Resources are allocated to serve customers that the firm can already serve, and consequently the competence to serve those customers becomes ever stronger, in effect creating a //customer competency trap//.

Part of [[M6-S5 - Reading - Danneels - The process of technological competence leveraging]]
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marketing_public
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Thu, 23 Sep 2010 18:21:25 GMT
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dirkjan
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Thu, 23 Sep 2010 18:21:25 GMT
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dirkjan
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Entrepreneurial
M6
Marketing
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creator
dirkjan