Entrepreneurial marketing is defined to be marketing of new products or services, possibly in new markets, possibly using innovative [[Business Model]]s. The core idea of entrepreneurial marketing is that marketing in early stages of a firm is different than in later phases. The key aspects which make 'entrepreneurial marketing' different than 'marketing' are:

# Newness
## Unknown
## Product quality not proven
## Interaction among strangers
## No established exchange relationships
## No structure / processes in marketing
# Smallness
## Limited resources
### Financial
### Personnel
### Skills
### Time
## Weak negotation position
## Limitted marketing power
# New markets


See also [[M6-S1 - Marketing in new ventures: theory empirical evidence - Stage models]]
bag
marketing_public
created
Thu, 23 Sep 2010 18:22:08 GMT
creator
dirkjan
modified
Thu, 23 Sep 2010 18:22:08 GMT
modifier
dirkjan
tags
Entrepreneurial
M6
Marketing
Term
creator
dirkjan