A go-to-market map analysis how a company lets it customers interact with its sales tasks and channels: <<image /static/files/MBI/Module%2011/go-to-market-map.png width:500>> The above example of a map between the sales task and sales channel, helps identifying the following questions: * What are the criteria for handling on calls from the company clal center to either internal sales or external resellers? * Cold sales calls are very expensive. The analysis showed that the sales representatives, already being overstretched, were to heaviliy engaged in lead generation. * Once the company call centre relayed a request for a tender to one of the resleers, all direct customer contact was lost. The company internet platform could have been used. * Similarly, the website was primarily used for lead generation but could have been use for other customer facing processes.