.9844 377.29688 L 471.09378 377.29688 
			L 471.09378 421.2422 L 466.87503 421.2422 Z M 473.2032 420.92804 L 473.2032 420.92804 
			C 474.45203 420.42087 475.31256 419.35281 475.31256 418.11716 L 475.31256 377.29688 L 477.4219 377.29688 
			L 477.4219 421.2422 L 473.2032 421.2422 Z M 479.5313 420.92804 L 479.5313 420.92804 
			C 480.78018 420.42087 481.64066 419.35281 481.64066 418.11716 L 481.64066 377.29688 L 483.75006 377.29688 
			L 483.75006 421.2422 L 479.5313 421.2422 Z" fill="black" class="glyph"/>
		</g>
	</g>
</svg>
The desired outcome of competency #3 is to identify the vital few solutions you need to develop to ensure profitable growth. This eliminates the watering-down of your limited resources by focusing them on the high-value opportunities, while maintaining your competitive position. Incidentally, a better way to state this competency is the ability to develop, optimize, and use “solution roadmaps.” This is based on the  assumption that customers purchase solutions to their problems. We feel “product roadmap” — while deeply ingrained in product companies — may create the impression that you are in the product development business. In reality, you are in the value creation business. You must develop solutions to your customer’s problems — faster than your competitors. Solution Roadmaps are essential. Every organization has finite resources. Thus, the ability to make critical decisions to ensure a constant fl ow of new products/solutions that deliver superior value to the targeted customer groups is indispensable.

Solutions Roadmaps are not lists of projects currently under development, nor a listing of all the activities of your R&D organization. Rather, roadmaps are the result of in depth “market sensing” to understand the direction of your market segments, careful financial analysis and also the courage to make decisions to select and maintain a few vital projects that will be funded, developed, and taken to market.
!!Fundamental Questions
* Can your product roadmap be mapped against your market segmentation in a harmonized fashion?
* Can you demonstrate that your product roadmap is a clear reflection of your organization’s strategic imperatives?
* Do you review and update your product roadmaps every quarter to ensure they are flexible based on market conditions?
* Do you require all product proposals to make the business case based on customer-centric segmentation and connected to the Solution Roadmap?
!!Starting Points
* Do an in-depth assessment of the value and utilization of your current product roadmap against a clear set of criteria, including your strategic imperatives
* Transform your Product Roadmaps into a “Solution Roadmap” and require the identifi cation of your offering based on helping customer achieve their outcomes.
* Ensure that your marketing and appropriate R&D leaders acquire the skills, knowledge and abilities to develop, use and optimize product roadmaps.
/***
|''Name''|RandomColorPalettePlugin|
|''Description''|Adds a random color palette to TiddlyWiki|
|''Author''|Jon Robson|
|''Version''|1.4.0|
|''Status''|stable|
|''Source''|https://github.com/jdlrobson/TiddlyWikiPlugins/raw/master/plugins/RandomColorPalettePlugin/RandomColorPalettePlugin.js|
|''License''|[[BSD|http://www.opensource.org/licenses/bsd-license.php]]|
!Usage
{{{
<<RandomColorPalette>>
}}}
Sets and saves a random color palette on execution

{{{
<<RandomColorPaletteButton>>
}}}
Creates a button, which when clicked will change the color palette
More information at http://macros.tiddlyspace.com/#%5B%5BRandomColorPaletteButton%20macro%5D%5D
!Code
***/
//{{{
RGB.prototype.toRGBString = function() {
	return "rgb(%0,%1,%2)".format(parseInt(this.r * 255, 10),
		parseInt(this.g * 255, 10), parseInt(this.b * 255, 10))
}
function HSL_TO_RGB(h, s, l) { // h (hue) between 0 and 360, s (saturation) & l (lightness) between 0 and 1
	var c = l <= 0.5 ? 2 * l * s : ( 2 - (2 * l)) * s;
	var h1 = h / 60;
	var x = c * (1 - Math.abs((h1 % 2) - 1)); 
	var r, g, b;
	if(typeof(h) == 'undefined') {
		r = 0;
		g = 0;
		b = 0;
	} else if(0 <= h1 && h1 < 1) {
		r = c;
		g = x;
		b = 0;
	} else if(1 <= h1 && h1 < 2) {
		r = x;
		g = c;
		b = 0;
	} else if(2 <= h1 && h1 < 3) {
		r = 0;
		g = c;
		b = x;
	} else if(3 <= h1 && h1 < 4) {
		r = 0;
		g = x;
		b = c;
	} else if(4 <= h1 && h1 < 5) {
		r = x;
		g = 0;
		b = c;
	} else if(5 <= h1 && h1 < 6) {
		r = c;
		g = 0;
		b = x;
	}
	m = l - (0.5 * c);
	return new RGB(r + m, g + m, b + m);
}

(function($){
	var macro = config.macros.RandomColorPalette = {
		messagesOn: false, 
		changedPaletteText: "We have assigned you a random theme by adjusting the [[ColorPalette]] tiddler.\nDon't like it? Click <<RandomColorPalette>> for another one.", 
		handler: function(place, macroName, params, wikifier, paramString, tiddler) {
			paramString = paramString || "";
			var options = macro.getOptions(paramString);
			macro.generatePalette(options, true);
		},
		optionTypes: {
			floats: ["hue", "saturation", "darkest", "lightness", "huevariance", "dark", "pale", "light", "mid",
				"saturation_light", "saturation_pale", "saturation_mid", "saturation_dark"
			]
		},
		getOptions: function(paramString) {
			var args = paramString.parseParams("name", null, true, false, true)[0];
			var options = {};
			var numbers = macro.optionTypes.floats;
			for(var i in args) {
				options[i] = numbers.indexOf(i) > -1 ? parseFloat(args[i][0], 10) : args[i][0];
			}
			return options;
		},
		generateRandomNumber: function(min, max, info) {
			var num = (Math.random() * 1);
			info = !info ? { attempts:0 } : info;
			info.attempts += 1;
			var good = true;
			if(min == max) {
				return max;
			}
			if(min && num < min) {
				good = false;
			} else if(max && num > max) {
				good = false;
			}
			if(!good) {
				if(info.attempts < 5) {
					return macro.generateRandomNumber(min, max, info);
				} else {
					if(max) {
						return max;
					} else if(min) {
						return min;
					} else {
						return 1;
					}
				}
			}
			return num;
		},
		getExistingPalette: function(asJSON) {
			var title = "ColorPalette";
			var tiddlerText;
			if(store.tiddlerExists(title)) {
				tiddlerText = store.getTiddlerText(title);
			} else if(store.isShadowTiddler(title)){
				tiddlerText = config.shadowTiddlers[title];
			}
			if(asJSON) {
				var json = {};
				if(tiddlerText) {
					var lines = tiddlerText.split("\n");
					for(var i = 0; i < lines.length; i++) {
						var definition = lines[i].split(":");
						if(definition.length == 2) {
							var name = definition[0].trim();
							var value = definition[1].trim();
							json[name] = value;
						}
					}
				}
				return json;
			} else {
				return tiddlerText;
			}
		},
		generatePalette: function(options, save) {
			var outputRGB = options.rgb;
			var palette = macro.getExistingPalette(true);
			var hue = options.hue || Math.floor(Math.random() * 359);
			var saturation = options.saturation || macro.generateRandomNumber(0.3, 0.7);
			var dark = options.dark || options.darkest || macro.generateRandomNumber(0, 0.10);
			var pale = options.pale || options.lightness || macro.generateRandomNumber(0.90, 1);
			var delta = ( ( pale - dark ) / 3 );
			var mid = options.mid || dark + delta;
			var light = options.light || dark + (delta * 2);
			var lightness_values = {Dark: dark, Mid: mid, Light: light, Pale: pale};
			var saturation_values = {};
			for(i in lightness_values) {
				if(true) {
					saturation_values[i] = options["saturation_" + i.toLowerCase()] || saturation;
				}
			}

			var opposite_hue = (hue + 180) % 360;
			var seed = options.huevariance || Math.floor((85 * Math.random()) + 5); // we want it to be at least 5 degrees
			var huetwo = (opposite_hue + seed) % 360;
			var huethree = (opposite_hue - seed) % 360;
			if(huetwo < 0) {
				huetwo = 360 + huetwo;
			}
			if(huethree < 0) {
				huethree = 360 + huethree;
			}
			for(var j in lightness_values) {
				if(true) {
					var saturation = saturation_values[j];
					palette["Primary" + j] = HSL_TO_RGB(hue, saturation, lightness_values[j]);
					palette["Secondary" + j] = HSL_TO_RGB(huetwo, saturation, lightness_values[j]);
					palette["Tertiary" + j] = HSL_TO_RGB(huethree, saturation, lightness_values[j]);
				}
			}
			palette.Background = HSL_TO_RGB(hue, saturation, 0.92);
			palette.Foreground = HSL_TO_RGB(hue, saturation, 0.08);
			palette.ColorPaletteParameters = ["HSL([", hue, "|", seed, "], [", saturation_values.Pale, "|",
				saturation_values.Light, "|", saturation_values.Mid, "|", saturation_values.Dark, "],",
				"[", dark, "|", mid, "|", light, "|", pale, "])"].join("");
			// construct new ColorPalette
			var text = ["/*{{{*/\n"];
			var colorcode;
			for(var id in palette) {
				if(true) {
					var color = palette[id];
					colorcode = outputRGB ? color.toRGBString() : color.toString();
					text.push("%0: %1\n".format(id, colorcode));
				}
			}
			text.push("/*}}}*/");
			text = text.join("");
			if(save) {
				macro.saveColorPalette(text);
			}
			return text;
		},
		saveColorPalette: function(text) {
			var tid = store.getTiddler("ColorPalette");
			if(!tid) {
				tid = new Tiddler("ColorPalette");
				tid.fields = merge({}, config.defaultCustomFields);
			} // TODO: detect that the ColorPalette in the space comes from outside recipe
			tid.fields["server.page.revision"] = "false"; // edit conflicts dont matter

			// save the color palette in tid
			tid = store.saveTiddler(tid.title, tid.title, text, tid.modifier, tid.modified,
				tid.tags, tid.fields, false, tid.created, tid.creator);
			// an interval is used to cope with users clicking on the palette button quickly.
			if(macro._nextSave) {
				window.clearTimeout(macro._nextSave);
			}
			macro._nextSave = window.setTimeout(function() {
					autoSaveChanges(null, [tid]);
				}, 2000);
			// temporary workaround for IE.
			$.twStylesheet.remove({ id: "StyleSheetColors" });
			$.twStylesheet.remove({ id: "StyleSheet" });
			refreshAll();
			macro.reportChange();
			return tid;
		},
		reportChange: function() {
			if(macro.messagesOn) { // only display message once..
				var msgPlace = getMessageDiv();
				if(!$(".changedPalette", msgPlace)[0]) {
					var tempPlace = document.createElement("div");
					wikify("{{changedPalette{" + macro.changedPaletteText + "}}}", tempPlace);
					msgPlace.appendChild(tempPlace);
				}
			}
		}
	};
	var btnMacro = config.macros.RandomColorPaletteButton = {
			text: "New ColorPalette",
			tooltip: "Generate a random colour scheme for your TiddlyWiki",
			makeButton: function(place, options) {
				var btnHandler = function(ev) {
					var t = $(ev.target);
					var options = t.data("options");
					macro.generatePalette(options, true);
					ev.preventDefault();
					return false;
				};
				var btn = createTiddlyButton(place, this.text, this.tooltip, btnHandler);
				$(btn).data("options", options);
				return btn;
			},
			handler: function(place, macroName, params, wikifier, paramString, tiddler) {
				var options = macro.getOptions(paramString);
				btnMacro.makeButton(place, options);
			}
	};
})(jQuery);
//}}}
Channel partnering creates opportunities for companies to concentrate their activities to lesser core competencies. However, there are a few risks:
# //Risk of inconsistency//
## The customer expects a consistent offering. When a supplier join forces it becomes more difficult to offer a consistent [[Customer Value Proposition]]
# //Risk of competence leakage//
## The interactions between personel of the partner and the company may result in competence leakages.
# //Risk of appropriability loss//
## An important question is whether the manufacturer or the distributor owns the end customer?

<<image /static/files/MBI/Module%2011/channelpartnering.png width:600>>
<svg xmlns="http://www.w3.org/2000/svg" xmlns:xl="http://www.w3.org/1999/xlink" version="1.1" viewBox="78 222 60 60" 
width="30" height="30">
<g stroke="none" stroke-opacity="1" stroke-dasharray="none" fill="none" fill-opacity="1">
	<g>
		<path d="M 107.92718 244.14815 L 86.651474 222.89253 L 78.85206 230.69925 L 100.120415 251.9476 L 78.774 273.27396 
		L 86.57342 281.08075 L 107.927216 259.74707 L 129.39981 281.19946 L 137.19922 273.39267 L 115.73397 251.94763 
		L 137.121155 230.58054 L 129.32175 222.77374 Z" fill="black" class="glyph"/>
	</g>
</g>
</svg>
/***
|''Name''|TiddlyWebConfig|
|''Description''|configuration settings for TiddlyWebWiki|
|''Author''|FND|
|''Version''|1.3.2|
|''Status''|stable|
|''Source''|http://svn.tiddlywiki.org/Trunk/association/plugins/TiddlyWebConfig.js|
|''License''|[[BSD|http://www.opensource.org/licenses/bsd-license.php]]|
|''Requires''|TiddlyWebAdaptor ServerSideSavingPlugin|
|''Keywords''|serverSide TiddlyWeb|
!Code
***/
//{{{
(function($) {

if(!config.extensions.ServerSideSavingPlugin) {
	throw "Missing dependency: ServerSideSavingPlugin";
}
if(!config.adaptors.tiddlyweb) {
	throw "Missing dependency: TiddlyWebAdaptor";
}

if(window.location.protocol != "file:") {
	config.options.chkAutoSave = true;
}

var adaptor = tiddler.getAdaptor();
var recipe = tiddler.fields["server.recipe"];
var workspace = recipe ? "recipes/" + recipe : "bags/common";

var plugin = config.extensions.tiddlyweb = {
	host: tiddler.fields["server.host"].replace(/\/$/, ""),
	username: null,
	status: {},

	getStatus: null, // assigned later
	getUserInfo: function(callback) {
		this.getStatus(function(status) {
			callback({
				name: plugin.username,
				anon: plugin.username ? plugin.username == "GUEST" : true
			});
		});
	},
	hasPermission: function(type, tiddler) {
		var perms = tiddler.fields["server.permissions"];
		if(perms) {
			return perms.split(", ").contains(type);
		} else {
			return true;
		}
	}
};

config.defaultCustomFields = {
	"server.type": tiddler.getServerType(),
	"server.host": plugin.host,
	"server.workspace": workspace
};

// modify toolbar commands

config.shadowTiddlers.ToolbarCommands = config.shadowTiddlers.ToolbarCommands.
	replace("syncing ", "revisions syncing ");

config.commands.saveTiddler.isEnabled = function(tiddler) {
	return plugin.hasPermission("write", tiddler) && !tiddler.isReadOnly();
};

config.commands.deleteTiddler.isEnabled = function(tiddler) {
	return !readOnly && plugin.hasPermission("delete", tiddler);
};

// hijack option macro to disable username editing
var _optionMacro = config.macros.option.handler;
config.macros.option.handler = function(place, macroName, params, wikifier,
		paramString) {
	if(params[0] == "txtUserName") {
		params[0] = "options." + params[0];
		var self = this;
		var args = arguments;
		args[0] = $("<span />").appendTo(place)[0];
		plugin.getUserInfo(function(user) {
			config.macros.message.handler.apply(self, args);
		});
	} else {
		_optionMacro.apply(this, arguments);
	}
};

// hijack isReadOnly to take into account permissions and content type
var _isReadOnly = Tiddler.prototype.isReadOnly;
Tiddler.prototype.isReadOnly = function() {
	return _isReadOnly.apply(this, arguments) ||
		!plugin.hasPermission("write", this);
};

var getStatus = function(callback) {
	if(plugin.status.version) {
		callback(plugin.status);
	} else {
		var self = getStatus;
		if(self.pending) {
			if(callback) {
				self.queue.push(callback);
			}
		} else {
			self.pending = true;
			self.queue = callback ? [callback] : [];
			var _callback = function(context, userParams) {
				var status = context.serverStatus || {};
				for(var key in status) {
					if(key == "username") {
						plugin.username = status[key];
						config.macros.option.propagateOption("txtUserName",
							"value", plugin.username, "input");
					} else {
						plugin.status[key] = status[key];
					}
				}
				for(var i = 0; i < self.queue.length; i++) {
					self.queue[i](plugin.status);
				}
				delete self.queue;
				delete self.pending;
			};
			adaptor.getStatus({ host: plugin.host }, null, _callback);
		}
	}
};
(plugin.getStatus = getStatus)(); // XXX: hacky (arcane combo of assignment plus execution)

})(jQuery);
//}}}
<<YouTubeFragment Weq_sHxghcg>>
/***
|''Name''|ToggleTiddlerPrivacyPlugin|
|''Version''|0.7.1|
|''Status''|@@beta@@|
|''Description''|Allows you to set the privacy of new tiddlers and external tiddlers within an EditTemplate, and allows you to set a default privacy setting|
|''CoreVersion''|2.6.1|
|''Requires''|TiddlySpaceConfig|
|''Source''|http://github.com/TiddlySpace/tiddlyspace/raw/master/src/plugins/ToggleTiddlerPrivacyPlugin.js|
!Notes
When used in conjunction with TiddlySpaceTiddlerIconsPlugin changing the privacy setting will also interact with any privacy icons.

Currently use of
{{{<<setPrivacy defaultValue:public>>}}} is in conflict with {{{<<newTiddler fields:"server.workspace:x_private">>}}}

There is an option, found in the tweak tab of the backstage, called txtPrivacyMode. Set this to either ''public'' or ''private'' depending on your security preference. If you choose not to set it then it will default to ''public''.
!Params
defaultValue:[private|public]
Allows you to set the default privacy value (Default is private)

!Code
***/
//{{{
(function($) {

	var tiddlyspace = config.extensions.tiddlyspace,
		macro;
	macro = config.macros.setPrivacy = {
		handler: function(place, macroName, params, wikifier, paramString, tiddler) {
			if(readOnly) {
				return;
			}
			var el = $(story.findContainingTiddler(place)),
				args = paramString.parseParams("name",
					null, true, false, true)[0],
				container = $("<div />").
					addClass("privacySettings").
					appendTo(place)[0],
				currentSpace = tiddlyspace.currentSpace.name,
				currentBag = tiddler ? tiddler.fields["server.bag"] : false,
				// XXX: is the following reliable?
				isNewTiddler = el.hasClass("missing") || !currentBag,
				tiddlerStatus = tiddlyspace.getTiddlerStatusType(tiddler),
				customFields = el.attr("tiddlyfields"),
				defaultValue = "public",
				options = config.macros.tiddlerOrigin ?
						config.macros.tiddlerOrigin.getOptions(paramString) :
						{};
			customFields = customFields ? customFields.decodeHashMap() : {};
			if(isNewTiddler || !["public", "private", "unsyncedPrivate",
					"unsyncedPublic"].contains(tiddlerStatus)) {
				if(args.defaultValue) {
					defaultValue = args.defaultValue[0].toLowerCase();
				} else {
					defaultValue = config.options.chkPrivateMode ?
							"private" : "public";
				}
				defaultValue = defaultValue ?
						"%0_%1".format(currentSpace, defaultValue) :
						customFields["server.bag"];
				this.createRoundel(container, tiddler, currentSpace,
						defaultValue, options);
			}
		},
		updateEditFields: function(tiddlerEl, bag) {
			var saveBagField = $('[edit="server.bag"]', tiddlerEl),
				saveWorkspaceField = $('[edit="server.workspace"]', tiddlerEl),
				input = $("<input />").attr("type", "hidden"),
				workspace = "bags/" + bag;
			if(saveBagField.length === 0) {
				input.clone().attr("edit", "server.bag").val(bag).
					appendTo(tiddlerEl);
			} else {
				saveBagField.val(bag);
			}
			// reset to prevent side effects
			$(tiddlerEl).attr("tiddlyFields", "");
			if(saveWorkspaceField.length === 0) {
				input.clone().attr("edit", "server.workspace").
					val(workspace).appendTo(tiddlerEl);
			} else {
				saveWorkspaceField.val(workspace);
			}
		},
		setBag: function(tiddlerEl, newBag, options) {
			var bagStatus,
				title = $(tiddlerEl).attr("tiddler"),
				tiddler = store.getTiddler(title),
				originButton = $(".originButton", tiddlerEl)[0],
				refreshIcon,
				newWorkspace = "bags/" + newBag,
				rPrivate = $("input[type=radio].isPrivate", tiddlerEl),
				rPublic = $("input[type=radio].isPublic", tiddlerEl);
			refreshIcon = function(type) {
				var originMacro = config.macros.tiddlerOrigin;
				if(originButton && originMacro) {
					options.noclick = true;
					originMacro.showPrivacyRoundel(tiddler, type,
							originButton, options);
				}
			};
			macro.updateEditFields(tiddlerEl, newBag);
			if(tiddler) {
				tiddler.fields["server.bag"] = newBag;
				// for external tiddlers
				tiddler.fields["server.workspace"] = newWorkspace;
			}
			if(newBag.indexOf("_public") > -1) {
				rPrivate.attr("checked", false);
				rPublic.attr("checked", true);
				bagStatus = "public";
			} else {
				rPublic.attr("checked", false); // explicitly do this for ie
				rPrivate.attr("checked", true);
				bagStatus = "private";
			}
			refreshIcon(bagStatus);
		},
		createRoundel: function(container, tiddler, currentSpace,
							   defaultValue, options) {
			var privateBag = "%0_private".format(currentSpace),
				publicBag = "%0_public".format(currentSpace),
				rbtn = $("<input />").attr("type", "radio").
					attr("name", tiddler.title),
				el = story.findContainingTiddler(container);
			rbtn.clone().val("private").addClass("isPrivate").
				appendTo(container);
			$("<label />").text("private").appendTo(container); // TODO: i18n
			rbtn.clone().val("public").addClass("isPublic")
				.appendTo(container);
			$("<label />").text("public").appendTo(container); // TODO: i18n
			$("[type=radio]", container).click(function(ev) {
				var btn = $(ev.target);
				tiddler.fields["server.page.revision"] = "false";
				if(btn.hasClass("isPrivate")) { // private button clicked.
					$(el).addClass("isPrivate").removeClass("isPublic");
					macro.setBag(el, privateBag, options);
				} else {
					$(el).addClass("isPublic").removeClass("isPrivate");
					macro.setBag(el, publicBag, options);
				}
			});
			window.setTimeout(function() {
				macro.setBag(el, defaultValue, options);
			}, 100);
			// annoyingly this is needed as customFields are added to end of EditTemplate so are not present yet
			// and don't seem to respect any existing customFields.
		}
	};

}(jQuery));
//}}}
<<tiddler [[M11-S2 - Audio - Defining the business]]>>
The session started with 'Defining the business' using the [[Abell Framework]] which can be summarized into three questions:
# Who do we serve?
## Define [[Customer segments]]
# What do we offer?
## Define [[Value Proposition]]
# How do we do that?
## Define [[Business Model]]
<<image /static/files/MBI/Module%2011/optimization.PNG width:600>>
There should be a good balance in harvesting existing business (Business Exploitation) and creating new business (Business Exploration).

In defining customers segments it is important to define your [[Way-to-market architecture]]. Who is your customer? Who in a complicated delivery chain is 'the customer'??? To help discover who is really the focal customer the company should be concentrating on, three questions are important:
# ''Who makes the choices?''
## Who is the person making the purchasing decision? (See also: [[DMU]])
## Marketeers should be interested in the //customers// over the //consumer//
# ''Who pays?''
# ''Who consumes''?'
We next talked about channel design, in this picture the difference between HP and Oce is depicted.
<<image /static/files/MBI/Module%2011/channeldesign.PNG width:400>>
Risks for HP:
* Loosing ownership of the end customer
Risk for Oce:
* Scalability
To know who you customer is, ask yourselves the following questions:
<<image /static/files/MBI/Module%2011/customerprofile.PNG width:500>>
* What do they do?
* What do they experience?
* Who are they?
!UserUnplugged
<<TiddlySpaceLogin>>

!SpaceUnplugged
{{unpluggedSpaceTab{
{{wizard{
<<image unsyncedIcon width:48>> <<message messages.syncExplanation>>
}}}
{{wizard syncKey{
{{keyHeading{
Key}}}
{{changedServer keyItem{<<message macros.sync.syncStatusList.changedServer.text>>}}} {{changedBoth keyItem{<<message macros.sync.syncStatusList.changedBoth.text>>}}} {{changedLocally keyItem{<<message macros.sync.syncStatusList.changedLocally.text>>}}} {{notFound keyItem{<<message macros.sync.syncStatusList.notFound.text>>}}}
}}}
<<sync>>

!User
{{textRight{
<<TiddlySpaceLogout>>
<<tabs txtUserTab
	"Your Identities" "Manage your identities" [[Backstage##Identities]]
	"Your Spaces" "Maintain your spaces and create new ones" [[Backstage##UserSpaces]]
	"Your Password" "Change your password" [[Backstage##Password]]
>>
}}}

!Menu
{{tiddlyspaceMenu{
<<message messages.memberStatus>> <<homeLink>>
{{unsyncedList{<<message messages.syncListHeading>> <<list filter [is[unsynced]]>>}}}

<<tabs txtTiddlySpaceTab
search "search across TiddlySpace" Backstage##Search
help "quick access to useful space resources" Backstage##Resources
>>
running TiddlySpace@glossary version <<message extensions.tiddlyweb.status.tiddlyspace_version>>
}}}

!Resources
[[blog|@@blog]]
[[documentation|@@docs]]
[[featured spaces|@@featured]]

!Search
<<tsSearch>>

!Space
<<followSpace>>
<<tabs txtSpaceTab
	members Members Backstage##SpaceMembers
	includes "include spaces" Backstage##SpaceInclusions
	tiddlers "tiddlers control panel" Backstage##Tiddlers
	plugins "Manage installed plugins" PluginManager
	batch "Perform batch operations on public/private tiddlers" Backstage##BatchOps
	options "TiddlyWiki options" Backstage##Options
	tweaks "Tweak the appearance and behaviour of TiddlyWiki" AdvancedOptions
	import "Import tiddlers from a TiddlyWiki" Backstage##FileImport
	export "Export this TiddlySpace for offline use" Backstage##Export
>>

!FileImport
<<fileImport>>

!Export
You can download this TiddlySpace as an offline TiddlyWiki:
{{chunkyButton{<<exportSpace>>}}}

!Identities
You can associate your account with multiple identities. If you have an open id for example you could log into TiddlySpace with that as well as a TiddlySpace user account.
<<TiddlySpaceIdentities add>>
{{inlineList{
	<<TiddlySpaceIdentities list>>
}}}
{{backstageClear{}}}

!Login
<<tabs txtLoginTab 
"TiddlySpace Username" "Login via a TiddlySpace username and password" Backstage##UserUnplugged
"OpenID" "Login via an OpenID"  Backstage##TabOpenID
"Register" "Register a TiddlySpace account" Backstage##TabRegister
>>

!TabOpenID
<<TiddlySpaceLogin openid>>

!TabRegister
<<TiddlySpaceRegister>>

!Options
upload a <<message messages.privacySetting>> file:
<<binaryUpload>>
<<search>><<closeAll>><<permaview>><<newTiddler>><<newJournal "DD MMM YYYY" "journal">><<saveChanges>><<slider chkSliderOptionsPanel OptionsPanel "options »" "Change TiddlyWiki advanced options">>

!Password
<<TiddlySpaceChangePassword>>

!SpaceInclusions
This space includes the public tiddlers from the following spaces:
<<TiddlySpaceInclusion list>>
<<TiddlySpaceInclusion passive>>

!SpaceMembers
The following people are members of the space ''<<message extensions.tiddlyspace.currentSpace.name>>''. Only members have access to the private tiddlers in a space.
<<TiddlySpaceMembers list>>
<<TiddlySpaceMembers add>>

!Tiddlers
<<tabs
	txtMainTab
	"Recent" "Recently edited tiddlers" TabTimeline
>>

!BatchOps
<<tabs
	txtPublisherTab
	"Private" "Move tiddlers from private to public" Backstage##BatchPrivate
	"Public" "Move tiddlers from public to private" Backstage##BatchPublic
>>

!BatchPrivate
<<TiddlySpacePublisher type:private>>

!BatchPublic
<<TiddlySpacePublisher type:public>>

!UserSpaces
<<TiddlySpaceSpaces add>>
You are currently a member of the following spaces.
{{inlineList{
<<TiddlySpaceSpaces list>>
}}}
{{backstageClear{}}}
''Session Purpose''
* Understanding how marketing strategies can be implemented
* Dealing with resource scarcities in new ventures
''Discussion Topics''
* How to integrate the different areas of the marketing mix
* Assessing the fit of Guerilla Marketing approaches
* Assessing the Marketing Mix for Wally Card
''Session Preparation''
* [[Lodish, L.M., Morgan, H.L., Archambeau, S. 2009. Entrepreneurial pricing- an often misused way to garner extraordinary profits|/static/files/MBI/Module%206/READINGS_Lodish_etal_Chapter3Pricing.pdf]]. Chapter 3 of “Marketing that works: How Entrepreneurial Marketing can add sustainable value to any sized company.”
* [[Wally Card Business Plan|/static/files/MBI/Module%206/Business%20Plan%20WallyCard.pdf]]

[[M6-S8 - Reading - Lodish - Entrepreneurial pricing- an often misused way to garner extraordinary profits]]
[[M6-S8 - Session notes - Marketing execution]]
/***
|''Name''|TiddlySpaceRevertRevision|
|''Description''|Revert to a previous revision|
|''Author''|BenGillies|
|''Version''|0.1|
|''Status''|unstable|
|''Source''|http://github.com/TiddlySpace/tiddlyspace|
|''CodeRepository''|http://github.com/TiddlySpace/tiddlyspace|
|''License''|[[BSD|http://www.opensource.org/licenses/bsd-license.php]]|
|''CoreVersion''|2.6.0|
|''Requires''|TiddlyWebAdaptor TiddlySpaceRevisionView|
!Usage
Add a control button to revert to a particular revision.

The button must be called from within a revision, as generated by TiddlySpaceRevisionView
!Code
***/
//{{{
(function($) {

config.commands.revert = {
	text: "revert",
	tooltip: "make this revision the current one",
	handler: function(ev, src, title) {
		var revElem = story.getTiddler(title);
		var tidToRevert = store.getTiddler($(revElem).attr("revName"));

		var revision = store.getTiddler(title);
		if ((revision) && (tidToRevert)) {
			tidToRevert.text = revision.text;
			var newFields = merge({}, revision.fields);
			for (var fieldName in newFields) {
				if (fieldName.substr(0, 7) === "server.") {
					delete newFields[fieldName];
				}
			}
			merge(tidToRevert.fields, newFields);
			tidToRevert.tags = merge([], revision.tags);
			tidToRevert.fields.changecount = 1;
			delete tidToRevert.fields.doNotSave;

			store.saveTiddler(tidToRevert.title, tidToRevert.title,
				tidToRevert.text, null, null, tidToRevert.tags,
				tidToRevert.fields, false, tidToRevert.created, tidToRevert.creator);

			autoSaveChanges(true);
		}
	}
};

})(jQuery);
//}}}
Two groups:
* Srategies and tactics for ''reducing the amount of resources'' (“let others pay”)
** Free-riding strategy
*** Focuses on problems of excluding consumers who enjoy benefits from the provision of public goods without paying for their costs
*** Free riding occurs in various forms in the business world, e.g., when firms imitate attributes of products from competitors without incurring R&D expenditures made by the innovating company
*** New ventures can free ride on the sometimes substantial market development efforts undertaken by the innovators
*** Learn from the experiences made by earlier entrants
*** Avoid their costly mistakes.
*** New ventures might also be able to enjoy cost savings in R&D, marketing planning, etc., when imitating strategies used by the originating firms (“mimicry”)
** Forming alliances
*** Experience in marketing plays a critical role in achieving success in cooperative marketing activities
* Strategies and tactics that require only few resources
** Niching strategy
*** Suggests that emerging firms should ''focus on market segments that are less crowded'' or even ignored by more resourceful companies.
*** New ventures can gain their first customers away from larger competitors and establish themselves as credible business partners
*** Research shows that 75% of successful small businesses pursue a niching strategy
** Gradual “step-by- step” development of marketing activities
*** See [[M6-S1 - Marketing in new ventures: theory empirical evidence - Stage models]]
***  In essence, the step-by-step approach rep- resents a strategy of slow growth as opposed to a strategy of high growth that might be required to succeed in some markets.
** Low-cost “guerrilla” tactics in marketing.
*** Consumers’ word-of-mouth
*** Creating a fan club for the offering
*** Handing out flyers
*** Delivering free samples
** Franchising
*** Not discussed
** Multilevel marketing
*** Not discussed

Part of [[M6-S1 - Reading - Gruber, M. 2004. Marketing in new ventures: theory & empirical evidence]]
<svg xmlns="http://www.w3.org/2000/svg" xmlns:xl="http://www.w3.org/1999/xlink" version="1.1" viewBox="2 724 68 55" 
width="30" height="30">
<g stroke="none" stroke-opacity="1" stroke-dasharray="none" fill="none" fill-opacity="1">
	<g>
		<path d="M 2.25 756 L 11.25 747 L 24.75 760.4994 L 60.750004 724.4994 L 69.75 733.49902 
		L 24.749977 778.49976 Z" fill="#101010" class="glyph"/>
	</g>
</g>
</svg>
Enabling a fighter brand is a common strategy to fight against a competition aiming for [[Cost leadership strategies]]
{{{
config.macros.PDF = {
  handler: function (place, macroName, params, wikifier, paramString, tiddler)
  {
     var url;

     if (params[0] != null)
     {
           url = params[0];
     }

     resultString = "<html>";
     resultString += '<iframe src ="http://docs.google.com/gview?url='
     resultString += url;
     resultString += ' &embedded=true" style="width:600px;height:340px;" frameborder="0"';
     resultString += '</iframe>'
     resultString += '</html>';

     wikify(resultString,place);
   }
 }
}}}
Welcome to [[Dirk-Jan Swagerman's|http://nl.linkedin.com/in/djswagerman]] [[tiddlyspace|www.tiddlyspace.com]]. I host my own tiddlyspace for notekeeping and bookmarking on different subjects. The site is primairly aimed for my own use, infrequently i may [[blog|http://blog.dirkjanswagerman.nl]] on topics that may interest me. You can explore different subjects in the menu bar on top and in addition the following spaces may be of your interest:

* [[Mbi|http://mbi.dirkjanswagerman.nl]], study notes for my Master of Business Innovation study at ~Tias-Nimbas
* [[Sales|http://sales.dirkjanswagerman.nl]], summary of 3 books on sales, negotiation and influence.
* [[Games|http://games.dirkjanswagerman.nl]], started reading the book [[Gamestorming]]@games but extended with other games i stumbled upon
* [[Software|http://software.dirkjanswagerman.nl]], bookmarks on software
* [[Management|http://management.dirkjanswagerman.nl]], softskills and management bookmarks (for instance around [[DISC|http://disc.dirkjanswagerman.nl]] and [[Situational Leadership|http://situationalleadership.dirkjanswagerman.nl]]

From my time at Philips Healthcare:
* [[FDA Regulation|http://fda.dirkjanswagerman.nl]], my summary of FDA regulation for medical devices.

From my time at FEI:
* [[Microscopy|http://microscopy.dirkjanswagerman.nl]], lectures and bookmarks about microscopy.
* [[Nanotechnology|http://nanotechnology.dirkjanswagerman.nl]], bookmarks on nano tech in general

Please send me an [[email|mailto://dirkjan@dirkjanswagerman.nl]] if you feel i need to remove certain contents from the site due to copyright infringements.

!About this space
<<tiddler [[About this space]]>>

!About ~Dirk-Jan
<<tiddler [[About Dirk Jan]]>>

!How to use
This site is build as a [[tiddlywiki|http://www.tiddlywiki.com]] and hosted using [[tiddlyspace|http://www.tiddlyspace.com]] technololgy.  Reading ~TiddlyWikis is easy, but takes some getting used to. Rather than scrolling up and down a long web page or word processing document, you open small chunks of information ("microcontent") written in boxes called "tiddlers." You read what you need from a tiddler, then close it with the close button at the top right hand corner of the tiddler.

When a tiddler is opened up, it appears at the top of the screen or below the tiddler used to link to it. After opening a few tiddlers in succession, you might feel overwhelmed by all the open tiddlers. Not to worry.

* You can close every tiddler but the one you are using by clicking on the close others button.
* If you have multiple tiddlers open, you can use the jump button to quickly go to the open tiddler you desire without having to scroll up and down.
* See here for information on the other buttons at the top right of the tiddler.

To search for a tiddler, you can use the search window at the top right of the screen. All the tiddlers that contain the word that you search for will appear.  Use 'search' on (right of the screen) to find information on a topic, for instance:
* Search for M3 to find all notes taken during module '3'. Module numbers can be found at the left
* Search for 'Reading' to see abstract of articles
* Search for 'Session notes' to see notes taken during the training
Click on a module on the left to navigate to a certain module or module session.

!Log In
<<TiddlySpaceLogin>>
!Sign Up
<<TiddlySpaceRegister>>

!Log Out
<<TiddlySpaceLogout>>
Research has shown that the following criteria are generally used for evaluating strategy options:
<<image /static/files/MBI/Module%2011/scoreboardstrategicoptions.PNG width:500>>
!Business Opportunity - Size the prize
The 'prize' to aim for can contain a number of elements:
* Increase in market share
* Increase in customer share
* Access to new markets or distribution channels
* Maintaining or increasing prices
* Increasing margins
* Increasing business process efficiency
* Increasing appropriability of revenues
* Increasing the economic value added
* EEtc.
Each opportunity can represent an increase of 1) revenue, 2) reduce costs or 3) both
!Competitiveness - Can we win?
# Often a strategy is developed solely by //''Looking at opportunities and threats''//
# Another dimension is to ''//seek a competitive advantage to build//''. Does it provide a small or substantial improvement to the existing advantages? Will you look at the current arena or new ones? (See also [[Strategic game-board]])
# The third criterion is to ''//Look at the sustainability of the created competitive advantage//''
* Feasibility - Can we do it?
# Choosing the right moment
## The concept of the [[The Tipping Point]] may be applied in organizational decision making in times of inertia. A good metaphor is for inducing change is the game of domino. Is the heaviest 'domino' (senior management) ready to fall over?
# Resource requirement
## To what degree must core processes be changed?
# Flexibility
## What opportunities remain to adjust after the projects are implemented?
# Team
## The quality of the team that proposes the strategic options is crucial: are the people heavyweight or lightweight?
!Leverage
Critical options to consider leverage effects are:
# Future spin-offs which may follow from this investment
# Potential business opportunities outside the business unit to other business with the same corporation
# The negative spill overs within the business or across business which may follow from investment in the project.
In [[Marketing Strategy and Organization: Building Sustainable Business]] a [[Strategy]] is defined to be a collection of strategic projects that together bring the company to the place where it wants to be.
Once you have some content then you may choose to determine a tiddler, or set of tiddlers to display each time you load ~TiddlySpace. This is determined by the [[DefaultTiddlers]].
<!DOCTYPE html>
<html>
<head>
	<meta http-equiv="Content-Type" content="text/html;charset=utf-8">
	<title>This Space</title>
	<link href="/bags/common/tiddlers/profile.css" type='text/css' rel='stylesheet' >
	<link href="/bags/common/tiddlers/admin.css" type='text/css' rel='stylesheet' >
	<!--[if lte IE 8]>
	<script type="text/javascript" src="/bags/common/tiddlers/json2.js"></script>
	<script type="text/javascript" src="/bags/common/tiddlers/es5-shim.min.js"></script>
	<![endif]-->
</head>
<body>
<div id="container">
	<div id="text-html" class="main section">
		<a class="app" href="/">home</a>
		<div class="left">
		<h2>About this space <button class='toggleNext'></button></h2>
		<div id="siteinfo"></div>
		<h2>Site Icon</h2>
		<div>
			<img id="siteicon" class="siteicon">
			<form id="upload" method="POST" enctype="multipart/form-data">
				<input type="hidden" name="title" value="SiteIcon" />
				<input type="hidden" name="tags" value="excludeLists">
				<input type="hidden" name="csrf_token" class="csrf" />
				<input type="file" name="file" accept="image/*" />
				<input class="btn" type="submit" value="upload" />
			</form>
			<div id="dropzone">Drop file here
				<img class="notloading" src="/bags/common/tiddlers/ajax-loader.gif" alt="submitting SiteIcon" />
			</div>
		</div>
		<h2>Vital Statistics</h2>
		<div id="info">please wait while information is loaded about this space...</div>
		<button class="spacereset">Reset Space</button>
		<div class="reset-confirm-wrap messageArea">
			<button class="close-btn" title="cancel reset">×</button>
			<p>Are you sure you want to reset the space? You can't go back! This will remove all the content from the space!</p>
			<form class="cf">
				<label for="reset-confirm">Enter the space name to confirm.</label>
				<input type="text" name="reset-confirm" class="reset-confirm-input inputBox" />
				<button type="submit">Reset Now</button>
			</form>
			<div class="reset-message-area">
				<p class="performing">Resetting...</p>
				<p class="finished">Reset Done!</p>
				<p class="recipe-error-msg">Error removing includes. Please remove manually.</p>
			</div>
		</div>
		</div>
		<div class="right">
		<div class="ts-membership">
			<h2>
				Add Member
				<a href="http://docs.tiddlyspace.com/What%20is%20a%20member%3F" title="What is a Member?" class="help">What is a Member?</a>
			</h2>
			<div>
				<p>Add a new member to your space by entering their name below. Enter a space name instead and prefix with @ to add everyone who is already a member of that space.</p>
				<form class="ts-members">
					<input class="inputBox" type="text" name="username">
					<input type="submit" value="Add Member" class="btn" />
				</form>
			</div>
			<h2>
				Existing Members <button class='toggleNext'></button>
			</h2>
			<div>
				Your space currently has the following members: 
				<ul class="ts-members"></ul>
			</div>
			<h2>
				Include Space
				<a class="help" href="http://docs.tiddlyspace.com/What%20is%20space%20inclusion%3F" title="What is inclusion?">What is Inclusion?</a>
			</h2>
			<form class="ts-includes">
				<input class="inputBox" type="text" name="spacename">
				<input type="submit" value="Include Space" class="btn" />
			</form>
		</div>
		<div>
			<h2>Included Spaces <button class='toggleNext'></button></h2>
			<div>
			This space includes the following spaces:
			<ul class="ts-includes"></ul>
			</div>
		</div>
		</div>
		<div class="clear"></div>
	</div>
</div>
<script src='/bags/common/tiddlers/backstage.js'></script>
<script src='/bags/common/tiddlers/jquery.js'></script>
<script src='/bags/tiddlyspace/tiddlers/chrjs'></script>
<script src='/bags/common/tiddlers/chrjs.space'></script>
<script src='/bags/common/tiddlers/chrjs.users'></script>
<script src='/bags/common/tiddlers/chrjs.identities'></script>
<script src='/bags/tiddlyspace/tiddlers/TiddlySpaceCSRF'></script>
<script src='/bags/common/tiddlers/jquery-form.js'></script>
<script src="/bags/common/tiddlers/siteiconupload.js"></script>
<script src="/bags/common/tiddlers/ts.js"></script>
<script src="/status.js"></script>
<script src="/bags/common/tiddlers/space.js"></script>
</body>
</html>
twrelease: alpha
User-agent: *
Disallow: /bags
Disallow: /recipes
/***
|''Name''|ErrorHandlerPlugin|
|''Version''|0.4.3|
|''Author''|Jon Robson|
|''Description''|Localised tiddler save errors including edit conflict resolution.|
|''CoreVersion''|2.6.1|
|''Requires''|TiddlySpaceConfig|
***/
//{{{
(function($) {

var tiddlyspace = config.extensions.tiddlyspace;
var currentSpace = tiddlyspace.currentSpace.name;
tiddlyspace.getLocalTitle = function(title, workspace, suffix) {
	var endsWith = config.extensions.BinaryTiddlersPlugin.endsWith;
	if(!suffix) {
		var isPublic = endsWith(workspace, "_public");
		suffix = tiddlyspace.resolveSpaceName(workspace);
		if(currentSpace == suffix) {
			suffix = isPublic ? "public" : "private";
		} else {
			suffix = "@%0".format(suffix);
		}
	}
	return "%0 *(%1)*".format(title, suffix);
};

var sssp = config.extensions.ServerSideSavingPlugin;

var msgs = config.messages.editConflict = {
	loading: "Loading..",
	resolve: "[[Edit Conflict]]@glossary: this tiddler may have been changed by someone else.",
	reviewDiff: "review (recommended)",
	reviewDiffTooltip: "review changes made to this tiddler",
	reviewDiffError: "error retrieving revision.",
	save: "overwrite",
	saveTooltip: "make this revision the top revision of this tiddler",
	discard: "cancel",
	discardTooltip: "undo changes to this tiddler and get most recent version",
	diffTitle: "%0",
	diffFieldTitle: "%0 - fields",
	diffTextTitle: "%0 - text",
	updating: "updating your version...",
	diffHeader: ["Review the changes that have been made whilst you were editing this tiddler. ",
		"Fold relevant changes back into your version.\n",
		"{{removed{Red}}} highlight shows content removed. ",
		"{{added{Green}}} highlight shows content added.\n"].join(""),
	diffTextHeader: "View changes in text",
	diffFieldsHeader: "View changes in fields"
};

var plugin = config.extensions.errorHandler = {
	diffTags: ["excludeLists", "excludeMissing", "excludeSearch"],
	displayMessage: function(message, tiddler, context) {
		var desc = context && context.httpStatus ? context.statusText :
			sssp.locale.connectionError;
		var reportArea = plugin.reportError(tiddler.title);
		var msg = $("<div />").appendTo(reportArea);
		if(message == "saveConflict") {
			wikify(msgs.resolve, msg[0]);
			var choiceArea = $("<div />").appendTo(reportArea)[0];
			plugin.editConflictHandler(choiceArea, tiddler);
		} else {
			msg.text(sssp.locale[message].format(tiddler.title, desc));
		}
	},
	editConflictHandler: function(container, tiddler) {
		var title = tiddler.title;
		var myrev = tiddler.fields["server.page.revision"];
		// note user now needs to edit, fix problem and save. 
		// TODO: make sure this gets reset in save callback
		store.getTiddler(title).fields["server.page.revision"] = "false";

		var diffBtn = createTiddlyButton(container, msgs.reviewDiff, msgs.reviewDiffTooltip, function(ev) {
			var title = $(ev.target).data("title");
			plugin.displayDiff(ev.target, store.getTiddler(title), myrev);
		});
		var saveBtn = createTiddlyButton(container, msgs.save, msgs.saveTooltip, function(ev) {
				var title = $(ev.target).data("title");
				var tid = store.saveTiddler(store.getTiddler(title));
				autoSaveChanges(null, [tid]);
			});
		var ignoreBtn = createTiddlyButton(container, msgs.discard, msgs.discardTooltip, function(ev) {
			var title = $(ev.target).text(msgs.updating).data("title");
			plugin.resetToServerVersion(store.getTiddler(title));
		});
		$([diffBtn, ignoreBtn, saveBtn]).data("title", title);
	},
	getDiffTiddlerTexts: function(diffText) {
		var chunks = diffText.split("\n  \n");
		if(chunks.length < 2) {
			return [chunks[0], ""];
		} else {
			var diffFieldsText = "{{diff{\n%0\n}}}".format(chunks[0]);
			diffText = '{{diff{\n%0\n}}}'.format(chunks.splice(1, chunks.length).join("\n"));
			return [diffText, diffFieldsText];
		}
	},
	makeDiffTiddler: function(title, diff) {
		var newTiddler = new Tiddler(title);
		var tags = plugin.diffTags;
		newTiddler.text = msgs.loading;
		newTiddler.fields.doNotSave = true;
		newTiddler.tags = diff ? tags.concat(["diff"]) : tags;
		newTiddler = store.saveTiddler(newTiddler);
		$.extend(store.getTiddler(title).fields,
			config.defaultCustomFields); // allow option to save it
		return newTiddler;
	},
	displayDiff: function(src, tiddler, latestRevision) {
		var adaptor = tiddler.getAdaptor();
		var title = tiddler.title;
		var ts = new Date().formatString("0hh:0mm:0ss");
		var suffix = "edit conflict %0".format(ts);
		var diffTitle = tiddlyspace.getLocalTitle(msgs.diffTitle.format(title), "", suffix);
		var diffTextTitle = tiddlyspace.getLocalTitle(msgs.diffTextTitle.format(title), "", suffix);
		var diffFieldsTitle = tiddlyspace.getLocalTitle(msgs.diffFieldTitle.format(title), "", suffix);
		plugin.makeDiffTiddler(diffTextTitle, true);
		plugin.makeDiffTiddler(diffFieldsTitle, true);
		var newTiddler = plugin.makeDiffTiddler(diffTitle, false);
		newTiddler.text = ['%0\n<<slider chkViewDiffText "%1" "%2">>\n',
			'<<slider chkViewDiffField "%3" "%4">>'].join("").
			format(msgs.diffHeader, diffTextTitle, msgs.diffTextHeader,
				diffFieldsTitle, msgs.diffFieldsHeader);
		store.saveTiddler(newTiddler);

		var callback = function(r) {
			var text = plugin.getDiffTiddlerTexts(r);
			store.getTiddler(diffTextTitle).text = text[0];
			store.getTiddler(diffFieldsTitle).text = text[1];
			story.refreshTiddler(diffTitle, null, true);
		};
		var workspace = "bags/%0".format(tiddler.fields["server.bag"]);
		ajaxReq({
			type: "get",
			dataType: "text",
			url: "/diff?format=unified&rev1=%0/%1/%2&rev2=%0/%1".format(workspace, title, latestRevision),
			success: callback,
			error: function() {
				displayMessage(msgs.reviewDiffError);
			}
		});
		story.displayTiddler(src, diffTitle);
	},
	resetToServerVersion: function(tiddler) {
		var adaptor = tiddler.getAdaptor();
		var ctx = { 
			host: tiddler.fields["server.host"],
			workspace: "bags/" + tiddler.fields["server.bag"]
		};
		adaptor.getTiddler(tiddler.title, ctx, null, function(context) {
			store.saveTiddler(context.tiddler);
			story.refreshTiddler(tiddler.title);
			store.setDirty(false);
		});
	},
	reportError: function(title) {
		var el = story.getTiddler(title);
		if(!el) {
			el = story.displayTiddler(null, title);
		}
		return $("<div />").addClass("error annotation").prependTo(el)[0];
	}
};

sssp.reportFailure = function(message, tiddler, context) {
	config.options.chkViewDiffText = config.options.chkViewDiffText === undefined ?
		true : config.options.chkViewDiffText;
	config.options.chkViewDiffFields = config.options.chkViewDiffFields || false;
	plugin.displayMessage(message, tiddler, context);
};

})(jQuery);
//}}}
<<YouTubeFragment 3I-JByPDJm0>>
config.macros.OpenID={};
merge(config.macros.OpenID,{
	titleOpenID:"",
	buttonOpenIDText:"Login",
	buttonOpenIDToolTip:"Click to use OpenID Login" 
});

config.macros.OpenID.handler=function(place,macroName,params,wikifier,paramString,tiddler,errorMsg){
	var w = new Wizard();
	var me = config.macros.OpenID;
	w.createWizard(place,me.titleOpenID);
	w.addStep(null,"<!--<img width='150px' src='http://openid.net/wp-content/uploads/2007/10/openid_big_logo_text.png'/><br />--><input name='open_id_login' value='%0' size=40 style='background: rgb(255, 255, 255) url(http://www.openid.net/login-bg.gif) no-repeat scroll 0pt 50%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; color: rgb(0, 0, 0); padding-left: 18px;'/>".format([decodeURIComponent(cookieString(document.cookie).txtUserName)]));
	w.setButtons([
		{caption: me.buttonOpenIDText, tooltip: me.buttonOpenIDToolTip, onClick: function(){config.macros.OpenID.login(w);  } }
	]);
};

config.macros.OpenID.login = function (w) {
	var iframe = document.createElement("iframe");
	iframe.style.display = "none";
	iframe.src = url+"plugins/OpenID/files/openid/try_auth.php?action=verify&openid_identifier="+w.formElem.open_id_login.value;
	document.body.appendChild(iframe);
	iframe.onload = function() {
		// this is not working properly.
		if(iframe.src.indexOf("finish_auth.php")){
			window.location = iframe.src;	
		}
	};
	document.body.appendChild(iframe);
}

//}}}
<<AudioFragment /static/files/MBI/Module%2011/M11-S3%20-%20Customer%20Value.mp3>>
A [[Competitive advantage]] needs [[The CODA framework]].

A nice video illustrating how some features are not *really* important to the end customer
<<tiddler [[Sony Useless Piece of of Crap]]>>
/***
|''Name:''|YourSearchPlugin|
|''Version:''|2.1.4 (2009-09-04)|
|''Source:''|http://tiddlywiki.abego-software.de/#YourSearchPlugin|
|''Author:''|UdoBorkowski (ub [at] abego-software [dot] de)|
|''Licence:''|[[BSD open source license (abego Software)|http://www.abego-software.de/legal/apl-v10.html]]|
|''Copyright:''|&copy; 2005-2009 [[abego Software|http://www.abego-software.de]]|
|''~CoreVersion:''|2.1.0|
|''Community:''|[[del.icio.us|http://del.icio.us/post?url=http://tiddlywiki.abego-software.de/index.html%23YourSearchPlugin]]|
|''Browser:''|Firefox 1.0.4+; Firefox 1.5; ~InternetExplorer 6.0|
!About YourSearch
YourSearch gives you a bunch of new features to simplify and speed up your daily searches in TiddlyWiki. It seamlessly integrates into the standard TiddlyWiki search: just start typing into the 'search' field and explore!

For more information see [[Help|YourSearch Help]].
!Compatibility
This plugin requires TiddlyWiki 2.1. 
Check the [[archive|http://tiddlywiki.abego-software.de/archive]] for ~YourSearchPlugins supporting older versions of TiddlyWiki.
!Source Code
***/
/***
This plugin's source code is compressed (and hidden). Use this [[link|http://tiddlywiki.abego-software.de/archive/YourSearchPlugin/Plugin-YourSearch-src.2.1.4.js]] to get the readable source code.
***/
///%
if(!version.extensions.YourSearchPlugin){version.extensions.YourSearchPlugin={major:2,minor:1,revision:4,source:"http://tiddlywiki.abego-software.de/#YourSearchPlugin",licence:"[[BSD open source license (abego Software)|http://www.abego-software.de/legal/apl-v10.html]]",copyright:"Copyright (c) abego Software GmbH, 2005-2009 (www.abego-software.de)"};if(!window.abego){window.abego={};}if(!Array.forEach){Array.forEach=function(_1,_2,_3){for(var i=0,_4=_1.length;i<_4;i++){_2.call(_3,_1[i],i,_1);}};Array.prototype.forEach=function(_5,_6){for(var i=0,_7=this.length;i<_7;i++){_5.call(_6,this[i],i,this);}};}abego.toInt=function(s,_8){if(!s){return _8;}var n=parseInt(s);return (n==NaN)?_8:n;};abego.createEllipsis=function(_9){var e=createTiddlyElement(_9,"span");e.innerHTML="&hellip;";};abego.shallowCopy=function(_a){if(!_a){return _a;}var _b={};for(var n in _a){_b[n]=_a[n];}return _b;};abego.copyOptions=function(_c){return !_c?{}:abego.shallowCopy(_c);};abego.countStrings=function(_d,s){if(!s){return 0;}var _e=s.length;var n=0;var _f=0;while(1){var i=_d.indexOf(s,_f);if(i<0){return n;}n++;_f=i+_e;}return n;};abego.getBracedText=function(_10,_11,_12){if(!_11){_11=0;}var re=/\{([^\}]*)\}/gm;re.lastIndex=_11;var m=re.exec(_10);if(m){var s=m[1];var _13=abego.countStrings(s,"{");if(!_13){if(_12){_12.lastIndex=re.lastIndex;}return s;}var len=_10.length;for(var i=re.lastIndex;i<len&&_13;i++){var c=_10.charAt(i);if(c=="{"){_13++;}else{if(c=="}"){_13--;}}}if(!_13){if(_12){_12.lastIndex=i-1;}return _10.substring(m.index+1,i-1);}}};abego.select=function(_14,_15,_16,_17){if(!_17){_17=[];}_14.forEach(function(t){if(_15.call(_16,t)){_17.push(t);}});return _17;};abego.consumeEvent=function(e){if(e.stopPropagation){e.stopPropagation();}if(e.preventDefault){e.preventDefault();}e.cancelBubble=true;e.returnValue=true;};abego.TiddlerFilterTerm=function(_18,_19){if(!_19){_19={};}var _1a=_18;if(!_19.textIsRegExp){_1a=_18.escapeRegExp();if(_19.fullWordMatch){_1a="\\b"+_1a+"\\b";}}var _1b=new RegExp(_1a,"m"+(_19.caseSensitive?"":"i"));this.tester=new abego.MultiFieldRegExpTester(_1b,_19.fields,_19.withExtendedFields);};abego.TiddlerFilterTerm.prototype.test=function(_1c){return this.tester.test(_1c);};abego.parseNewTiddlerCommandLine=function(s){var m=/(.*?)\.(?:\s+|$)([^#]*)(#.*)?/.exec(s);if(!m){m=/([^#]*)()(#.*)?/.exec(s);}if(m){var r;if(m[3]){var s2=m[3].replace(/#/g,"");r=s2.parseParams("tag");}else{r=[[]];}var _1d=m[2]?m[2].trim():"";r.push({name:"text",value:_1d});r[0].text=[_1d];return {title:m[1].trim(),params:r};}else{return {title:s.trim(),params:[[]]};}};abego.parseTiddlerFilterTerm=function(_1e,_1f,_20){var re=/\s*(?:(?:\{([^\}]*)\})|(?:(=)|([#%!])|(?:(\w+)\s*\:(?!\/\/))|(?:(?:("(?:(?:\\")|[^"])+")|(?:\/((?:(?:\\\/)|[^\/])+)\/)|(\w+\:\/\/[^\s]+)|([^\s\)\-\"]+)))))/mg;var _21={"!":"title","%":"text","#":"tags"};var _22={};var _23;re.lastIndex=_1f;while(1){var i=re.lastIndex;var m=re.exec(_1e);if(!m||m.index!=i){throw "Word or String literal expected";}if(m[1]){var _24={};var _25=abego.getBracedText(_1e,0,_24);if(!_25){throw "Invalid {...} syntax";}var f=Function("tiddler","return ("+_25+");");return {func:f,lastIndex:_24.lastIndex,markRE:null};}if(m[2]){_23=true;}else{if(m[3]){_22[_21[m[3]]]=1;}else{if(m[4]){_22[m[4]]=1;}else{var _26=m[6];var _27=m[5]?window.eval(m[5]):m[6]?m[6]:m[7]?m[7]:m[8];var _20=abego.copyOptions(_20);_20.fullWordMatch=_23;_20.textIsRegExp=_26;var _28=[];for(var n in _22){_28.push(n);}if(_28.length==0){_20.fields=_20.defaultFields;}else{_20.fields=_28;_20.withExtendedFields=false;}var _29=new abego.TiddlerFilterTerm(_27,_20);var _2a=_26?_27:_27.escapeRegExp();if(_2a&&_23){_2a="\\b"+_2a+"\\b";}return {func:function(_2b){return _29.test(_2b);},lastIndex:re.lastIndex,markRE:_2a?"(?:"+_2a+")":null};}}}}};abego.BoolExp=function(s,_2c,_2d){this.s=s;var _2e=_2d&&_2d.defaultOperationIs_OR;var _2f=/\s*(?:(\-|not)|(\())/gi;var _30=/\s*\)/g;var _31=/\s*(?:(and|\&\&)|(or|\|\|))/gi;var _32=/\s*[^\)\s]/g;var _33=/\s*(\-|not)?(\s*\()?/gi;var _34;var _35=function(_36){_33.lastIndex=_36;var m=_33.exec(s);var _37;var _38;if(m&&m.index==_36){_36+=m[0].length;_37=m[1];if(m[2]){var e=_34(_36);_30.lastIndex=e.lastIndex;if(!_30.exec(s)){throw "Missing ')'";}_38={func:e.func,lastIndex:_30.lastIndex,markRE:e.markRE};}}if(!_38){_38=_2c(s,_36,_2d);}if(_37){_38.func=(function(f){return function(_39){return !f(_39);};})(_38.func);_38.markRE=null;}return _38;};_34=function(_3a){var _3b=_35(_3a);while(1){var l=_3b.lastIndex;_31.lastIndex=l;var m=_31.exec(s);var _3c;var _3d;if(m&&m.index==l){_3c=!m[1];_3d=_35(_31.lastIndex);}else{try{_3d=_35(l);}catch(e){return _3b;}_3c=_2e;}_3b.func=(function(_3e,_3f,_40){return _40?function(_41){return _3e(_41)||_3f(_41);}:function(_42){return _3e(_42)&&_3f(_42);};})(_3b.func,_3d.func,_3c);_3b.lastIndex=_3d.lastIndex;if(!_3b.markRE){_3b.markRE=_3d.markRE;}else{if(_3d.markRE){_3b.markRE=_3b.markRE+"|"+_3d.markRE;}}}};var _43=_34(0);this.evalFunc=_43.func;if(_43.markRE){this.markRegExp=new RegExp(_43.markRE,_2d.caseSensitive?"mg":"img");}};abego.BoolExp.prototype.exec=function(){return this.evalFunc.apply(this,arguments);};abego.BoolExp.prototype.getMarkRegExp=function(){return this.markRegExp;};abego.BoolExp.prototype.toString=function(){return this.s;};abego.MultiFieldRegExpTester=function(re,_44,_45){this.re=re;this.fields=_44?_44:["title","text","tags"];this.withExtendedFields=_45;};abego.MultiFieldRegExpTester.prototype.test=function(_46){var re=this.re;for(var i=0;i<this.fields.length;i++){var s=store.getValue(_46,this.fields[i]);if(typeof s=="string"&&re.test(s)){return this.fields[i];}}if(this.withExtendedFields){return store.forEachField(_46,function(_47,_48,_49){return typeof _49=="string"&&re.test(_49)?_48:null;},true);}return null;};abego.TiddlerQuery=function(_4a,_4b,_4c,_4d,_4e){if(_4c){this.regExp=new RegExp(_4a,_4b?"mg":"img");this.tester=new abego.MultiFieldRegExpTester(this.regExp,_4d,_4e);}else{this.expr=new abego.BoolExp(_4a,abego.parseTiddlerFilterTerm,{defaultFields:_4d,caseSensitive:_4b,withExtendedFields:_4e});}this.getQueryText=function(){return _4a;};this.getUseRegExp=function(){return _4c;};this.getCaseSensitive=function(){return _4b;};this.getDefaultFields=function(){return _4d;};this.getWithExtendedFields=function(){return _4e;};};abego.TiddlerQuery.prototype.test=function(_4f){if(!_4f){return false;}if(this.regExp){return this.tester.test(_4f);}return this.expr.exec(_4f);};abego.TiddlerQuery.prototype.filter=function(_50){return abego.select(_50,this.test,this);};abego.TiddlerQuery.prototype.getMarkRegExp=function(){if(this.regExp){return "".search(this.regExp)>=0?null:this.regExp;}return this.expr.getMarkRegExp();};abego.TiddlerQuery.prototype.toString=function(){return (this.regExp?this.regExp:this.expr).toString();};abego.PageWiseRenderer=function(){this.firstIndexOnPage=0;};merge(abego.PageWiseRenderer.prototype,{setItems:function(_51){this.items=_51;this.setFirstIndexOnPage(0);},getMaxPagesInNavigation:function(){return 10;},getItemsCount:function(_52){return this.items?this.items.length:0;},getCurrentPageIndex:function(){return Math.floor(this.firstIndexOnPage/this.getItemsPerPage());},getLastPageIndex:function(){return Math.floor((this.getItemsCount()-1)/this.getItemsPerPage());},setFirstIndexOnPage:function(_53){this.firstIndexOnPage=Math.min(Math.max(0,_53),this.getItemsCount()-1);},getFirstIndexOnPage:function(){this.firstIndexOnPage=Math.floor(this.firstIndexOnPage/this.getItemsPerPage())*this.getItemsPerPage();return this.firstIndexOnPage;},getLastIndexOnPage:function(){return Math.min(this.getFirstIndexOnPage()+this.getItemsPerPage()-1,this.getItemsCount()-1);},onPageChanged:function(_54,_55){},renderPage:function(_56){if(_56.beginRendering){_56.beginRendering(this);}try{if(this.getItemsCount()){var _57=this.getLastIndexOnPage();var _58=-1;for(var i=this.getFirstIndexOnPage();i<=_57;i++){_58++;_56.render(this,this.items[i],i,_58);}}}finally{if(_56.endRendering){_56.endRendering(this);}}},addPageNavigation:function(_59){if(!this.getItemsCount()){return;}var _5a=this;var _5b=function(e){if(!e){var e=window.event;}abego.consumeEvent(e);var _5c=abego.toInt(this.getAttribute("page"),0);var _5d=_5a.getCurrentPageIndex();if(_5c==_5d){return;}var _5e=_5c*_5a.getItemsPerPage();_5a.setFirstIndexOnPage(_5e);_5a.onPageChanged(_5c,_5d);};var _5f;var _60=this.getCurrentPageIndex();var _61=this.getLastPageIndex();if(_60>0){_5f=createTiddlyButton(_59,"Previous","Go to previous page (Shortcut: Alt-'<')",_5b,"prev");_5f.setAttribute("page",(_60-1).toString());_5f.setAttribute("accessKey","<");}for(var i=-this.getMaxPagesInNavigation();i<this.getMaxPagesInNavigation();i++){var _62=_60+i;if(_62<0){continue;}if(_62>_61){break;}var _63=(i+_60+1).toString();var _64=_62==_60?"currentPage":"otherPage";_5f=createTiddlyButton(_59,_63,"Go to page %0".format([_63]),_5b,_64);_5f.setAttribute("page",(_62).toString());}if(_60<_61){_5f=createTiddlyButton(_59,"Next","Go to next page (Shortcut: Alt-'>')",_5b,"next");_5f.setAttribute("page",(_60+1).toString());_5f.setAttribute("accessKey",">");}}});abego.LimitedTextRenderer=function(){var _65=40;var _66=4;var _67=function(_68,_69,_6a){var n=_68.length;if(n==0){_68.push({start:_69,end:_6a});return;}var i=0;for(;i<n;i++){var _6b=_68[i];if(_6b.start<=_6a&&_69<=_6b.end){var r;var _6c=i+1;for(;_6c<n;_6c++){r=_68[_6c];if(r.start>_6a||_69>_6b.end){break;}}var _6d=_69;var _6e=_6a;for(var j=i;j<_6c;j++){r=_68[j];_6d=Math.min(_6d,r.start);_6e=Math.max(_6e,r.end);}_68.splice(i,_6c-i,{start:_6d,end:_6e});return;}if(_6b.start>_6a){break;}}_68.splice(i,0,{start:_69,end:_6a});};var _6f=function(_70){var _71=0;for(var i=0;i<_70.length;i++){var _72=_70[i];_71+=_72.end-_72.start;}return _71;};var _73=function(c){return (c>="a"&&c<="z")||(c>="A"&&c<="Z")||c=="_";};var _74=function(s,_75){if(!_73(s[_75])){return null;}for(var i=_75-1;i>=0&&_73(s[i]);i--){}var _76=i+1;var n=s.length;for(i=_75+1;i<n&&_73(s[i]);i++){}return {start:_76,end:i};};var _77=function(s,_78,_79){var _7a;if(_79){_7a=_74(s,_78);}else{if(_78<=0){return _78;}_7a=_74(s,_78-1);}if(!_7a){return _78;}if(_79){if(_7a.start>=_78-_66){return _7a.start;}if(_7a.end<=_78+_66){return _7a.end;}}else{if(_7a.end<=_78+_66){return _7a.end;}if(_7a.start>=_78-_66){return _7a.start;}}return _78;};var _7b=function(s,_7c){var _7d=[];if(_7c){var _7e=0;var n=s.length;var _7f=0;do{_7c.lastIndex=_7e;var _80=_7c.exec(s);if(_80){if(_7e<_80.index){var t=s.substring(_7e,_80.index);_7d.push({text:t});}_7d.push({text:_80[0],isMatch:true});_7e=_80.index+_80[0].length;}else{_7d.push({text:s.substr(_7e)});break;}}while(true);}else{_7d.push({text:s});}return _7d;};var _81=function(_82){var _83=0;for(var i=0;i<_82.length;i++){if(_82[i].isMatch){_83++;}}return _83;};var _84=function(s,_85,_86,_87,_88){var _89=Math.max(Math.floor(_88/(_87+1)),_65);var _8a=Math.max(_89-(_86-_85),0);var _8b=Math.min(Math.floor(_86+_8a/3),s.length);var _8c=Math.max(_8b-_89,0);_8c=_77(s,_8c,true);_8b=_77(s,_8b,false);return {start:_8c,end:_8b};};var _8d=function(_8e,s,_8f){var _90=[];var _91=_81(_8e);var pos=0;for(var i=0;i<_8e.length;i++){var t=_8e[i];var _92=t.text;if(t.isMatch){var _93=_84(s,pos,pos+_92.length,_91,_8f);_67(_90,_93.start,_93.end);}pos+=_92.length;}return _90;};var _94=function(s,_95,_96){var _97=_96-_6f(_95);while(_97>0){if(_95.length==0){_67(_95,0,_77(s,_96,false));return;}else{var _98=_95[0];var _99;var _9a;if(_98.start==0){_99=_98.end;if(_95.length>1){_9a=_95[1].start;}else{_67(_95,_99,_77(s,_99+_97,false));return;}}else{_99=0;_9a=_98.start;}var _9b=Math.min(_9a,_99+_97);_67(_95,_99,_9b);_97-=(_9b-_99);}}};var _9c=function(_9d,s,_9e,_9f,_a0){if(_9f.length==0){return;}var _a1=function(_a2,s,_a3,_a4,_a5){var t;var _a6;var pos=0;var i=0;var _a7=0;for(;i<_a3.length;i++){t=_a3[i];_a6=t.text;if(_a4<pos+_a6.length){_a7=_a4-pos;break;}pos+=_a6.length;}var _a8=_a5-_a4;for(;i<_a3.length&&_a8>0;i++){t=_a3[i];_a6=t.text.substr(_a7);_a7=0;if(_a6.length>_a8){_a6=_a6.substr(0,_a8);}if(t.isMatch){createTiddlyElement(_a2,"span",null,"marked",_a6);}else{createTiddlyText(_a2,_a6);}_a8-=_a6.length;}if(_a5<s.length){abego.createEllipsis(_a2);}};if(_9f[0].start>0){abego.createEllipsis(_9d);}var _a9=_a0;for(var i=0;i<_9f.length&&_a9>0;i++){var _aa=_9f[i];var len=Math.min(_aa.end-_aa.start,_a9);_a1(_9d,s,_9e,_aa.start,_aa.start+len);_a9-=len;}};this.render=function(_ab,s,_ac,_ad){if(s.length<_ac){_ac=s.length;}var _ae=_7b(s,_ad);var _af=_8d(_ae,s,_ac);_94(s,_af,_ac);_9c(_ab,s,_ae,_af,_ac);};};(function(){function _b0(msg){alert(msg);throw msg;};if(version.major<2||(version.major==2&&version.minor<1)){_b0("YourSearchPlugin requires TiddlyWiki 2.1 or newer.\n\nCheck the archive for YourSearch plugins\nsupporting older versions of TiddlyWiki.\n\nArchive: http://tiddlywiki.abego-software.de/archive");}abego.YourSearch={};var _b1;var _b2;var _b3=function(_b4){_b1=_b4;};var _b5=function(){return _b1?_b1:[];};var _b6=function(){return _b1?_b1.length:0;};var _b7=4;var _b8=10;var _b9=2;var _ba=function(s,re){var m=s.match(re);return m?m.length:0;};var _bb=function(_bc,_bd){var _be=_bd.getMarkRegExp();if(!_be){return 1;}var _bf=_bc.title.match(_be);var _c0=_bf?_bf.length:0;var _c1=_ba(_bc.getTags(),_be);var _c2=_bf?_bf.join("").length:0;var _c3=_bc.title.length>0?_c2/_bc.title.length:0;var _c4=_c0*_b7+_c1*_b9+_c3*_b8+1;return _c4;};var _c5=function(_c6,_c7,_c8,_c9,_ca,_cb){_b2=null;var _cc=_c6.reverseLookup("tags",_cb,false);try{var _cd=[];if(config.options.chkSearchInTitle){_cd.push("title");}if(config.options.chkSearchInText){_cd.push("text");}if(config.options.chkSearchInTags){_cd.push("tags");}_b2=new abego.TiddlerQuery(_c7,_c8,_c9,_cd,config.options.chkSearchExtendedFields);}catch(e){return [];}var _ce=_b2.filter(_cc);var _cf=abego.YourSearch.getRankFunction();for(var i=0;i<_ce.length;i++){var _d0=_ce[i];var _d1=_cf(_d0,_b2);_d0.searchRank=_d1;}if(!_ca){_ca="title";}var _d2=function(a,b){var _d3=a.searchRank-b.searchRank;if(_d3==0){if(a[_ca]==b[_ca]){return (0);}else{return (a[_ca]<b[_ca])?-1:+1;}}else{return (_d3>0)?-1:+1;}};_ce.sort(_d2);return _ce;};var _d4=80;var _d5=50;var _d6=250;var _d7=50;var _d8=25;var _d9=10;var _da="yourSearchResult";var _db="yourSearchResultItems";var _dc;var _dd;var _de;var _df;var _e0;var _e1=function(){if(version.extensions.YourSearchPlugin.styleSheetInited){return;}version.extensions.YourSearchPlugin.styleSheetInited=true;setStylesheet(store.getTiddlerText("YourSearchStyleSheet"),"yourSearch");};var _e2=function(){return _dd!=null&&_dd.parentNode==document.body;};var _e3=function(){if(_e2()){document.body.removeChild(_dd);}};var _e4=function(e){_e3();var _e5=this.getAttribute("tiddlyLink");if(_e5){var _e6=this.getAttribute("withHilite");var _e7=highlightHack;if(_e6&&_e6=="true"&&_b2){highlightHack=_b2.getMarkRegExp();}story.displayTiddler(this,_e5);highlightHack=_e7;}return (false);};var _e8=function(){if(!_de){return;}var _e9=_de;var _ea=findPosX(_e9);var _eb=findPosY(_e9);var _ec=_e9.offsetHeight;var _ed=_ea;var _ee=_eb+_ec;var _ef=findWindowWidth();if(_ef<_dd.offsetWidth){_dd.style.width=(_ef-100)+"px";_ef=findWindowWidth();}var _f0=_dd.offsetWidth;if(_ed+_f0>_ef){_ed=_ef-_f0-30;}if(_ed<0){_ed=0;}_dd.style.left=_ed+"px";_dd.style.top=_ee+"px";_dd.style.display="block";};var _f1=function(){if(_dd){window.scrollTo(0,ensureVisible(_dd));}if(_de){window.scrollTo(0,ensureVisible(_de));}};var _f2=function(){_e8();_f1();};var _f3;var _f4;var _f5=new abego.PageWiseRenderer();var _f6=function(_f7){this.itemHtml=store.getTiddlerText("YourSearchItemTemplate");if(!this.itemHtml){_b0("YourSearchItemTemplate not found");}this.place=document.getElementById(_db);if(!this.place){this.place=createTiddlyElement(_f7,"div",_db);}};merge(_f6.prototype,{render:function(_f8,_f9,_fa,_fb){_f3=_fb;_f4=_f9;var _fc=createTiddlyElement(this.place,"div",null,"yourSearchItem");_fc.innerHTML=this.itemHtml;applyHtmlMacros(_fc,null);refreshElements(_fc,null);},endRendering:function(_fd){_f4=null;}});var _fe=function(){if(!_dd||!_de){return;}var _ff=store.getTiddlerText("YourSearchResultTemplate");if(!_ff){_ff="<b>Tiddler YourSearchResultTemplate not found</b>";}_dd.innerHTML=_ff;applyHtmlMacros(_dd,null);refreshElements(_dd,null);var _100=new _f6(_dd);_f5.renderPage(_100);_f2();};_f5.getItemsPerPage=function(){var n=(config.options.chkPreviewText)?abego.toInt(config.options.txtItemsPerPageWithPreview,_d9):abego.toInt(config.options.txtItemsPerPage,_d8);return (n>0)?n:1;};_f5.onPageChanged=function(){_fe();};var _101=function(){if(_de==null||!config.options.chkUseYourSearch){return;}if((_de.value==_dc)&&_dc&&!_e2()){if(_dd&&(_dd.parentNode!=document.body)){document.body.appendChild(_dd);_f2();}else{abego.YourSearch.onShowResult(true);}}};var _102=function(){_e3();_dd=null;_dc=null;};var _103=function(self,e){while(e!=null){if(self==e){return true;}e=e.parentNode;}return false;};var _104=function(e){if(e.target==_de){return;}if(e.target==_df){return;}if(_dd&&_103(_dd,e.target)){return;}_e3();};var _105=function(e){if(e.keyCode==27){_e3();}};addEvent(document,"click",_104);addEvent(document,"keyup",_105);var _106=function(text,_107,_108){_dc=text;_b3(_c5(store,text,_107,_108,"title","excludeSearch"));abego.YourSearch.onShowResult();};var _109=function(_10a,_10b,_10c,_10d,_10e,_10f){_e1();_dc="";var _110=null;var _111=function(txt){if(config.options.chkUseYourSearch){_106(txt.value,config.options.chkCaseSensitiveSearch,config.options.chkRegExpSearch);}else{story.search(txt.value,config.options.chkCaseSensitiveSearch,config.options.chkRegExpSearch);}_dc=txt.value;};var _112=function(e){_111(_de);return false;};var _113=function(e){if(!e){var e=window.event;}_de=this;switch(e.keyCode){case 13:if(e.ctrlKey&&_e0&&_e2()){_e0.onclick.apply(_e0,[e]);}else{_111(this);}break;case 27:if(_e2()){_e3();}else{this.value="";clearMessage();}break;}if(String.fromCharCode(e.keyCode)==this.accessKey||e.altKey){_101();}if(this.value.length<3&&_110){clearTimeout(_110);}if(this.value.length>2){if(this.value!=_dc){if(!config.options.chkUseYourSearch||config.options.chkSearchAsYouType){if(_110){clearTimeout(_110);}var txt=this;_110=setTimeout(function(){_111(txt);},500);}}else{if(_110){clearTimeout(_110);}}}if(this.value.length==0){_e3();}};var _114=function(e){this.select();clearMessage();_101();};var args=_10e.parseParams("list",null,true);var _115=getFlag(args,"buttonAtRight");var _116=getParam(args,"sizeTextbox",this.sizeTextbox);var btn;if(!_115){btn=createTiddlyButton(_10a,this.label,this.prompt,_112);}var txt=createTiddlyElement(null,"input",null,null,null);if(_10c[0]){txt.value=_10c[0];}txt.onkeyup=_113;txt.onfocus=_114;txt.setAttribute("size",_116);txt.setAttribute("accessKey",this.accessKey);txt.setAttribute("autocomplete","off");if(config.browser.isSafari){txt.setAttribute("type","search");txt.setAttribute("results","5");}else{txt.setAttribute("type","text");}if(_10a){_10a.appendChild(txt);}if(_115){btn=createTiddlyButton(_10a,this.label,this.prompt,_112);}_de=txt;_df=btn;};var _117=function(){_e3();var _118=_b5();var n=_118.length;if(n){var _119=[];for(var i=0;i<n;i++){_119.push(_118[i].title);}story.displayTiddlers(null,_119);}};var _11a=function(_11b,_11c,_11d,_11e){invokeMacro(_11b,"option",_11c,_11d,_11e);var elem=_11b.lastChild;var _11f=elem.onclick;elem.onclick=function(e){var _120=_11f.apply(this,arguments);_fe();return _120;};return elem;};var _121=function(s){var _122=["''","{{{","}}}","//","<<<","/***","***/"];var _123="";for(var 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The general form is //fieldname//'':''//textToSearch// (e."+"g. {{{title:intro}}}). In addition one-character shortcuts are also supported for the standard field"+"s {{{title}}}, {{{text}}} and {{{tags}}}:\n|!What you want|!What you type|!Example|\n|Search ''titles "+"only''|start word with ''!''|{{{!jonny}}} (shortcut for {{{title:jonny}}})|\n|Search ''contents/text "+"only''|start word with ''%''|{{{%football}}} (shortcut for {{{text:football}}})|\n|Search ''tags only"+"''|start word with ''#''|{{{#Plugin}}} (shortcut for {{{tags:Plugin}}})|\n\nUsing this feature you may"+" also search the extended fields (\"Metadata\") introduced with TiddlyWiki 2.1, e.g. use {{{priority:1"+"}}} to find all tiddlers with the priority field set to \"1\".\n\nYou may search a word in more than one"+" field. 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I.e. you type: {{{\"john brown\"}}}.\n\nUsing parenthesis you may change "+"the default \"left to right\" evaluation of the boolean search. E.g. {{{not (jonny or jeremy)}}} finds"+" all tiddlers that contain neither \"jonny\" nor \"jeremy. In contrast to this {{{not jonny or jeremy}}"+"} (i.e. without parenthesis) finds all tiddlers that either don't contain \"jonny\" or that contain \"j"+"eremy\".\n\n!'Exact Word' Search\nBy default a search result all matches that 'contain' the searched tex"+"t. E.g. if you search for {{{Task}}} you will get all tiddlers containing 'Task', but also '~Complet"+"edTask', '~TaskForce' etc.\n\nIf you only want to get the tiddlers that contain 'exactly the word' you"+" need to prefix it with a '='. 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In the code refer to the variable tiddler and e"+"valuate to {{{true}}} when the given tiddler should be included in the result. \n\nExample: {{{ { tidd"+"ler.modified > new Date(\"Jul 4, 2005\")} }}} returns all tiddler modified after July 4th, 2005.\n\n!Com"+"bined Search\nYou are free to combine the various search options. \n\n''Examples''\n|!What you type|!Res"+"ult|\n|{{{!jonny !jeremy -%football}}}|all tiddlers with both {{{jonny}}} and {{{jeremy}}} in its tit"+"les, but no {{{football}}} in content.|\n|{{{#=Task}}}|All tiddlers tagged with 'Task' (the exact wor"+"d). Tags named '~CompletedTask', '~TaskForce' etc. are not considered.|\n\n!Access Keys\nYou are encour"+"aged to use the access keys (also called \"shortcut\" keys) for the most frequently used operations. F"+"or quick reference these shortcuts are also mentioned in the tooltip for the various buttons etc.\n\n|"+"!Key|!Operation|\n|{{{Alt-F}}}|''The most important keystroke'': It moves the cursor to the search in"+"put field so you can directly start typing your query. Pressing {{{Alt-F}}} will also display the pr"+"evious search result. This way you can quickly display multiple tiddlers using \"Press {{{Alt-F}}}. S"+"elect tiddler.\" sequences.|\n|{{{ESC}}}|Closes the [[YourSearch Result]]. When the [[YourSearch Resul"+"t]] is already closed and the cursor is in the search input field the field's content is cleared so "+"you start a new query.|\n|{{{Alt-1}}}, {{{Alt-2}}},... |Pressing these keys opens the first, second e"+"tc. tiddler from the result list.|\n|{{{Alt-O}}}|Opens all found tiddlers.|\n|{{{Alt-P}}}|Toggles the "+"'Preview Text' mode.|\n|{{{Alt-'<'}}}, {{{Alt-'>'}}}|Displays the previous or next page in the [[Your"+"Search Result]].|\n|{{{Return}}}|When you have turned off the 'as you type' search mode pressing the "+"{{{Return}}} key actually starts the search (as does pressing the 'search' button).|\n\n//If some of t"+"hese shortcuts don't work for you check your browser if you have other extensions installed that alr"+"eady \"use\" these shortcuts.//";config.shadowTiddlers["YourSearch Options"]="|>|!YourSearch Options|\n|>|<<option chkUseYourSearch>> Use 'Your Search'|\n|!|<<option chkPreviewText"+">> Show Text Preview|\n|!|<<option chkSearchAsYouType>> 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solid;\n\tborder-top-color: #999999;"+"\n}\n\n.yourSearchFooter a:hover{\n\tbackground: none;\n\tcolor: none;\n}\n/*}}}*/\n/***\n!!Navigation Bar\n***/"+"\n/*{{{*/\n.yourSearchNaviBar a {\n\tfont-size: 16px;\n\tmargin-left: 4px;\n\tmargin-right: 4px;\n\tcolor: bla"+"ck;\n\ttext-decoration: underline;\n}\n\n.yourSearchNaviBar a:hover {\n\tbackground-color: none;\n}\n\n.yourSe"+"archNaviBar .prev {\n\tfont-weight: bold;\n\tcolor: blue;\n}\n\n.yourSearchNaviBar .currentPage {\n\tcolor: #"+"FF0000;\n\tfont-weight: bold;\n\ttext-decoration: none;\n}\n\n.yourSearchNaviBar .next {\n\tfont-weight: bold"+";\n\tcolor: blue;\n}\n/*}}}*/\n";config.shadowTiddlers["YourSearchResultTemplate"]="<!--\n{{{\n-->\n<span macro=\"yourSearch if found\">\n<!-- The Summary Header ============================"+"================ -->\n<table class=\"summary\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">"+"<tbody>\n  <tr>\n\t<td align=\"left\">\n\t\tYourSearch Result <span class=\"yourSearchRange\" macro=\"yourSearc"+"h itemRange\"></span>\n\t\t&nbsp;of&nbsp;<span class=\"yourSearchCount\" macro=\"yourSearch count\"></span>\n"+"\t\tfor&nbsp;<span class=\"yourSearchQuery\" macro=\"yourSearch query\"></span>\n\t</td>\n\t<td class=\"yourSea"+"rchButtons\" align=\"right\">\n\t\t<span macro=\"yourSearch chkPreviewText\"></span><span class=\"chkBoxLabel"+"\">preview text</span>\n\t\t<span macro=\"yourSearch newTiddlerButton\"></span>\n\t\t<span macro=\"yourSearch openAllButton\"></span>\n\t\t<span macro=\"yourSearch lin"+"kButton 'YourSearch Options' options 'Configure YourSearch'\"></span>\n\t\t<span macro=\"yourSearch linkB"+"utton 'YourSearch Help' help 'Get help how to use YourSearch'\"></span>\n\t\t<span macro=\"yourSearch clo"+"seButton\"></span>\n\t</td>\n  </tr>\n</tbody></table>\n\n<!-- The List of Found Tiddlers ================="+"=========================== -->\n<div id=\"yourSearchResultItems\" itemsPerPage=\"25\" itemsPerPageWithPr"+"eview=\"10\"></div>\n\n<!-- The Footer (with the Navigation) ==========================================="+"= -->\n<table class=\"yourSearchFooter\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\"><tbody"+">\n  <tr>\n\t<td align=\"left\">\n\t\tResult page: <span class=\"yourSearchNaviBar\" macro=\"yourSearch naviBar"+"\"></span>\n\t</td>\n\t<td align=\"right\"><span macro=\"yourSearch version\"></span>, <span macro=\"yourSearc"+"h copyright\"></span>\n\t</td>\n  </tr>\n</tbody></table>\n<!-- end of the 'tiddlers found' case ========="+"================================== -->\n</span>\n\n\n<!-- The \"No tiddlers found\" case ================="+"========================== -->\n<span macro=\"yourSearch if not found\">\n<table class=\"summary\" border="+"\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\"><tbody>\n  <tr>\n\t<td align=\"left\">\n\t\tYourSearch Resu"+"lt: No tiddlers found for <span class=\"yourSearchQuery\" macro=\"yourSearch query\"></span>.\n\t</td>\n\t<t"+"d class=\"yourSearchButtons\" align=\"right\">\n\t\t<span macro=\"yourSearch newTiddlerButton\"></span>\n\t\t<span macro=\"yourSearch linkButton 'YourSearch Options'"+" options 'Configure YourSearch'\"></span>\n\t\t<span macro=\"yourSearch linkButton 'YourSearch Help' help"+" 'Get help how to use YourSearch'\"></span>\n\t\t<span macro=\"yourSearch closeButton\"></span>\n\t</td>\n  <"+"/tr>\n</tbody></table>\n</span>\n\n\n<!--\n}}}\n-->\n";config.shadowTiddlers["YourSearchItemTemplate"]="<!--\n{{{\n-->\n<span class='yourSearchNumber' macro='foundTiddler number'></span>\n<span class='yourSea"+"rchTitle' macro='foundTiddler title'/></span>&nbsp;-&nbsp;\n<span class='yourSearchTags' macro='found"+"Tiddler field tags 50'/></span>\n<span macro=\"yourSearch if previewText\"><div class='yourSearchText' macro='fo"+"undTiddler field text 250'/></div></span>\n<!--\n}}}\n-->";config.shadowTiddlers["YourSearch"]="<<tiddler [[YourSearch Help]]>>";config.shadowTiddlers["YourSearch Result"]="The popup-like window displaying the result of a YourSearch query.";config.macros.search.handler=_109;var _195=function(){if(config.macros.search.handler!=_109){alert("Message from YourSearchPlugin:\n\n\nAnother plugin has disabled the 'Your Search' features.\n\n\nYou may "+"disable the other plugin or change the load order of \nthe plugins (by changing the names of the tidd"+"lers)\nto enable the 'Your Search' features.");}};setTimeout(_195,5000);abego.YourSearch.getStandardRankFunction=function(){return _bb;};abego.YourSearch.getRankFunction=function(){return abego.YourSearch.getStandardRankFunction();};abego.YourSearch.getCurrentTiddler=function(){return _f4;};abego.YourSearch.closeResult=function(){_e3();};abego.YourSearch.getFoundTiddlers=function(){return _b1;};abego.YourSearch.getQuery=function(){return _b2;};abego.YourSearch.onShowResult=function(_196){highlightHack=_b2?_b2.getMarkRegExp():null;if(!_196){_f5.setItems(_b5());}if(!_dd){_dd=createTiddlyElement(document.body,"div",_da,"yourSearchResult");}else{if(_dd.parentNode!=document.body){document.body.appendChild(_dd);}}_fe();highlightHack=null;};})();}
//%/
<<tiddler [[M11-S7 - Audio - Closing Remarks]]>>
We talked about [[Characteristics of the Entrepreneur]].
<<forEachTiddler
 where
 'tiddler.tags.contains("Audio")'
 sortBy 
        'tiddler.title.toUpperCase()'
 script
 '
 function getFirstLine(s) {
 var m = s.match(/\s*(.*)/);
 return m != null && m.length >= 1 ? m[1] : "";
 }
 '
 write
 '"[["+tiddler.title+"]]\n"' 

>>
From the perspective of entrepreneurial marketing, key issues are
* Entrepreneurial alertness
** A general acknowledgement of the importance of fulfilling customer needs
** Heightened awareness of the market and the needs of potential customers are essential for discovering business opportunities.
* Prior knowledge and personality traits
** Perception of possibilities available within societal surroundings
** A sense of what is “right”, “justice”, and “need fulfillment”.
** Three major types of prior knowledge are instrumental in opportunity recognition:
*** prior knowledge of markets
*** prior knowledge of ways to serve markets
***  prior knowledge of customer problems
* Techniques assisting in opportunity identification.
** Opportunities are mostly discovered by recognition (and not through planned search activities)
** Closely analyzing products’ design components and improving their overall attractiveness with the help of an “attribute matrix”
** Re-differentiating existing products (e.g., through consumption chain analysis) 
** Re-segmenting an existing market (e.g., through behavioral segmentation)
** Reconfigure existing markets, e.g., by improving existing business models or creating new ones
** By focusing on customer groups that are currently not served.

The underlying issues are not well understood:
* A more comprehensive study is needed that examines the process of opportunity identification and evaluation in new ventures from a marketing perspective
* It would be helpful to understand which types of prior market knowledge support opportunity identification
** andhow networks with customers can be used to identify promising new products
* The role of cognitive biases and heuristics in this process should be examined
** Biases prevent decision-makers from correctly processing information.
** Entrepreneurs might tend to ignore market information that has negative implications for their venture project

Part of [[M6-S1 - Reading - Gruber, M. 2004. Marketing in new ventures: theory & empirical evidence]]
!URL
http://mashable.com/2011/12/30/new-customer-tips/

!Description
!1. Classification Structure
The first step is to decide on a classification structure, better known as segmentation. You might have a product in mind, or a general concept, but sometimes, you might just be fishing — looking for a problem to solve in a market that seems attractive. That’s OK. Market segmenters are detectives.

What makes a market attractive? Maybe you see alignment with your idea or product. Or, maybe something about a segment strikes a chord and gets your creative juices flowing, knowing what you know about your company’s capabilities. Also, segment size is important: Why waste time if long-term financial gains aren’t possible?

The segment selection process can be intuitive, based on personal experience, or it can be driven by highly sophisticated segmentation tools that carve up the total market into standardized groups. (Lots of companies start with Standard Industrial Classification codes (SIC codes), a system for tracking the entire economy, managed by the U.S. Census Bureau.) Either way, at this point, you are simply making educated guesses about which ones might be a fit. You have no idea if the fit will materialize.

In emerging industries, segmentation can evolve quickly. When the iPad was first introduced, tablets were tablets. Then ereaders became a distinct category vs. general purpose. Then pricing tiers emerged. Now, industry analysts are breaking the market up into broad stroke vertical applications — education, health care, etc. — which will get subdivided further very soon.
!2. Hypothesis Testing
With your evaluation structure in place, you now need to determine, one segment at a time, if there is really an opportunity you can address. You dig deeper from a research standpoint, paying particular attention to competitive offerings. Again, there’s a range of tools you can use. A consumer products company might do a formal, quantitative study, and a company selling to enterprises might set up personal meetings with senior executives. Major consulting firms, like McKinsey & Co. or the Boston Consulting Group, rely heavily on in-depth, one-on-one interviews in all of their projects. I’m working on a project in the tablet business right now, and you’d be amazed at how much you can learn from resellers.

What are you looking for? You’re identifying customer problems. They should be big ones — “pain points.” If a problem isn’t urgent and important, it’ll be difficult to create a meaningful competitive advantage. At the same time, you’re looking to see how your solution solves the problem. Is it dramatically better? Is it “demonstrable” (a very helpful ingredient when it comes to being socialized)?

If you’ve found a pain point in a large market you can address and there are no competitors (yes, it happens), you’ve stumbled upon an “unmet need,” one of the holy grails of new product development.

Segment by segment, you are testing a hypothesis related to fit or alignment: that you have something of value to offer a customer group. You are not just collecting information.

You’ll discover all kinds of things at this point, from a particular segment being a complete miss, to essential product features that must be added. Hypothesis testing never stops, even after you introduce your product. In fact, the best is yet to come. Once a product is in the market, learning based on actual usage will flow in. That’s why many in the new products field go to market with a “minimally viable product.”
!3. Nuance Testing
Here’s the step that’s easy to overlook. All problems have context. In other words, when customers solve problems, they are affected by circumstances associated with timing and physical surroundings, and by the nature of the task itself. As a marketer, you won’t understand context by doing a survey, conducting a focus group, or talking to senior executives.

You understand context by experiencing customer problem solving yourself. To do that, you turn to customer immersion techniques. Did you know dairy farmers use tablets? To elegantly solve their problems, you better be willing to get up at 3 a.m. on a freezing morning. Some consumer goods companies even live with customers in their homes for a short period of time. Procter & Gamble, considered one of the best marketers in the world, uses such an immersion program called “Living It.”
!4. Customer Stories
Hypothesis and nuance testing findings get captured as stories. They’re much more descriptive than use cases in that they focus heavily on problem/solution decision making.
!5. Solution Iteration
Tight product alignment with a customer is a matter of iteration. You put something out there (an idea, a prototype, an actual product), and you get feedback, and you go away and improve and refine. Your customer stories get more refined as well.

It’s highly unlikely that you’ll identify a pain point and address it perfectly in one fell swoop. In fact, to even try is highly risky, especially if you’re building hardware.

Most of the time and money wasted in new product development is related to late-stage rework, but you can avoid it by developing in small steps, ever tightening the alignment. This is what agile development is all about, and why it’s gaining so much in popularity in and outside Silicon Valley.
/***
|Name|BookmarkletPlugin|
|Version|0.1|
|Author|Ben Gillies|
|Type|plugin|
|Description|Generate a bookmarklet that will pop up your TiddlyWiki inside a different web page|
!Usage
To generate the bookmarklet, use:

<<bookmarklet tiddler>>

where tiddler is the (optional) name of the tiddler you want to view.

It will generate a bookmarklet for you that will pop up whichever tiddler you specify from within whichever bag/recipe you call it from from any website.

It will load everything up using the BookmarkletTheme tiddler which has been designed to work in a small space (the side of your screen).

This plugin comprises 4 tiddlers. All of which should be accessible from the recipe/bag you load the bookmarklet in:
*bookmarklet.css (the CSS for the side bar that loads up when you click the bookmarklet)
*bookmarklet.js
*BookmarkletPlugin (this tiddler)
*BookmarkletTheme

Requires TiddlyWeb
!Code
***/
//{{{
if(!version.extensions.BookmarkletPlugin)
{ //# ensure that the plugin is only installed once
    version.extensions.BookmarkletPlugin = { installed: true }
};

config.macros.bookmarklet = {
    root: {},
	bookmarkletTemplate: '!URL\n{URL}\n\n!Description\n{Description}',
    handler: function(place, macroName, params, wikifier, paramString, tiddler){
        if (!config.defaultCustomFields)
            throw 'defaultCustomFields Not Found. This plugin requires TiddlyWeb to work.';
        var urlBase = config.defaultCustomFields['server.host'];
        urlBase += urlBase[urlBase.length - 1] !== '/' ? '/' : '';
        var path = escape(config.defaultCustomFields['server.workspace']);
        var siteTitle = document.title;
        var escapedSiteTitle = ',%22' + escape(siteTitle) + '%22';

        var tiddler = params.length > 0 ? ',%22' + escape(params[0]) + '%22' : ',null';

        var bookmarklet = 'javascript:(function(){'
            + 'var%20u=%22' + urlBase + '%22;var%20p=%22' + path + '%22;'
            + 'var%20s=document.createElement(%22script%22);'
            + 's.type=%22text/javascript%22;'
            + 's.src=u+p+%22/tiddlers/bookmarklet.js%22;'
            + 'document.body.appendChild(s);'
            + 'var%20lT=setInterval(function(){'
            + 'if(window.openTiddlyWiki){'
            + 'window.openTiddlyWiki(u,p' + tiddler + escapedSiteTitle + ');'
            + 'clearTimeout(lT);'
            + '}},100);})();';

        var link = jQuery('<a/>')
            .attr('href', bookmarklet)
            .text(siteTitle)
            .appendTo(place);
    },
    receiveMessageHandler: function(message) {
        var rootData = config.macros.bookmarklet.root;

        if (/^title:/.test(message.data)) {
            rootData.title = message.data.substr(6);
        } else if (/^desc:/.test(message.data)) {
            rootData.desc = message.data.substr(5);
        } else if (/^url:/.test(message.data)) {
            rootData.url = message.data.substr(4);
        }

        if ((rootData['desc']) && (rootData['title']) && (rootData['url'])) {
            //try and find the tiddler
            //If we got here via query string (aka - a lack of window.postMessage), the page won't have finished loading properly yet.
            //so we have to wait for a bit until we can call story.displayTiddler properly.
            if (!window.postMessage) {
                oldRestart = window.restart;
                window.restart = function() {
                    config.macros.bookmarklet.findTiddler(rootData);
                    oldRestart();
                    window.restart = oldRestart;
                };
            } else {
                config.macros.bookmarklet.findTiddler(rootData);
            }
        }
    },
    findTiddler: function(data) {
        var tiddler = store.getTiddler(data['title']);
        if (tiddler) {
            story.displayTiddler(document.body, tiddler.title, 2);
            return;
        }

        var tiddlers = store.search(data['url'], null, 'excludeSearch');
        if (tiddlers.length > 0) {
            story.search(data['url']);
            return;
        }
        //we haven't found it. So create a new one.
        tiddler = new Tiddler(data['title']);
        tiddler.tags = ['bookmark'];
        tiddler.text = config.macros.bookmarklet.bookmarkletTemplate
            .replace('{URL}', data['url'])
            .replace('{Description}', data['desc']);
        tiddler.fields = merge({}, config.defaultCustomFields);
        store.addTiddler(tiddler);
        story.displayTiddler(document.body, tiddler.title, 2);
    }
};

;

/********************************************/
/****Bookmarklet Theme and switching code****/
/********************************************/
(function() {
    if (window.self !== window.top) {
        config.options.txtTheme = 'BookmarkletTheme';
        var receiveMessage = config.macros.bookmarklet.receiveMessageHandler;
        if (!window.postMessage) {
            //the message will be coming through the query string #ie6 probably
            var queryObj = {};
            var data = (window.location.search.substr(0, 1) === '?') ? window.location.search.substr(1) : window.location.search;
            data = data.split('&');
            for (var i=0; i<data.length; i++) {
                var keyValPair = data[i].split('=');
                queryObj[keyValPair[0]] = decodeURIComponent(keyValPair[1]);
            }
            if (queryObj['bookmarkletParentURL']) {
                var message = {};
                message.data = 'url:' + queryObj['bookmarkletParentURL'];
                receiveMessage(message);
                if (queryObj['bookmarkletParentTitle']) {
                    message.data = 'title:' + queryObj['bookmarkletParentTitle'];
                    receiveMessage(message);
                }
                if (queryObj['bookmarkletParentDesc']) {
                    message.data = 'desc:' + queryObj['bookmarkletParentDesc'];
                    receiveMessage(message);
                }
            }
        } else {
            if (typeof window.addEventListener != 'undefined') {
                window.addEventListener('message', receiveMessage, false);
            } else if (type.attachEvent != 'undefined') {
                window.attachEvent('onmessage', receiveMessage);
            }
        }
    } else if (config.options.txtTheme == 'BookmarkletTheme') {
        config.options.txtTheme = '';
    }
})();
//}}}
<<YouTubeFragment VmbSpTJXozk>>
/***
|''Name''|TiddlySpaceTiddlerIconsPlugin|
|''Version''|0.8.10|
|''Status''|@@beta@@|
|''Author''|Jon Robson|
|''Description''|Provides ability to render SiteIcons and icons that correspond to the home location of given tiddlers|
|''Source''|http://github.com/TiddlySpace/tiddlyspace/raw/master/src/plugins/TiddlySpaceTiddlerIconsPlugin.js|
|''Requires''|TiddlySpaceConfig BinaryTiddlersPlugin ImageMacroPlugin TiddlySpacePublishingCommands|
!Notes
{{{<<tiddlerOrigin>>}}} shows the origin of the tiddler it is being run on.
In TiddlySpace terms this means it will determine whether the tiddler is external, public or private.
Where private it will analyse whether a public version exists and distinguish between the different scenarios.
If a tiddler is external, the SiteIcon of that external space will be shown

!Parameters
width / height : define a width or height of the outputted icon
label: if label parameter is set to yes, a label will accompany the icon.
!Code
***/
//{{{
(function($) {

if(!config.macros.image) {
	throw "Missing dependency: ImageMacroPlugin";
}

var imageMacro = config.macros.image;
var tiddlyspace = config.extensions.tiddlyspace;
var tweb = config.extensions.tiddlyweb;
var cmds = config.commands;
var cmd = cmds.publishTiddler;
tiddlyspace.resolveSpaceName = function(value) {
	var endsWith = config.extensions.BinaryTiddlersPlugin.endsWith;
	if(value) {
		value = value.indexOf("bags/") === 0 ? value.substr(5) : value;
		value = value.indexOf("recipes/") === 0 ? value.substr(8) : value;
		if(value.indexOf("@") === 0) {
			value = value.substr(1);
		}
		if(endsWith(value, "_public")) {
			value = value.substr(0, value.length - 7);
		} else if(endsWith(value, "_private")) {
			value = value.substr(0, value.length - 8);
		}
		value = value.toLowerCase();
	}
	return value;
};

tiddlyspace.renderAvatar = function(place, value, options) {
	options = options ? options : {};
	options.labelOptions = options.labelOptions ? options.labelOptions : { include: false, height: 48, width: 48 };
	options.imageOptions = options.imageOptions ? options.imageOptions : {};
	options.imageOptions.altImage = "/bags/common/tiddlers/defaultUserIcon";
	var container = $('<div class="siteIcon" />').appendTo(place);
	value = tiddlyspace.resolveSpaceName(value);

	tweb.getStatus(function(status) {
		var link, noLabel;
		if(!value || value == config.views.wikified.defaultModifier ||
			value == config.views.wikified.shadowModifier) {
			var icon = config.views.wikified.shadowModifier == value ? "shadowIcon" : "missingIcon";
			if(store.tiddlerExists(icon)) {
				imageMacro.renderImage(container, icon, options.imageOptions);
			} else {
				noLabel = true;
			}
		} else {
			var spaceURI;
			if(value != tiddlyspace.currentSpace.name) {
				spaceURI = options.notSpace ? tiddlyspace.getHost(status.server_host) :
					tiddlyspace.getHost(status.server_host, value);
			}
			link = spaceURI ? $("<a />").attr("href", spaceURI) : $("<span />");
			link.text(value);

			var imageOptions = options.imageOptions;
			if(options.spaceLink && !imageOptions.link) {
				imageOptions.link = spaceURI;
			}
			var avatar = options.notSpace ? false : value;
			var uri = tiddlyspace.getAvatar(status.server_host, avatar);
			imageMacro.renderImage(container, uri, options.imageOptions);
			if(!value) {
				value = "tiddlyspace";
			}
		}
		if(!noLabel && options.labelOptions.include) {
			var prefix = $("<span />").text(options.labelOptions.prefix || "")[0];
			var suffix = $("<span />").text(options.labelOptions.suffix || "")[0];
			$('<div class="label" />').append(prefix).append(link).
				append(suffix).appendTo(container);
		}
	});
	if(value) {
		var prefix = options.labelOptions.prefix || "";
		var suffix = options.labelOptions.suffix || "";
		var label = "%0%1%2".format(prefix, value, suffix);
		$(container).attr("title", label);
	}
};

var originMacro = config.macros.tiddlerOrigin = {
	locale: {
		"shadow": "shadow tiddler",
		"missing": "missing tiddler",
		"private": "private",
		"unknown": "unknown state",
		"public": "public",
		"unsyncedPrivate": "unsynced and private",
		"unsyncedPublic": "unsynced and public",
		externalPrefix: "from ",
		externalBagSuffix: " bag",
		externalSuffix: " space",
		publishPrivateDeletePrivate: "Are you sure you want to make this tiddler public?",
		moveToPrivate: "Are you sure you want to make this tiddler private? Only members will be able to see it.",
		pleaseWait: "please wait..",
		keepPublic: "keep public",
		cannotPublishDirtyTiddler: "The current tiddler is unsaved so cannot be published. Please save the tiddler first.",
		keepPrivate: "keep private",
		makePublic: "make public",
		makePrivate: "make private"
	},
	handler: function(place, macroName, params,wikifier, paramString, tiddler){
		var adaptor = tiddler.getAdaptor();
		var btn = $("<div />").addClass("originButton").attr("params", paramString).
			attr("refresh", "macro").attr("macroName", macroName).appendTo(place)[0];
		$(btn).data("tiddler", tiddler);
		originMacro.refresh(btn);
	},
	refresh: function(btn) {
		$(btn).empty();
		var paramString = $(btn).attr("params");
		var tiddler = $(btn).data("tiddler");
		var options = originMacro.getOptions(paramString);
		var type = tiddlyspace.getTiddlerStatusType(tiddler);
		originMacro.renderIcon(tiddler, type, btn, options);
	},
	getOptions: function(paramString) {
		paramString = "%0 label:no width:48 height:48 spaceLink:yes preserveAspectRatio:yes".format(paramString);
		var parsedParams = paramString.parseParams("name");
		var params = parsedParams[0].name;
		var options = {
			labelOptions: originMacro._getLabelOptions(parsedParams),
			imageOptions: imageMacro.getArguments(paramString, []),
			noclick: parsedParams[0].interactive &&
				parsedParams[0].interactive[0] == "no" ? true : false
		};
		if(!options.noclick) {
			var spaceLink = parsedParams[0].spaceLink;
			options.spaceLink = spaceLink && spaceLink[0] == "no" ? false : true;
		} else {
			options.spaceLink = false;
		}
		return options;
	},
	_getLabelOptions: function(parsedParams) {
		parsedParams = parsedParams[0];
		var includeLabel = !parsedParams.label || ( parsedParams.label && parsedParams.label[0] == "yes" );
		var prefix = parsedParams.labelPrefix ? parsedParams.labelPrefix[0] : false;
		var suffix = parsedParams.labelSuffix ? parsedParams.labelSuffix[0] : false;
		return { include: includeLabel, suffix: suffix, prefix: prefix };
	},
	_isSpace: function(value) {
		value = value ? value : "";
		var endsWith = config.extensions.BinaryTiddlersPlugin.endsWith;
		if(endsWith(value, "_private") || endsWith(value, "_public")) {
			return true;
		} else {
			return false;
		}
	},
	renderIcon: function(tiddler, type, button, options) {
		var locale = originMacro.locale;
		originMacro.annotateTiddler(button, type);
		if(type != "external") {
			originMacro.showPrivacyRoundel(tiddler, type, button,
				options);
		} else {
			var prefix = options.labelOptions.prefix, suffix = options.labelOptions.suffix;
			var space = tiddler.fields["server.bag"];
			options.notSpace = !originMacro._isSpace(space);
			options.labelOptions.prefix = prefix ? prefix : locale.externalPrefix;
			options.labelOptions.suffix = suffix ? suffix : (options.notSpace ? locale.externalBagSuffix : locale.externalSuffix);

			tiddlyspace.renderAvatar(button, space, options);
		}
	},
	showPrivacyRoundel: function(thisTiddler, privacyType, button, options) {
		// there is a public tiddler as well as the current tiddler!
		// TODO: not this is not enough.. we also need to check if the public tiddler is the same as..
		// .. the private tiddler to determine whether this is a draft
		// use of hashes would be useful here.
		$(button).empty();
		var icon = "%0Icon".format(privacyType);
		if(privacyType.indexOf("unsynced") === 0 && !store.tiddlerExists(icon)) {
			icon = "unsyncedIcon";
		}
		if(privacyType == "shadow") {
			if(!store.tiddlerExists(icon)) {
				icon = "bags/tiddlyspace/tiddlers/SiteIcon";
			}
		}
		if(privacyType == "missing" && !store.tiddlerExists(icon)) {
			return; // the user is not making use of the missingIcon
		} else {
			imageMacro.renderImage(button, icon, options.imageOptions);
			originMacro.showLabel(button, privacyType, options.labelOptions);
			var cmd = originMacro.iconCommands[privacyType];
			if(cmd && thisTiddler && !options.noclick) {
				$(button).click(function(ev) {
					cmd(ev, thisTiddler);
				});
			}
		}
	},
	annotateTiddler: function(place, type) {
		var tidEl = $(story.findContainingTiddler(place));
		tidEl.
			removeClass("private public external privateAndPublic privateNotPublic shadow").
			addClass(type);
	},
	showLabel: function(button, type, options) {
		var locale = originMacro.locale;
		var label = options.label ? options.label : locale[type];
		label = label ? label : locale.unknown;
		if(options && options.include) {
			$('<div class="roundelLabel" />').html(label).appendTo(button);
		}
		$(button).attr("title", label);
	},
	confirm: function(ev, msg, onYes, options) {
		options = options ? options : {};
		onYes = onYes ? onYes : function(ev) {};
		var btn = $(".originButton", $(ev.target).parents())[0];
		var popup = Popup.create(btn);
		$(popup).addClass("confirmationPopup");
		$("<div />").addClass("message").text(msg).appendTo(popup);
		$("<button />").addClass("button").text(options.yesLabel || "yes").appendTo(popup).click(onYes);
		$("<button />").addClass("button").text(options.noLabel || "no").click(function(ev) {
			Popup.remove();
		}).appendTo(popup);
		Popup.show();
		ev.stopPropagation();
		return false;
	},
	alert: function(ev, msg) {
		var popup = Popup.create(ev.target);
		$(popup).addClass("confirmationPopup alert");
		$("<div />").addClass("message").text(msg).appendTo(popup);
		Popup.show();
		ev.stopPropagation();
	},
	reportDirty: function(el) {
		originMacro.alert(el, originMacro.locale.cannotPublishDirtyTiddler);
	},
	iconCommands: {
		"public": function(ev, tiddler) {
			if(!readOnly) {
				var locale = originMacro.locale;
				var msg = locale.moveToPrivate;
				if(story.isDirty(tiddler.title)) {
					originMacro.reportDirty(ev);
				} else {
					originMacro.confirm(ev, msg, function(ev) {
						var target = $(ev.target);
						var onComplete = function(info) {};
						var privateBag = cmd.toggleBag(tiddler, "private");
						cmd.moveTiddler(tiddler, {
							title: tiddler.title,
							fields: { "server.bag": privateBag }
						}, onComplete);
					}, { yesLabel: locale.makePrivate, noLabel: locale.keepPublic });
				}
			}
		},
		"private": function(ev, tiddler) {
			if(!readOnly) {
				var locale = originMacro.locale;
				var adaptor = tiddler.getAdaptor();
				var publishTo = tiddler.fields["publish.name"] || tiddler.title;
				var workspace = "bags/%0".format(tiddler.fields["server.bag"]);
				tiddler.fields["server.workspace"] = workspace;
				var publicBag = cmd.toggleBag(tiddler, "public");
				var msg;
				msg = locale.publishPrivateDeletePrivate;
				var title = tiddler.title;
				var newTitle = publishTo || tiddler.title;
				tiddler.fields["server.page.revision"] = "false";
				store.addTiddler(tiddler);
				if(story.isDirty(tiddler.title)) {
					originMacro.reportDirty(ev);
				} else {
					originMacro.confirm(ev, msg, function(ev) {
						var onComplete = function(info) {};
						cmd.moveTiddler(tiddler, {
							title: newTitle,
							fields: { "server.bag": publicBag }
						}, onComplete);
					}, { yesLabel: locale.makePublic, noLabel: locale.keepPrivate });
				}
			}
		}
	}
};

})(jQuery);
//}}}
<<tiddler [[M11-S6 - Audio - Pricing Strategy]]>>
We talked about [[Pricing strategy]]. [[Conjoint analysis]] helps in determining the right feature set for a product. There only two questions relevant in justifying a higher price:
* What will you do //''better''//?
* What will you do //''different''//?
We next discussed the [[Customer value life cycle]] and [[Selecting strategic options]]
Read the [[Skype case|/static/files/MBI/Module%205/Skype_case.pdf]]

Questions to consider:
* What is the customer experience of Skype?
* Do you think Skype is a threat to land-line (fixed-line) telephone companies?

''Summary''
VOIP is a great new technology with the following disadvantagesL
* Quality of service: 
* Interoperability
** For VoIP to become common among the users, products from different vendors needed to operate with each others. 
* Security:
* Integration with the PSTN
* Scalability

Development:
* Research and development (R&D) activities were based in Tallinn in Estonia with 150 engineers

The Business Model:
* Free calls PC to PC
* Skypein (phone to PC calls)
* Skypeout (PC to phone)
** Rates were much lower than the telecom operators’ fares
* Skype sold accessories that could be used with the software
** Such as cyber phones and PC headsets.
** However, this business provided only a minor contribution to Skype’s revenues, which mainly came from SkypeOut and SkypeIn.
* The main strength of Skype’s business model was that its ''costs were very low.''
** There were no distribution costs, as the product could be downloaded via the web.
** There were no marketing expenses, as its success was based on viral marketing.
** Furthermore, there was no need to  build an infrastructure as it used an already established communication network, the internet.
** The main costs came from the R&D department

Competition:
* Software-Based Players
** Vonage and Stanaphone
** Vonage was a company which, similarly to Skype, provided telephone services through an existing broadband internet connection\
** Stanaphone was Skype’s other major important competitor. It inspired itself strongly on Skype with its very similar features, such as Stana-In and Stana-Out
* Hardware-Based Players
** Swisscom and Cablecom (Swiss cable operator) were introducing VoIP services.

Strategies and Partnerships
* The Chinese government to contain Skype’s penetration in the Chinese market. In order to protect its revenues, ''China Telecom blocked the access to skype.com and added its users’ names on a black list''
* German service provider E-Plus decided to open up to Skype and make a partnership with it, seeing them as a strategic partner
In [[Marketing Strategy and Organization: Building Sustainable Business]] the following methods for trend spotting are mentioned:
* [[Porter's five forces]]
* Mapping a companies [[Value network]]
* [[STEP Analysis]]
The desired outcome of competency #4 is a focused solution strategy which is the product of innovative thinking from all departments, squarely focused on delivering desired outcomes, solving problems and providing a set of positive experiences when dealing with your company.
Once the group of intended customers is profiled and the high priority, unmet needs discovered, a plan must be developed with which to capitalize on these opportunities profitably. To accomplish this, the information must be shared across the entire company so each department can begin to contribute to the overall solution.

By having a rich and consistent understanding of the problem to be solved, diverse groups can bring their unique perspective and skills while still being focused on a common purpose and a shared strategy. In order to reinforce the desired behaviors, goals, priorities and resources must support the market-centered planning activities. To maintain momentum and ensure consistency, responsibility has to be assigned to one or several people to represent the intended customers’ perspective internally and monitor external changes. A senior member of the organization must take responsibility to continuously reinforce this market-driven initiative and ensure consistency across all its elements.
This is not limited to one or a few departments. Nor is it a single tactic that is executed and everyone goes back to business as usual. Every function, including manufacturing and accounting thinks about how they can contribute to offering a set of products and services that will create a repeat and loyal customer.
!!Fundamental Questions
* Who in your company consistently represents the intended customer’s perspective?
* Are they consistently monitoring and reporting on successes, failures and changes that the company should respond to in the chosen market?
* Does your company have a systematic — and verifiable — way to share information about intended customers and their needs so everyone is working toward a common purpose?
* Who in the organization makes sure information is being shared effectively and all the company’s products, services and programs are consistent in focus and support each other?
!!Starting Points
* Assign responsibility to someone (e.g. industry manager, product manager) to regularly research, and update the rest of the company on trends and changes in the selected market.
* Appoint or assign the responsibility for the “whole product” to a senior marketing person.
* Have a senior manager review the highest priority, unmet needs and evaluate if the product development plans, the marketing communication messages and the sales training all address those needs as the highest priority? Or has a disconnect occurred somewhere in the process?
Strategic options need to be competitive and feasible. The risk/return matrix can plot several dimensions of a strategic option:
# The size of the circles represents the required investments
# The vertical dimension is the return on investment
# The horizontal dimension is the associated risk
<<image /static/files/MBI/Module%2011/riskreturnanalysis.PNG width:600>>
/***
|''Name''|ServerSideSavingPlugin|
|''Description''|server-side saving|
|''Author''|FND|
|''Version''|0.6.4|
|''Status''|stable|
|''Source''|http://svn.tiddlywiki.org/Trunk/association/plugins/ServerSideSavingPlugin.js|
|''License''|[[BSD|http://www.opensource.org/licenses/bsd-license.php]]|
|''CoreVersion''|2.5.3|
|''Keywords''|serverSide|
!Notes
This plugin relies on a dedicated adaptor to be present.
The specific nature of this plugin depends on the respective server.
!Revision History
!!v0.1 (2008-11-24)
* initial release
!!v0.2 (2008-12-01)
* added support for local saving
!!v0.3 (2008-12-03)
* added Save to Web macro for manual synchronization
!!v0.4 (2009-01-15)
* removed ServerConfig dependency by detecting server type from the respective tiddlers
!!v0.5 (2009-08-25)
* raised CoreVersion to 2.5.3 to take advantage of core fixes
!!v0.6 (2010-04-21)
* added notification about cross-domain restrictions to ImportTiddlers
!To Do
* conflict detection/resolution
* rename to ServerLinkPlugin?
* document deletion/renaming convention
!Code
***/
//{{{
(function($) {

readOnly = false; //# enable editing over HTTP

var plugin = config.extensions.ServerSideSavingPlugin = {};

plugin.locale = {
	saved: "%0 saved successfully",
	saveError: "Error saving %0: %1",
	saveConflict: "Error saving %0: edit conflict",
	deleted: "Removed %0",
	deleteError: "Error removing %0: %1",
	deleteLocalError: "Error removing %0 locally",
	removedNotice: "This tiddler has been deleted.",
	connectionError: "connection could not be established",
	hostError: "Unable to import from this location due to cross-domain restrictions."
};

plugin.sync = function(tiddlers) {
	tiddlers = tiddlers && tiddlers[0] ? tiddlers : store.getTiddlers();
	$.each(tiddlers, function(i, tiddler) {
		var changecount = parseInt(tiddler.fields.changecount, 10);
		if(tiddler.fields.deleted === "true" && changecount === 1) {
			plugin.removeTiddler(tiddler);
		} else if(tiddler.isTouched() && !tiddler.doNotSave() &&
				tiddler.getServerType() && tiddler.fields["server.host"]) {
			delete tiddler.fields.deleted;
			plugin.saveTiddler(tiddler);
		}
	});
};

plugin.saveTiddler = function(tiddler) {
	try {
		var adaptor = this.getTiddlerServerAdaptor(tiddler);
	} catch(ex) {
		return false;
	}
	var context = {
		tiddler: tiddler,
		changecount: tiddler.fields.changecount,
		workspace: tiddler.fields["server.workspace"]
	};
	var serverTitle = tiddler.fields["server.title"]; // indicates renames
	if(!serverTitle) {
		tiddler.fields["server.title"] = tiddler.title;
	} else if(tiddler.title != serverTitle) {
		return adaptor.moveTiddler({ title: serverTitle },
			{ title: tiddler.title }, context, null, this.saveTiddlerCallback);
	}
	var req = adaptor.putTiddler(tiddler, context, {}, this.saveTiddlerCallback);
	return req ? tiddler : false;
};

plugin.saveTiddlerCallback = function(context, userParams) {
	var tiddler = context.tiddler;
	if(context.status) {
		if(tiddler.fields.changecount == context.changecount) { //# check for changes since save was triggered
			tiddler.clearChangeCount();
		} else if(tiddler.fields.changecount > 0) {
			tiddler.fields.changecount -= context.changecount;
		}
		plugin.reportSuccess("saved", tiddler);
		store.setDirty(false);
	} else {
		if(context.httpStatus == 412) {
			plugin.reportFailure("saveConflict", tiddler);
		} else {
			plugin.reportFailure("saveError", tiddler, context);
		}
	}
};

plugin.removeTiddler = function(tiddler) {
	try {
		var adaptor = this.getTiddlerServerAdaptor(tiddler);
	} catch(ex) {
		return false;
	}
	context = { tiddler: tiddler };
	context.workspace = tiddler.fields["server.workspace"];
	var req = adaptor.deleteTiddler(tiddler, context, {}, this.removeTiddlerCallback);
	return req ? tiddler : false;
};

plugin.removeTiddlerCallback = function(context, userParams) {
	var tiddler = context.tiddler;
	if(context.status) {
		if(tiddler.fields.deleted === "true") {
			store.deleteTiddler(tiddler.title);
		} else {
			plugin.reportFailure("deleteLocalError", tiddler);
		}
		plugin.reportSuccess("deleted", tiddler);
		store.setDirty(false);
	} else {
		plugin.reportFailure("deleteError", tiddler, context);
	}
};

plugin.getTiddlerServerAdaptor = function(tiddler) { // XXX: rename?
	var type = tiddler.fields["server.type"] || config.defaultCustomFields["server.type"];
	return new config.adaptors[type]();
};

plugin.reportSuccess = function(msg, tiddler) {
	displayMessage(plugin.locale[msg].format([tiddler.title]));
};

plugin.reportFailure = function(msg, tiddler, context) {
	var desc = (context && context.httpStatus) ? context.statusText :
		plugin.locale.connectionError;
	displayMessage(plugin.locale[msg].format([tiddler.title, desc]));
};

config.macros.saveToWeb = { // XXX: hijack existing sync macro?
	locale: { // TODO: merge with plugin.locale?
		btnLabel: "save to web",
		btnTooltip: "synchronize changes",
		btnAccessKey: null
	},

	handler: function(place, macroName, params, wikifier, paramString, tiddler) {
		createTiddlyButton(place, this.locale.btnLabel, this.locale.btnTooltip,
			plugin.sync, null, null, this.locale.btnAccessKey);
	}
};

// hijack saveChanges to trigger remote saving
var _saveChanges = saveChanges;
saveChanges = function(onlyIfDirty, tiddlers) {
	if(window.location.protocol == "file:") {
		_saveChanges.apply(this, arguments);
	} else {
		plugin.sync(tiddlers);
	}
};

// override removeTiddler to flag tiddler as deleted -- XXX: use hijack to preserve compatibility?
TiddlyWiki.prototype.removeTiddler = function(title) { // XXX: should override deleteTiddler instance method?
	var tiddler = this.fetchTiddler(title);
	if(tiddler) {
		tiddler.tags = ["excludeLists", "excludeSearch", "excludeMissing"];
		tiddler.text = plugin.locale.removedNotice;
		tiddler.fields.deleted = "true"; // XXX: rename to removed/tiddlerRemoved?
		tiddler.fields.changecount = "1";
		this.notify(title, true);
		this.setDirty(true);
	}
};

// hijack ImportTiddlers wizard to handle cross-domain restrictions
var _onOpen = config.macros.importTiddlers.onOpen;
config.macros.importTiddlers.onOpen = function(ev) {
	var btn = $(resolveTarget(ev));
	var url = btn.closest(".wizard").find("input[name=txtPath]").val();
	if(window.location.protocol != "file:" && url.indexOf("://") != -1) {
		var host = url.split("/")[2];
		var macro = config.macros.importTiddlers;
		if(host != window.location.host) {
			btn.text(macro.cancelLabel).attr("title", macro.cancelPrompt);
			btn[0].onclick = macro.onCancel;
			$('<span class="status" />').text(plugin.locale.hostError).insertAfter(btn);
			return false;
		}
	}
	return _onOpen.apply(this, arguments);
};

})(jQuery);
//}}}
/***
|''Name''|GroupByPlugin|
|''Description''|Mimics allTags macro to provide ways of creating lists grouping tiddlers by any field|
|''Version''|0.6.1|
|''Author''|Jon Robson|
|''Status''|beta|
!Usage
{{{<<groupBy tags>>}}}
mimics allTags macro

{{{<<groupBy server.bag>>}}}
groups by the server.bag field (this version contains TiddlySpace specific code for turning a bag into a space name)

{{{groupBy modified dateFormat:"YYYY"}}}
group tiddlers by year.

{{{<<groupBy tags exclude:excludeLists exclude:systemConfig>>}}}
group tiddlers by tag but exclude the tags with values excludeLists and systemConfig

Within that group you can also exclude things by filter
{{{groupBy modifier filter:[tag[film]]}}}
will group tiddlers tagged with film by modifier.
***/
//{{{
(function($) {
var taglocale = config.views.wikified.tag;
var macro = config.macros.groupBy = {
	locale: {
		tooltip: "all tiddlers in group %0",
		noTiddlers: "no tiddlers",
		openAllText: taglocale.openAllText,
		openAllTooltip: taglocale.openAllTooltip,
		openTiddler: "open tiddler with title %0"
	},
	morpher: {
		// TODO: note currently the following 2 morphers are TiddlySpace specific and probably should be in separate plugin
		"server.workspace": function(value, options) {
			return macro.morpher["server.bag"](value.replace("bags/", "").replace("recipes/", ""));
		},
		"server.bag": function(value, options) {
			if(typeof(value) !== "string") {
				return false;
			} else if(value.indexOf("_public") === -1 && value.indexOf("_private") === -1) {
				value = "*%0".format(value); // add star for non-space bags.
			}
			return value.replace("_public", "").replace("_private", "");
		},
		created: function(value, options) {
			return value.formatString(options.dateFormat || "DD MMM YYYY");
		},
		modified: function(value, options) {
			return macro.morpher.created(value, options);
		}
	},

	handler: function(place, macroName, params, wikifier, paramString) {
		var field = params[0] || "server.workspace";
		var dateFormat = params[1] || "DD MMM YYYY";
		var container = $("<div />").attr("macroName", macroName).addClass("groupBy").
			attr("refresh", "macro").attr("fieldName", field).
			attr("paramString", paramString).
			attr("dateFormat", dateFormat).appendTo(place)[0];
		macro.refresh(container);
	},
	isTypeArray: function(value) {
		var valueType = typeof value;
		if(valueType === "object" && typeof value.length === "number" &&
			!(value.propertyIsEnumerable("length")) &&
			typeof value.splice === "function") { //is Array
			return true;
		} else {
			return false;
		}
	},
	_onClickGroup: function(ev, options) {
		var i, target = ev.target, locale = macro.locale;
		var tiddlers = $(target).closest(".templateContainer").data("tiddlers");
		var popup = $(Popup.create(target)).addClass("taggedTiddlerList")[0];
		var value = $(target).attr("value");
		var openAll = createTiddlyButton($("<li />").appendTo(popup)[0],
			locale.openAllText.format(value), locale.openAllTooltip);
		$(openAll).click(function(ev) {
			story.displayTiddlers(ev.target, tiddlers);
			return false;
		});
		var listBreak = $("<li />").addClass("listBreak").html("<div />").appendTo(popup);
		for(i = 0; i < tiddlers.length; i++) {
			var item = $("<li />").appendTo(popup)[0];
			var template = store.getTiddlerText(options.template) || macro.template;
			wikify(template, item, null, tiddlers[i]);
		}
		listBreak.clone().appendTo(popup);
		$(createTiddlyLink($("<li />").appendTo(popup)[0], value, false)).
			text(locale.openTiddler.format(value));
		Popup.show();
		ev.stopPropagation();
		return false;
	},
	_refresh: function(container, tiddlers, options) {
		var totalGroups = 0, locale = macro.locale, i, j;
		var excludeValues = options.exclude;
		var values = {}, value_ids = [];
		var field = options.field;
		var morpher = macro.morpher[field] || function(value) {
			return value;
		};
		for(i = 0; i < tiddlers.length; i++) {
			var tiddler = tiddlers[i];
			var value = tiddler[field] || tiddler.fields[field];
			value = macro.isTypeArray(value) ? value : [ value ];
			for(j = 0; j < value.length; j++) {
				var v = morpher(value[j], options);
				if(v && $.inArray(v, excludeValues) === -1) {
					totalGroups += 1;
					if(!values[v]) {
						values[v] = [];
					}
					values[v].push(tiddler);
					value_ids.pushUnique(v);
				}
			}
		}
		var ul = $("<ul />").appendTo(container)[0];
		if(totalGroups === 0) {
			$("<li />").addClass("listTitle").text(locale.noTiddlers);
		}
		value_ids = value_ids.sort();
		var groupTemplate = store.getTiddlerText(options.groupTemplate);
		var onClick = function(ev) {
			macro._onClickGroup(ev, options);
		};
		for(i = 0; i < value_ids.length; i++) {
			var title = value_ids[i];
			var info = getTiddlyLinkInfo(title);
			tiddlers = values[title];
			var btn = createTiddlyButton($("<li />").appendTo(ul)[0],
				"%0 (%1)".format(title, tiddlers.length), locale.tooltip.format(title), null, info.classes);
			if(groupTemplate) {
				$(btn).empty();
				wikify(groupTemplate, btn, null, tiddlers[0]);
			}
			$(btn).click(onClick).attr("value", title).attr("refresh", "link").attr("tiddlyLink", title);
			$(btn).addClass("templateContainer").data("tiddlers", tiddlers);
		}
	},
	refresh: function(container) {
		container = $(container).empty();
		var paramString = container.attr("paramString");
		var args = paramString.parseParams("name", null, true, false, true)[0];
		var options = { field: container.attr("fieldName"), dateFormat: container.attr("dateFormat"), exclude: args.exclude || [],
			template: args.template ? args.template[0] : false, groupTemplate: args.groupTemplate ? args.groupTemplate[0] : "" };
		var tiddlers = args.filter ? store.filterTiddlers(args.filter[0]) : store.getTiddlers("title");
		macro._refresh(container, tiddlers, options);
	},
	template: "<<view title link>>"
};

}(jQuery));
//}}}
{{{
config.macros.BBClonePlugin = {
  handler: function (place, macroName, params, wikifier, paramString, tiddler)
  {
     var uri = "/bbclone/count.php?tiddler=Tiddler:[%0]".
         format([tiddler.title]);
     jQuery.get(uri); 
   }
 }
}}}
/***
|''Name''|TiddlySpaceViewTypes|
|''Version''|0.6.0|
|''Status''|@@beta@@|
|''Description''|Provides TiddlySpace specific view types|
|''Author''|Jon Robson|
|''Source''|http://github.com/TiddlySpace/tiddlyspace/raw/master/src/plugins/TiddlySpaceViewTypes.js|
|''Requires''|TiddlySpaceConfig TiddlySpaceTiddlerIconsPlugin|
!Usage
Provides replyLink, spaceLink and SiteIcon view types.
!!SiteIcon view parameters
* labelPrefix / labelSuffix : prefix or suffix the label with additional text. eg. labelPrefix:'modified by '
* spaceLink: if set to "yes" will make any avatars link to the corresponding space. {{{<<originMacro spaceLink:yes>>}}}

!Code
***/
//{{{
(function($) {

var tiddlyspace = config.extensions.tiddlyspace;
var originMacro = config.macros.tiddlerOrigin;
var tweb = config.extensions.tiddlyweb;

config.macros.view.replyLink = {
	locale: {
		label: "Reply to this tiddler"
	}
};

var _replyButtons = [];
var _replyInitialised, _replyScriptLoaded;
config.macros.view.views.replyLink = function(value, place, params, wikifier,
		paramString, tiddler) {
	var valueField = params[0];
	var imported;
	if(valueField == "title") { // special casing for imported tiddlers
		var localTitle = tiddler.title;
		var serverTitle = tiddler.fields["server.title"];
		if(serverTitle && localTitle != serverTitle) {
			value = serverTitle ? serverTitle : localTitle;
			imported = true;
		}
	} else {
		title = tiddler[valueField] ? tiddler[valueField] : tiddler.fields[valueField];
	}
	var args = paramString.parseParams("anon")[0];
	var label = (args.label) ? args.label : config.macros.view.replyLink.locale.label;
	var space;
	if(tiddler) {
		var bag = tiddler.fields["server.bag"];
		space = tiddlyspace.resolveSpaceName(bag);
	}
	var container = $('<span class="replyLink" />').appendTo(place)[0];

	tweb.getUserInfo(function(user) {
		if ((!user.anon) && ((space && user.name != space &&
				user.name != tiddlyspace.currentSpace.name) || imported)) {
			var link = $("<a />")
				.text(config.macros.view.replyLink.locale.label)
				.appendTo(container)[0];

			if(typeof(createReplyButton) === "undefined") {
				_replyButtons.push(link);
			}
			if(_replyInitialised) {
				createReplyButton(link);
			} else if(!_replyScriptLoaded) {
				_replyScriptLoaded = true;
				$.getScript("/bags/common/tiddlers/_reply-button.js",
					function() {
						_replyInitialised = true;
						for(var i = 0; i < _replyButtons.length; i++) {
							createReplyButton(_replyButtons[i]);
						}
						_replyButtons = [];
					});
			}
		}
	});

};

config.macros.view.views.spaceLink = function(value, place, params, wikifier,
		paramString, tiddler) {
		var spaceName = tiddlyspace.resolveSpaceName(value);
		var isBag = params[0] == "server.bag" && value === spaceName ? true : false;
		var args = paramString.parseParams("anon")[0];
		var titleField = args.anon[2];
		var labelField = args.labelField ? args.labelField[0] : false;
		var label;
		if(labelField) {
			label = tiddler[labelField] ? tiddler[labelField] : tiddler.fields[labelField];
		} else {
			label = args.label ? args.label[0] : false;
		}
		var title = tiddler[titleField] ? tiddler[titleField] : tiddler.fields[titleField];

		var link = createSpaceLink(place, spaceName, title, label, isBag);
		if(args.external && args.external[0] == "no") {
			$(link).click(function(ev) {
				var el = $(ev.target);
				var title = el.attr("tiddler");
				var bag = el.attr("bag");
				var space = el.attr("tiddlyspace");
				bag = space ? space + "_public" : bag;
				if(title && bag) {
					ev.preventDefault();
					tiddlyspace.displayServerTiddler(el[0], title,
						"bags/" + bag);
				}
				return false;
			});
		}
};

config.macros.view.views.SiteIcon = function(value, place, params, wikifier,
		paramString, tiddler) {
	var options = originMacro.getOptions(paramString);
	if(!tiddler || value == "None") { // some core tiddlers lack modifier
		value = false;
	}
	var field = params[0];
	if(field == "server.bag") {
		options.notSpace = !originMacro._isSpace(value);
	}
	tiddlyspace.renderAvatar(place, value, options);
};

})(jQuery);
//}}}
A Customer Value Proposition is a symbiotic bundle of one or more [[Competitive advantage]]s
/***
|''Name''|DiffFormatter|
|''Description''|highlighting of text comparisons|
|''Author''|FND|
|''Version''|0.9.0|
|''Status''|beta|
|''Source''|http://svn.tiddlywiki.org/Trunk/contributors/FND/formatters/DiffFormatter.js|
|''CodeRepository''|http://svn.tiddlywiki.org/Trunk/contributors/FND/|
|''License''|[[BSD|http://www.opensource.org/licenses/bsd-license.php]]|
|''Keywords''|formatting|
!Description
Highlights changes in a unified [[diff|http://en.wikipedia.org/wiki/Diff#Unified_format]].
!Notes
Based on Martin Budden's [[DiffFormatterPlugin|http://svn.tiddlywiki.org/Trunk/contributors/MartinBudden/formatters/DiffFormatterPlugin.js]].
!Usage
The formatter is applied to blocks wrapped in <html><code>{{{diff{..}}}</code></html> within tiddlers tagged with "diff".
!Revision History
!!v0.9 (2010-04-07)
* initial release; fork of DiffFormatterPlugin
!StyleSheet
.diff { white-space: pre; font-family: monospace; }
.diff ins, .diff del { display: block; text-decoration: none; }
.diff ins { background-color: #dfd; }
.diff del { background-color: #fdd; }
.diff .highlight { background-color: [[ColorPalette::SecondaryPale]]; }
!Code
***/
//{{{
(function() {

config.shadowTiddlers.StyleSheetDiffFormatter = store.getTiddlerText(tiddler.title + "##StyleSheet");
store.addNotification("StyleSheetDiffFormatter", refreshStyles);

var formatters = [{
		name: "diffWrapper",
		match: "^\\{\\{diff\\{\n", // XXX: suboptimal
		termRegExp: /(.*\}\}\})$/mg,
		handler: function(w) {
			var el = createTiddlyElement(w.output, "div", null, "diff");
			w.subWikifyTerm(el, this.termRegExp);
		}
	}, {
		name: "diffRange",
		match: "^(?:@@|[+\\-]{3}) ",
		lookaheadRegExp: /^(?:@@|[+\-]{3}) .*\n/mg,
		handler: function(w) {
			createTiddlyElement(w.output, "div", null, "highlight").
				innerHTML = "&#8230;";
			this.lookaheadRegExp.lastIndex = w.matchStart;
			var lookaheadMatch = this.lookaheadRegExp.exec(w.source);
			if(lookaheadMatch && lookaheadMatch.index == w.matchStart) {
				w.nextMatch = this.lookaheadRegExp.lastIndex;
			}
		}
	}, {
		name: "diffAdded",
		match: "^\\+",
		termRegExp: /(\n)/mg,
		handler: function(w) {
			var el = createTiddlyElement(w.output, "ins", null, "added");
			w.subWikifyTerm(el, this.termRegExp);
		}
	}, {
		name: "diffRemoved",
		match: "^-",
		termRegExp: /(\n)/mg,
		handler: function(w) {
			var el = createTiddlyElement(w.output, "del", null, "removed");
			w.subWikifyTerm(el, this.termRegExp);
		}
	}
];

config.parsers.diffFormatter = new Formatter(formatters);
config.parsers.diffFormatter.format = "diff";
config.parsers.diffFormatter.formatTag = "diff";

})();
//}}}
<svg xmlns="http://www.w3.org/2000/svg" xmlns:xl="http://www.w3.org/1999/xlink" version="1.1" viewBox="364 157 64 51" width="30" height="30"><g stroke="none" stroke-opacity="1" stroke-dasharray="none" fill="none" fill-opacity="1"><g><path class="glyph" d="M 364.50006 184.50061 L 386.99985 207.00037 L 396 198.00002 L 373.50003 175.50066 Z M 403.02295 181.97704 C 400.38693 179.34099 396.11307 179.34099 393.47702 181.97704 C 390.841 184.61307 390.841 188.88695 393.47702 191.52298 C 396.11307 194.15903 400.38693 194.15903 403.02295 191.52298 C 405.65906 188.88695 405.65906 184.61307 403.02295 181.97704 M 414.27298 170.72704 C 411.63693 168.091 407.36307 168.091 404.72702 170.72704 C 402.091 173.36308 402.091 177.63693 404.72702 180.27296 C 407.36307 182.90901 411.63693 182.90901 414.27298 180.27296 C 416.90903 177.63693 416.90903 173.36308 414.27298 170.72704 M 425.523 159.47705 C 422.88696 156.841 418.6131 156.841 415.97705 159.47705 C 413.341 162.11308 413.341 166.38695 415.97705 169.02295 C 418.6131 171.65903 422.88696 171.65903 425.523 169.02295 C 428.15906 166.38695 428.15906 162.11308 425.523 159.47705" fill="#020202"/></g></g></svg>
/***
|''Name''|TiddlySpaceCloneCommand|
|''Version''|0.5.8|
|''Description''|provides a toolbar command for cloning external tiddlers|
|''Status''|stable|
|''Source''|http://github.com/TiddlySpace/tiddlyspace/raw/master/src/plugins/TiddlySpaceCloneCommand.js|
|''Requires''|TiddlySpaceConfig TiddlySpaceFilters|
!Code
***/
//{{{
(function($) {

var cmd = config.commands;
var tiddlyspace = config.extensions.tiddlyspace;

var fieldsCache = {};

cmd.cloneTiddler = {
	text: cmd.editTiddler.text,
	tooltip: "Create a copy of this tiddler in the current space",
	errorMsg: "Error publishing %0: %1",

	isEnabled: function(tiddler) {
		return !config.filterHelpers.is.local(tiddler) && !readOnly;
	},
	handler: function(ev, src, title) {
		var tiddler = store.getTiddler(title);
		if(tiddler) {
			fieldsCache[title] = $.extend({}, tiddler.fields);
			tiddler.fields["server.workspace"] = tiddlyspace.getCurrentWorkspace(config.options.chkPrivateMode ?
		"private" : "public");
			tiddler.fields["server.permissions"] = "read, write, create"; // no delete
			delete tiddler.fields["server.page.revision"];
			delete tiddler.fields["server.title"];
			delete tiddler.fields["server.etag"];
			// special handling for pseudo-shadow tiddlers
			if(tiddlyspace.coreBags.contains(tiddler.fields["server.bag"])) {
				tiddler.tags.remove("excludeLists");
			}
		} else { // ensure workspace is the current space
			var el = story.findContainingTiddler(src);
			el = $(el);
			var fields = el.attr("tiddlyfields");
			if(fields) { // inherited via TiddlyLink
				fields = fields.decodeHashMap();
				fields["server.workspace"] = config.
					defaultCustomFields["server.workspace"];
			} else {
				fields = config.defaultCustomFields;
			}
			fields = String.encodeHashMap(fields);
			el.attr("tiddlyfields", fields);
		}
		cmd.editTiddler.handler.apply(this, arguments);
		if(tiddler) {
			tiddler.fields["server.permissions"] += ", delete";
		}
		return false;
	}
};

cmd.editTiddler.isEnabled = function(tiddler) {
	return !cmd.cloneTiddler.isEnabled.apply(this, arguments);
};

// hijack cancelTiddler to restore original fields
var _cancelHandler = cmd.cancelTiddler.handler;
cmd.cancelTiddler.handler = function(ev, src, title) {
	var tiddler = store.getTiddler(title);
	if(tiddler) {
		tiddler.fields = fieldsCache[title] || tiddler.fields;
		delete fieldsCache[title];
	}
	return _cancelHandler.apply(this, arguments);
};

// hijack saveTiddler to clear unused fields stash
var _saveHandler = cmd.saveTiddler.handler;
cmd.saveTiddler.handler =  function(ev, src, title) {
	delete fieldsCache[title];
	return _saveHandler.apply(this, arguments);
};

})(jQuery);
//}}}
<<forEachTiddler
    where 
        '!tiddler.tags.contains("excludeLists")'
    sortBy 
        'tiddler.modified' descending
    
    script
        '
        function getGroupCaption(tiddler) {
            return tiddler.modified.formatString("DD MMM YYYY");
        } 

        function getGroupTitle(tiddler, context) {
            if (!context.lastGroup || context.lastGroup != getGroupCaption(tiddler)) {
                context.lastGroup = getGroupCaption(tiddler); 
                return "!!!" + (context.lastGroup?context.lastGroup:"no tags")+"\n";
            } else 
                return "";
        }
        '
    
    write
         '(index < 1000) ? getGroupTitle(tiddler, context)+"[[" + tiddler.title +"]]\n" : ""'
>>
# [[Neoclassical Equilibrium Theories]]
## Everyone can recognize all entrepreneurial opportunities
## Personality attributes, rather than opportunity recognition, determine who will become an entrepreneur.
# [[Psychological Theories]]
## Personality attributes, rather than opportunity recognition, determine who will become an entrepreneur.
## This process depends on peoples ability ad willingness to take action
# [[Austrian Theories]]
## People cannot recognize all entrepreneurial oportunities
## Information about opportunities rather than fundamental personality attributes determine who becomes an entrepreneur.
## This process depends on other factors than people's willingness to take action.

Part of [[M6-S6 - Reading - Shane -  Prior knowledge and the discovery of entrepreneurial opportunities]]