Purpose''
* Linking venture strategy & marketing issues
* Assessing critical marketing issues using a case example
''Discussion Topics''
* The role of resources for achieving competitive advantage in the marketplace
* Evaluating Wally Card’s marketing plan, identifying key marketing challenges and problems; discussing solutions
''Session Preparation''
* [[Wally Card Business Plan|/static/files/MBI/Module%206/Business%20Plan%20WallyCard.pdf]]
* [[Prahalad, C.K., Hamel, G. 1990|/static/files/MBI/Module%206/The%20Core%20Competencies%20of%20the%20Corp.pdf]]. The core competence of the corporation. Harvard Business Review May/June 79-91.

[[M6-S3 - Reading - Prahalad, C.K. The core competence of the corporation]]
[[M6-S3 - Session notes]]
[[M6-S3 - Case - Wallycard]]
bag
marketing_public
created
Fri, 04 Jun 2010 13:05:00 GMT
creator
dirkjan
modified
Fri, 04 Jun 2010 13:05:00 GMT
modifier
dirkjan
creator
dirkjan