Cospecialized assets are those for which there is a bilateral dependence

See [[M5-Strategy-S6 - Summary Teece - Complementary assets]]

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Co-specialized assets lead to hostile situations due to mutual dependencies.

Examples of specialized assets depending on the innovation:
* Embedded DVD-players in PC's
* The cottage industry of accessories made for the iPod media device. 
Examples of an innovation depending on the specialized assets:
* EMI Laboratories' innovation of the computerized axial tomography scanner and its failure due to rival General Electric's distribution and marketing expertise.

Examples of co-specialized assets (innovation and asset depend on each other)
* Strong biotechnology patents and the marketing and distribution resources of the large pharmaceuticals.

''You never want to integrate verticals unless you really have to.'' See  [[Article of Oliver Williamson|/static/files/MBI/Module%205/economicsofgovernance.pdf]]
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marketing_public
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Thu, 23 Sep 2010 18:24:34 GMT
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Thu, 23 Sep 2010 18:24:34 GMT
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dirkjan
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Marketing
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creator
dirkjan