Full article: [[Moore, G.A. 2001. High-tech marketing illusion (Chapter 1)|/static/files/MBI/Module%206/READINGS_Moore_2000.pdf]], in: Crossing the chasm: marketing and selling high-tech products to mainstream customers 9-25.

See also: [[Crossing the chasm 2.0|/static/files/MBI/Module%206/Geoffrey_Moore-Crossing_the_Chasm.pdf]] from the same author.

<<tiddler [[Crossing the chasm]]>>
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Sat, 16 Oct 2010 13:44:30 GMT
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