Part of [[M6-S2 - Reading - Crossing the chasm: marketing and selling high-tech products to mainstream customers]] <html> <img src="/static/files/MBI/Module%206/Technology-Adoption-Lifecycle.png" width="600" /> </html> Innovators pursue new technology agressively. Even seek them out before any formal marketing program has started. Technology is a central interest in their lives. They are intriged with any advances and enjoy exploring a new technologies properties and possibilities. There are not many innovators in the any market but in any market one needs to win them over.