''Session Purpose''
* Understanding the role of prior knowledge in market opportunity identification
* Analyzing & managing team processes in market opportunity identification
''Discussion Topics''
* The team process in market opportunity identification, role of team composition
* Effects of technological resource properties
* Active market opportunity search strategies
''Session Preparation''
* [[Dougherty, D. 1992. Interpretative barriers to successful product innovation in large firms|/static/files/MBI/Module%206/READINGS_%20Dougherty_OrgSc_1992.pdf]]. Organization Science 179-202.
* [[Shane, S. 2000. Prior knowledge and the discovery of entrepreneurial opportunities|/static/files/MBI/Module%206/READINGS_Shane_OrgSc2000.pdf]]. Organization Science 448-469.

[[M6-S6 - Reading - Dougherty - Interpretative barriers to successful product innovation in large firms]]
[[M6-S6 - Reading - Shane -  Prior knowledge and the discovery of entrepreneurial opportunities]]

[[M6-S6 - Pitches]]
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marketing_public
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Fri, 04 Jun 2010 16:49:03 GMT
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dirkjan
modified
Fri, 04 Jun 2010 16:49:03 GMT
modifier
dirkjan
creator
dirkjan