|Model|Stage 1|Stage 2|Stage 3|Stage 4|h
|Tyebjee/Bruno/McIntyre(1983)|Entrepreneurial marketing|Opportunistic marketing|Responsive marketing|Diversified marketing|
|Carson(1985)|Initial marketing|Reactive selling|DIY marketing approach|Integrated pro-active marketing|
|Boag(1987)|Seeking some sales|Making good sales|Seeking profitable sales|Making profitable sales|

Entrepreneurial marketing must address tasks associated with
* The formation of a new organizational entity (e.g., establishing a marketing function, developing a market-oriented firm culture)
* Tasks associated with the process of new product development and -launch.

Part of [[M6-S1 - Reading - Gruber, M. 2004. Marketing in new ventures: theory & empirical evidence]]
bag
marketing_public
created
Sat, 16 Oct 2010 13:42:29 GMT
creator
dirkjan
modified
Sat, 16 Oct 2010 13:42:29 GMT
modifier
dirkjan
tags
M6
Model
creator
dirkjan