A distinctive competence is how some people refer to the advantage that is the source of the [[Sustainable Competitive Advantage]]. If the advantage is sustainable then your venture has something that is difficult for your competition to emulate. Source of distinctive competences are:

* Technology
** Patents and trade secrets
** Source code for SW companies
* Excellent design
* High Quality
* Continuous innovation
* Excellent customer service
* Reputations and other differences in customer perception of products and services

Part of [[M6-S7 - Reading - Lodish - Positioning, Targeting and Segmentation]]
bag
marketing_public
created
Thu, 23 Sep 2010 18:21:52 GMT
creator
dirkjan
modified
Thu, 23 Sep 2010 18:21:52 GMT
modifier
dirkjan
tags
Entrepreneurial
M6
Marketing
Term
creator
dirkjan