''Session Purpose''
* Summarizing and synthesis of the core concepts in Entrepreneurial Marketing
* Application of this module’s content to your venture
''Discussion Topics/Issues to be worked on in class''
* 2 page summary of the following points:
**Identification of core marketing challenges in your venture; are there some issues that are of particular importance in your case?
**Perform a check on your chosen market opportunity and examine the potential for addressing alternative opportunities; are you targeting the most promising opportunity? If not, do you have a compelling reason for pursuing the chosen market?
** Quantify the customer’s benefit
** Describe the segmentation & positioning of your firm/ its main offering
** Describe the implementation of these strategic choices by explaining how you will design the marketing mix elements
** Do Guerilla Marketing approaches come to your mind which can help you in advancing your venture, in line with the venture’s strategic marketing direction?
''Session Preparation''
* No preparation for this session

Audio fragment clarifying the assignment of prof. Gruber:
<<tiddler [[M6-S9 - Marketing Action Plan Assignment]]>>

[[M6-S9 - Session audio]]
bag
marketing_public
created
Tue, 19 Oct 2010 04:02:36 GMT
creator
dirkjan
modified
Tue, 19 Oct 2010 04:02:36 GMT
modifier
dirkjan
creator
dirkjan