''Session Purpose''
* Experience first-hand the role of resource-leveraging / identification of growth options for the venture’s resources
* Observing team processes & becoming cognizant of market opportunity identification “traps”
''Discussion Topics''
* Questions pertaining to the RFID case, given on case hand-out & subject to group work
''Session Preparation''
* Case: RFID
* [[Danneels, E. 2007. The process of technological competence leveraging|/static/files/MBI/Module%206/READINGS_Danneels_SMJ2007.pdf]]. Strategic Management Journal 511-533.

[[M6-S5 - Reading - Danneels - The process of technological competence leveraging]]
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marketing_public
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Sun, 30 May 2010 10:00:52 GMT
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dirkjan
modified
Sun, 30 May 2010 10:00:52 GMT
modifier
dirkjan
creator
dirkjan