''Session Purpose''
* Understanding how marketing strategies can be implemented
* Dealing with resource scarcities in new ventures
''Discussion Topics''
* How to integrate the different areas of the marketing mix
* Assessing the fit of Guerilla Marketing approaches
* Assessing the Marketing Mix for Wally Card
''Session Preparation''
* [[Lodish, L.M., Morgan, H.L., Archambeau, S. 2009. Entrepreneurial pricing- an often misused way to garner extraordinary profits|/static/files/MBI/Module%206/READINGS_Lodish_etal_Chapter3Pricing.pdf]]. Chapter 3 of “Marketing that works: How Entrepreneurial Marketing can add sustainable value to any sized company.”
* [[Wally Card Business Plan|/static/files/MBI/Module%206/Business%20Plan%20WallyCard.pdf]]

[[M6-S8 - Reading - Lodish - Entrepreneurial pricing- an often misused way to garner extraordinary profits]]
[[M6-S8 - Session notes - Marketing execution]]
bag
marketing_public
created
Sat, 05 Jun 2010 11:59:32 GMT
creator
dirkjan
modified
Sat, 05 Jun 2010 11:59:32 GMT
modifier
dirkjan
creator
dirkjan