Driving force, Impulse, Incentive, Stimulus, Stimulation or encouragement resulting in increased activity. ''Current customers and the revenue stream they generate have a strong impetus toward the allocation of resources to technological development''.

Part of: [[M6-S5 - Reading - Danneels - The process of technological competence leveraging]]
bag
marketing_public
created
Thu, 23 Sep 2010 18:22:37 GMT
creator
dirkjan
modified
Thu, 23 Sep 2010 18:22:37 GMT
modifier
dirkjan
tags
Entrepreneurial
M6
Marketing
Term
creator
dirkjan