The competitive match pricing rules have the manager planning on pricing just a bit lower than competition, or matching their prices.

Part of [[M6-S8 - Reading - Lodish - Entrepreneurial pricing- an often misused way to garner extraordinary profits]]
bag
marketing_public
created
Thu, 23 Sep 2010 18:21:04 GMT
creator
dirkjan
modified
Thu, 23 Sep 2010 18:21:04 GMT
modifier
dirkjan
tags
Entrepreneurial
M6
Marketing
Term
creator
dirkjan