The laggards simply do not want to have anything to do with new technology. This is for a variety of reasons, some personal, some economic. The only time they buy a new technology product is when it is embedded in another technology (processors in a car) of inescapable (vynyl records cannot be bought anymore)

<html>
<img src="/static/files/MBI/Module%206/Technology-Adoption-Lifecycle.png" width="600" /> 
</html>

Part of [[M6-S2 - Reading - Crossing the chasm: marketing and selling high-tech products to mainstream customers]]
bag
marketing_public
created
Thu, 23 Sep 2010 18:23:35 GMT
creator
dirkjan
modified
Thu, 23 Sep 2010 18:23:35 GMT
modifier
dirkjan
tags
Entrepreneurial
M6
Marketing
Term
creator
dirkjan